Moonpig Group (MOON) Competitors

GBX 203.36 -4.64 (-2.23%)

As of 05/15/2026 12:39 PM Eastern

MOON vs. SPD, DNLM, CURY, PETS, and SMWH

Should you buy Moonpig Group stock or one of its competitors? MarketBeat compares Moonpig Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Moonpig Group include Sports Direct International (SPD), Dunelm Group (DNLM), Currys (CURY), Pets at Home Group (PETS), and WH Smith (SMWH). These companies are all part of the "specialty retail" industry.

How does Moonpig Group compare to Sports Direct International?

Moonpig Group (LON:MOON) and Sports Direct International (LON:SPD) are both consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

In the previous week, Moonpig Group had 1 more articles in the media than Sports Direct International. MarketBeat recorded 1 mentions for Moonpig Group and 0 mentions for Sports Direct International. Moonpig Group's average media sentiment score of 0.00 equaled Sports Direct International'saverage media sentiment score.

Company	Overall Sentiment
Moonpig Group	Neutral
Sports Direct International	Neutral

Moonpig Group currently has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Given Moonpig Group's stronger consensus rating and higher possible upside, analysts plainly believe Moonpig Group is more favorable than Sports Direct International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Sports Direct International	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Moonpig Group has higher earnings, but lower revenue than Sports Direct International. Sports Direct International is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74
Sports Direct International	£3.70B	0.00	N/A	£21.50	N/A

68.8% of Moonpig Group shares are owned by institutional investors. 2.5% of Moonpig Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Moonpig Group has a net margin of 13.10% compared to Sports Direct International's net margin of 0.00%. Sports Direct International's return on equity of 0.00% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.10%	-113.93%	15.92%
Sports Direct International	N/A	N/A	N/A

Summary

Moonpig Group beats Sports Direct International on 8 of the 12 factors compared between the two stocks.

How does Moonpig Group compare to Dunelm Group?

Moonpig Group (LON:MOON) and Dunelm Group (LON:DNLM) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, dividends, media sentiment and valuation.

Moonpig Group has a beta of 0.974, indicating that its share price is 3% less volatile than the broader market. Comparatively, Dunelm Group has a beta of 0.955, indicating that its share price is 5% less volatile than the broader market.

In the previous week, Dunelm Group had 2 more articles in the media than Moonpig Group. MarketBeat recorded 3 mentions for Dunelm Group and 1 mentions for Moonpig Group. Dunelm Group's average media sentiment score of 1.40 beat Moonpig Group's score of 0.00 indicating that Dunelm Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Moonpig Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Dunelm Group	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Moonpig Group currently has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Dunelm Group has a consensus target price of GBX 1,199.44, indicating a potential upside of 66.43%. Given Dunelm Group's higher probable upside, analysts clearly believe Dunelm Group is more favorable than Moonpig Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Dunelm Group	1 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.67

Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 6.2%. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Dunelm Group has higher revenue and earnings than Moonpig Group. Dunelm Group is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74
Dunelm Group	£1.80B	0.80	£150.85M	£73.50	9.81

68.8% of Moonpig Group shares are owned by institutional investors. Comparatively, 39.3% of Dunelm Group shares are owned by institutional investors. 2.5% of Moonpig Group shares are owned by insiders. Comparatively, 34.1% of Dunelm Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Moonpig Group has a net margin of 13.10% compared to Dunelm Group's net margin of 8.29%. Dunelm Group's return on equity of 105.88% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.10%	-113.93%	15.92%
Dunelm Group	8.29%	105.88%	19.34%

Summary

Dunelm Group beats Moonpig Group on 11 of the 18 factors compared between the two stocks.

How does Moonpig Group compare to Currys?

Moonpig Group (LON:MOON) and Currys (LON:CURY) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, dividends, media sentiment and valuation.

68.8% of Moonpig Group shares are owned by institutional investors. Comparatively, 50.5% of Currys shares are owned by institutional investors. 2.5% of Moonpig Group shares are owned by insiders. Comparatively, 15.4% of Currys shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Moonpig Group has a net margin of 13.10% compared to Currys' net margin of 1.46%. Currys' return on equity of 5.88% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.10%	-113.93%	15.92%
Currys	1.46%	5.88%	1.54%

Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. Currys pays an annual dividend of GBX 1.50 per share and has a dividend yield of 1.2%. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Currys pays out 12.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Moonpig Group has a beta of 0.974, indicating that its share price is 3% less volatile than the broader market. Comparatively, Currys has a beta of 1.232, indicating that its share price is 23% more volatile than the broader market.

In the previous week, Currys had 29 more articles in the media than Moonpig Group. MarketBeat recorded 30 mentions for Currys and 1 mentions for Moonpig Group. Currys' average media sentiment score of 0.11 beat Moonpig Group's score of 0.00 indicating that Currys is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Moonpig Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Currys	4 Very Positive mention(s)	4 Positive mention(s)	13 Neutral mention(s)	6 Negative mention(s)	3 Very Negative mention(s)	Neutral

Currys has higher revenue and earnings than Moonpig Group. Currys is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74
Currys	£9.02B	0.14	£195.60M	£11.60	10.72

Moonpig Group currently has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Currys has a consensus target price of GBX 170.33, indicating a potential upside of 37.03%. Given Moonpig Group's higher probable upside, equities research analysts clearly believe Moonpig Group is more favorable than Currys.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Currys	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Moonpig Group and Currys tied by winning 9 of the 18 factors compared between the two stocks.

How does Moonpig Group compare to Pets at Home Group?

Moonpig Group (LON:MOON) and Pets at Home Group (LON:PETS) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation, dividends and media sentiment.

Pets at Home Group has higher revenue and earnings than Moonpig Group. Pets at Home Group is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74
Pets at Home Group	£1.47B	0.53	£75.43M	£16.60	10.67

In the previous week, Moonpig Group and Moonpig Group both had 1 articles in the media. Pets at Home Group's average media sentiment score of 0.75 beat Moonpig Group's score of 0.00 indicating that Pets at Home Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Moonpig Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Pets at Home Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

68.8% of Moonpig Group shares are owned by institutional investors. Comparatively, 59.2% of Pets at Home Group shares are owned by institutional investors. 2.5% of Moonpig Group shares are owned by insiders. Comparatively, 3.3% of Pets at Home Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Moonpig Group has a beta of 0.974, indicating that its share price is 3% less volatile than the broader market. Comparatively, Pets at Home Group has a beta of 1.073, indicating that its share price is 7% more volatile than the broader market.

Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 7.3%. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Pets at Home Group pays out 78.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Moonpig Group currently has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Pets at Home Group has a consensus target price of GBX 236.25, indicating a potential upside of 33.32%. Given Moonpig Group's stronger consensus rating and higher possible upside, research analysts clearly believe Moonpig Group is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Moonpig Group has a net margin of 13.10% compared to Pets at Home Group's net margin of 5.22%. Pets at Home Group's return on equity of 7.83% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.10%	-113.93%	15.92%
Pets at Home Group	5.22%	7.83%	4.66%

Summary

Moonpig Group beats Pets at Home Group on 9 of the 17 factors compared between the two stocks.

How does Moonpig Group compare to WH Smith?

WH Smith (LON:SMWH) and Moonpig Group (LON:MOON) are both small-cap consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their risk, media sentiment, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.

WH Smith has higher revenue and earnings than Moonpig Group. WH Smith is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WH Smith	£1.59B	0.36	£63.01M	-£96.70	N/A
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74

In the previous week, Moonpig Group had 1 more articles in the media than WH Smith. MarketBeat recorded 1 mentions for Moonpig Group and 0 mentions for WH Smith. WH Smith's average media sentiment score of 0.00 equaled Moonpig Group'saverage media sentiment score.

Company	Overall Sentiment
WH Smith	Neutral
Moonpig Group	Neutral

71.9% of WH Smith shares are owned by institutional investors. Comparatively, 68.8% of Moonpig Group shares are owned by institutional investors. 1.0% of WH Smith shares are owned by company insiders. Comparatively, 2.5% of Moonpig Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

WH Smith has a beta of 0.915, meaning that its stock price is 9% less volatile than the broader market. Comparatively, Moonpig Group has a beta of 0.974, meaning that its stock price is 3% less volatile than the broader market.

WH Smith pays an annual dividend of GBX 17.30 per share and has a dividend yield of 3.8%. Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. WH Smith pays out -17.9% of its earnings in the form of a dividend. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WH Smith is clearly the better dividend stock, given its higher yield and lower payout ratio.

WH Smith presently has a consensus target price of GBX 720.50, indicating a potential upside of 58.82%. Moonpig Group has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Given WH Smith's higher possible upside, equities research analysts clearly believe WH Smith is more favorable than Moonpig Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WH Smith	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

Moonpig Group has a net margin of 13.10% compared to WH Smith's net margin of -9.48%. WH Smith's return on equity of -90.46% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WH Smith	-9.48%	-90.46%	6.62%
Moonpig Group	13.10%	-113.93%	15.92%

Summary

Moonpig Group beats WH Smith on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MOON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

MOON vs. The Competition

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Metric	Moonpig Group	Specialty Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£625.98M	£4.11B	£4.17B	£2.71B
Dividend Yield	1.58%	4.48%	3.61%	6.15%
P/E Ratio	14.74	16.48	77.46	365.91
Price / Sales	1.71	25.08	328.25	88,030.91
Price / Cash	10.28	14.59	30.86	27.89
Price / Book	182.00	9.91	3.16	7.74
Net Income	£33.88M	£141.85M	£247.50M	£5.89B
7 Day Performance	-8.08%	-2.98%	-0.06%	0.21%
1 Month Performance	-5.85%	-4.49%	-0.91%	0.63%
1 Year Performance	-18.70%	-5.71%	1.33%	78.11%

Moonpig Group Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
MOON Moonpig Group	2.8025 of 5 stars	GBX 203.36 -2.2%	GBX 300.83 +47.9%	-18.7%	£625.98M	£360.66M	14.74	730	Buyback Announcement
SPD Sports Direct International	N/A	N/A	N/A	N/A	£2.45B	£3.70B	21.86	26,500	High Trading Volume
DNLM Dunelm Group	4.7299 of 5 stars	GBX 762.44 +1.1%	GBX 1,199.44 +57.3%	-40.0%	£1.54B	£1.80B	10.37	11,000	Insider Trade High Trading Volume
CURY Currys	3.6494 of 5 stars	GBX 127.94 +0.6%	GBX 170.33 +33.1%	+0.8%	£1.33B	£9.02B	11.03	28,000	Trending News
PETS Pets at Home Group	3.5712 of 5 stars	GBX 184.90 -0.5%	GBX 236.25 +27.8%	-30.6%	£817.45M	£1.47B	11.14	210	News Coverage High Trading Volume

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This page (LON:MOON) was last updated on 5/17/2026 by MarketBeat.com Staff.

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Moonpig Group (MOON) Competitors

MOON vs. SPD, DNLM, CURY, PETS, and SMWH

How does Moonpig Group compare to Sports Direct International?

Summary

How does Moonpig Group compare to Dunelm Group?

Summary

How does Moonpig Group compare to Currys?

Summary

How does Moonpig Group compare to Pets at Home Group?

Summary

How does Moonpig Group compare to WH Smith?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MOON vs. The Competition

Moonpig Group Competitors List

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Moonpig Group (MOON) Competitors

MOON vs. SPD, DNLM, CURY, PETS, and SMWH

How does Moonpig Group compare to Sports Direct International?

Does the media refer more to MOON or SPD?

Do analysts prefer MOON or SPD?

Which has higher valuation and earnings, MOON or SPD?

Do institutionals & insiders believe in MOON or SPD?

Is MOON or SPD more profitable?

Summary

How does Moonpig Group compare to Dunelm Group?

Which has more risk & volatility, MOON or DNLM?

Does the media favor MOON or DNLM?

Do analysts rate MOON or DNLM?

Is MOON or DNLM a better dividend stock?

Which has better valuation and earnings, MOON or DNLM?

Do institutionals & insiders have more ownership in MOON or DNLM?

Is MOON or DNLM more profitable?

Summary

How does Moonpig Group compare to Currys?

Do institutionals & insiders have more ownership in MOON or CURY?

Is MOON or CURY more profitable?

Is MOON or CURY a better dividend stock?

Which has more risk & volatility, MOON or CURY?

Does the media favor MOON or CURY?

Which has better valuation and earnings, MOON or CURY?

Do analysts rate MOON or CURY?

Summary

How does Moonpig Group compare to Pets at Home Group?

Which has stronger valuation & earnings, MOON or PETS?

Does the media refer more to MOON or PETS?

Do institutionals and insiders hold more shares of MOON or PETS?

Which has more volatility & risk, MOON or PETS?

Is MOON or PETS a better dividend stock?

Do analysts rate MOON or PETS?

Is MOON or PETS more profitable?

Summary

How does Moonpig Group compare to WH Smith?

Which has preferable earnings and valuation, SMWH or MOON?

Does the media refer more to SMWH or MOON?

Do institutionals & insiders have more ownership in SMWH or MOON?

Which has more volatility and risk, SMWH or MOON?

Is SMWH or MOON a better dividend stock?

Do analysts prefer SMWH or MOON?

Is SMWH or MOON more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MOON vs. The Competition

Moonpig Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools