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Dunelm Group (DNLM) Competitors

Dunelm Group logo
GBX 884 0.00 (0.00%)
As of 08/21/2026 12:44 PM Eastern
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DNLM vs. KGF, JD, FRAS, INCH, and SPD

Should you buy Dunelm Group stock or one of its competitors? Dunelm Group's main competitors and comparable companies include Kingfisher (KGF), JD Sports Fashion (JD), Frasers Group (FRAS), Inchcape (INCH), and Sports Direct International (SPD). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does Dunelm Group compare to Kingfisher?

Dunelm Group (LON:DNLM) and Kingfisher (LON:KGF) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

40.4% of Dunelm Group shares are held by institutional investors. Comparatively, 65.7% of Kingfisher shares are held by institutional investors. 34.2% of Dunelm Group shares are held by insiders. Comparatively, 0.4% of Kingfisher shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.0%. Kingfisher pays an annual dividend of GBX 12.40 per share and has a dividend yield of 3.9%. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Kingfisher pays out 89.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dunelm Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Dunelm Group currently has a consensus target price of GBX 1,177.22, suggesting a potential upside of 33.17%. Kingfisher has a consensus target price of GBX 306.63, suggesting a potential downside of 4.57%. Given Dunelm Group's stronger consensus rating and higher possible upside, analysts clearly believe Dunelm Group is more favorable than Kingfisher.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.67
Kingfisher
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

Kingfisher has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than Kingfisher, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.80B0.99£150.85M£73.5012.03
Kingfisher£12.95B0.41£329.55M£13.8023.28

In the previous week, Kingfisher had 1 more articles in the media than Dunelm Group. MarketBeat recorded 2 mentions for Kingfisher and 1 mentions for Dunelm Group. Kingfisher's average media sentiment score of 0.55 beat Dunelm Group's score of 0.00 indicating that Kingfisher is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dunelm Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kingfisher
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dunelm Group has a net margin of 8.29% compared to Kingfisher's net margin of 1.89%. Dunelm Group's return on equity of 105.88% beat Kingfisher's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.29% 105.88% 19.34%
Kingfisher 1.89%3.91%3.55%

Dunelm Group has a beta of 0.974, suggesting that its share price is 3% less volatile than the broader market. Comparatively, Kingfisher has a beta of 1.13, suggesting that its share price is 13% more volatile than the broader market.

Summary

Dunelm Group beats Kingfisher on 11 of the 18 factors compared between the two stocks.

How does Dunelm Group compare to JD Sports Fashion?

Dunelm Group (LON:DNLM) and JD Sports Fashion (LON:JD) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

In the previous week, JD Sports Fashion had 16 more articles in the media than Dunelm Group. MarketBeat recorded 17 mentions for JD Sports Fashion and 1 mentions for Dunelm Group. JD Sports Fashion's average media sentiment score of 0.14 beat Dunelm Group's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dunelm Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
JD Sports Fashion
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.0%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.2%. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dunelm Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Dunelm Group has a net margin of 8.29% compared to JD Sports Fashion's net margin of 3.17%. Dunelm Group's return on equity of 105.88% beat JD Sports Fashion's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.29% 105.88% 19.34%
JD Sports Fashion 3.17%14.97%7.05%

40.4% of Dunelm Group shares are held by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are held by institutional investors. 34.2% of Dunelm Group shares are held by company insiders. Comparatively, 51.9% of JD Sports Fashion shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

JD Sports Fashion has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.80B0.99£150.85M£73.5012.03
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40

Dunelm Group has a beta of 0.974, suggesting that its share price is 3% less volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market.

Dunelm Group currently has a consensus price target of GBX 1,177.22, suggesting a potential upside of 33.17%. JD Sports Fashion has a consensus price target of GBX 191.89, suggesting a potential upside of 126.98%. Given JD Sports Fashion's higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Dunelm Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.67
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Dunelm Group beats JD Sports Fashion on 10 of the 18 factors compared between the two stocks.

How does Dunelm Group compare to Frasers Group?

Frasers Group (LON:FRAS) and Dunelm Group (LON:DNLM) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Dunelm Group has a net margin of 8.29% compared to Frasers Group's net margin of 7.04%. Dunelm Group's return on equity of 105.88% beat Frasers Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Frasers Group7.04% 15.67% 7.43%
Dunelm Group 8.29%105.88%19.34%

10.6% of Frasers Group shares are held by institutional investors. Comparatively, 40.4% of Dunelm Group shares are held by institutional investors. 76.2% of Frasers Group shares are held by company insiders. Comparatively, 34.2% of Dunelm Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Frasers Group£5.33B0.66£365.76M£86.709.46
Dunelm Group£1.80B0.99£150.85M£73.5012.03

Frasers Group has a beta of 1.236, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, Dunelm Group has a beta of 0.974, suggesting that its stock price is 3% less volatile than the broader market.

In the previous week, Frasers Group had 8 more articles in the media than Dunelm Group. MarketBeat recorded 9 mentions for Frasers Group and 1 mentions for Dunelm Group. Frasers Group's average media sentiment score of 0.13 beat Dunelm Group's score of 0.00 indicating that Frasers Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Frasers Group
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Dunelm Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Frasers Group presently has a consensus price target of GBX 866.67, suggesting a potential upside of 5.63%. Dunelm Group has a consensus price target of GBX 1,177.22, suggesting a potential upside of 33.17%. Given Dunelm Group's stronger consensus rating and higher probable upside, analysts clearly believe Dunelm Group is more favorable than Frasers Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frasers Group
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Dunelm Group
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

Dunelm Group beats Frasers Group on 9 of the 16 factors compared between the two stocks.

How does Dunelm Group compare to Inchcape?

Inchcape (LON:INCH) and Dunelm Group (LON:DNLM) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, valuation, earnings and dividends.

64.5% of Inchcape shares are owned by institutional investors. Comparatively, 40.4% of Dunelm Group shares are owned by institutional investors. 13.4% of Inchcape shares are owned by insiders. Comparatively, 34.2% of Dunelm Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Dunelm Group has a net margin of 8.29% compared to Inchcape's net margin of 2.44%. Dunelm Group's return on equity of 105.88% beat Inchcape's return on equity.

Company Net Margins Return on Equity Return on Assets
Inchcape2.44% 19.59% 6.35%
Dunelm Group 8.29%105.88%19.34%

Inchcape pays an annual dividend of GBX 32.30 per share and has a dividend yield of 3.9%. Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.0%. Inchcape pays out 50.9% of its earnings in the form of a dividend. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Inchcape has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than Inchcape, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Inchcape£9.50B0.30£245.92M£63.4013.10
Dunelm Group£1.80B0.99£150.85M£73.5012.03

Inchcape has a beta of 0.976, indicating that its share price is 2% less volatile than the broader market. Comparatively, Dunelm Group has a beta of 0.974, indicating that its share price is 3% less volatile than the broader market.

Inchcape presently has a consensus target price of GBX 1,057.40, suggesting a potential upside of 27.32%. Dunelm Group has a consensus target price of GBX 1,177.22, suggesting a potential upside of 33.17%. Given Dunelm Group's higher probable upside, analysts clearly believe Dunelm Group is more favorable than Inchcape.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Inchcape
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
Dunelm Group
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Inchcape had 2 more articles in the media than Dunelm Group. MarketBeat recorded 3 mentions for Inchcape and 1 mentions for Dunelm Group. Inchcape's average media sentiment score of 0.60 beat Dunelm Group's score of 0.00 indicating that Inchcape is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Inchcape
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dunelm Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Dunelm Group beats Inchcape on 9 of the 17 factors compared between the two stocks.

How does Dunelm Group compare to Sports Direct International?

Dunelm Group (LON:DNLM) and Sports Direct International (LON:SPD) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, profitability and earnings.

40.4% of Dunelm Group shares are held by institutional investors. 34.2% of Dunelm Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Dunelm Group had 1 more articles in the media than Sports Direct International. MarketBeat recorded 1 mentions for Dunelm Group and 0 mentions for Sports Direct International. Dunelm Group's average media sentiment score of 0.00 equaled Sports Direct International'saverage media sentiment score.

Company Overall Sentiment
Dunelm Group Neutral
Sports Direct International Neutral

Dunelm Group has higher earnings, but lower revenue than Sports Direct International. Sports Direct International is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.80B0.99£150.85M£73.5012.03
Sports Direct International£3.70B0.00N/A£21.50N/A

Dunelm Group has a net margin of 8.29% compared to Sports Direct International's net margin of 0.00%. Dunelm Group's return on equity of 105.88% beat Sports Direct International's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.29% 105.88% 19.34%
Sports Direct International N/A N/A N/A

Dunelm Group presently has a consensus price target of GBX 1,177.22, indicating a potential upside of 33.17%. Given Dunelm Group's stronger consensus rating and higher probable upside, research analysts clearly believe Dunelm Group is more favorable than Sports Direct International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.67
Sports Direct International
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Dunelm Group beats Sports Direct International on 10 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNLM vs. The Competition

Export
MetricDunelm GroupSpecialty Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£1.78B£11.33B£13.18B£2.90B
Dividend Yield5.09%115.28%55.79%6.17%
P/E Ratio12.0326.2746.96367.57
Price / Sales0.9918.7988.5683,481.74
Price / Cash65.0713.6519.1427.89
Price / Book12.965.854.357.19
Net Income£150.85M£438.66M£445.73M£5.89B
7 Day Performance1.78%-0.12%0.36%0.42%
1 Month Performance2.88%1.95%2.53%3.03%
1 Year Performance-27.56%-4.19%-1.59%22.14%

Dunelm Group Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNLM
Dunelm Group
2.9767 of 5 stars		GBX 884
flat		GBX 1,177.22
+33.2%		-27.6%£1.78B£1.80B12.0311,000
KGF
Kingfisher
2.0492 of 5 stars		GBX 322.41
-0.2%		GBX 306.63
-4.9%		+14.3%£5.28B£12.95B23.3674,525
JD
JD Sports Fashion
2.7793 of 5 stars		GBX 92.20
-2.1%		GBX 233
+152.7%		-9.4%£4.78B£10.79B922.00385,400
FRAS
Frasers Group
1.8858 of 5 stars		GBX 804.50
+0.7%		GBX 866.67
+7.7%		+17.5%£3.46B£5.33B9.2832,000
INCH
Inchcape
4.4232 of 5 stars		GBX 827
-0.1%		GBX 1,057.40
+27.9%		+21.5%£2.88B£9.50B13.0418,000

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This page (LON:DNLM) was last updated on 8/24/2026 by MarketBeat.com Staff.
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