Dunelm Group (DNLM) Competitors GBX 1,211.43 +24.43 (+2.06%) As of 07/18/2025 12:12 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. FRAS, SPD, SMWH, CURY, PETS, MOON, APGN, HFD, CARD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Halfords Group (HFD), Card Factory (CARD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Its Competitors Frasers Group Sports Direct International WH Smith Currys Pets at Home Group Moonpig Group Applegreen Halfords Group Card Factory Findel Frasers Group (LON:FRAS) and Dunelm Group (LON:DNLM) are both mid-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, media sentiment, analyst recommendations, dividends and earnings. Which has more volatility & risk, FRAS or DNLM? Frasers Group has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500. Comparatively, Dunelm Group has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Is FRAS or DNLM more profitable? Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.Company Net Margins Return on Equity Return on Assets Frasers Group6.95% 21.74% 7.43% Dunelm Group 8.86%96.64%19.34% Which has stronger valuation and earnings, FRAS or DNLM? Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFrasers Group£5.26B0.55£365.76M£87.637.93Dunelm Group£1.70B1.44£150.85M£75.1116.13 Does the media refer more to FRAS or DNLM? In the previous week, Frasers Group and Frasers Group both had 13 articles in the media. Dunelm Group's average media sentiment score of 0.63 beat Frasers Group's score of 0.37 indicating that Dunelm Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Frasers Group 1 Very Positive mention(s) 6 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral Dunelm Group 3 Very Positive mention(s) 4 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend FRAS or DNLM? Frasers Group currently has a consensus target price of GBX 1,200, indicating a potential upside of 72.66%. Dunelm Group has a consensus target price of GBX 1,316, indicating a potential upside of 8.63%. Given Frasers Group's higher possible upside, analysts plainly believe Frasers Group is more favorable than Dunelm Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Frasers Group 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Dunelm Group 0 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.80 Do insiders and institutionals believe in FRAS or DNLM? 19.7% of Frasers Group shares are held by institutional investors. Comparatively, 49.9% of Dunelm Group shares are held by institutional investors. 77.2% of Frasers Group shares are held by insiders. Comparatively, 34.3% of Dunelm Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. SummaryDunelm Group beats Frasers Group on 9 of the 15 factors compared between the two stocks. Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£2.44B£3.37B£3.48B£3.02BDividend Yield6.26%4.47%3.54%5.02%P/E Ratio16.1323.8771.98165.88Price / Sales1.4435.9571.66285,132.26Price / Cash65.0714.9331.1627.97Price / Book17.7612.143.784.46Net Income£150.85M£132.07M£264.31M£5.90B7 Day Performance6.95%0.71%-0.27%3.84%1 Month Performance3.10%0.23%2.73%10.33%1 Year Performance0.37%27,374.16%2,623.59%75.55% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group2.4502 of 5 starsGBX 1,211.43+2.1%GBX 1,316+8.6%+0.4%£2.44B£1.70B16.1311,000News CoverageAnalyst ForecastFRASFrasers Group3.1728 of 5 starsGBX 642.50-1.0%GBX 1,200+86.8%-21.5%£2.68B£5.26B7.3332,000Trending NewsEarnings ReportAnalyst ForecastSPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeSMWHWH Smith2.6434 of 5 starsGBX 1,055+0.9%GBX 1,430+35.5%-16.5%£1.36B£1.83B21.7614,935Dividend IncreaseCURYCurrys3.9453 of 5 starsGBX 119.10flatGBX 151.67+27.3%+52.0%£1.29B£8.22B6.5428,000Trending NewsAnalyst ForecastPETSPets at Home Group1.6651 of 5 starsGBX 242.40-0.5%GBX 298.33+23.1%-21.0%£1.11B£1.41B14.74210News CoverageMOONMoonpig Group1.3963 of 5 starsGBX 212-0.2%GBX 274.75+29.6%+6.7%£721.60M£338.23M21.31730Dividend AnnouncementAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145HFDHalfords Group0.8236 of 5 starsGBX 146-0.5%GBX 151+3.4%-0.7%£316.87M£1.69B22.0512,000CARDCard Factory4.2578 of 5 starsGBX 87.30-0.6%GBX 185+111.9%-12.4%£303.81M£526.96M7.409,075Gap UpFDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Related Companies and Tools Related Companies Frasers Group Alternatives Sports Direct International Alternatives WH Smith Alternatives Currys Alternatives Pets at Home Group Alternatives Moonpig Group Alternatives Applegreen Alternatives Halfords Group Alternatives Card Factory Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 7/20/2025 by MarketBeat.com Staff From Our PartnersAltucher: Trump’s Great Gain is startingNew Hampshire just launched a Strategic Crypto Reserve — and James Altucher says it’s the first sign that “Tru...Paradigm Press | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBuffett to put 90% of his money in this one stock?CPA and CFA says you have WAY too many stocks - just buy these 3 After years working at the biggest accoun...Altimetry | SponsoredThis Could Be the Most Profitable Season of Your LifeInstitutional money is pouring in. 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