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Dunelm Group (DNLM) Competitors

Dunelm Group logo
GBX 780 +2.00 (+0.26%)
As of 10/2/2026 12:00 PM Eastern

DNLM vs. KGF, JD, FRAS, INCH, and SPD

Should you buy Dunelm Group stock or one of its competitors? Dunelm Group's main competitors and comparable companies include Kingfisher (KGF), JD Sports Fashion (JD), Frasers Group (FRAS), Inchcape (INCH), and Sports Direct International (SPD). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does Dunelm Group compare to Kingfisher?

Dunelm Group (LON:DNLM) and Kingfisher (LON:KGF) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

Dunelm Group has a net margin of 8.52% compared to Kingfisher's net margin of 2.29%. Dunelm Group's return on equity of 99.65% beat Kingfisher's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.52% 99.65% 19.34%
Kingfisher 2.29%4.86%3.55%

40.4% of Dunelm Group shares are owned by institutional investors. Comparatively, 65.7% of Kingfisher shares are owned by institutional investors. 34.2% of Dunelm Group shares are owned by insiders. Comparatively, 0.4% of Kingfisher shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.7%. Kingfisher pays an annual dividend of GBX 12.40 per share and has a dividend yield of 3.8%. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Kingfisher pays out 89.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dunelm Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Dunelm Group has a beta of 0.974, suggesting that its stock price is 3% less volatile than the broader market. Comparatively, Kingfisher has a beta of 1.131, suggesting that its stock price is 13% more volatile than the broader market.

Dunelm Group currently has a consensus price target of GBX 1,111.11, suggesting a potential upside of 42.45%. Kingfisher has a consensus price target of GBX 316.71, suggesting a potential downside of 3.53%. Given Dunelm Group's stronger consensus rating and higher possible upside, analysts clearly believe Dunelm Group is more favorable than Kingfisher.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Kingfisher
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Kingfisher has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than Kingfisher, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.83B0.86£150.85M£73.5010.61
Kingfisher£13.00B0.41£329.55M£13.8023.79

In the previous week, Dunelm Group and Dunelm Group both had 8 articles in the media. Kingfisher's average media sentiment score of 0.49 beat Dunelm Group's score of 0.48 indicating that Kingfisher is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dunelm Group
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kingfisher
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Dunelm Group beats Kingfisher on 11 of the 17 factors compared between the two stocks.

How does Dunelm Group compare to JD Sports Fashion?

JD Sports Fashion (LON:JD) and Dunelm Group (LON:DNLM) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.3%. Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.7%. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Dunelm Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

33.0% of JD Sports Fashion shares are owned by institutional investors. Comparatively, 40.4% of Dunelm Group shares are owned by institutional investors. 51.9% of JD Sports Fashion shares are owned by company insiders. Comparatively, 34.2% of Dunelm Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

JD Sports Fashion has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JD Sports Fashion£10.79B0.38£342.20M£0.10797.20
Dunelm Group£1.83B0.86£150.85M£73.5010.61

In the previous week, JD Sports Fashion had 5 more articles in the media than Dunelm Group. MarketBeat recorded 13 mentions for JD Sports Fashion and 8 mentions for Dunelm Group. Dunelm Group's average media sentiment score of 0.48 beat JD Sports Fashion's score of 0.26 indicating that Dunelm Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JD Sports Fashion
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Dunelm Group
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

JD Sports Fashion has a beta of 1.65, meaning that its stock price is 65% more volatile than the broader market. Comparatively, Dunelm Group has a beta of 0.974, meaning that its stock price is 3% less volatile than the broader market.

Dunelm Group has a net margin of 8.52% compared to JD Sports Fashion's net margin of 3.17%. Dunelm Group's return on equity of 99.65% beat JD Sports Fashion's return on equity.

Company Net Margins Return on Equity Return on Assets
JD Sports Fashion3.17% 14.97% 7.05%
Dunelm Group 8.52%99.65%19.34%

JD Sports Fashion presently has a consensus price target of GBX 191.89, indicating a potential upside of 140.70%. Dunelm Group has a consensus price target of GBX 1,111.11, indicating a potential upside of 42.45%. Given JD Sports Fashion's higher probable upside, research analysts clearly believe JD Sports Fashion is more favorable than Dunelm Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD Sports Fashion
0 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.22
Dunelm Group
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

Summary

Dunelm Group beats JD Sports Fashion on 11 of the 18 factors compared between the two stocks.

How does Dunelm Group compare to Frasers Group?

Dunelm Group (LON:DNLM) and Frasers Group (LON:FRAS) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, profitability, analyst recommendations, valuation and media sentiment.

Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.83B0.86£150.85M£73.5010.61
Frasers Group£5.33B0.65£365.76M£86.709.28

In the previous week, Dunelm Group had 8 more articles in the media than Frasers Group. MarketBeat recorded 8 mentions for Dunelm Group and 0 mentions for Frasers Group. Dunelm Group's average media sentiment score of 0.48 beat Frasers Group's score of 0.00 indicating that Dunelm Group is being referred to more favorably in the media.

Company Overall Sentiment
Dunelm Group Neutral
Frasers Group Neutral

Dunelm Group currently has a consensus price target of GBX 1,111.11, indicating a potential upside of 42.45%. Frasers Group has a consensus price target of GBX 866.67, indicating a potential upside of 7.66%. Given Dunelm Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Dunelm Group is more favorable than Frasers Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Frasers Group
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Dunelm Group has a net margin of 8.52% compared to Frasers Group's net margin of 7.04%. Dunelm Group's return on equity of 99.65% beat Frasers Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.52% 99.65% 19.34%
Frasers Group 7.04%15.67%7.43%

Dunelm Group has a beta of 0.974, indicating that its share price is 3% less volatile than the broader market. Comparatively, Frasers Group has a beta of 1.237, indicating that its share price is 24% more volatile than the broader market.

40.4% of Dunelm Group shares are owned by institutional investors. Comparatively, 10.6% of Frasers Group shares are owned by institutional investors. 34.2% of Dunelm Group shares are owned by insiders. Comparatively, 0.1% of Frasers Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Dunelm Group beats Frasers Group on 12 of the 16 factors compared between the two stocks.

How does Dunelm Group compare to Inchcape?

Dunelm Group (LON:DNLM) and Inchcape (LON:INCH) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment.

Dunelm Group pays an annual dividend of GBX 44.50 per share and has a dividend yield of 5.7%. Inchcape pays an annual dividend of GBX 32.30 per share and has a dividend yield of 4.4%. Dunelm Group pays out 60.5% of its earnings in the form of a dividend. Inchcape pays out 50.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Dunelm Group had 2 more articles in the media than Inchcape. MarketBeat recorded 8 mentions for Dunelm Group and 6 mentions for Inchcape. Dunelm Group's average media sentiment score of 0.48 beat Inchcape's score of 0.21 indicating that Dunelm Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dunelm Group
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Inchcape
1 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Inchcape has higher revenue and earnings than Dunelm Group. Dunelm Group is trading at a lower price-to-earnings ratio than Inchcape, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.83B0.86£150.85M£73.5010.61
Inchcape£9.50B0.27£245.92M£63.4011.66

Dunelm Group has a net margin of 8.52% compared to Inchcape's net margin of 2.44%. Dunelm Group's return on equity of 99.65% beat Inchcape's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.52% 99.65% 19.34%
Inchcape 2.44%19.59%6.35%

Dunelm Group has a beta of 0.974, suggesting that its stock price is 3% less volatile than the broader market. Comparatively, Inchcape has a beta of 0.975, suggesting that its stock price is 3% less volatile than the broader market.

40.4% of Dunelm Group shares are owned by institutional investors. Comparatively, 64.5% of Inchcape shares are owned by institutional investors. 34.2% of Dunelm Group shares are owned by company insiders. Comparatively, 9.4% of Inchcape shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Dunelm Group currently has a consensus price target of GBX 1,111.11, suggesting a potential upside of 42.45%. Inchcape has a consensus price target of GBX 1,057.40, suggesting a potential upside of 42.99%. Given Inchcape's higher possible upside, analysts clearly believe Inchcape is more favorable than Dunelm Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Inchcape
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

Dunelm Group beats Inchcape on 11 of the 18 factors compared between the two stocks.

How does Dunelm Group compare to Sports Direct International?

Dunelm Group (LON:DNLM) and Sports Direct International (LON:SPD) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

Dunelm Group has a net margin of 8.52% compared to Sports Direct International's net margin of 0.00%. Dunelm Group's return on equity of 99.65% beat Sports Direct International's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.52% 99.65% 19.34%
Sports Direct International N/A N/A N/A

Dunelm Group currently has a consensus price target of GBX 1,111.11, indicating a potential upside of 42.45%. Given Dunelm Group's stronger consensus rating and higher probable upside, equities analysts plainly believe Dunelm Group is more favorable than Sports Direct International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Sports Direct International
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

40.4% of Dunelm Group shares are held by institutional investors. 34.2% of Dunelm Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Dunelm Group had 8 more articles in the media than Sports Direct International. MarketBeat recorded 8 mentions for Dunelm Group and 0 mentions for Sports Direct International. Dunelm Group's average media sentiment score of 0.48 beat Sports Direct International's score of 0.00 indicating that Dunelm Group is being referred to more favorably in the media.

Company Overall Sentiment
Dunelm Group Neutral
Sports Direct International Neutral

Dunelm Group has higher earnings, but lower revenue than Sports Direct International. Sports Direct International is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.83B0.86£150.85M£73.5010.61
Sports Direct International£3.70B0.00N/A£21.50N/A

Summary

Dunelm Group beats Sports Direct International on 11 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNLM vs. The Competition

MetricDunelm GroupSpecialty Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£1.57B£10.43B£12.32B£2.46B
Dividend Yield5.83%234.84%73.14%6.25%
P/E Ratio10.1624.7844.36366.33
Price / Sales0.8616.7693.1789,426.66
Price / Cash65.0712.8528.2127.89
Price / Book11.445.343.956.83
Net Income£150.85M£441.51M£446.73M£5.89B
7 Day Performance-0.26%-0.59%-0.87%-0.72%
1 Month Performance-11.61%-4.64%-4.86%-1.01%
1 Year Performance-31.34%-8.15%-7.90%22.82%

Dunelm Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNLM
Dunelm Group
4.7199 of 5 stars
GBX 780
+0.3%
GBX 1,111.11
+42.5%
-31.3%£1.57B£1.83B10.1612,500
KGF
Kingfisher
2.1376 of 5 stars
GBX 334.30
+1.7%
GBX 306.71
-8.3%
+5.3%£5.41B£13.00B24.2274,525
JD
JD Sports Fashion
3.0945 of 5 stars
GBX 80.02
+1.1%
GBX 191.89
+139.8%
-22.5%£4.15B£10.79B800.20385,400
FRAS
Frasers Group
1.2344 of 5 stars
GBX 805
+0.2%
GBX 866.67
+7.7%
+5.4%£3.46B£5.33B9.2832,000
INCH
Inchcape
4.277 of 5 stars
GBX 748
+0.2%
GBX 1,057.40
+41.4%
+3.2%£2.58B£9.50B11.8016,000

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This page (LON:DNLM) was last updated on 10/4/2026 by MarketBeat.com Staff.
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