Card Factory (CARD) Competitors

GBX 66.60 +1.30 (+1.99%)
As of 06/26/2026 12:42 PM Eastern

CARD vs. PETS, MOON, APGN, SMWH, and HFD

Should you buy Card Factory stock or one of its competitors? MarketBeat compares Card Factory with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Card Factory include Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), WH Smith (SMWH), and Halfords Group (HFD). These companies are all part of the "specialty retail" industry.

How does Card Factory compare to Pets at Home Group?

Pets at Home Group (LON:PETS) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Pets at Home Group has a beta of 1.083, meaning that its share price is 8% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market.

Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 7.3%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Pets at Home Group pays out 95.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory pays out 55.1% of its earnings in the form of a dividend. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

59.1% of Pets at Home Group shares are held by institutional investors. Comparatively, 44.8% of Card Factory shares are held by institutional investors. 3.3% of Pets at Home Group shares are held by company insiders. Comparatively, 4.6% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Card Factory has a net margin of 5.35% compared to Pets at Home Group's net margin of 4.29%. Card Factory's return on equity of 9.00% beat Pets at Home Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Pets at Home Group4.29% 6.50% 4.66%
Card Factory 5.35%9.00%7.54%

Pets at Home Group currently has a consensus target price of GBX 240, indicating a potential upside of 35.26%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 70.17%. Given Card Factory's higher probable upside, analysts clearly believe Card Factory is more favorable than Pets at Home Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pets at Home Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Card Factory
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pets at Home Group£1.47B0.53£75.43M£13.6013.05
Card Factory£582.70M0.39£41.04M£8.907.48

In the previous week, Pets at Home Group had 1 more articles in the media than Card Factory. MarketBeat recorded 2 mentions for Pets at Home Group and 1 mentions for Card Factory. Card Factory's average media sentiment score of 0.67 beat Pets at Home Group's score of 0.65 indicating that Card Factory is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pets at Home Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Card Factory
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Pets at Home Group and Card Factory tied by winning 9 of the 18 factors compared between the two stocks.

How does Card Factory compare to Moonpig Group?

Card Factory (LON:CARD) and Moonpig Group (LON:MOON) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

Moonpig Group has a net margin of 13.87% compared to Card Factory's net margin of 5.35%. Card Factory's return on equity of 9.00% beat Moonpig Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Card Factory5.35% 9.00% 7.54%
Moonpig Group 13.87%-99.49%15.92%

Card Factory presently has a consensus price target of GBX 113.33, suggesting a potential upside of 70.17%. Moonpig Group has a consensus price target of GBX 299.29, suggesting a potential upside of 30.41%. Given Card Factory's higher possible upside, equities research analysts clearly believe Card Factory is more favorable than Moonpig Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Card Factory
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Moonpig Group
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Card Factory£582.70M0.39£41.04M£8.907.48
Moonpig Group£360.66M1.91£33.88M£13.8016.63

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.3%. Card Factory pays out 55.1% of its earnings in the form of a dividend. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

44.8% of Card Factory shares are held by institutional investors. Comparatively, 67.3% of Moonpig Group shares are held by institutional investors. 4.6% of Card Factory shares are held by insiders. Comparatively, 2.5% of Moonpig Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Card Factory has a beta of 1.29, suggesting that its share price is 29% more volatile than the broader market. Comparatively, Moonpig Group has a beta of 0.968, suggesting that its share price is 3% less volatile than the broader market.

In the previous week, Moonpig Group had 10 more articles in the media than Card Factory. MarketBeat recorded 11 mentions for Moonpig Group and 1 mentions for Card Factory. Card Factory's average media sentiment score of 0.67 beat Moonpig Group's score of 0.46 indicating that Card Factory is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Card Factory
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Moonpig Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Moonpig Group beats Card Factory on 10 of the 18 factors compared between the two stocks.

How does Card Factory compare to Applegreen?

Card Factory (LON:CARD) and Applegreen (LON:APGN) are both small-cap consumer cyclical companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, media sentiment, analyst recommendations, risk, profitability and earnings.

Card Factory currently has a consensus target price of GBX 113.33, indicating a potential upside of 70.17%. Given Card Factory's stronger consensus rating and higher possible upside, analysts plainly believe Card Factory is more favorable than Applegreen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Card Factory
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Applegreen
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Card Factory has higher revenue and earnings than Applegreen. Applegreen is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Card Factory£582.70M0.39£41.04M£8.907.48
ApplegreenN/AN/AN/A£24.20N/A

Card Factory has a net margin of 5.35% compared to Applegreen's net margin of 0.00%. Card Factory's return on equity of 9.00% beat Applegreen's return on equity.

Company Net Margins Return on Equity Return on Assets
Card Factory5.35% 9.00% 7.54%
Applegreen N/A N/A N/A

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Applegreen pays an annual dividend of GBX 0.01 per share. Card Factory pays out 55.1% of its earnings in the form of a dividend. Applegreen pays out 0.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Card Factory had 1 more articles in the media than Applegreen. MarketBeat recorded 1 mentions for Card Factory and 0 mentions for Applegreen. Card Factory's average media sentiment score of 0.67 beat Applegreen's score of 0.00 indicating that Card Factory is being referred to more favorably in the media.

Company Overall Sentiment
Card Factory Positive
Applegreen Neutral

44.8% of Card Factory shares are owned by institutional investors. 4.6% of Card Factory shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Card Factory beats Applegreen on 12 of the 15 factors compared between the two stocks.

How does Card Factory compare to WH Smith?

WH Smith (LON:SMWH) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

WH Smith pays an annual dividend of GBX 17.30 per share and has a dividend yield of 4.3%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. WH Smith pays out -17.9% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

WH Smith presently has a consensus price target of GBX 570, indicating a potential upside of 42.36%. Card Factory has a consensus price target of GBX 113.33, indicating a potential upside of 70.17%. Given Card Factory's higher probable upside, analysts plainly believe Card Factory is more favorable than WH Smith.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WH Smith
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Card Factory
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

WH Smith has a beta of 0.918, meaning that its share price is 8% less volatile than the broader market. Comparatively, Card Factory has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market.

In the previous week, WH Smith had 3 more articles in the media than Card Factory. MarketBeat recorded 4 mentions for WH Smith and 1 mentions for Card Factory. Card Factory's average media sentiment score of 0.67 beat WH Smith's score of -0.20 indicating that Card Factory is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WH Smith
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Card Factory
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WH Smith£1.59B0.32£63.01M-£96.70N/A
Card Factory£582.70M0.39£41.04M£8.907.48

71.9% of WH Smith shares are held by institutional investors. Comparatively, 44.8% of Card Factory shares are held by institutional investors. 1.0% of WH Smith shares are held by company insiders. Comparatively, 4.6% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity.

Company Net Margins Return on Equity Return on Assets
WH Smith-9.48% -105.35% 6.62%
Card Factory 5.35%9.00%7.54%

Summary

Card Factory beats WH Smith on 11 of the 18 factors compared between the two stocks.

How does Card Factory compare to Halfords Group?

Halfords Group (LON:HFD) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

In the previous week, Halfords Group had 3 more articles in the media than Card Factory. MarketBeat recorded 4 mentions for Halfords Group and 1 mentions for Card Factory. Card Factory's average media sentiment score of 0.67 beat Halfords Group's score of -0.01 indicating that Card Factory is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Halfords Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Card Factory
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Card Factory has lower revenue, but higher earnings than Halfords Group. Halfords Group is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Halfords Group£1.74B0.27£14.31M-£15.40N/A
Card Factory£582.70M0.39£41.04M£8.907.48

Halfords Group has a beta of 1.224, meaning that its share price is 22% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market.

Halfords Group pays an annual dividend of GBX 8.80 per share and has a dividend yield of 4.0%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Halfords Group pays out -57.1% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

48.0% of Halfords Group shares are owned by institutional investors. Comparatively, 44.8% of Card Factory shares are owned by institutional investors. 3.9% of Halfords Group shares are owned by company insiders. Comparatively, 4.6% of Card Factory shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Halfords Group currently has a consensus target price of GBX 185, indicating a potential downside of 15.33%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 70.17%. Given Card Factory's higher probable upside, analysts clearly believe Card Factory is more favorable than Halfords Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Halfords Group
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Card Factory
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Card Factory has a net margin of 5.35% compared to Halfords Group's net margin of 1.83%. Card Factory's return on equity of 9.00% beat Halfords Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Halfords Group1.83% 6.52% 2.68%
Card Factory 5.35%9.00%7.54%

Summary

Card Factory beats Halfords Group on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CARD vs. The Competition

MetricCard FactorySpecialty Retail IndustryCyclical SectorLON Exchange
Market Cap£229.54M£4.63B£3.90B£2.78B
Dividend Yield7.82%4.08%3.49%6.16%
P/E Ratio7.4817.3578.68366.66
Price / Sales0.3927.20324.0186,087.92
Price / Cash28.4414.6130.8027.87
Price / Book0.7411.133.427.79
Net Income£41.04M£141.85M£249.12M£5.89B
7 Day Performance4.72%1.41%0.04%-0.63%
1 Month Performance-9.44%-0.77%-0.56%-1.17%
1 Year Performance-27.13%-6.74%-0.84%65.92%

Card Factory Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CARD
Card Factory
4.7451 of 5 stars
GBX 66.60
+2.0%
GBX 113.33
+70.2%
-25.5%£229.54M£582.70M7.489,075
PETS
Pets at Home Group
4.3976 of 5 stars
GBX 174.74
+1.7%
GBX 240
+37.3%
-32.3%£772.83M£1.47B12.85210
MOON
Moonpig Group
3.9609 of 5 stars
GBX 217.15
+0.6%
GBX 300.83
+38.5%
+3.8%£651.20M£360.66M15.74730
APGN
Applegreen
N/AN/AN/AN/A£598.53MN/A20.5011,145
SMWH
WH Smith
3.6813 of 5 stars
GBX 396.60
+3.5%
GBX 570
+43.7%
-63.4%£494.54M£1.59BN/A14,935

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This page (LON:CARD) was last updated on 6/27/2026 by MarketBeat.com Staff.
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