Card Factory (CARD) Competitors

GBX 67.40 -1.30 (-1.90%)

As of 05/15/2026 12:33 PM Eastern

CARD vs. PETS, MOON, APGN, SMWH, and HFD

Should you buy Card Factory stock or one of its competitors? MarketBeat compares Card Factory with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Card Factory include Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), WH Smith (SMWH), and Halfords Group (HFD). These companies are all part of the "specialty retail" industry.

How does Card Factory compare to Pets at Home Group?

Pets at Home Group (LON:PETS) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation, institutional ownership and media sentiment.

Pets at Home Group has a beta of 1.073, suggesting that its stock price is 7% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, suggesting that its stock price is 25% more volatile than the broader market.

Pets at Home Group currently has a consensus target price of GBX 236.25, indicating a potential upside of 33.32%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 68.16%. Given Card Factory's higher possible upside, analysts clearly believe Card Factory is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

59.2% of Pets at Home Group shares are owned by institutional investors. Comparatively, 44.6% of Card Factory shares are owned by institutional investors. 3.3% of Pets at Home Group shares are owned by company insiders. Comparatively, 4.5% of Card Factory shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Card Factory had 4 more articles in the media than Pets at Home Group. MarketBeat recorded 5 mentions for Card Factory and 1 mentions for Pets at Home Group. Pets at Home Group's average media sentiment score of 0.75 beat Card Factory's score of 0.22 indicating that Pets at Home Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Pets at Home Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Card Factory	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Card Factory has a net margin of 5.35% compared to Pets at Home Group's net margin of 5.22%. Card Factory's return on equity of 9.00% beat Pets at Home Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pets at Home Group	5.22%	7.83%	4.66%
Card Factory	5.35%	9.00%	7.54%

Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 7.3%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.3%. Pets at Home Group pays out 78.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory pays out 55.1% of its earnings in the form of a dividend.

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pets at Home Group	£1.47B	0.53	£75.43M	£16.60	10.67
Card Factory	£582.70M	0.40	£41.04M	£8.90	7.57

Summary

Pets at Home Group beats Card Factory on 10 of the 18 factors compared between the two stocks.

How does Card Factory compare to Moonpig Group?

Card Factory (LON:CARD) and Moonpig Group (LON:MOON) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings, institutional ownership and media sentiment.

In the previous week, Card Factory had 4 more articles in the media than Moonpig Group. MarketBeat recorded 5 mentions for Card Factory and 1 mentions for Moonpig Group. Card Factory's average media sentiment score of 0.22 beat Moonpig Group's score of 0.00 indicating that Card Factory is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Card Factory	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Moonpig Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Card Factory has a beta of 1.248, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, Moonpig Group has a beta of 0.974, suggesting that its stock price is 3% less volatile than the broader market.

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.3%. Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. Card Factory pays out 55.1% of its earnings in the form of a dividend. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Moonpig Group has a net margin of 13.10% compared to Card Factory's net margin of 5.35%. Card Factory's return on equity of 9.00% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
Moonpig Group	13.10%	-113.93%	15.92%

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.40	£41.04M	£8.90	7.57
Moonpig Group	£360.66M	1.71	£33.88M	£13.80	14.74

44.6% of Card Factory shares are owned by institutional investors. Comparatively, 68.8% of Moonpig Group shares are owned by institutional investors. 4.5% of Card Factory shares are owned by insiders. Comparatively, 2.5% of Moonpig Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Card Factory presently has a consensus target price of GBX 113.33, indicating a potential upside of 68.16%. Moonpig Group has a consensus target price of GBX 300.83, indicating a potential upside of 47.93%. Given Card Factory's higher possible upside, research analysts clearly believe Card Factory is more favorable than Moonpig Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

Summary

Card Factory and Moonpig Group tied by winning 9 of the 18 factors compared between the two stocks.

How does Card Factory compare to Applegreen?

Card Factory (LON:CARD) and Applegreen (LON:APGN) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

In the previous week, Card Factory had 5 more articles in the media than Applegreen. MarketBeat recorded 5 mentions for Card Factory and 0 mentions for Applegreen. Card Factory's average media sentiment score of 0.22 beat Applegreen's score of 0.00 indicating that Card Factory is being referred to more favorably in the media.

Company	Overall Sentiment
Card Factory	Neutral
Applegreen	Neutral

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.3%. Applegreen pays an annual dividend of GBX 0.01 per share. Card Factory pays out 55.1% of its earnings in the form of a dividend. Applegreen pays out 0.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory has a net margin of 5.35% compared to Applegreen's net margin of 0.00%. Card Factory's return on equity of 9.00% beat Applegreen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
Applegreen	N/A	N/A	N/A

Card Factory has higher revenue and earnings than Applegreen. Applegreen is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.40	£41.04M	£8.90	7.57
Applegreen	N/A	N/A	N/A	£24.20	N/A

44.6% of Card Factory shares are owned by institutional investors. 4.5% of Card Factory shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Card Factory presently has a consensus target price of GBX 113.33, suggesting a potential upside of 68.16%. Given Card Factory's stronger consensus rating and higher probable upside, equities analysts clearly believe Card Factory is more favorable than Applegreen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Applegreen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Card Factory beats Applegreen on 12 of the 15 factors compared between the two stocks.

How does Card Factory compare to WH Smith?

WH Smith (LON:SMWH) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

WH Smith has a beta of 0.915, indicating that its share price is 9% less volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, indicating that its share price is 25% more volatile than the broader market.

In the previous week, Card Factory had 5 more articles in the media than WH Smith. MarketBeat recorded 5 mentions for Card Factory and 0 mentions for WH Smith. Card Factory's average media sentiment score of 0.22 beat WH Smith's score of 0.00 indicating that Card Factory is being referred to more favorably in the news media.

Company	Overall Sentiment
WH Smith	Neutral
Card Factory	Neutral

WH Smith currently has a consensus price target of GBX 720.50, suggesting a potential upside of 58.82%. Card Factory has a consensus price target of GBX 113.33, suggesting a potential upside of 68.16%. Given Card Factory's higher possible upside, analysts clearly believe Card Factory is more favorable than WH Smith.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WH Smith	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WH Smith	-9.48%	-90.46%	6.62%
Card Factory	5.35%	9.00%	7.54%

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WH Smith	£1.59B	0.36	£63.01M	-£96.70	N/A
Card Factory	£582.70M	0.40	£41.04M	£8.90	7.57

71.9% of WH Smith shares are held by institutional investors. Comparatively, 44.6% of Card Factory shares are held by institutional investors. 1.0% of WH Smith shares are held by company insiders. Comparatively, 4.5% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

WH Smith pays an annual dividend of GBX 17.30 per share and has a dividend yield of 3.8%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.3%. WH Smith pays out -17.9% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Card Factory beats WH Smith on 12 of the 18 factors compared between the two stocks.

How does Card Factory compare to Halfords Group?

Halfords Group (LON:HFD) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

Halfords Group has a beta of 1.192, indicating that its share price is 19% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, indicating that its share price is 25% more volatile than the broader market.

In the previous week, Card Factory had 5 more articles in the media than Halfords Group. MarketBeat recorded 5 mentions for Card Factory and 0 mentions for Halfords Group. Card Factory's average media sentiment score of 0.22 beat Halfords Group's score of 0.00 indicating that Card Factory is being referred to more favorably in the news media.

Company	Overall Sentiment
Halfords Group	Neutral
Card Factory	Neutral

Halfords Group currently has a consensus price target of GBX 170, suggesting a potential upside of 5.46%. Card Factory has a consensus price target of GBX 113.33, suggesting a potential upside of 68.16%. Given Card Factory's higher possible upside, analysts clearly believe Card Factory is more favorable than Halfords Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Halfords Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Card Factory has a net margin of 5.35% compared to Halfords Group's net margin of -1.94%. Card Factory's return on equity of 9.00% beat Halfords Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Halfords Group	-1.94%	-6.79%	2.68%
Card Factory	5.35%	9.00%	7.54%

Card Factory has lower revenue, but higher earnings than Halfords Group. Halfords Group is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Halfords Group	£1.74B	0.20	£14.31M	-£15.40	N/A
Card Factory	£582.70M	0.40	£41.04M	£8.90	7.57

48.0% of Halfords Group shares are held by institutional investors. Comparatively, 44.6% of Card Factory shares are held by institutional investors. 3.9% of Halfords Group shares are held by company insiders. Comparatively, 4.5% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Halfords Group pays an annual dividend of GBX 8.80 per share and has a dividend yield of 5.5%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.3%. Halfords Group pays out -57.1% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Card Factory beats Halfords Group on 13 of the 17 factors compared between the two stocks.

Get Card Factory News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CARD vs. The Competition

Export

Metric	Card Factory	Specialty Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£232.88M	£4.11B	£4.18B	£2.71B
Dividend Yield	7.41%	4.48%	3.61%	6.15%
P/E Ratio	7.57	16.48	77.46	365.91
Price / Sales	0.40	25.08	328.25	88,030.91
Price / Cash	28.44	14.59	30.86	27.89
Price / Book	0.75	9.91	3.16	7.74
Net Income	£41.04M	£141.85M	£247.50M	£5.89B
7 Day Performance	-0.73%	-2.98%	-0.06%	0.21%
1 Month Performance	0.00%	-4.49%	-0.91%	0.63%
1 Year Performance	-29.43%	-5.71%	1.33%	78.11%

Card Factory Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CARD Card Factory	4.5616 of 5 stars	GBX 67.40 -1.9%	GBX 113.33 +68.2%	-29.4%	£232.88M	£582.70M	7.57	9,075	Analyst Downgrade Insider Trade Gap Down High Trading Volume
PETS Pets at Home Group	3.574 of 5 stars	GBX 176.55 +0.1%	GBX 236.25 +33.8%	-30.6%	£780.55M	£1.47B	10.64	210	News Coverage
MOON Moonpig Group	2.8025 of 5 stars	GBX 205.67 +0.8%	GBX 300.83 +46.3%	-18.7%	£624.85M	£360.66M	14.90	730	Buyback Announcement
APGN Applegreen	N/A	N/A	N/A	N/A	£598.53M	N/A	20.50	11,145
SMWH WH Smith	2.665 of 5 stars	GBX 457.35 -2.6%	GBX 720.50 +57.5%	-55.9%	£585.57M	£1.59B	N/A	14,935	Gap Down

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (LON:CARD) was last updated on 5/17/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Card Factory (CARD) Competitors

CARD vs. PETS, MOON, APGN, SMWH, and HFD

How does Card Factory compare to Pets at Home Group?

Summary

How does Card Factory compare to Moonpig Group?

Summary

How does Card Factory compare to Applegreen?

Summary

How does Card Factory compare to WH Smith?

Summary

How does Card Factory compare to Halfords Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Card Factory (CARD) Competitors

CARD vs. PETS, MOON, APGN, SMWH, and HFD

How does Card Factory compare to Pets at Home Group?

Which has more risk and volatility, PETS or CARD?

Do analysts prefer PETS or CARD?

Do insiders and institutionals have more ownership in PETS or CARD?

Does the media prefer PETS or CARD?

Is PETS or CARD more profitable?

Is PETS or CARD a better dividend stock?

Which has stronger valuation & earnings, PETS or CARD?

Summary

How does Card Factory compare to Moonpig Group?

Does the media favor CARD or MOON?

Which has more volatility and risk, CARD or MOON?

Is CARD or MOON a better dividend stock?

Is CARD or MOON more profitable?

Which has higher earnings and valuation, CARD or MOON?

Do insiders & institutionals have more ownership in CARD or MOON?

Do analysts prefer CARD or MOON?

Summary

How does Card Factory compare to Applegreen?

Does the media prefer CARD or APGN?

Is CARD or APGN a better dividend stock?

Is CARD or APGN more profitable?

Which has higher valuation and earnings, CARD or APGN?

Do institutionals and insiders believe in CARD or APGN?

Do analysts recommend CARD or APGN?

Summary

How does Card Factory compare to WH Smith?

Which has more risk and volatility, SMWH or CARD?

Does the media refer more to SMWH or CARD?

Do analysts recommend SMWH or CARD?

Is SMWH or CARD more profitable?

Which has stronger valuation & earnings, SMWH or CARD?

Do insiders & institutionals have more ownership in SMWH or CARD?

Is SMWH or CARD a better dividend stock?

Summary

How does Card Factory compare to Halfords Group?

Which has more risk and volatility, HFD or CARD?

Does the media refer more to HFD or CARD?

Do analysts recommend HFD or CARD?

Is HFD or CARD more profitable?

Which has stronger valuation & earnings, HFD or CARD?

Do insiders & institutionals have more ownership in HFD or CARD?

Is HFD or CARD a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools