Which has better valuation & earnings, MOON or CARD?

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Moonpig Group £372.97M 2.15 £33.88M £15.60 17.29 Card Factory £582.70M 0.42 £41.04M £8.90 7.98

Which has better earnings and valuation, CARD or SMWH?

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Card Factory £582.70M 0.42 £41.04M £8.90 7.98 WH Smith £1.59B 0.39 £63.01M -£96.70 N/A

Is CARD or SMWH more profitable?

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity. Company Net Margins Return on Equity Return on Assets Card Factory 5.35% 9.00% 7.54% WH Smith -9.48% -90.46% 6.62%

Do analysts rate APGN or CARD?

Card Factory has a consensus price target of GBX 113.33, indicating a potential upside of 59.65%. Given Card Factory's stronger consensus rating and higher probable upside, analysts plainly believe Card Factory is more favorable than Applegreen. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Applegreen 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Card Factory 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

Card Factory (CARD) Competitors

GBX 70.99 +0.19 (+0.26%)

As of 12:00 PM Eastern

Compare

CARD vs. PETS, MOON, SMWH, APGN, and HFD

Should you buy Card Factory stock or one of its competitors? MarketBeat compares Card Factory with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Card Factory include Pets at Home Group (PETS), Moonpig Group (MOON), WH Smith (SMWH), Applegreen (APGN), and Halfords Group (HFD). These companies are all part of the "specialty retail" industry.

How does Card Factory compare to Pets at Home Group?

Card Factory (LON:CARD) and Pets at Home Group (LON:PETS) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, media sentiment, analyst recommendations, institutional ownership and risk.

Card Factory currently has a consensus target price of GBX 113.33, indicating a potential upside of 59.65%. Pets at Home Group has a consensus target price of GBX 240, indicating a potential upside of 21.21%. Given Card Factory's higher possible upside, equities research analysts clearly believe Card Factory is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 6.9%. Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 6.6%. Card Factory pays out 55.1% of its earnings in the form of a dividend. Pets at Home Group pays out 95.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Pets at Home Group had 1 more articles in the media than Card Factory. MarketBeat recorded 1 mentions for Pets at Home Group and 0 mentions for Card Factory. Pets at Home Group's average media sentiment score of 0.67 beat Card Factory's score of 0.00 indicating that Pets at Home Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Card Factory	Neutral
Pets at Home Group	Positive

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.42	£41.04M	£8.90	7.98
Pets at Home Group	£1.47B	0.60	£75.43M	£13.60	14.56

Card Factory has a net margin of 5.35% compared to Pets at Home Group's net margin of 4.29%. Card Factory's return on equity of 9.00% beat Pets at Home Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
Pets at Home Group	4.29%	6.50%	4.66%

Card Factory has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market. Comparatively, Pets at Home Group has a beta of 1.094, indicating that its stock price is 9% more volatile than the broader market.

44.6% of Card Factory shares are held by institutional investors. Comparatively, 57.8% of Pets at Home Group shares are held by institutional investors. 4.6% of Card Factory shares are held by insiders. Comparatively, 3.3% of Pets at Home Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Pets at Home Group beats Card Factory on 10 of the 18 factors compared between the two stocks.

How does Card Factory compare to Moonpig Group?

Moonpig Group (LON:MOON) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

Moonpig Group has a beta of 0.953, indicating that its share price is 5% less volatile than the broader market. Comparatively, Card Factory has a beta of 1.28, indicating that its share price is 28% more volatile than the broader market.

Moonpig Group has a net margin of 13.87% compared to Card Factory's net margin of 5.35%. Card Factory's return on equity of 9.00% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.87%	-99.49%	15.92%
Card Factory	5.35%	9.00%	7.54%

52.2% of Moonpig Group shares are owned by institutional investors. Comparatively, 44.6% of Card Factory shares are owned by institutional investors. 2.6% of Moonpig Group shares are owned by company insiders. Comparatively, 4.6% of Card Factory shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Moonpig Group presently has a consensus target price of GBX 299.29, indicating a potential upside of 10.93%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 59.65%. Given Card Factory's higher possible upside, analysts clearly believe Card Factory is more favorable than Moonpig Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Moonpig Group pays an annual dividend of GBX 3.25 per share and has a dividend yield of 1.2%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 6.9%. Moonpig Group pays out 20.8% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£372.97M	2.15	£33.88M	£15.60	17.29
Card Factory	£582.70M	0.42	£41.04M	£8.90	7.98

In the previous week, Moonpig Group had 2 more articles in the media than Card Factory. MarketBeat recorded 2 mentions for Moonpig Group and 0 mentions for Card Factory. Moonpig Group's average media sentiment score of 0.15 beat Card Factory's score of 0.00 indicating that Moonpig Group is being referred to more favorably in the media.

Company	Overall Sentiment
Moonpig Group	Neutral
Card Factory	Neutral

Summary

Moonpig Group beats Card Factory on 11 of the 18 factors compared between the two stocks.

How does Card Factory compare to WH Smith?

Card Factory (LON:CARD) and WH Smith (LON:SMWH) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation, analyst recommendations and media sentiment.

Card Factory has a beta of 1.28, indicating that its share price is 28% more volatile than the broader market. Comparatively, WH Smith has a beta of 0.922, indicating that its share price is 8% less volatile than the broader market.

In the previous week, WH Smith had 3 more articles in the media than Card Factory. MarketBeat recorded 3 mentions for WH Smith and 0 mentions for Card Factory. WH Smith's average media sentiment score of 0.58 beat Card Factory's score of 0.00 indicating that WH Smith is being referred to more favorably in the news media.

Company	Overall Sentiment
Card Factory	Neutral
WH Smith	Positive

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
WH Smith	-9.48%	-90.46%	6.62%

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.42	£41.04M	£8.90	7.98
WH Smith	£1.59B	0.39	£63.01M	-£96.70	N/A

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 6.9%. WH Smith pays an annual dividend of GBX 17.30 per share and has a dividend yield of 4.2%. Card Factory pays out 55.1% of its earnings in the form of a dividend. WH Smith pays out -17.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory presently has a consensus target price of GBX 113.33, suggesting a potential upside of 59.65%. WH Smith has a consensus target price of GBX 570, suggesting a potential upside of 39.49%. Given Card Factory's higher possible upside, analysts clearly believe Card Factory is more favorable than WH Smith.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
WH Smith	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43

44.6% of Card Factory shares are held by institutional investors. Comparatively, 71.9% of WH Smith shares are held by institutional investors. 4.6% of Card Factory shares are held by company insiders. Comparatively, 0.9% of WH Smith shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Card Factory beats WH Smith on 10 of the 18 factors compared between the two stocks.

How does Card Factory compare to Applegreen?

Applegreen (LON:APGN) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

In the previous week, Applegreen's average media sentiment score of 0.00 equaled Card Factory'saverage media sentiment score.

Company	Overall Sentiment
Applegreen	Neutral
Card Factory	Neutral

Card Factory has a consensus price target of GBX 113.33, indicating a potential upside of 59.65%. Given Card Factory's stronger consensus rating and higher probable upside, analysts plainly believe Card Factory is more favorable than Applegreen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Applegreen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Applegreen pays an annual dividend of GBX 0.01 per share. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 6.9%. Applegreen pays out 0.0% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory has a net margin of 5.35% compared to Applegreen's net margin of 0.00%. Card Factory's return on equity of 9.00% beat Applegreen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Applegreen	N/A	N/A	N/A
Card Factory	5.35%	9.00%	7.54%

Card Factory has higher revenue and earnings than Applegreen. Applegreen is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Applegreen	N/A	N/A	N/A	£24.20	N/A
Card Factory	£582.70M	0.42	£41.04M	£8.90	7.98

44.6% of Card Factory shares are owned by institutional investors. 4.6% of Card Factory shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Card Factory beats Applegreen on 10 of the 13 factors compared between the two stocks.

How does Card Factory compare to Halfords Group?

Card Factory (LON:CARD) and Halfords Group (LON:HFD) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.

Card Factory has higher earnings, but lower revenue than Halfords Group. Card Factory is trading at a lower price-to-earnings ratio than Halfords Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.42	£41.04M	£8.90	7.98
Halfords Group	£1.80B	0.29	£14.31M	£14.60	16.40

Card Factory has a net margin of 5.35% compared to Halfords Group's net margin of 1.83%. Card Factory's return on equity of 9.00% beat Halfords Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
Halfords Group	1.83%	6.52%	2.68%

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 6.9%. Halfords Group pays an annual dividend of GBX 8.80 per share and has a dividend yield of 3.7%. Card Factory pays out 55.1% of its earnings in the form of a dividend. Halfords Group pays out 60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Card Factory's average media sentiment score of 0.00 equaled Halfords Group'saverage media sentiment score.

Company	Overall Sentiment
Card Factory	Neutral
Halfords Group	Neutral

Card Factory currently has a consensus price target of GBX 113.33, indicating a potential upside of 59.65%. Halfords Group has a consensus price target of GBX 227.50, indicating a potential downside of 5.01%. Given Card Factory's higher probable upside, equities research analysts plainly believe Card Factory is more favorable than Halfords Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Halfords Group	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Card Factory has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market. Comparatively, Halfords Group has a beta of 1.231, indicating that its stock price is 23% more volatile than the broader market.

44.6% of Card Factory shares are owned by institutional investors. Comparatively, 47.8% of Halfords Group shares are owned by institutional investors. 4.6% of Card Factory shares are owned by insiders. Comparatively, 3.9% of Halfords Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Card Factory beats Halfords Group on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CARD vs. The Competition

Export

Metric	Card Factory	Specialty Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£243.46M	£4.57B	£3.91B	£2.77B
Dividend Yield	7.23%	4.01%	3.48%	6.15%
P/E Ratio	7.98	16.86	77.46	368.16
Price / Sales	0.42	28.77	341.15	84,554.80
Price / Cash	28.44	14.62	30.84	27.89
Price / Book	0.79	12.76	3.59	7.53
Net Income	£41.04M	£141.85M	£249.12M	£5.89B
7 Day Performance	4.55%	0.73%	0.70%	5.85%
1 Month Performance	10.40%	2.54%	6.28%	4.48%
1 Year Performance	-19.79%	-5.24%	4.55%	62.28%

Card Factory Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CARD Card Factory	N/A	GBX 70.99 +0.3%	GBX 113.33 +59.7%	-17.8%	£243.46M	£582.70M	7.98	9,075
PETS Pets at Home Group	3.9126 of 5 stars	GBX 192.56 +0.5%	GBX 240 +24.6%	-16.3%	£850.83M	£1.47B	14.16	210
MOON Moonpig Group	2.7583 of 5 stars	GBX 261.57 0.0%	GBX 299.29 +14.4%	+22.4%	£777.68M	£372.97M	16.77	730	News Coverage
SMWH WH Smith	4.054 of 5 stars	GBX 397.75 -0.1%	GBX 570 +43.3%	-59.6%	£598.61M	£1.59B	N/A	14,935
APGN Applegreen	N/A	N/A	N/A	N/A	£598.53M	N/A	20.50	11,145

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This page (LON:CARD) was last updated on 7/17/2026 by MarketBeat.com Staff.

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Card Factory (CARD) Competitors

CARD vs. PETS, MOON, SMWH, APGN, and HFD

How does Card Factory compare to Pets at Home Group?

Summary

How does Card Factory compare to Moonpig Group?

Summary

How does Card Factory compare to WH Smith?

Summary

How does Card Factory compare to Applegreen?

Summary

How does Card Factory compare to Halfords Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Card Factory (CARD) Competitors

CARD vs. PETS, MOON, SMWH, APGN, and HFD

How does Card Factory compare to Pets at Home Group?

Do analysts recommend CARD or PETS?

Is CARD or PETS a better dividend stock?

Does the media prefer CARD or PETS?

Which has better valuation & earnings, CARD or PETS?

Is CARD or PETS more profitable?

Which has more volatility and risk, CARD or PETS?

Do insiders and institutionals have more ownership in CARD or PETS?

Summary

How does Card Factory compare to Moonpig Group?

Which has more risk & volatility, MOON or CARD?

Is MOON or CARD more profitable?

Do insiders & institutionals have more ownership in MOON or CARD?

Do analysts recommend MOON or CARD?

Is MOON or CARD a better dividend stock?

Which has better valuation & earnings, MOON or CARD?

Does the media prefer MOON or CARD?

Summary

How does Card Factory compare to WH Smith?

Which has more volatility and risk, CARD or SMWH?

Does the media refer more to CARD or SMWH?

Is CARD or SMWH more profitable?

Which has better earnings and valuation, CARD or SMWH?

Is CARD or SMWH a better dividend stock?

Do analysts prefer CARD or SMWH?

Do institutionals & insiders have more ownership in CARD or SMWH?

Summary

How does Card Factory compare to Applegreen?

Does the media refer more to APGN or CARD?

Do analysts rate APGN or CARD?

Is APGN or CARD a better dividend stock?

Is APGN or CARD more profitable?

Which has better valuation & earnings, APGN or CARD?

Do institutionals and insiders hold more shares of APGN or CARD?

Summary

How does Card Factory compare to Halfords Group?

Which has better earnings and valuation, CARD or HFD?

Is CARD or HFD more profitable?

Is CARD or HFD a better dividend stock?

Does the media favor CARD or HFD?

Do analysts rate CARD or HFD?

Which has more volatility & risk, CARD or HFD?

Do institutionals & insiders hold more shares of CARD or HFD?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools