Which has stronger earnings & valuation, MOON or CARD?

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Moonpig Group £360.66M 1.85 £33.88M £13.80 15.87 Card Factory £582.70M 0.39 £41.04M £8.90 7.44

Which has higher earnings and valuation, SMWH or CARD?

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WH Smith £1.59B 0.40 £63.01M -£96.70 N/A Card Factory £582.70M 0.39 £41.04M £8.90 7.44

Is SMWH or CARD more profitable?

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity. Company Net Margins Return on Equity Return on Assets WH Smith -9.48% -90.46% 6.62% Card Factory 5.35% 9.00% 7.54%

Do analysts prefer CARD or APGN?

Card Factory currently has a consensus price target of GBX 113.33, suggesting a potential upside of 71.20%. Given Card Factory's stronger consensus rating and higher possible upside, equities analysts clearly believe Card Factory is more favorable than Applegreen. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Card Factory 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Applegreen 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Card Factory (CARD) Competitors

GBX 66.20 +0.80 (+1.22%)

As of 06/5/2026 12:00 PM Eastern

Compare

CARD vs. PETS, MOON, SMWH, APGN, and HFD

Should you buy Card Factory stock or one of its competitors? MarketBeat compares Card Factory with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Card Factory include Pets at Home Group (PETS), Moonpig Group (MOON), WH Smith (SMWH), Applegreen (APGN), and Halfords Group (HFD). These companies are all part of the "specialty retail" industry.

How does Card Factory compare to Pets at Home Group?

Pets at Home Group (LON:PETS) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Pets at Home Group has a beta of 1.083, indicating that its stock price is 8% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, indicating that its stock price is 25% more volatile than the broader market.

59.2% of Pets at Home Group shares are held by institutional investors. Comparatively, 44.6% of Card Factory shares are held by institutional investors. 3.3% of Pets at Home Group shares are held by company insiders. Comparatively, 4.5% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Pets at Home Group pays an annual dividend of GBX 13 per share and has a dividend yield of 7.0%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Pets at Home Group pays out 95.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Card Factory pays out 55.1% of its earnings in the form of a dividend. Card Factory is clearly the better dividend stock, given its higher yield and lower payout ratio.

Card Factory has a net margin of 5.35% compared to Pets at Home Group's net margin of 4.29%. Card Factory's return on equity of 9.00% beat Pets at Home Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Pets at Home Group	4.29%	6.50%	4.66%
Card Factory	5.35%	9.00%	7.54%

In the previous week, Pets at Home Group had 2 more articles in the media than Card Factory. MarketBeat recorded 2 mentions for Pets at Home Group and 0 mentions for Card Factory. Pets at Home Group's average media sentiment score of 0.00 equaled Card Factory'saverage media sentiment score.

Company	Overall Sentiment
Pets at Home Group	Neutral
Card Factory	Neutral

Pets at Home Group currently has a consensus target price of GBX 240, indicating a potential upside of 28.77%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 71.20%. Given Card Factory's higher probable upside, analysts clearly believe Card Factory is more favorable than Pets at Home Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pets at Home Group	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Pets at Home Group has higher revenue and earnings than Card Factory. Card Factory is trading at a lower price-to-earnings ratio than Pets at Home Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pets at Home Group	£1.47B	0.56	£75.43M	£13.60	13.70
Card Factory	£582.70M	0.39	£41.04M	£8.90	7.44

Summary

Pets at Home Group beats Card Factory on 9 of the 17 factors compared between the two stocks.

How does Card Factory compare to Moonpig Group?

Moonpig Group (LON:MOON) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Moonpig Group has a beta of 0.974, indicating that its stock price is 3% less volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, indicating that its stock price is 25% more volatile than the broader market.

Card Factory has higher revenue and earnings than Moonpig Group. Card Factory is trading at a lower price-to-earnings ratio than Moonpig Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Moonpig Group	£360.66M	1.85	£33.88M	£13.80	15.87
Card Factory	£582.70M	0.39	£41.04M	£8.90	7.44

Moonpig Group currently has a consensus target price of GBX 300.83, indicating a potential upside of 37.35%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 71.20%. Given Card Factory's higher probable upside, analysts clearly believe Card Factory is more favorable than Moonpig Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Moonpig Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

68.8% of Moonpig Group shares are held by institutional investors. Comparatively, 44.6% of Card Factory shares are held by institutional investors. 2.5% of Moonpig Group shares are held by company insiders. Comparatively, 4.5% of Card Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Moonpig Group has a net margin of 13.10% compared to Card Factory's net margin of 5.35%. Card Factory's return on equity of 9.00% beat Moonpig Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Moonpig Group	13.10%	-113.93%	15.92%
Card Factory	5.35%	9.00%	7.54%

In the previous week, Moonpig Group had 1 more articles in the media than Card Factory. MarketBeat recorded 1 mentions for Moonpig Group and 0 mentions for Card Factory. Moonpig Group's average media sentiment score of 0.75 beat Card Factory's score of 0.00 indicating that Moonpig Group is being referred to more favorably in the media.

Company	Overall Sentiment
Moonpig Group	Positive
Card Factory	Neutral

Moonpig Group pays an annual dividend of GBX 3 per share and has a dividend yield of 1.4%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Moonpig Group pays out 21.7% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Moonpig Group beats Card Factory on 11 of the 18 factors compared between the two stocks.

How does Card Factory compare to WH Smith?

WH Smith (LON:SMWH) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, profitability, analyst recommendations, valuation, earnings and risk.

WH Smith has a beta of 0.918, indicating that its share price is 8% less volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, indicating that its share price is 25% more volatile than the broader market.

71.9% of WH Smith shares are held by institutional investors. Comparatively, 44.6% of Card Factory shares are held by institutional investors. 1.0% of WH Smith shares are held by insiders. Comparatively, 4.5% of Card Factory shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Card Factory has a net margin of 5.35% compared to WH Smith's net margin of -9.48%. Card Factory's return on equity of 9.00% beat WH Smith's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WH Smith	-9.48%	-90.46%	6.62%
Card Factory	5.35%	9.00%	7.54%

WH Smith pays an annual dividend of GBX 17.30 per share and has a dividend yield of 3.4%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. WH Smith pays out -17.9% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

WH Smith presently has a consensus price target of GBX 703.29, suggesting a potential upside of 37.49%. Card Factory has a consensus price target of GBX 113.33, suggesting a potential upside of 71.20%. Given Card Factory's higher probable upside, analysts clearly believe Card Factory is more favorable than WH Smith.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WH Smith	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, WH Smith had 1 more articles in the media than Card Factory. MarketBeat recorded 1 mentions for WH Smith and 0 mentions for Card Factory. WH Smith's average media sentiment score of 0.00 equaled Card Factory'saverage media sentiment score.

Company	Overall Sentiment
WH Smith	Neutral
Card Factory	Neutral

WH Smith has higher revenue and earnings than Card Factory. WH Smith is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WH Smith	£1.59B	0.40	£63.01M	-£96.70	N/A
Card Factory	£582.70M	0.39	£41.04M	£8.90	7.44

Summary

Card Factory beats WH Smith on 9 of the 17 factors compared between the two stocks.

How does Card Factory compare to Applegreen?

Card Factory (LON:CARD) and Applegreen (LON:APGN) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.

44.6% of Card Factory shares are owned by institutional investors. 4.5% of Card Factory shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Card Factory has higher revenue and earnings than Applegreen. Applegreen is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Card Factory	£582.70M	0.39	£41.04M	£8.90	7.44
Applegreen	N/A	N/A	N/A	£24.20	N/A

Card Factory has a net margin of 5.35% compared to Applegreen's net margin of 0.00%. Card Factory's return on equity of 9.00% beat Applegreen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Card Factory	5.35%	9.00%	7.54%
Applegreen	N/A	N/A	N/A

In the previous week, Card Factory's average media sentiment score of 0.00 equaled Applegreen'saverage media sentiment score.

Company	Overall Sentiment
Card Factory	Neutral
Applegreen	Neutral

Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Applegreen pays an annual dividend of GBX 0.01 per share. Card Factory pays out 55.1% of its earnings in the form of a dividend. Applegreen pays out 0.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory currently has a consensus price target of GBX 113.33, suggesting a potential upside of 71.20%. Given Card Factory's stronger consensus rating and higher possible upside, equities analysts clearly believe Card Factory is more favorable than Applegreen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Applegreen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Card Factory beats Applegreen on 10 of the 13 factors compared between the two stocks.

How does Card Factory compare to Halfords Group?

Halfords Group (LON:HFD) and Card Factory (LON:CARD) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, media sentiment, valuation and risk.

Halfords Group has a beta of 1.192, meaning that its share price is 19% more volatile than the broader market. Comparatively, Card Factory has a beta of 1.248, meaning that its share price is 25% more volatile than the broader market.

In the previous week, Halfords Group had 1 more articles in the media than Card Factory. MarketBeat recorded 1 mentions for Halfords Group and 0 mentions for Card Factory. Halfords Group's average media sentiment score of 0.20 beat Card Factory's score of 0.00 indicating that Halfords Group is being referred to more favorably in the media.

Company	Overall Sentiment
Halfords Group	Neutral
Card Factory	Neutral

Card Factory has a net margin of 5.35% compared to Halfords Group's net margin of -1.94%. Card Factory's return on equity of 9.00% beat Halfords Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Halfords Group	-1.94%	-6.79%	2.68%
Card Factory	5.35%	9.00%	7.54%

Halfords Group presently has a consensus target price of GBX 170, indicating a potential downside of 5.03%. Card Factory has a consensus target price of GBX 113.33, indicating a potential upside of 71.20%. Given Card Factory's higher probable upside, analysts plainly believe Card Factory is more favorable than Halfords Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Halfords Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Card Factory	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

48.0% of Halfords Group shares are owned by institutional investors. Comparatively, 44.6% of Card Factory shares are owned by institutional investors. 3.9% of Halfords Group shares are owned by company insiders. Comparatively, 4.5% of Card Factory shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Halfords Group pays an annual dividend of GBX 8.80 per share and has a dividend yield of 4.9%. Card Factory pays an annual dividend of GBX 4.90 per share and has a dividend yield of 7.4%. Halfords Group pays out -57.1% of its earnings in the form of a dividend. Card Factory pays out 55.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Card Factory has lower revenue, but higher earnings than Halfords Group. Halfords Group is trading at a lower price-to-earnings ratio than Card Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Halfords Group	£1.74B	0.22	£14.31M	-£15.40	N/A
Card Factory	£582.70M	0.39	£41.04M	£8.90	7.44

Summary

Card Factory beats Halfords Group on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CARD vs. The Competition

Export

Metric	Card Factory	Specialty Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£228.97M	£4.25B	£3.91B	£2.79B
Dividend Yield	7.63%	4.30%	3.47%	6.12%
P/E Ratio	7.44	16.48	76.70	365.23
Price / Sales	0.39	26.64	325.65	87,121.98
Price / Cash	28.44	14.60	30.86	27.85
Price / Book	0.73	10.64	3.26	7.68
Net Income	£41.04M	£141.85M	£247.47M	£5.89B
7 Day Performance	-1.49%	0.55%	-0.75%	-0.50%
1 Month Performance	-3.13%	0.45%	1.43%	2.10%
1 Year Performance	-28.66%	-6.26%	0.44%	72.87%

Card Factory Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CARD Card Factory	4.3749 of 5 stars	GBX 66.20 +1.2%	GBX 113.33 +71.2%	-28.0%	£228.97M	£582.70M	7.44	9,075
PETS Pets at Home Group	3.3146 of 5 stars	GBX 186 -2.9%	GBX 240 +29.0%	-29.4%	£822.32M	£1.47B	11.20	210	Gap Down
MOON Moonpig Group	3.8506 of 5 stars	GBX 217.60 -1.0%	GBX 300.83 +38.3%	-11.7%	£661.11M	£360.66M	15.77	730	News Coverage
SMWH WH Smith	2.7582 of 5 stars	GBX 504 -1.8%	GBX 720.50 +43.0%	-52.4%	£628.46M	£1.59B	N/A	14,935	Positive News Analyst Forecast
APGN Applegreen	N/A	N/A	N/A	N/A	£598.53M	N/A	20.50	11,145

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This page (LON:CARD) was last updated on 6/6/2026 by MarketBeat.com Staff.

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Card Factory (CARD) Competitors

CARD vs. PETS, MOON, SMWH, APGN, and HFD

How does Card Factory compare to Pets at Home Group?

Summary

How does Card Factory compare to Moonpig Group?

Summary

How does Card Factory compare to WH Smith?

Summary

How does Card Factory compare to Applegreen?

Summary

How does Card Factory compare to Halfords Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Card Factory (CARD) Competitors

CARD vs. PETS, MOON, SMWH, APGN, and HFD

How does Card Factory compare to Pets at Home Group?

Which has more risk & volatility, PETS or CARD?

Do insiders and institutionals hold more shares of PETS or CARD?

Is PETS or CARD a better dividend stock?

Is PETS or CARD more profitable?

Does the media favor PETS or CARD?

Do analysts rate PETS or CARD?

Which has stronger earnings & valuation, PETS or CARD?

Summary

How does Card Factory compare to Moonpig Group?

Which has more risk & volatility, MOON or CARD?

Which has stronger earnings & valuation, MOON or CARD?

Do analysts rate MOON or CARD?

Do insiders and institutionals hold more shares of MOON or CARD?

Is MOON or CARD more profitable?

Does the media favor MOON or CARD?

Is MOON or CARD a better dividend stock?

Summary

How does Card Factory compare to WH Smith?

Which has more risk and volatility, SMWH or CARD?

Do institutionals & insiders believe in SMWH or CARD?

Is SMWH or CARD more profitable?

Is SMWH or CARD a better dividend stock?

Do analysts prefer SMWH or CARD?

Does the media favor SMWH or CARD?

Which has higher earnings and valuation, SMWH or CARD?

Summary

How does Card Factory compare to Applegreen?

Do institutionals & insiders have more ownership in CARD or APGN?

Which has stronger valuation and earnings, CARD or APGN?

Is CARD or APGN more profitable?

Does the media prefer CARD or APGN?

Is CARD or APGN a better dividend stock?

Do analysts prefer CARD or APGN?

Summary

How does Card Factory compare to Halfords Group?

Which has more volatility & risk, HFD or CARD?

Does the media prefer HFD or CARD?

Is HFD or CARD more profitable?

Do analysts prefer HFD or CARD?

Do insiders & institutionals believe in HFD or CARD?

Is HFD or CARD a better dividend stock?

Which has stronger earnings & valuation, HFD or CARD?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CARD vs. The Competition

Card Factory Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools