Inspired (INSE) Competitors

Inspired (LON:INSE) and YouGov (LON:YOU) are both small-cap industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

Do analysts rate INSE or YOU?

YouGov has a consensus target price of GBX 662.50, indicating a potential upside of 94.57%. Given YouGov's stronger consensus rating and higher probable upside, analysts clearly believe YouGov is more favorable than Inspired.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Inspired	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has higher earnings and valuation, INSE or YOU?

Inspired has higher earnings, but lower revenue than YouGov. YouGov is trading at a lower price-to-earnings ratio than Inspired, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Inspired	£155.87M	0.82	£1.74M	£1.09	73.43
YouGov	£335.28M	1.19	-£2.30M	-£1.96	-173.53

Does the media prefer INSE or YOU?

In the previous week, YouGov had 30 more articles in the media than Inspired. MarketBeat recorded 35 mentions for YouGov and 5 mentions for Inspired. Inspired's average media sentiment score of 1.22 beat YouGov's score of 0.29 indicating that Inspired is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Inspired	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
YouGov	1 Very Positive mention(s)	18 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do institutionals & insiders have more ownership in INSE or YOU?

72.3% of Inspired shares are owned by institutional investors. Comparatively, 59.6% of YouGov shares are owned by institutional investors. 16.3% of Inspired shares are owned by company insiders. Comparatively, 10.1% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is INSE or YOU a better dividend stock?

Inspired pays an annual dividend of GBX 3 per share and has a dividend yield of 3.7%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. Inspired pays out 274.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

Which has more volatility & risk, INSE or YOU?

Inspired has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Is INSE or YOU more profitable?

Inspired has a net margin of 1.12% compared to YouGov's net margin of -0.69%. Inspired's return on equity of 1.84% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Inspired	1.12%	1.84%	8.75%
YouGov	-0.69%	-1.23%	4.89%

Summary

Inspired beats YouGov on 10 of the 18 factors compared between the two stocks.