JD Sports Fashion (JD) Competitors GBX 90.52 -2.00 (-2.16%) As of 09/12/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesSustainabilityBuy This Stock JD vs. SIG, BBY, RS1, PAG, HSTG, PETS, ELA, COST, BOOT, and BIGShould you be buying JD Sports Fashion stock or one of its competitors? The main competitors of JD Sports Fashion include Signature Aviation (SIG), Balfour Beatty (BBY), RS Group (RS1), Paragon Banking Group (PAG), Hastings Group Holdings plc (HSTG.L) (HSTG), Pets at Home Group (PETS), Eland Oil & Gas (ELA), Costain Group (COST), Henry Boot (BOOT), and Big Technologies (BIG). These companies are all part of the "retail" industry. JD Sports Fashion vs. Its Competitors Signature Aviation Balfour Beatty RS Group Paragon Banking Group Hastings Group Holdings plc (HSTG.L) Pets at Home Group Eland Oil & Gas Costain Group Henry Boot Big Technologies Signature Aviation (LON:SIG) and JD Sports Fashion (LON:JD) are both mid-cap retail companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership and risk. Does the media refer more to SIG or JD? In the previous week, JD Sports Fashion had 1 more articles in the media than Signature Aviation. MarketBeat recorded 4 mentions for JD Sports Fashion and 3 mentions for Signature Aviation. JD Sports Fashion's average media sentiment score of 0.51 beat Signature Aviation's score of 0.18 indicating that JD Sports Fashion is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Signature Aviation 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral JD Sports Fashion 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is SIG or JD more profitable? JD Sports Fashion has a net margin of 3.17% compared to Signature Aviation's net margin of 0.00%. JD Sports Fashion's return on equity of 14.97% beat Signature Aviation's return on equity.Company Net Margins Return on Equity Return on Assets Signature AviationN/A N/A N/A JD Sports Fashion 3.17%14.97%7.05% Do analysts recommend SIG or JD? JD Sports Fashion has a consensus price target of GBX 103.17, suggesting a potential upside of 13.97%. Given JD Sports Fashion's stronger consensus rating and higher probable upside, analysts plainly believe JD Sports Fashion is more favorable than Signature Aviation.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Signature Aviation 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00JD Sports Fashion 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 Do insiders and institutionals hold more shares of SIG or JD? 33.0% of JD Sports Fashion shares are owned by institutional investors. 51.9% of JD Sports Fashion shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has higher valuation and earnings, SIG or JD? JD Sports Fashion has higher revenue and earnings than Signature Aviation. Signature Aviation is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSignature Aviation£1.41B0.00N/A-£0.80N/AJD Sports Fashion£10.79B0.43£342.20M£0.10905.20 SummaryJD Sports Fashion beats Signature Aviation on 13 of the 13 factors compared between the two stocks. Get JD Sports Fashion News Delivered to You Automatically Sign up to receive the latest news and ratings for JD and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JD vs. The Competition Export to ExcelMetricJD Sports FashionApparel Retail IndustryCyclical SectorLON ExchangeMarket Cap£4.69B£5.72B£3.93B£2.58BDividend Yield0.67%3.00%3.53%5.30%P/E Ratio905.20268.24518.465,410.94Price / Sales0.4359.64251.4696,613.70Price / Cash5.5727.2831.1627.93Price / Book1.934.693.567.77Net Income£342.20M£256.81M£264.31M£5.89B7 Day Performance-4.17%-0.78%-0.35%6.17%1 Month Performance2.75%1.44%0.46%50.15%1 Year Performance-39.21%21.27%36.23%156.26% JD Sports Fashion Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JDJD Sports Fashion1.9181 of 5 starsGBX 90.52-2.2%GBX 103.17+14.0%-39.2%£4.69B£10.79B905.20385,400High Trading VolumeSIGSignature AviationN/AN/AN/AN/A£3.29B£1.41B-495.0030,900BBYBalfour Beatty1.7659 of 5 starsGBX 618.50+2.7%GBX 655+5.9%+49.2%£3.04B£8.87B1,752.12105,000News CoverageRS1RS GroupN/AGBX 576.15+1.3%GBX 725+25.8%-27.7%£2.70B£2.90B1,772.776,500PAGParagon Banking Group3.5373 of 5 starsGBX 881+2.0%GBX 991.50+12.5%+18.3%£1.69B£517.10M912.9526,500News CoverageDividend IncreaseHSTGHastings Group Holdings plc (HSTG.L)N/AN/AN/AN/A£1.65B£763.70M19.053,372High Trading VolumePETSPets at Home Group2.6033 of 5 starsGBX 230.67+1.0%GBX 273.33+18.5%-25.9%£1.04B£1.48B1,226.95210Positive NewsELAEland Oil & GasN/AN/AN/AN/A£357.57M£207.73M5.53260COSTCostain Group2.9098 of 5 starsGBX 129.13+0.4%GBX 162.50+25.8%+26.2%£344.26M£1.14B1,122.873,270Positive NewsGap DownBOOTHenry BootN/AGBX 219-0.5%N/A-3.2%£292.95M£328.38M1,288.248,400BIGBig Technologies0.202 of 5 starsGBX 90flatGBX 80-11.1%-28.1%£263.39M£50.31M11,250.0036,200News Coverage Related Companies and Tools Related Companies Signature Aviation Competitors Balfour Beatty Competitors RS Group Competitors Paragon Banking Group Competitors Hastings Group Holdings plc (HSTG.L) Competitors Pets at Home Group Competitors Eland Oil & Gas Competitors Costain Group Competitors Henry Boot Competitors Big Technologies Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:JD) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredForget AI Stocks — This Device Will REPLACE the MicrochipWhile everyone's chasing the same AI plays, George Gilder is focused on something completely different. 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