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Prudential (PRU) Competitors

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GBX 991.40 -16.10 (-1.60%)
As of 10/17/2025 12:28 PM Eastern

PRU vs. CNA, RSA, EIG, PFG, GOCO, THG, ESNT, FFX, CNC, and PGR

Should you be buying Prudential stock or one of its competitors? The main competitors of Prudential include Centrica (CNA), RSA Insurance Group (RSA), Ei Group plc (EIG.L) (EIG), Vanquis Banking Group (PFG), GoCo Group plc (GOCO.L) (GOCO), THG (THG), Essentra (ESNT), Fairfx Group (FFX), Concurrent Technologies (CNC), and Phoenix Global Resources (PGR). These companies are all part of the "insurance" industry.

Prudential vs. Its Competitors

Prudential (LON:PRU) and Centrica (LON:CNA) are both insurance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

In the previous week, Centrica had 1 more articles in the media than Prudential. MarketBeat recorded 15 mentions for Centrica and 14 mentions for Prudential. Centrica's average media sentiment score of 1.01 beat Prudential's score of 0.37 indicating that Centrica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential
4 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Centrica
7 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential has a net margin of 7.99% compared to Centrica's net margin of 5.39%. Centrica's return on equity of 25.16% beat Prudential's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential7.99% 4.50% 1.23%
Centrica 5.39%25.16%-33.70%

Prudential currently has a consensus target price of GBX 1,189.40, suggesting a potential upside of 19.97%. Centrica has a consensus target price of GBX 185.67, suggesting a potential upside of 6.55%. Given Prudential's stronger consensus rating and higher possible upside, equities research analysts clearly believe Prudential is more favorable than Centrica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Centrica
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

63.3% of Prudential shares are owned by institutional investors. Comparatively, 52.5% of Centrica shares are owned by institutional investors. 0.5% of Prudential shares are owned by company insiders. Comparatively, 0.2% of Centrica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Prudential pays an annual dividend of GBX 0.23 per share and has a dividend yield of 0.0%. Centrica pays an annual dividend of GBX 0.05 per share and has a dividend yield of 0.0%. Prudential pays out 17.6% of its earnings in the form of a dividend. Centrica pays out -97.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Centrica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Centrica has lower revenue, but higher earnings than Prudential. Centrica is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£21.26B1.19£827.01M£1.29770.32
Centrica£19.50B0.42£1.05B-£0.05-3,788.04

Prudential has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, Centrica has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500.

Summary

Prudential beats Centrica on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudentialInsurance IndustryFinancial SectorLON Exchange
Market Cap£25.26B£19.19B£4.85B£2.57B
Dividend Yield1.75%4.97%4.39%5.37%
P/E Ratio770.32144.761,283.924,242.54
Price / Sales1.1939.251,363.7199,406.89
Price / Cash4.501.48127.7827.90
Price / Book1.991.273.538.11
Net Income£827.01M£6.79B£1.22B£5.89B
7 Day Performance-1.94%1.49%-0.31%-0.62%
1 Month Performance-4.39%-0.05%0.65%0.88%
1 Year Performance47.22%10.16%40.34%126.01%

Prudential Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential
4.0871 of 5 stars
GBX 991.40
-1.6%
GBX 1,189.40
+20.0%
+51.4%£25.26B£21.26B770.3239,900
CNA
Centrica
2.6639 of 5 stars
GBX 171.15
+0.8%
GBX 180.80
+5.6%
+38.7%£7.96B£19.50B-3,720.656,100Positive News
Analyst Upgrade
RSA
RSA Insurance Group
N/AN/AN/AN/A£7.10B£6.55B22.2111,840
EIG
Ei Group plc (EIG.L)
N/AN/AN/AN/A£1.26B£724M-6.16680
PFG
Vanquis Banking Group
N/AN/AN/AN/A£571.19M£446.50M548.7819,300
GOCO
GoCo Group plc (GOCO.L)
N/AN/AN/AN/A£555.09M£159.20M48.745,450
THG
THG
0.686 of 5 stars
GBX 39.74
+6.2%
GBX 39.50
-0.6%
-11.1%£519.81M£1.69B-397.407,291Gap Up
High Trading Volume
ESNT
Essentra
3.034 of 5 stars
GBX 108
-1.6%
GBX 191.67
+77.5%
-28.1%£308.31M£295.10M3,272.73350News Coverage
FFX
Fairfx Group
N/AN/AN/AN/A£204.20M£26.09M77.8139,000
CNC
Concurrent Technologies
N/AGBX 225
-0.2%
N/A+77.7%£194.56M£44.57M4,269.4574,300
PGR
Phoenix Global Resources
N/AN/AN/AN/A£181.13M£78.37M-8.1355,100Gap Down

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This page (LON:PRU) was last updated on 10/18/2025 by MarketBeat.com Staff
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