PZC vs. W7L, MCB, ACRL, SKIN, REVB, CRL, BAR, CBX, CLAI, and BYOT
Should you be buying PZ Cussons stock or one of its competitors? The main competitors of PZ Cussons include Warpaint London (W7L), McBride (MCB), Accrol Group (ACRL), DeepVerge plc (SKIN.L) (SKIN), Revolution Beauty Group (REVB), Creightons (CRL), Brand Architekts Group (BAR), Cellular Goods (CBX), Cel AI (CLAI), and Byotrol (BYOT). These companies are all part of the "household & personal products" industry.
PZ Cussons vs. Its Competitors
PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings and valuation.
Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.
PZ Cussons has a beta of 0.26, meaning that its share price is 74% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.
PZ Cussons pays an annual dividend of GBX 0.04 per share and has a dividend yield of 0.1%. Warpaint London pays an annual dividend of GBX 0.10 per share and has a dividend yield of 0.0%. PZ Cussons pays out -229.3% of its earnings in the form of a dividend. Warpaint London pays out 40.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.
25.8% of PZ Cussons shares are owned by institutional investors. Comparatively, 21.9% of Warpaint London shares are owned by institutional investors. 15.5% of PZ Cussons shares are owned by insiders. Comparatively, 38.0% of Warpaint London shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
In the previous week, Warpaint London had 14 more articles in the media than PZ Cussons. MarketBeat recorded 14 mentions for Warpaint London and 0 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.12 beat PZ Cussons' score of 0.00 indicating that Warpaint London is being referred to more favorably in the news media.
PZ Cussons presently has a consensus price target of GBX 110, suggesting a potential upside of 63.11%. Warpaint London has a consensus price target of GBX 510, suggesting a potential upside of 123.68%. Given Warpaint London's stronger consensus rating and higher possible upside, analysts plainly believe Warpaint London is more favorable than PZ Cussons.
Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.
Summary
Warpaint London beats PZ Cussons on 13 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding PZC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:PZC) was last updated on 9/15/2025 by MarketBeat.com Staff