PZ Cussons (PZC) Competitors

McBride (LON:MCB) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.

Does the media prefer MCB or PZC?

In the previous week, McBride had 14 more articles in the media than PZ Cussons. MarketBeat recorded 15 mentions for McBride and 1 mentions for PZ Cussons. PZ Cussons' average media sentiment score of 0.00 beat McBride's score of -0.18 indicating that PZ Cussons is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
McBride	0 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Neutral
PZ Cussons	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is MCB or PZC more profitable?

McBride has a net margin of 3.56% compared to PZ Cussons' net margin of -10.80%. McBride's return on equity of 62.24% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
McBride	3.56%	62.24%	8.54%
PZ Cussons	-10.80%	-21.80%	-4.36%

Which has better valuation and earnings, MCB or PZC?

McBride has higher revenue and earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than McBride, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
McBride	£926.50M	0.23	£33.16M	£0.19	661.29
PZ Cussons	£513.80M	0.62	-£57.30M	-£0.01	-5,456.38

Do analysts rate MCB or PZC?

McBride currently has a consensus price target of GBX 190, indicating a potential upside of 54.47%. PZ Cussons has a consensus price target of GBX 110, indicating a potential upside of 46.09%. Given McBride's stronger consensus rating and higher possible upside, research analysts clearly believe McBride is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
McBride	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do insiders & institutionals believe in MCB or PZC?

18.7% of McBride shares are held by institutional investors. Comparatively, 25.8% of PZ Cussons shares are held by institutional investors. 28.3% of McBride shares are held by insiders. Comparatively, 15.5% of PZ Cussons shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has more risk and volatility, MCB or PZC?

McBride has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.

Summary

McBride beats PZ Cussons on 12 of the 15 factors compared between the two stocks.