PZ Cussons (PZC) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, analyst recommendations, institutional ownership, risk, community ranking, profitability and dividends.

Do analysts rate W7L or PZC?

Warpaint London presently has a consensus price target of GBX 680, indicating a potential upside of 44.68%. PZ Cussons has a consensus price target of GBX 120, indicating a potential upside of 40.52%. Given Warpaint London's higher probable upside, equities analysts clearly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals & insiders hold more shares of W7L or PZC?

39.8% of Warpaint London shares are held by institutional investors. Comparatively, 44.7% of PZ Cussons shares are held by institutional investors. 41.5% of Warpaint London shares are held by insiders. Comparatively, 43.7% of PZ Cussons shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has more volatility and risk, W7L or PZC?

Warpaint London has a beta of 0.6, suggesting that its stock price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, suggesting that its stock price is 74% less volatile than the S&P 500.

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 2.1%. PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 4.7%. Warpaint London pays out 44.3% of its earnings in the form of a dividend. PZ Cussons pays out -29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	35.04%	21.18%
PZ Cussons	-10.80%	-21.80%	-4.36%

Does the media favor W7L or PZC?

In the previous week, Warpaint London had 1 more articles in the media than PZ Cussons. MarketBeat recorded 2 mentions for Warpaint London and 1 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.82 beat PZ Cussons' score of 0.67 indicating that Warpaint London is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Warpaint London	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
PZ Cussons	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger earnings and valuation, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£101.21M	3.68	£17.56M	£22.56	20.84
PZ Cussons	£530.68M	0.68	-£57.30M	-£13.49	-6.33

Does the MarketBeat Community favor W7L or PZC?

PZ Cussons received 249 more outperform votes than Warpaint London when rated by MarketBeat users. However, 55.20% of users gave Warpaint London an outperform vote while only 52.13% of users gave PZ Cussons an outperform vote.

Company	Underperform	Outperform
Warpaint London	Outperform Votes 69 55.20%	Underperform Votes 56 44.80%
PZ Cussons	Outperform Votes 318 52.13%	Underperform Votes 292 47.87%

Summary

Warpaint London beats PZ Cussons on 12 of the 18 factors compared between the two stocks.