PZ Cussons (PZC) Competitors

PZ Cussons (LON:PZC) and McBride (LON:MCB) are both small-cap consumer defensive companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, earnings, media sentiment, profitability, valuation and dividends.

Does the media favor PZC or MCB?

In the previous week, McBride had 16 more articles in the media than PZ Cussons. MarketBeat recorded 25 mentions for McBride and 9 mentions for PZ Cussons. PZ Cussons' average media sentiment score of 1.35 beat McBride's score of -0.04 indicating that PZ Cussons is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PZ Cussons	4 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
McBride	3 Very Positive mention(s)	5 Positive mention(s)	9 Neutral mention(s)	6 Negative mention(s)	2 Very Negative mention(s)	Neutral

Do analysts prefer PZC or MCB?

PZ Cussons currently has a consensus target price of GBX 110, suggesting a potential upside of 37.33%. McBride has a consensus target price of GBX 190, suggesting a potential upside of 52.98%. Given McBride's stronger consensus rating and higher possible upside, analysts clearly believe McBride is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
McBride	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has more volatility & risk, PZC or MCB?

PZ Cussons has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500. Comparatively, McBride has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.

Is PZC or MCB more profitable?

McBride has a net margin of 3.56% compared to PZ Cussons' net margin of -10.80%. McBride's return on equity of 62.24% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	-10.80%	-21.80%	-4.36%
McBride	3.56%	62.24%	8.54%

Which has preferable earnings & valuation, PZC or MCB?

McBride has higher revenue and earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than McBride, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£513.80M	0.66	-£57.30M	-£1.38	-58.04
McBride	£926.50M	0.23	£33.16M	£18.60	6.68

Do insiders and institutionals hold more shares of PZC or MCB?

25.8% of PZ Cussons shares are owned by institutional investors. Comparatively, 18.7% of McBride shares are owned by institutional investors. 15.5% of PZ Cussons shares are owned by company insiders. Comparatively, 28.3% of McBride shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

McBride beats PZ Cussons on 12 of the 15 factors compared between the two stocks.