PZC vs. W7L, MCB, ACRL, SKIN, REVB, CRL, BAR, CBX, CLAI, and BYOT
Should you be buying PZ Cussons stock or one of its competitors? The main competitors of PZ Cussons include Warpaint London (W7L), McBride (MCB), Accrol Group (ACRL), DeepVerge plc (SKIN.L) (SKIN), Revolution Beauty Group (REVB), Creightons (CRL), Brand Architekts Group (BAR), Cellular Goods (CBX), Cel AI (CLAI), and Byotrol (BYOT). These companies are all part of the "household & personal products" industry.
PZ Cussons vs.
Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, community ranking, dividends, media sentiment, institutional ownership and valuation.
39.8% of Warpaint London shares are owned by institutional investors. Comparatively, 44.7% of PZ Cussons shares are owned by institutional investors. 41.5% of Warpaint London shares are owned by company insiders. Comparatively, 43.7% of PZ Cussons shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Warpaint London has a beta of 0.6, suggesting that its stock price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, suggesting that its stock price is 74% less volatile than the S&P 500.
PZ Cussons received 249 more outperform votes than Warpaint London when rated by MarketBeat users. However, 55.20% of users gave Warpaint London an outperform vote while only 52.13% of users gave PZ Cussons an outperform vote.
In the previous week, Warpaint London had 3 more articles in the media than PZ Cussons. MarketBeat recorded 3 mentions for Warpaint London and 0 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.49 beat PZ Cussons' score of 0.00 indicating that Warpaint London is being referred to more favorably in the media.
Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 2.6%. PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 5.1%. Warpaint London pays out 44.3% of its earnings in the form of a dividend. PZ Cussons pays out -29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.
Warpaint London currently has a consensus price target of GBX 680, suggesting a potential upside of 76.62%. PZ Cussons has a consensus price target of GBX 120, suggesting a potential upside of 51.71%. Given Warpaint London's higher probable upside, research analysts plainly believe Warpaint London is more favorable than PZ Cussons.
Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.
Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.
Summary
Warpaint London beats PZ Cussons on 12 of the 18 factors compared between the two stocks.
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This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:PZC) was last updated on 5/1/2025 by MarketBeat.com Staff