Warpaint London (W7L) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

Do institutionals & insiders have more ownership in W7L or PZC?

39.8% of Warpaint London shares are held by institutional investors. Comparatively, 44.7% of PZ Cussons shares are held by institutional investors. 41.5% of Warpaint London shares are held by company insiders. Comparatively, 43.7% of PZ Cussons shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Do analysts rate W7L or PZC?

Warpaint London currently has a consensus target price of GBX 680, suggesting a potential upside of 60.00%. PZ Cussons has a consensus target price of GBX 110, suggesting a potential upside of 49.25%. Given Warpaint London's stronger consensus rating and higher possible upside, equities research analysts clearly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 2.4%. PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 5.4%. Warpaint London pays out 44.3% of its earnings in the form of a dividend. PZ Cussons pays out -29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	35.04%	21.18%
PZ Cussons	-10.80%	-21.80%	-4.36%

Which has more volatility and risk, W7L or PZC?

Warpaint London has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, indicating that its stock price is 74% less volatile than the S&P 500.

Does the media prefer W7L or PZC?

In the previous week, PZ Cussons had 4 more articles in the media than Warpaint London. MarketBeat recorded 4 mentions for PZ Cussons and 0 mentions for Warpaint London. PZ Cussons' average media sentiment score of 0.15 beat Warpaint London's score of 0.00 indicating that PZ Cussons is being referred to more favorably in the news media.

Company	Overall Sentiment
Warpaint London	Neutral
PZ Cussons	Neutral

Which has stronger valuation and earnings, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£101.21M	3.33	£17.56M	£22.56	18.84
PZ Cussons	£530.68M	0.59	-£57.30M	-£13.49	-5.46

Summary

Warpaint London beats PZ Cussons on 10 of the 17 factors compared between the two stocks.