Warpaint London (W7L) Competitors

PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, dividends, valuation and risk.

Is PZC or W7L a better dividend stock?

PZ Cussons pays an annual dividend of GBX 5 per share and has a dividend yield of 5.0%. Warpaint London pays an annual dividend of GBX 9 per share and has a dividend yield of 1.6%. PZ Cussons pays out -6,250.0% of its earnings in the form of a dividend. Warpaint London pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is PZC or W7L more profitable?

Warpaint London has a net margin of 15.51% compared to PZ Cussons' net margin of -5.65%. Warpaint London's return on equity of 32.86% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	-5.65%	-14.78%	-3.91%
Warpaint London	15.51%	32.86%	20.32%

Does the MarketBeat Community favor PZC or W7L?

PZ Cussons received 249 more outperform votes than Warpaint London when rated by MarketBeat users. However, 56.20% of users gave Warpaint London an outperform vote while only 52.05% of users gave PZ Cussons an outperform vote.

Company	Underperform	Outperform
PZ Cussons	Outperform Votes 317 52.05%	Underperform Votes 292 47.95%
Warpaint London	Outperform Votes 68 56.20%	Underperform Votes 53 43.80%

Which has more risk and volatility, PZC or W7L?

PZ Cussons has a beta of 0.27, suggesting that its share price is 73% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.6, suggesting that its share price is 40% less volatile than the S&P 500.

Does the media refer more to PZC or W7L?

In the previous week, Warpaint London had 2 more articles in the media than PZ Cussons. MarketBeat recorded 3 mentions for Warpaint London and 1 mentions for PZ Cussons. PZ Cussons' average media sentiment score of 1.05 beat Warpaint London's score of 0.07 indicating that PZ Cussons is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PZ Cussons	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Warpaint London	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend PZC or W7L?

PZ Cussons presently has a consensus target price of GBX 120.50, suggesting a potential upside of 20.02%. Warpaint London has a consensus target price of GBX 580, suggesting a potential upside of 6.23%. Given PZ Cussons' higher probable upside, analysts plainly believe PZ Cussons is more favorable than Warpaint London.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has preferable earnings and valuation, PZC or W7L?

Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£596.50M	0.70	-£33.70M	-£0.08	-1,255.00
Warpaint London	£89.59M	4.73	£13.90M	£0.18	3,033.33

Do institutionals and insiders have more ownership in PZC or W7L?

44.6% of PZ Cussons shares are held by institutional investors. Comparatively, 39.8% of Warpaint London shares are held by institutional investors. 43.8% of PZ Cussons shares are held by insiders. Comparatively, 41.5% of Warpaint London shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Warpaint London beats PZ Cussons on 11 of the 20 factors compared between the two stocks.