Watches of Switzerland Group (WOSG) Competitors

Burberry Group (LON:BRBY) and Watches of Switzerland Group (LON:WOSG) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

Is BRBY or WOSG more profitable?

Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	9.10%	23.93%	7.41%
Watches of Switzerland Group	3.84%	11.38%	7.41%

Do analysts prefer BRBY or WOSG?

Burberry Group currently has a consensus price target of GBX 1,266.67, suggesting a potential downside of 0.51%. Watches of Switzerland Group has a consensus price target of GBX 502.50, suggesting a potential upside of 53.76%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, analysts clearly believe Watches of Switzerland Group is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
Watches of Switzerland Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media prefer BRBY or WOSG?

In the previous week, Watches of Switzerland Group had 1 more articles in the media than Burberry Group. MarketBeat recorded 4 mentions for Watches of Switzerland Group and 3 mentions for Burberry Group. Burberry Group's average media sentiment score of 1.05 beat Watches of Switzerland Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Burberry Group	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Watches of Switzerland Group	0 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has higher earnings & valuation, BRBY or WOSG?

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Watches of Switzerland Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.97B	1.53	£270.36M	£75.50	16.86
Watches of Switzerland Group	£1.56B	0.51	£60.02M	£24.64	13.26

Do institutionals & insiders have more ownership in BRBY or WOSG?

63.8% of Burberry Group shares are held by institutional investors. Comparatively, 67.4% of Watches of Switzerland Group shares are held by institutional investors. 0.7% of Burberry Group shares are held by insiders. Comparatively, 4.2% of Watches of Switzerland Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has more risk and volatility, BRBY or WOSG?

Burberry Group has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Comparatively, Watches of Switzerland Group has a beta of 2.17, indicating that its share price is 117% more volatile than the S&P 500.

Summary

Burberry Group beats Watches of Switzerland Group on 9 of the 15 factors compared between the two stocks.