Watches of Switzerland Group (WOSG) Competitors

Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, valuation, profitability, institutional ownership, earnings and analyst recommendations.

Which has more volatility and risk, WOSG or BRBY?

Watches of Switzerland Group has a beta of 2.17, meaning that its share price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Do analysts recommend WOSG or BRBY?

Watches of Switzerland Group currently has a consensus target price of GBX 502.50, indicating a potential upside of 50.18%. Burberry Group has a consensus target price of GBX 1,266.67, indicating a potential upside of 3.57%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Watches of Switzerland Group is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Watches of Switzerland Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Burberry Group	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has preferable valuation and earnings, WOSG or BRBY?

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Watches of Switzerland Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Watches of Switzerland Group	£1.56B	0.52	£60.02M	£24.64	13.58
Burberry Group	£2.97B	1.47	£270.36M	£75.50	16.20

Does the media refer more to WOSG or BRBY?

In the previous week, Watches of Switzerland Group and Watches of Switzerland Group both had 1 articles in the media. Watches of Switzerland Group's average media sentiment score of 0.67 beat Burberry Group's score of 0.37 indicating that Watches of Switzerland Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Watches of Switzerland Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Burberry Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is WOSG or BRBY more profitable?

Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Watches of Switzerland Group	3.84%	11.38%	7.41%
Burberry Group	9.10%	23.93%	7.41%

Do institutionals & insiders believe in WOSG or BRBY?

67.4% of Watches of Switzerland Group shares are owned by institutional investors. Comparatively, 63.8% of Burberry Group shares are owned by institutional investors. 4.2% of Watches of Switzerland Group shares are owned by insiders. Comparatively, 0.7% of Burberry Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Burberry Group beats Watches of Switzerland Group on 8 of the 14 factors compared between the two stocks.