Amazon.com (AMZN) Stock Price, News & Analysis

Company Overview

Amazon.com, Inc. is a global technology and e-commerce company best known for its online retail platform that offers millions of products across a wide range of categories including electronics, apparel, home goods and groceries. Alongside its flagship marketplace, Amazon provides third-party seller services, subscription offerings such as Amazon Prime, and an ecosystem of digital content and devices that includes Amazon Music, Prime Video, Kindle e-readers and Fire tablets.

Founded in 1994 by Jeff Bezos in Seattle, Washington, the company began as an online bookstore and rapidly expanded to encompass a full spectrum of retail merchandise and services. Over the years, Amazon has pioneered innovations in customer-centric shopping, same-day delivery and fulfillment technologies, shaping the modern digital retail experience and logistics infrastructure.

In addition to commerce, Amazon operates one of the world’s largest cloud computing platforms, Amazon Web Services (AWS), which provides on-demand computing resources, storage and database solutions for businesses, governments and educational institutions. The company’s digital advertising business further enables brands to reach targeted audiences across its websites and apps, while its hardware division continues to develop smart speakers, home automation products and mobile devices.

Headquartered in Seattle, Amazon serves hundreds of millions of customers worldwide through dedicated regional marketplaces in North America, Europe, Asia and other regions. The company is led by President and Chief Executive Officer Andy Jassy, with Jeff Bezos serving as Executive Chair of the board. Amazon’s diversified business model and continual investment in technology and logistics have established it as a dominant force in both retail and cloud services on a global scale.

Key Stats

• Today's Range: $231.01 to $234.30
• 50-Day Range: $211.65 to $238.24
• 52-Week Range: $161.38 to $242.52
• Volume: 5.95 million shs
• Average Volume: 43.48 million shs
• Market Capitalization: $2.46 trillion
• P/E Ratio: 35.23
• Dividend Yield: N/A
• Price Target: $263.30
• Consensus Rating: Buy

Amazon.com Stock Analysis - MarketRank™

Amazon.com scored higher than 97% of companies evaluated by MarketBeat, and ranked 7th out of 217 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Amazon.com has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 46 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Amazon.com has a consensus price target of $263.30, representing about 12.5% upside from its current price of $234.05.

Amount of Analyst Coverage

Amazon.com has been the subject of 38 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 17.91%

Earnings Growth

Earnings for Amazon.com are expected to grow by 17.91% in the coming year, from $6.31 to $7.44 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Amazon.com is 35.68, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.36.

Price to Earnings Ratio vs. Sector

The P/E ratio of Amazon.com is 35.68, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 20.59.

Price to Earnings Growth Ratio

Amazon.com has a PEG Ratio of 1.55. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Amazon.com has a P/B Ratio of 8.67. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.71% of the float of Amazon.com has been sold short.

Short Interest Ratio / Days to Cover

Amazon.com has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Amazon.com has recently decreased by 9.29%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Amazon.com does not currently pay a dividend.

Dividend Growth

Amazon.com does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.0 / 5
• Environmental Score: -1.25

Percentage of Shares Shorted

0.71% of the float of Amazon.com has been sold short.

Short Interest Ratio / Days to Cover

Amazon.com has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Amazon.com has recently decreased by 9.29%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.13

News Sentiment

Amazon.com has a news sentiment score of 1.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.92 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 254 news articles for Amazon.com this week, compared to 99 articles on an average week.

Search Interest

Only 576 people have searched for AMZN on MarketBeat in the last 30 days. This is a decrease of -26% compared to the previous 30 days.

MarketBeat Follows

2539 people have added Amazon.com to their MarketBeat watchlist in the last 30 days. This is an increase of 1,507% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Amazon.com insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,676,032,574.00 in company stock.

Percentage Held by Insiders

10.80% of the stock of Amazon.com is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

72.20% of the stock of Amazon.com is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

AMZN Stock Analysis - Frequently Asked Questions

How have AMZN shares performed this year?

Amazon.com's stock was trading at $219.39 at the beginning of 2025. Since then, AMZN stock has increased by 6.7% and is now trading at $234.05.

How were Amazon.com's earnings last quarter?

Amazon.com, Inc. (NASDAQ:AMZN) posted its quarterly earnings results on Thursday, July, 31st. The e-commerce giant reported $1.68 EPS for the quarter, topping the consensus estimate of $1.31 by $0.37. The firm's revenue was up 13.3% compared to the same quarter last year.
Read the conference call transcript.

When did Amazon.com's stock split?

Amazon.com shares split on Monday, June 6th 2022.The 20-1 split was announced on Wednesday, March 9th 2022. The newly issued shares were payable to shareholders after the market closes on Friday, June 3rd 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Does Amazon.com have any subsidiaries?

Amazon.com subsidiaries include GlowRoad, Veeqo, Umbra3D, Prione, MGM Studios, Perpule, Selz, and others.

Who are Amazon.com's major shareholders?

Amazon.com's top institutional investors include Vanguard Group Inc. (7.97%), State Street Corp (3.51%), Geode Capital Management LLC (2.03%) and Kingstone Capital Partners Texas LLC (1.25%). Insiders that own company stock include Jeffrey P Bezos, Jeffrey P Bezos, Amazon Com Inc, Andrew R Jassy, Douglas J Herrington, Adam Selipsky, Shelley Reynolds, Jonathan Rubinstein, Brian T Olsavsky, David Zapolsky, Daniel P Huttenlocher, Keith Brian Alexander and Matthew S Garman.
View institutional ownership trends.

How do I buy shares of Amazon.com?

Shares of AMZN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Amazon.com own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Amazon.com investors own include Meta Platforms (META), NVIDIA (NVDA), SPDR S&P 500 ETF Trust (SPY), Dell Technologies (DELL), Tesla (TSLA), Vanguard S&P 500 ETF (VOO) and V.F. (VFC).

Company Calendar

• Last Earnings: 7/31/2025
• Today: 9/17/2025
• Next Earnings (Estimated): 10/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:AMZN
• CIK: 1018724
• Web: www.amazon.com
• Phone: (206) 266-1000
• Fax: 302-636-5454
• Employees: 1,556,000
• Year Founded: 1994

Price Target and Rating

• Average Price Target for Amazon.com: $263.30
• High Price Target: $305.00
• Low Price Target: $195.00
• Potential Upside/Downside: +12.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 50 Analysts

Profitability

• EPS (Trailing Twelve Months): $6.56
• Trailing P/E Ratio: 35.68
• Forward P/E Ratio: 37.09
• P/E Growth: 1.55
• Net Income: $59.25 billion
• Net Margins: 10.54%
• Pretax Margin: 12.38%
• Return on Equity: 23.84%
• Return on Assets: 11.14%

Debt

• Debt-to-Equity Ratio: 0.15
• Current Ratio: 1.02
• Quick Ratio: 0.81

Sales & Book Value

• Annual Sales: $637.96 billion
• Price / Sales: 3.91
• Cash Flow: $10.69 per share
• Price / Cash Flow: 21.89
• Book Value: $26.98 per share
• Price / Book: 8.67

Miscellaneous

• Outstanding Shares: 10,664,910,000
• Free Float: 9,513,102,000
• Market Cap: $2.50 trillion
• Optionable: Optionable
• Beta: 1.30