Aterian (ATER) Competitors $1.01 0.00 (0.00%) Closing price 04:00 PM EasternExtended Trading$1.00 -0.01 (-0.50%) As of 07:32 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ATER vs. UG, NTZ, NVFY, PTNM, FEBO, LOBO, CTHR, EZGO, JEWL, and JUPWWShould you be buying Aterian stock or one of its competitors? The main competitors of Aterian include United-Guardian (UG), Natuzzi (NTZ), Nova Lifestyle (NVFY), Pitanium (PTNM), Fenbo (FEBO), Lobo EV Technologies (LOBO), Charles & Colvard, Ltd. (CTHR), EZGO Technologies (EZGO), Adamas One (JEWL), and Jupiter Wellness (JUPWW). These companies are all part of the "consumer goods" industry. Aterian vs. Its Competitors United-Guardian Natuzzi Nova Lifestyle Pitanium Fenbo Lobo EV Technologies Charles & Colvard, Ltd. EZGO Technologies Adamas One Jupiter Wellness Aterian (NASDAQ:ATER) and United-Guardian (NASDAQ:UG) are both small-cap consumer goods companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, risk and media sentiment. Is ATER or UG more profitable? United-Guardian has a net margin of 23.56% compared to Aterian's net margin of -13.81%. United-Guardian's return on equity of 22.45% beat Aterian's return on equity.Company Net Margins Return on Equity Return on Assets Aterian-13.81% -42.25% -24.03% United-Guardian 23.56%22.45%19.22% Do analysts recommend ATER or UG? Aterian currently has a consensus price target of $4.00, indicating a potential upside of 296.04%. Given Aterian's stronger consensus rating and higher possible upside, equities research analysts plainly believe Aterian is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do institutionals & insiders believe in ATER or UG? 7.0% of Aterian shares are held by institutional investors. Comparatively, 23.2% of United-Guardian shares are held by institutional investors. 19.5% of Aterian shares are held by company insiders. Comparatively, 29.0% of United-Guardian shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has stronger valuation & earnings, ATER or UG? United-Guardian has lower revenue, but higher earnings than Aterian. Aterian is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAterian$99.04M0.10-$11.86M-$1.58-0.64United-Guardian$12.18M3.03$3.25M$0.5614.34 Which has more risk and volatility, ATER or UG? Aterian has a beta of 0.23, indicating that its share price is 77% less volatile than the S&P 500. Comparatively, United-Guardian has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Does the media prefer ATER or UG? In the previous week, Aterian had 1 more articles in the media than United-Guardian. MarketBeat recorded 2 mentions for Aterian and 1 mentions for United-Guardian. United-Guardian's average media sentiment score of 1.88 beat Aterian's score of 1.25 indicating that United-Guardian is being referred to more favorably in the news media. Company Overall Sentiment Aterian Positive United-Guardian Very Positive SummaryUnited-Guardian beats Aterian on 11 of the 15 factors compared between the two stocks. Get Aterian News Delivered to You Automatically Sign up to receive the latest news and ratings for ATER and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ATER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ATER vs. The Competition Export to ExcelMetricAterianTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$10.09M$2.67B$26.22B$9.80BDividend YieldN/A1.59%2.78%4.02%P/E Ratio-0.6423.4328.1626.59Price / Sales0.1041.331,197.14168.41Price / CashN/A43.8626.8459.36Price / Book0.427.096.196.68Net Income-$11.86M$34.86M$197.87M$265.59M7 Day Performance-0.98%4.20%11.34%3.42%1 Month Performance-24.34%-2.08%4.28%1.09%1 Year Performance-64.81%63.19%46.07%23.84% Aterian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ATERAterian2.9773 of 5 stars$1.01flat$4.00+296.0%-66.8%$10.09M$99.04M-0.64160Positive NewsUGUnited-Guardian2.4837 of 5 stars$8.25-1.4%N/A-43.8%$38.45M$12.18M14.7320Positive NewsNTZNatuzzi0.1187 of 5 stars$3.18+2.3%N/A-25.9%$34.26M$345.01M0.003,205NVFYNova Lifestyle0.7279 of 5 stars$1.85+2.8%N/A+46.1%$24.79M$9.69M-0.4130Gap DownPTNMPitaniumN/A$0.98-6.7%N/AN/A$23.89MN/A0.0047Positive NewsGap UpFEBOFenbo0.5832 of 5 stars$0.74+12.1%N/A-86.8%$7.30M$17.11M0.00284Positive NewsHigh Trading VolumeLOBOLobo EV TechnologiesN/A$0.54-1.0%N/A-76.8%$4.71M$21.19M0.0085Gap DownCTHRCharles & Colvard, Ltd.N/A$0.44+22.2%N/A-69.9%$1.37M$21.96M-0.0760Gap UpEZGOEZGO Technologies2.3301 of 5 stars$0.36-2.1%N/A-75.0%$940K$21.13M0.00120Positive NewsJEWLAdamas OneN/A$0.01flatN/A-98.9%$190K$398.92K0.0010JUPWWJupiter WellnessN/A$0.07+4.3%N/AN/A$0.00$5.96M0.0010Gap Up Related Companies and Tools Related Companies United-Guardian Alternatives Natuzzi Alternatives Nova Lifestyle Alternatives Pitanium Alternatives Fenbo Alternatives Lobo EV Technologies Alternatives Charles & Colvard, Ltd. Alternatives EZGO Technologies Alternatives Adamas One Alternatives Jupiter Wellness Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ATER) was last updated on 8/28/2025 by MarketBeat.com Staff From Our PartnersBuffett, Gates and Bezos Quietly Dumping Stocks—Here's WhyImagine a bull market so powerful, every single investor became a millionaire. 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