United-Guardian (UG) Competitors $8.09 -0.03 (-0.42%) Closing price 07/14/2025 03:53 PM EasternExtended Trading$8.09 0.00 (-0.01%) As of 07/14/2025 04:46 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock UG vs. BRLT, GPRO, VIOT, PRPL, CPSH, NTZ, SHOT, RAY, NVFY, and ATERShould you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), PURPLE INNOVATION (PRPL), CPS Technologies (CPSH), Natuzzi (NTZ), Safety Shot (SHOT), Raytech (RAY), Nova Lifestyle (NVFY), and Aterian (ATER). These companies are all part of the "consumer goods" industry. United-Guardian vs. Its Competitors Brilliant Earth Group GoPro Viomi Technology PURPLE INNOVATION CPS Technologies Natuzzi Safety Shot Raytech Nova Lifestyle Aterian Brilliant Earth Group (NASDAQ:BRLT) and United-Guardian (NASDAQ:UG) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends. Is BRLT or UG more profitable? United-Guardian has a net margin of 25.31% compared to Brilliant Earth Group's net margin of 0.53%. United-Guardian's return on equity of 24.98% beat Brilliant Earth Group's return on equity.Company Net Margins Return on Equity Return on Assets Brilliant Earth Group0.53% 0.81% 0.31% United-Guardian 25.31%24.98%21.52% Does the media refer more to BRLT or UG? In the previous week, Brilliant Earth Group and Brilliant Earth Group both had 1 articles in the media. Brilliant Earth Group's average media sentiment score of 1.92 beat United-Guardian's score of 1.87 indicating that Brilliant Earth Group is being referred to more favorably in the media. Company Overall Sentiment Brilliant Earth Group Very Positive United-Guardian Very Positive Which has more volatility & risk, BRLT or UG? Brilliant Earth Group has a beta of 1.34, meaning that its stock price is 34% more volatile than the S&P 500. Comparatively, United-Guardian has a beta of 0.92, meaning that its stock price is 8% less volatile than the S&P 500. Do analysts rate BRLT or UG? Brilliant Earth Group currently has a consensus target price of $1.80, indicating a potential upside of 20.81%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brilliant Earth Group 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do institutionals and insiders have more ownership in BRLT or UG? 70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 23.2% of United-Guardian shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by insiders. Comparatively, 29.0% of United-Guardian shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has stronger valuation and earnings, BRLT or UG? United-Guardian has lower revenue, but higher earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrilliant Earth Group$418.71M0.35$540K-$0.01-149.00United-Guardian$12.18M3.05$3.25M$0.6312.83 SummaryBrilliant Earth Group and United-Guardian tied by winning 7 of the 14 factors compared between the two stocks. Get United-Guardian News Delivered to You Automatically Sign up to receive the latest news and ratings for UG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UG vs. The Competition Export to ExcelMetricUnited-GuardianMED PRODUCTS IndustryMedical SectorNASDAQ ExchangeMarket Cap$37.12M$10.28B$5.54B$9.14BDividend Yield8.62%2.08%5.01%4.00%P/E Ratio12.8416.9728.6919.45Price / Sales3.0529.88372.4779.78Price / Cash11.1523.5224.7227.47Price / Book3.123.668.215.58Net Income$3.25M$233.40M$3.19B$252.81M7 Day Performance-0.05%0.96%3.60%2.11%1 Month Performance-1.27%5.76%9.61%11.87%1 Year Performance-30.29%-15.43%30.04%16.61% United-Guardian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UGUnited-Guardian1.4493 of 5 stars$8.09-0.4%N/A-25.8%$37.12M$12.18M12.8420Positive NewsBRLTBrilliant Earth Group1.9931 of 5 stars$1.56+9.1%$1.80+15.4%-33.8%$142.02M$418.71M-156.00420GPROGoPro2.8546 of 5 stars$0.76+1.5%$0.75-0.7%-50.0%$117.34M$801.47M-0.84880VIOTViomi Technology0.9453 of 5 stars$2.64+59.0%N/A+286.6%$113.25M$290.30M44.001,470News CoverageDividend CutGap UpHigh Trading VolumePRPLPURPLE INNOVATION3.6555 of 5 stars$0.72-6.4%$1.25+74.8%-43.0%$82.26M$487.88M-1.151,200Positive NewsCPSHCPS Technologies0.4279 of 5 stars$2.75-4.8%N/A+49.1%$41.98M$21.12M-13.75100News CoverageAnalyst UpgradeNTZNatuzziN/A$3.31-4.2%N/A-35.7%$38M$345.01M0.003,205Gap DownSHOTSafety ShotN/A$0.47+26.6%N/A-54.9%$30.39M$700K0.0010High Trading VolumeRAYRaytechN/A$1.33-2.6%N/A-36.8%$24.04M$8.56M0.00N/AGap UpHigh Trading VolumeNVFYNova Lifestyle1.1507 of 5 stars$1.54+13.2%N/A+30.5%$18.64M$9.69M-0.3430Positive NewsATERAterian2.5929 of 5 stars$1.48-4.5%$4.00+170.3%-49.6%$15.39M$99.04M-1.01160 Related Companies and Tools Related Companies Brilliant Earth Group Alternatives GoPro Alternatives Viomi Technology Alternatives PURPLE INNOVATION Alternatives CPS Technologies Alternatives Natuzzi Alternatives Safety Shot Alternatives Raytech Alternatives Nova Lifestyle Alternatives Aterian Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UG) was last updated on 7/15/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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