Natuzzi (NTZ) Competitors

$2.71 -0.05 (-1.81%)

As of 03:44 PM Eastern

NTZ vs. COOK, SLSN, CPSH, VIOT, and PRPL

Should you buy Natuzzi stock or one of its competitors? MarketBeat compares Natuzzi with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Natuzzi include Traeger (COOK), Solesence (SLSN), CPS Technologies (CPSH), Viomi Technology (VIOT), and Purple Innovation (PRPL). These companies are all part of the "consumer goods" industry.

How does Natuzzi compare to Traeger?

Natuzzi (NYSE:NTZ) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.

Natuzzi has a net margin of -6.12% compared to Traeger's net margin of -21.84%. Traeger's return on equity of -13.76% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-6.12%	-38.57%	-6.12%
Traeger	-21.84%	-13.76%	-3.95%

In the previous week, Traeger had 2 more articles in the media than Natuzzi. MarketBeat recorded 6 mentions for Traeger and 4 mentions for Natuzzi. Traeger's average media sentiment score of 0.52 beat Natuzzi's score of 0.16 indicating that Traeger is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natuzzi	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Traeger	0 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Traeger has a consensus price target of $50.08, suggesting a potential upside of 1.33%. Given Traeger's stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by insiders. Comparatively, 16.1% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Natuzzi has higher earnings, but lower revenue than Traeger.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$348.64M	0.09	-$33.86M	N/A	N/A
Traeger	$559.52M	0.25	-$115.18M	-$41.92	N/A

Natuzzi has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, Traeger has a beta of 1.78, indicating that its stock price is 78% more volatile than the broader market.

Summary

Traeger beats Natuzzi on 12 of the 14 factors compared between the two stocks.

How does Natuzzi compare to Solesence?

Natuzzi (NYSE:NTZ) and Solesence (NASDAQ:SLSN) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, media sentiment, profitability, earnings, valuation, dividends and analyst recommendations.

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 70.2% of Solesence shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by insiders. Comparatively, 4.8% of Solesence shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Solesence has a net margin of 1.56% compared to Natuzzi's net margin of -6.12%. Solesence's return on equity of 5.39% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-6.12%	-38.57%	-6.12%
Solesence	1.56%	5.39%	1.78%

In the previous week, Natuzzi and Natuzzi both had 4 articles in the media. Solesence's average media sentiment score of 0.54 beat Natuzzi's score of 0.16 indicating that Solesence is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natuzzi	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Solesence	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Natuzzi has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market. Comparatively, Solesence has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Solesence	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Solesence has lower revenue, but higher earnings than Natuzzi.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$348.64M	0.09	-$33.86M	N/A	N/A
Solesence	$62.06M	1.42	$1.79M	$0.01	125.00

Summary

Solesence beats Natuzzi on 9 of the 10 factors compared between the two stocks.

How does Natuzzi compare to CPS Technologies?

Natuzzi (NYSE:NTZ) and CPS Technologies (NASDAQ:CPSH) are both small-cap consumer goods companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, media sentiment, profitability, analyst recommendations and risk.

6.1% of Natuzzi shares are held by institutional investors. Comparatively, 11.2% of CPS Technologies shares are held by institutional investors. 0.6% of Natuzzi shares are held by insiders. Comparatively, 13.2% of CPS Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

CPS Technologies has lower revenue, but higher earnings than Natuzzi.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$348.64M	0.09	-$33.86M	N/A	N/A
CPS Technologies	$32.60M	2.96	$420K	N/A	N/A

CPS Technologies has a consensus target price of $6.00, indicating a potential upside of 12.15%. Given CPS Technologies' stronger consensus rating and higher possible upside, analysts plainly believe CPS Technologies is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
CPS Technologies	2 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.67

In the previous week, Natuzzi had 4 more articles in the media than CPS Technologies. MarketBeat recorded 4 mentions for Natuzzi and 0 mentions for CPS Technologies. CPS Technologies' average media sentiment score of 0.44 beat Natuzzi's score of 0.16 indicating that CPS Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
Natuzzi	Neutral
CPS Technologies	Neutral

Natuzzi has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, CPS Technologies has a beta of 1.77, indicating that its stock price is 77% more volatile than the broader market.

CPS Technologies has a net margin of 0.10% compared to Natuzzi's net margin of -6.12%. CPS Technologies' return on equity of 0.16% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-6.12%	-38.57%	-6.12%
CPS Technologies	0.10%	0.16%	0.13%

Summary

CPS Technologies beats Natuzzi on 12 of the 14 factors compared between the two stocks.

How does Natuzzi compare to Viomi Technology?

Natuzzi (NYSE:NTZ) and Viomi Technology (NASDAQ:VIOT) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Viomi Technology	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, Natuzzi had 3 more articles in the media than Viomi Technology. MarketBeat recorded 4 mentions for Natuzzi and 1 mentions for Viomi Technology. Viomi Technology's average media sentiment score of 1.13 beat Natuzzi's score of 0.16 indicating that Viomi Technology is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natuzzi	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Viomi Technology	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Natuzzi has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market. Comparatively, Viomi Technology has a beta of 0.38, indicating that its share price is 62% less volatile than the broader market.

Viomi Technology has a net margin of 0.00% compared to Natuzzi's net margin of -6.12%. Viomi Technology's return on equity of 0.00% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-6.12%	-38.57%	-6.12%
Viomi Technology	N/A	N/A	N/A

Viomi Technology has lower revenue, but higher earnings than Natuzzi.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$348.64M	0.09	-$33.86M	N/A	N/A
Viomi Technology	$347.23M	0.18	$20.26M	N/A	N/A

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 1.2% of Viomi Technology shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by company insiders. Comparatively, 34.3% of Viomi Technology shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Viomi Technology beats Natuzzi on 7 of the 11 factors compared between the two stocks.

How does Natuzzi compare to Purple Innovation?

Natuzzi (NYSE:NTZ) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Natuzzi has higher earnings, but lower revenue than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$348.64M	0.09	-$33.86M	N/A	N/A
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A

In the previous week, Natuzzi had 3 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Natuzzi and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.34 beat Natuzzi's score of 0.16 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natuzzi	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Natuzzi has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

Natuzzi has a net margin of -6.12% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-6.12%	-38.57%	-6.12%
Purple Innovation	-13.65%	N/A	-12.25%

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by company insiders. Comparatively, 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Purple Innovation has a consensus price target of $0.65, indicating a potential upside of 56.25%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Summary

Purple Innovation beats Natuzzi on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NTZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

NTZ vs. The Competition

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Metric	Natuzzi	FURNITURE Industry	Discretionary Sector	NYSE Exchange
Market Cap	$30.40M	$557.45M	$7.07B	$22.75B
Dividend Yield	N/A	3.60%	3.02%	4.13%
P/E Ratio	N/A	11.71	15.73	26.90
Price / Sales	0.09	0.36	3.77	24.05
Price / Cash	4.65	6.35	12.61	18.80
Price / Book	0.47	0.94	3.68	4.59
Net Income	-$33.86M	$28.52M	$237.07M	$1.07B
7 Day Performance	-6.23%	-6.02%	-0.38%	-1.35%
1 Month Performance	-13.97%	-11.16%	12.05%	-1.29%
1 Year Performance	-22.01%	-17.51%	17.95%	21.88%

Natuzzi Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
NTZ Natuzzi	0.8061 of 5 stars	$2.71 -1.8%	N/A	-20.6%	$30.40M	$348.64M	N/A	3,205	Earnings Report Short Interest Decrease
COOK Traeger	2.2941 of 5 stars	$42.48 +2.8%	$50.08 +17.9%	-45.1%	$117.67M	$559.52M	N/A	880	Earnings Report Gap Up
SLSN Solesence	0.3119 of 5 stars	$1.29 +4.0%	N/A	N/A	$91.11M	$62.06M	64.53	60	Earnings Report
CPSH CPS Technologies	2.5957 of 5 stars	$4.64 +8.7%	$6.00 +29.3%	+144.1%	$83.75M	$32.60M	N/A	100	Short Interest Increase Gap Up
VIOT Viomi Technology	1.934 of 5 stars	$0.97 -0.1%	N/A	-24.5%	$65.44M	$347.23M	N/A	1,470	Positive News

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This page (NYSE:NTZ) was last updated on 5/18/2026 by MarketBeat.com Staff.

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Natuzzi (NTZ) Competitors

NTZ vs. COOK, SLSN, CPSH, VIOT, and PRPL

How does Natuzzi compare to Traeger?

Summary

How does Natuzzi compare to Solesence?

Summary

How does Natuzzi compare to CPS Technologies?

Summary

How does Natuzzi compare to Viomi Technology?

Summary

How does Natuzzi compare to Purple Innovation?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

NTZ vs. The Competition

Natuzzi Competitors List

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Stock Ideas and Recommendations

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Natuzzi (NTZ) Competitors

NTZ vs. COOK, SLSN, CPSH, VIOT, and PRPL

How does Natuzzi compare to Traeger?

Is NTZ or COOK more profitable?

Does the media prefer NTZ or COOK?

Do analysts rate NTZ or COOK?

Do institutionals and insiders hold more shares of NTZ or COOK?

Which has stronger earnings and valuation, NTZ or COOK?

Which has more risk & volatility, NTZ or COOK?

Summary

How does Natuzzi compare to Solesence?

Do insiders & institutionals believe in NTZ or SLSN?

Is NTZ or SLSN more profitable?

Does the media refer more to NTZ or SLSN?

Which has more risk & volatility, NTZ or SLSN?

Do analysts prefer NTZ or SLSN?

Which has better valuation and earnings, NTZ or SLSN?

Summary

How does Natuzzi compare to CPS Technologies?

Do insiders and institutionals believe in NTZ or CPSH?

Which has higher valuation & earnings, NTZ or CPSH?

Do analysts rate NTZ or CPSH?

Does the media refer more to NTZ or CPSH?

Which has more risk & volatility, NTZ or CPSH?

Is NTZ or CPSH more profitable?

Summary

How does Natuzzi compare to Viomi Technology?

Do analysts recommend NTZ or VIOT?

Does the media prefer NTZ or VIOT?

Which has more volatility and risk, NTZ or VIOT?

Is NTZ or VIOT more profitable?

Which has stronger earnings & valuation, NTZ or VIOT?

Do institutionals and insiders believe in NTZ or VIOT?

Summary

How does Natuzzi compare to Purple Innovation?

Which has higher earnings and valuation, NTZ or PRPL?

Does the media refer more to NTZ or PRPL?

Which has more volatility & risk, NTZ or PRPL?

Is NTZ or PRPL more profitable?

Do institutionals and insiders have more ownership in NTZ or PRPL?

Do analysts rate NTZ or PRPL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

NTZ vs. The Competition

Natuzzi Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools