Natuzzi (NTZ) Competitors

Purple Innovation (NASDAQ:PRPL) and Natuzzi (NYSE:NTZ) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, media sentiment, dividends, analyst recommendations, community ranking and profitability.

Which has stronger valuation & earnings, PRPL or NTZ?

Natuzzi has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$510.54M	0.30	-$120.76M	-$1.34	-1.07
Natuzzi	$355.63M	0.14	-$17.39M	N/A	N/A

Does the MarketBeat Community prefer PRPL or NTZ?

Purple Innovation received 114 more outperform votes than Natuzzi when rated by MarketBeat users. Likewise, 67.73% of users gave Purple Innovation an outperform vote while only 50.27% of users gave Natuzzi an outperform vote.

Company	Underperform	Outperform
Purple Innovation	Outperform Votes 298 67.73%	Underperform Votes 142 32.27%
Natuzzi	Outperform Votes 184 50.27%	Underperform Votes 182 49.73%

Do institutionals & insiders hold more shares of PRPL or NTZ?

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 6.1% of Natuzzi shares are held by institutional investors. 54.3% of Purple Innovation shares are held by company insiders. Comparatively, 0.6% of Natuzzi shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more volatility and risk, PRPL or NTZ?

Purple Innovation has a beta of 2.03, suggesting that its stock price is 103% more volatile than the S&P 500. Comparatively, Natuzzi has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500.

Does the media refer more to PRPL or NTZ?

In the previous week, Purple Innovation and Purple Innovation both had 3 articles in the media. Natuzzi's average media sentiment score of 0.63 beat Purple Innovation's score of -0.33 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Natuzzi	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is PRPL or NTZ more profitable?

Natuzzi has a net margin of -4.45% compared to Natuzzi's net margin of -26.97%. Purple Innovation's return on equity of -18.50% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-26.97%	-62.31%	-19.50%
Natuzzi	-4.45%	-18.50%	-4.31%

Do analysts recommend PRPL or NTZ?

Purple Innovation currently has a consensus target price of $3.95, suggesting a potential upside of 176.22%. Given Natuzzi's higher probable upside, equities research analysts clearly believe Purple Innovation is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
Natuzzi	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Summary

Purple Innovation beats Natuzzi on 10 of the 14 factors compared between the two stocks.