Do analysts rate PRPL or ATER?

Purple Innovation currently has a consensus price target of $0.65, indicating a potential upside of 55.88%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts clearly believe Purple Innovation is more favorable than Aterian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts prefer ATER or UG?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 United-Guardian 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Is ATER or UG more profitable?

United-Guardian has a net margin of 21.62% compared to Aterian's net margin of -39.56%. United-Guardian's return on equity of 21.40% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% United-Guardian 21.62% 21.40% 18.40%

Do analysts prefer NTZ or ATER?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Natuzzi 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has better valuation & earnings, NTZ or ATER?

Aterian has lower revenue, but higher earnings than Natuzzi. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Natuzzi $308.22M 0.07 -$33.87M N/A N/A Aterian $68.93M 0.21 -$18.98M -$2.57 N/A

Is NTZ or ATER more profitable?

Natuzzi has a net margin of -9.71% compared to Aterian's net margin of -39.56%. Natuzzi's return on equity of -76.40% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Natuzzi -9.71% -76.40% -10.54% Aterian -39.56% -82.05% -42.82%

Does the media favor NTZ or ATER?

In the previous week, Aterian had 1 more articles in the media than Natuzzi. MarketBeat recorded 2 mentions for Aterian and 1 mentions for Natuzzi. Natuzzi's average media sentiment score of 0.67 beat Aterian's score of 0.00 indicating that Natuzzi is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Natuzzi 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Aterian 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend ATER or CABR?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Caring Brands 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is ATER or CABR more profitable?

Caring Brands has a net margin of 0.00% compared to Aterian's net margin of -39.56%. Caring Brands' return on equity of 0.00% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% Caring Brands N/A N/A N/A

Do analysts rate ATER or BNKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Bonk 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger earnings and valuation, ATER or BNKK?

Aterian has higher revenue and earnings than Bonk. Aterian is trading at a lower price-to-earnings ratio than Bonk, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Aterian $68.93M 0.21 -$18.98M -$2.57 N/A Bonk $8.22M 1.47 -$68.19M -$4.65 N/A

Is ATER or BNKK more profitable?

Aterian has a net margin of -39.56% compared to Bonk's net margin of -838.37%. Aterian's return on equity of -82.05% beat Bonk's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% Bonk -838.37% -148.62% -122.50%

Does the media favor ATER or BNKK?

In the previous week, Bonk had 2 more articles in the media than Aterian. MarketBeat recorded 4 mentions for Bonk and 2 mentions for Aterian. Bonk's average media sentiment score of 0.82 beat Aterian's score of 0.00 indicating that Bonk is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aterian 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Bonk 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Aterian (ATER) Competitors

$1.44 +0.14 (+10.46%)

As of 11:22 AM Eastern

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ATER vs. PRPL, UG, NTZ, CABR, and BNKK

Should you buy Aterian stock or one of its competitors? MarketBeat compares Aterian with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aterian include Purple Innovation (PRPL), United-Guardian (UG), Natuzzi (NTZ), Caring Brands (CABR), and Bonk (BNKK). These companies are all part of the "consumer goods" industry.

How does Aterian compare to Purple Innovation?

Purple Innovation (NASDAQ:PRPL) and Aterian (NASDAQ:ATER) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

Purple Innovation currently has a consensus price target of $0.65, indicating a potential upside of 55.88%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts clearly believe Purple Innovation is more favorable than Aterian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Purple Innovation has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market. Comparatively, Aterian has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market.

Aterian has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A
Aterian	$68.93M	0.21	-$18.98M	-$2.57	N/A

Purple Innovation has a net margin of -13.65% compared to Aterian's net margin of -39.56%. Purple Innovation's return on equity of 0.00% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Aterian	-39.56%	-82.05%	-42.82%

In the previous week, Aterian had 2 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Aterian and 0 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.00 equaled Aterian'saverage media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
Aterian	Neutral

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 7.0% of Aterian shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by insiders. Comparatively, 19.5% of Aterian shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Purple Innovation beats Aterian on 10 of the 14 factors compared between the two stocks.

How does Aterian compare to United-Guardian?

Aterian (NASDAQ:ATER) and United-Guardian (NASDAQ:UG) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.

In the previous week, Aterian had 2 more articles in the media than United-Guardian. MarketBeat recorded 2 mentions for Aterian and 0 mentions for United-Guardian. Aterian's average media sentiment score of 0.00 equaled United-Guardian'saverage media sentiment score.

Company	Overall Sentiment
Aterian	Neutral
United-Guardian	Neutral

7.0% of Aterian shares are owned by institutional investors. Comparatively, 23.2% of United-Guardian shares are owned by institutional investors. 19.5% of Aterian shares are owned by insiders. Comparatively, 29.0% of United-Guardian shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

United-Guardian has lower revenue, but higher earnings than Aterian. Aterian is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.93M	0.21	-$18.98M	-$2.57	N/A
United-Guardian	$10.55M	3.19	$2.11M	$0.52	14.09

Aterian has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market. Comparatively, United-Guardian has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market.

United-Guardian has a net margin of 21.62% compared to Aterian's net margin of -39.56%. United-Guardian's return on equity of 21.40% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
United-Guardian	21.62%	21.40%	18.40%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
United-Guardian	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

United-Guardian beats Aterian on 11 of the 13 factors compared between the two stocks.

How does Aterian compare to Natuzzi?

Natuzzi (NYSE:NTZ) and Aterian (NASDAQ:ATER) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

In the previous week, Aterian had 1 more articles in the media than Natuzzi. MarketBeat recorded 2 mentions for Aterian and 1 mentions for Natuzzi. Natuzzi's average media sentiment score of 0.67 beat Aterian's score of 0.00 indicating that Natuzzi is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natuzzi	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Aterian	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Natuzzi has a net margin of -9.71% compared to Aterian's net margin of -39.56%. Natuzzi's return on equity of -76.40% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-9.71%	-76.40%	-10.54%
Aterian	-39.56%	-82.05%	-42.82%

Aterian has lower revenue, but higher earnings than Natuzzi.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$308.22M	0.07	-$33.87M	N/A	N/A
Aterian	$68.93M	0.21	-$18.98M	-$2.57	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 7.0% of Aterian shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by insiders. Comparatively, 19.5% of Aterian shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Natuzzi has a beta of 0.43, meaning that its stock price is 57% less volatile than the broader market. Comparatively, Aterian has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market.

Summary

Aterian beats Natuzzi on 6 of the 11 factors compared between the two stocks.

How does Aterian compare to Caring Brands?

Aterian (NASDAQ:ATER) and Caring Brands (NASDAQ:CABR) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Caring Brands	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

7.0% of Aterian shares are held by institutional investors. 19.5% of Aterian shares are held by company insiders. Comparatively, 14.6% of Caring Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Caring Brands has lower revenue, but higher earnings than Aterian. Caring Brands is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.93M	0.21	-$18.98M	-$2.57	N/A
Caring Brands	N/A	N/A	-$6.28M	-$0.64	N/A

In the previous week, Aterian had 2 more articles in the media than Caring Brands. MarketBeat recorded 2 mentions for Aterian and 0 mentions for Caring Brands. Aterian's average media sentiment score of 0.00 equaled Caring Brands'average media sentiment score.

Company	Overall Sentiment
Aterian	Neutral
Caring Brands	Neutral

Caring Brands has a net margin of 0.00% compared to Aterian's net margin of -39.56%. Caring Brands' return on equity of 0.00% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
Caring Brands	N/A	N/A	N/A

Summary

Aterian and Caring Brands tied by winning 5 of the 10 factors compared between the two stocks.

How does Aterian compare to Bonk?

Aterian (NASDAQ:ATER) and Bonk (NASDAQ:BNKK) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Aterian has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market. Comparatively, Bonk has a beta of 1.86, indicating that its stock price is 86% more volatile than the broader market.

Aterian has higher revenue and earnings than Bonk. Aterian is trading at a lower price-to-earnings ratio than Bonk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.93M	0.21	-$18.98M	-$2.57	N/A
Bonk	$8.22M	1.47	-$68.19M	-$4.65	N/A

In the previous week, Bonk had 2 more articles in the media than Aterian. MarketBeat recorded 4 mentions for Bonk and 2 mentions for Aterian. Bonk's average media sentiment score of 0.82 beat Aterian's score of 0.00 indicating that Bonk is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aterian	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Bonk	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Aterian has a net margin of -39.56% compared to Bonk's net margin of -838.37%. Aterian's return on equity of -82.05% beat Bonk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
Bonk	-838.37%	-148.62%	-122.50%

7.0% of Aterian shares are owned by institutional investors. Comparatively, 12.6% of Bonk shares are owned by institutional investors. 19.5% of Aterian shares are owned by company insiders. Comparatively, 51.6% of Bonk shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Bonk	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Bonk beats Aterian on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ATER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ATER vs. The Competition

Export

Metric	Aterian	Technology Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$14.45M	$4.21B	$6.65B	$12.14B
Dividend Yield	N/A	2.13%	3.22%	5.83%
P/E Ratio	-0.52	39.92	27.63	24.06
Price / Sales	0.21	53.03	397.51	123.81
Price / Cash	N/A	38.28	23.20	54.51
Price / Book	0.88	4.53	5.68	6.51
Net Income	-$18.98M	$31.97M	$205.77M	$337.03M
7 Day Performance	14.27%	-1.60%	5.59%	0.10%
1 Month Performance	9.59%	-4.03%	-0.17%	1.07%
1 Year Performance	-18.48%	21.10%	29.06%	28.66%

Aterian Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ATER Aterian	0.4229 of 5 stars	$1.44 +10.5%	N/A	-7.1%	$15.53M	$68.93M	N/A	160	News Coverage Gap Up
PRPL Purple Innovation	3.5046 of 5 stars	$0.42 -1.9%	$0.65 +54.8%	-44.7%	$45.70M	$468.73M	N/A	1,100	Gap Down
UG United-Guardian	1.6769 of 5 stars	$7.00 -0.3%	N/A	-12.3%	$32.13M	$10.55M	13.46	20	Gap Down
NTZ Natuzzi	0.7602 of 5 stars	$2.12 +1.0%	N/A	-43.6%	$23.13M	$348.64M	N/A	3,193	News Coverage
CABR Caring Brands	0.192 of 5 stars	$1.33 +10.8%	N/A	N/A	$10.91M	N/A	N/A	4	Gap Up

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This page (NASDAQ:ATER) was last updated on 6/24/2026 by MarketBeat.com Staff.

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Aterian (ATER) Competitors

ATER vs. PRPL, UG, NTZ, CABR, and BNKK

How does Aterian compare to Purple Innovation?

Summary

How does Aterian compare to United-Guardian?

Summary

How does Aterian compare to Natuzzi?

Summary

How does Aterian compare to Caring Brands?

Summary

How does Aterian compare to Bonk?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ATER vs. The Competition

Aterian Competitors List

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Aterian (ATER) Competitors

ATER vs. PRPL, UG, NTZ, CABR, and BNKK

How does Aterian compare to Purple Innovation?

Do analysts rate PRPL or ATER?

Which has more risk & volatility, PRPL or ATER?

Which has higher earnings and valuation, PRPL or ATER?

Is PRPL or ATER more profitable?

Does the media favor PRPL or ATER?

Do institutionals & insiders hold more shares of PRPL or ATER?

Summary

How does Aterian compare to United-Guardian?

Does the media refer more to ATER or UG?

Do insiders & institutionals believe in ATER or UG?

Which has stronger valuation & earnings, ATER or UG?

Which has more volatility and risk, ATER or UG?

Is ATER or UG more profitable?

Do analysts prefer ATER or UG?

Summary

How does Aterian compare to Natuzzi?

Does the media favor NTZ or ATER?

Is NTZ or ATER more profitable?

Which has better valuation & earnings, NTZ or ATER?

Do analysts prefer NTZ or ATER?

Do institutionals and insiders have more ownership in NTZ or ATER?

Which has more volatility and risk, NTZ or ATER?

Summary

How does Aterian compare to Caring Brands?

Do analysts recommend ATER or CABR?

Do insiders & institutionals have more ownership in ATER or CABR?

Which has stronger earnings and valuation, ATER or CABR?

Does the media prefer ATER or CABR?

Is ATER or CABR more profitable?

Summary

How does Aterian compare to Bonk?

Which has more risk and volatility, ATER or BNKK?

Which has stronger earnings and valuation, ATER or BNKK?

Does the media favor ATER or BNKK?

Is ATER or BNKK more profitable?

Do insiders & institutionals hold more shares of ATER or BNKK?

Do analysts rate ATER or BNKK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ATER vs. The Competition

Aterian Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools