Do analysts prefer ATER or PRPL?

Purple Innovation has a consensus target price of $0.65, suggesting a potential upside of 55.17%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than Aterian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Do analysts prefer ATER or UG?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 United-Guardian 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Is ATER or UG more profitable?

United-Guardian has a net margin of 21.62% compared to Aterian's net margin of -39.56%. United-Guardian's return on equity of 21.40% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% United-Guardian 21.62% 21.40% 18.40%

Do analysts prefer ATER or NTZ?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Natuzzi 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger earnings & valuation, ATER or NTZ?

Aterian has higher earnings, but lower revenue than Natuzzi. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Aterian $68.97M 0.19 -$18.98M -$2.57 N/A Natuzzi $348.64M 0.07 -$33.87M N/A N/A

Is ATER or NTZ more profitable?

Natuzzi has a net margin of -9.71% compared to Aterian's net margin of -39.56%. Natuzzi's return on equity of -76.40% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% Natuzzi -9.71% -76.40% -10.54%

Do analysts prefer ATER or SNBR?

Sleep Number has a consensus target price of $3.50, indicating a potential upside of 796.98%. Given Sleep Number's stronger consensus rating and higher possible upside, analysts clearly believe Sleep Number is more favorable than Aterian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Sleep Number 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Is ATER or SNBR more profitable?

Sleep Number has a net margin of -12.98% compared to Aterian's net margin of -39.56%. Sleep Number's return on equity of 0.00% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Aterian -39.56% -82.05% -42.82% Sleep Number -12.98% N/A -16.48%

Do analysts prefer FEBO or ATER?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Fenbo 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Aterian 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation and earnings, FEBO or ATER?

Fenbo has higher earnings, but lower revenue than Aterian. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Fenbo $10.90M 0.92 -$1.37M N/A N/A Aterian $68.97M 0.19 -$18.98M -$2.57 N/A

Is FEBO or ATER more profitable?

Fenbo has a net margin of 0.00% compared to Aterian's net margin of -39.56%. Fenbo's return on equity of 0.00% beat Aterian's return on equity. Company Net Margins Return on Equity Return on Assets Fenbo N/A N/A N/A Aterian -39.56% -82.05% -42.82%

Aterian (ATER) Competitors

$1.20 -0.01 (-0.83%)

Closing price 06/12/2026 04:00 PM Eastern

Extended Trading

$1.17 -0.03 (-2.50%)

As of 06/12/2026 06:50 PM Eastern

Compare

ATER vs. PRPL, UG, NTZ, SNBR, and FEBO

Should you buy Aterian stock or one of its competitors? MarketBeat compares Aterian with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aterian include Purple Innovation (PRPL), United-Guardian (UG), Natuzzi (NTZ), Sleep Number (SNBR), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry.

How does Aterian compare to Purple Innovation?

Aterian (NASDAQ:ATER) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

Purple Innovation has a consensus target price of $0.65, suggesting a potential upside of 55.17%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than Aterian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Aterian has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Aterian and Aterian both had 1 articles in the media. Purple Innovation's average media sentiment score of 1.90 beat Aterian's score of 1.44 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
Aterian	Positive
Purple Innovation	Very Positive

Aterian has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.97M	0.19	-$18.98M	-$2.57	N/A
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A

Purple Innovation has a net margin of -13.65% compared to Aterian's net margin of -39.56%. Purple Innovation's return on equity of 0.00% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
Purple Innovation	-13.65%	N/A	-12.25%

7.0% of Aterian shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 19.5% of Aterian shares are held by insiders. Comparatively, 53.9% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Purple Innovation beats Aterian on 11 of the 14 factors compared between the two stocks.

How does Aterian compare to United-Guardian?

Aterian (NASDAQ:ATER) and United-Guardian (NASDAQ:UG) are both small-cap consumer goods companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

Aterian has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market. Comparatively, United-Guardian has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market.

United-Guardian has a net margin of 21.62% compared to Aterian's net margin of -39.56%. United-Guardian's return on equity of 21.40% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
United-Guardian	21.62%	21.40%	18.40%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
United-Guardian	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

United-Guardian has lower revenue, but higher earnings than Aterian. Aterian is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.97M	0.19	-$18.98M	-$2.57	N/A
United-Guardian	$10.55M	3.05	$2.11M	$0.52	13.48

7.0% of Aterian shares are held by institutional investors. Comparatively, 23.2% of United-Guardian shares are held by institutional investors. 19.5% of Aterian shares are held by company insiders. Comparatively, 29.0% of United-Guardian shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Aterian and Aterian both had 1 articles in the media. Aterian's average media sentiment score of 1.44 beat United-Guardian's score of 0.48 indicating that Aterian is being referred to more favorably in the media.

Company	Overall Sentiment
Aterian	Positive
United-Guardian	Neutral

Summary

United-Guardian beats Aterian on 11 of the 13 factors compared between the two stocks.

How does Aterian compare to Natuzzi?

Aterian (NASDAQ:ATER) and Natuzzi (NYSE:NTZ) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, profitability, dividends, earnings, valuation, institutional ownership and media sentiment.

Natuzzi has a net margin of -9.71% compared to Aterian's net margin of -39.56%. Natuzzi's return on equity of -76.40% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
Natuzzi	-9.71%	-76.40%	-10.54%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Aterian has higher earnings, but lower revenue than Natuzzi.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.97M	0.19	-$18.98M	-$2.57	N/A
Natuzzi	$348.64M	0.07	-$33.87M	N/A	N/A

7.0% of Aterian shares are owned by institutional investors. Comparatively, 6.1% of Natuzzi shares are owned by institutional investors. 19.5% of Aterian shares are owned by company insiders. Comparatively, 0.6% of Natuzzi shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Aterian has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, Natuzzi has a beta of 0.42, suggesting that its stock price is 58% less volatile than the broader market.

In the previous week, Aterian had 1 more articles in the media than Natuzzi. MarketBeat recorded 1 mentions for Aterian and 0 mentions for Natuzzi. Aterian's average media sentiment score of 1.44 beat Natuzzi's score of 0.00 indicating that Aterian is being referred to more favorably in the media.

Company	Overall Sentiment
Aterian	Positive
Natuzzi	Neutral

Summary

Aterian beats Natuzzi on 7 of the 11 factors compared between the two stocks.

How does Aterian compare to Sleep Number?

Aterian (NASDAQ:ATER) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, profitability, media sentiment, institutional ownership and earnings.

Aterian has higher earnings, but lower revenue than Sleep Number. Aterian is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aterian	$68.97M	0.19	-$18.98M	-$2.57	N/A
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A

Sleep Number has a net margin of -12.98% compared to Aterian's net margin of -39.56%. Sleep Number's return on equity of 0.00% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aterian	-39.56%	-82.05%	-42.82%
Sleep Number	-12.98%	N/A	-16.48%

Sleep Number has a consensus target price of $3.50, indicating a potential upside of 796.98%. Given Sleep Number's stronger consensus rating and higher possible upside, analysts clearly believe Sleep Number is more favorable than Aterian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

7.0% of Aterian shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 19.5% of Aterian shares are owned by insiders. Comparatively, 3.6% of Sleep Number shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Aterian has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, Sleep Number has a beta of 2.48, suggesting that its stock price is 148% more volatile than the broader market.

In the previous week, Sleep Number had 11 more articles in the media than Aterian. MarketBeat recorded 12 mentions for Sleep Number and 1 mentions for Aterian. Aterian's average media sentiment score of 1.44 beat Sleep Number's score of 0.34 indicating that Aterian is being referred to more favorably in the media.

Company	Overall Sentiment
Aterian	Positive
Sleep Number	Neutral

Summary

Sleep Number beats Aterian on 10 of the 15 factors compared between the two stocks.

How does Aterian compare to Fenbo?

Fenbo (NASDAQ:FEBO) and Aterian (NASDAQ:ATER) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

0.0% of Fenbo shares are owned by institutional investors. Comparatively, 7.0% of Aterian shares are owned by institutional investors. 19.5% of Aterian shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Fenbo and Fenbo both had 1 articles in the media. Fenbo's average media sentiment score of 1.87 beat Aterian's score of 1.44 indicating that Fenbo is being referred to more favorably in the media.

Company	Overall Sentiment
Fenbo	Very Positive
Aterian	Positive

Fenbo has higher earnings, but lower revenue than Aterian.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fenbo	$10.90M	0.92	-$1.37M	N/A	N/A
Aterian	$68.97M	0.19	-$18.98M	-$2.57	N/A

Fenbo has a beta of -1.62, indicating that its stock price is 262% less volatile than the broader market. Comparatively, Aterian has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market.

Fenbo has a net margin of 0.00% compared to Aterian's net margin of -39.56%. Fenbo's return on equity of 0.00% beat Aterian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fenbo	N/A	N/A	N/A
Aterian	-39.56%	-82.05%	-42.82%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fenbo	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Aterian	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Fenbo beats Aterian on 6 of the 10 factors compared between the two stocks.

Get Aterian News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ATER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ATER vs. The Competition

Export

Metric	Aterian	Technology Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$13.09M	$4.05B	$6.62B	$12.02B
Dividend Yield	N/A	2.10%	3.10%	5.61%
P/E Ratio	-0.47	42.22	28.58	24.42
Price / Sales	0.19	46.34	406.68	109.73
Price / Cash	N/A	40.37	23.87	55.64
Price / Book	0.79	4.72	5.78	6.79
Net Income	-$18.98M	$31.68M	$205.40M	$337.66M
7 Day Performance	15.38%	-0.59%	-0.08%	2.56%
1 Month Performance	13.21%	-2.98%	1.02%	2.03%
1 Year Performance	-3.23%	28.02%	36.25%	30.31%

Aterian Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ATER Aterian	0.8324 of 5 stars	$1.20 -0.8%	N/A	-6.3%	$13.09M	$68.97M	N/A	160
PRPL Purple Innovation	4.2192 of 5 stars	$0.41 +3.6%	$0.65 +60.4%	-43.5%	$44.09M	$468.73M	N/A	1,100	Positive News Gap Down
UG United-Guardian	1.8122 of 5 stars	$6.96 +1.0%	N/A	-14.5%	$31.95M	$10.55M	13.38	20	News Coverage
NTZ Natuzzi	0.412 of 5 stars	$2.28 -5.0%	N/A	-45.9%	$25.13M	$348.64M	N/A	3,193
SNBR Sleep Number	2.428 of 5 stars	$0.58 +11.3%	$3.50 +498.7%	-95.0%	$13.48M	$1.41B	N/A	3,133	News Coverage Gap Down

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NASDAQ:ATER) was last updated on 6/13/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Aterian (ATER) Competitors

ATER vs. PRPL, UG, NTZ, SNBR, and FEBO

How does Aterian compare to Purple Innovation?

Summary

How does Aterian compare to United-Guardian?

Summary

How does Aterian compare to Natuzzi?

Summary

How does Aterian compare to Sleep Number?

Summary

How does Aterian compare to Fenbo?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ATER vs. The Competition

Aterian Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Aterian (ATER) Competitors

ATER vs. PRPL, UG, NTZ, SNBR, and FEBO

How does Aterian compare to Purple Innovation?

Do analysts prefer ATER or PRPL?

Which has more volatility and risk, ATER or PRPL?

Does the media favor ATER or PRPL?

Which has better valuation and earnings, ATER or PRPL?

Is ATER or PRPL more profitable?

Do insiders and institutionals hold more shares of ATER or PRPL?

Summary

How does Aterian compare to United-Guardian?

Which has more risk & volatility, ATER or UG?

Is ATER or UG more profitable?

Do analysts prefer ATER or UG?

Which has higher earnings & valuation, ATER or UG?

Do institutionals & insiders hold more shares of ATER or UG?

Does the media refer more to ATER or UG?

Summary

How does Aterian compare to Natuzzi?

Is ATER or NTZ more profitable?

Do analysts prefer ATER or NTZ?

Which has stronger earnings & valuation, ATER or NTZ?

Do insiders and institutionals have more ownership in ATER or NTZ?

Which has more risk and volatility, ATER or NTZ?

Does the media refer more to ATER or NTZ?

Summary

How does Aterian compare to Sleep Number?

Which has better valuation & earnings, ATER or SNBR?

Is ATER or SNBR more profitable?

Do analysts prefer ATER or SNBR?

Do institutionals & insiders have more ownership in ATER or SNBR?

Which has more volatility and risk, ATER or SNBR?

Does the media refer more to ATER or SNBR?

Summary

How does Aterian compare to Fenbo?

Do insiders & institutionals hold more shares of FEBO or ATER?

Does the media favor FEBO or ATER?

Which has stronger valuation and earnings, FEBO or ATER?

Which has more risk & volatility, FEBO or ATER?

Is FEBO or ATER more profitable?

Do analysts prefer FEBO or ATER?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ATER vs. The Competition

Aterian Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools