ATER vs. IPDN, PRST, SGLY, VRME, VRAR, HOLO, KRKR, HKIT, STBX, and EDTK
Should you be buying Aterian stock or one of its competitors? The main competitors of Aterian include Professional Diversity Network (IPDN), Presto Automation (PRST), Singularity Future Technology (SGLY), VerifyMe (VRME), The Glimpse Group (VRAR), MicroCloud Hologram (HOLO), 36Kr (KRKR), Hitek Global (HKIT), Starbox Group (STBX), and Skillful Craftsman Education Technology (EDTK). These companies are all part of the "business services" sector.
Professional Diversity Network (NASDAQ:IPDN) and Aterian (NASDAQ:ATER) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, community ranking, analyst recommendations, institutional ownership, media sentiment and dividends.
In the previous week, Aterian had 2 more articles in the media than Professional Diversity Network. MarketBeat recorded 4 mentions for Aterian and 2 mentions for Professional Diversity Network. Professional Diversity Network's average media sentiment score of 1.28 beat Aterian's score of 0.00 indicating that Aterian is being referred to more favorably in the news media.
Professional Diversity Network received 100 more outperform votes than Aterian when rated by MarketBeat users. However, 51.22% of users gave Aterian an outperform vote while only 42.61% of users gave Professional Diversity Network an outperform vote.
Professional Diversity Network has a beta of 12.79, meaning that its share price is 1,179% more volatile than the S&P 500. Comparatively, Aterian has a beta of 1.93, meaning that its share price is 93% more volatile than the S&P 500.
Aterian has a net margin of -52.30% compared to Aterian's net margin of -56.47%. Professional Diversity Network's return on equity of -78.29% beat Aterian's return on equity.
Professional Diversity Network has higher earnings, but lower revenue than Aterian. Professional Diversity Network is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.
27.8% of Professional Diversity Network shares are owned by institutional investors. Comparatively, 7.0% of Aterian shares are owned by institutional investors. 3.5% of Professional Diversity Network shares are owned by company insiders. Comparatively, 4.7% of Aterian shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Summary
Aterian beats Professional Diversity Network on 9 of the 15 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ATER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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