Baidu (BIDU) Stock Price, News & Analysis

Company Overview

Baidu, Inc. engages in the provision of internet search services in China. It operates through two segments: Baidu Core and iQIYI. The company offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Baidu Health that helps users to find the doctor and hospital for healthcare needs; and Haokan, a short video app. It also provides Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Experience; Baidu Post; ERNIE Bot, conversational AI bot; Baidu Wenku; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, it offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Further, the company provides iQIYI, an online entertainment service, including original and licensed content; other video content and membership; and online advertising services. It has strategic partnership with Zhejiang Geely Holding Group. The company was formerly known as Baidu.com, Inc. Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.

Key Stats

• Today's Range: $88.78 to $90.17
• 50-Day Range: $83.62 to $93.30
• 52-Week Range: $74.71 to $116.25
• Volume: 3.83 million shs
• Average Volume: 3.82 million shs
• Market Capitalization: $31.04 billion
• P/E Ratio: 8.91
• Dividend Yield: N/A
• Price Target: $105.09
• Consensus Rating: Hold

Baidu Stock Analysis - MarketRank™

Baidu scored higher than 93% of companies evaluated by MarketBeat, and ranked 67th out of 671 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

Baidu has received a consensus rating of Hold. The company's average rating score is 2.39, and is based on 7 buy ratings, 11 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Baidu has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 19.18%

Earnings Growth

Earnings for Baidu are expected to grow by 19.18% in the coming year, from $7.35 to $8.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Baidu is 8.91, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.67.

Price to Earnings Ratio vs. Sector

The P/E ratio of Baidu is 8.91, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 51.55.

Price to Book Value per Share Ratio

Baidu has a P/B Ratio of 0.83. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.92% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently increased by 44.01%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baidu does not currently pay a dividend.

Dividend Growth

Baidu does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.63

Percentage of Shares Shorted

2.92% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently increased by 44.01%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.80

News Sentiment

Baidu has a news sentiment score of 0.80. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Baidu this week, compared to 21 articles on an average week.

Search Interest

33 people have searched for BIDU on MarketBeat in the last 30 days. This is an increase of 136% compared to the previous 30 days.

MarketBeat Follows

11 people have added Baidu to their MarketBeat watchlist in the last 30 days. This is an increase of 175% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baidu insiders have not sold or bought any company stock.

Percentage Held by Insiders

16.70% of the stock of Baidu is held by insiders. A high percentage of insider ownership can be a sign of company health.

BIDU Stock Analysis - Frequently Asked Questions

How have BIDU shares performed this year?

Baidu's stock was trading at $84.31 at the beginning of the year. Since then, BIDU stock has increased by 6.6% and is now trading at $89.85.

Does Baidu have any subsidiaries?

Baidu subsidiaries include YY.com, REDFINGER, KITT.AI, XPerception, Raven Tech, popIn, Anquanbao, and others.

Who are Baidu's major shareholders?

Baidu's top institutional shareholders include Primecap Management Co. CA (3.51%), Dodge & Cox (1.57%), Jane Street Group LLC and Black Creek Investment Management Inc. (0.52%).

How do I buy shares of Baidu?

Shares of BIDU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baidu own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baidu investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), Alibaba Group (BABA) and Alphabet (GOOG).

Company Calendar

• Today: 8/15/2025
• Next Earnings (Estimated): 8/20/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:BIDU
• CIK: 1329099
• Web: www.baidu.com
• Phone: 861059928888
• Fax: 86-10-5992-0000
• Employees: 35,900
• Year Founded: 2000

Price Target and Rating

• Average Price Target for Baidu: $105.09
• High Price Target: $140.00
• Low Price Target: $81.00
• Potential Upside/Downside: +17.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.39
• Research Coverage: 18 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.08
• Trailing P/E Ratio: 8.91
• Forward P/E Ratio: 12.22
• P/E Growth: N/A
• Net Income: $3.26 billion
• Net Margins: 19.45%
• Pretax Margin: 22.73%
• Return on Equity: 8.35%
• Return on Assets: 5.29%

Debt

• Debt-to-Equity Ratio: 0.27
• Current Ratio: 2.29
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $18.24 billion
• Price / Sales: 1.70
• Cash Flow: $17.41 per share
• Price / Cash Flow: 5.16
• Book Value: $108.56 per share
• Price / Book: 0.83

Miscellaneous

• Outstanding Shares: 345,450,000
• Free Float: 287,757,000
• Market Cap: $31.04 billion
• Optionable: Optionable
• Beta: 0.34