Baidu (BIDU) Stock Price, News & Analysis

Company Overview

Baidu, Inc., founded in 2000 and headquartered in Beijing, is a Chinese multinational technology company best known for operating one of China's leading internet search engines. The company built its business around online search and related advertising services, providing search, content aggregation and targeted ad placements to consumers and marketers across China. Baidu went public on the NASDAQ in 2005 and has since diversified beyond search into a broader technology and AI-focused portfolio.

Core products and services include the Baidu search platform and mobile app, Baidu Maps and Baidu Baike (an online encyclopedia), along with digital content initiatives. Baidu has a history of involvement in online video and streaming through its founding of iQIYI, and it provides a range of digital advertising and marketing solutions to commercial clients. Over recent years the company has expanded its enterprise services with Baidu Cloud (AI Cloud), offering cloud computing, data processing and AI-driven services to corporate customers.

Baidu has placed heavy strategic emphasis on artificial intelligence and autonomous driving. The company has developed large language models and generative-AI capabilities (notably the ERNIE model family and related products) and has commercialized AI through chatbots and developer tools. In mobility, Baidu’s Apollo platform provides autonomous driving software, services and partnerships, and the company has piloted robotaxi services under the Apollo Go program. Baidu has also invested in AI hardware and smart-device initiatives to support its AI ecosystem.

Primarily serving the Chinese market, Baidu maintains international research and development activities and collaborates with global partners on AI and automotive projects. The company was co-founded by Robin Li and Eric Xu; Robin Li has been a prominent leader at the firm, serving as chairman and chief executive, and has guided its shift toward AI and cloud-first strategy. Baidu remains positioned as a major Chinese technology player with a focus on commercializing AI across consumer and enterprise markets.

Key Stats

• Today's Range: $143.50 to $149.92
• 50-Day Range: $106.60 to $145.78
• 52-Week Range: $81.17 to $165.30
• Volume: 3.93 million shs
• Average Volume: 2.26 million shs
• Market Capitalization: $49.60 billion
• P/E Ratio: 91.69
• Dividend Yield: N/A
• Price Target: $158.05
• Consensus Rating: Moderate Buy

Baidu Stock Analysis - MarketRank™

Baidu scored higher than 71% of companies evaluated by MarketBeat, and ranked 158th out of 621 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Baidu has received a consensus rating of Moderate Buy. The company's average rating score is 2.70, and is based on 1 strong buy rating, 16 buy ratings, 4 hold ratings, and 2 sell ratings.

Upside/Downside

The consensus price target for Baidu is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Baidu has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 26.56%

Earnings Growth

Earnings for Baidu are expected to grow by 26.56% in the coming year, from $6.89 to $8.72 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Baidu is 91.69, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.30.

Price to Earnings Ratio vs. Sector

The P/E ratio of Baidu is 91.69, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 164.90.

Price to Book Value per Share Ratio

Baidu has a P/B Ratio of 1.25. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.50% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 3.46, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently increased by 12.10%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baidu does not currently pay a dividend.

Dividend Growth

Baidu does not have a long track record of dividend growth.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.72

News Sentiment

Baidu has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for Baidu this week, compared to 12 articles on an average week.

Search Interest

31 people have searched for BIDU on MarketBeat in the last 30 days. This is an increase of 288% compared to the previous 30 days.

MarketBeat Follows

14 people have added Baidu to their MarketBeat watchlist in the last 30 days. This is an increase of 180% compared to the previous 30 days.

Company Ownership

• Score: 0.6 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baidu insiders have not sold or bought any company stock.

Percentage Held by Insiders

16.70% of the stock of Baidu is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Baidu has minimal institutional ownership at this time.

Company Calendar

• Today: 5/12/2026
• Next Earnings (Estimated): 5/18/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:BIDU
• CIK: 1329099
• Web: www.baidu.com
• Phone: 861059928888
• Fax: 86-10-5992-0000
• Employees: 33,500
• Year Founded: 2000

Price Target and Rating

• Average Price Target for Baidu: $158.05
• High Price Target: $215.00
• Low Price Target: $89.00
• Potential Upside/Downside: +8.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.70
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.59
• Trailing P/E Ratio: 91.69
• Forward P/E Ratio: 21.16
• P/E Growth: N/A
• Net Income: $799 million
• Net Margins: 4.21%
• Pretax Margin: 5.20%
• Return on Equity: 5.63%
• Return on Assets: 3.50%

Debt

• Debt-to-Equity Ratio: 0.22
• Current Ratio: 1.76
• Quick Ratio: 1.76

Sales & Book Value

• Annual Sales: $18.46 billion
• Price / Sales: 2.69
• Cash Flow: $16.27 per share
• Price / Cash Flow: 8.96
• Book Value: $116.23 per share
• Price / Book: 1.25

Miscellaneous

• Outstanding Shares: 340,250,000
• Free Float: 283,430,000
• Market Cap: $49.60 billion
• Optionable: Optionable
• Beta: 0.53