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Baidu (BIDU) Stock Forecast & Price Target

Baidu logo
$90.03 +1.48 (+1.67%)
Closing price 04:00 PM Eastern
Extended Trading
$90.02 0.00 (-0.01%)
As of 07:13 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Baidu - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
3
Buy
16

Based on 23 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 4 have given a sell rating, 3 have given a hold rating, 15 have given a buy rating, and 1 has given a strong buy rating for BIDU.

Consensus Price Target

$152.94
69.88% Upside
According to the 23 analysts' twelve-month price targets for Baidu, the average price target is $152.94. The highest price target for BIDU is $215.00, while the lowest price target for BIDU is $80.00. The average price target represents a forecasted upside of 69.88% from the current price of $90.03.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BIDU Analyst Ratings Over Time

TypeCurrent Forecast
9/17/25 to 9/17/26
1 Month Ago
8/18/25 to 8/18/26
3 Months Ago
6/19/25 to 6/19/26
1 Year Ago
9/17/24 to 9/17/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
16 Buy rating(s)
6 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
10 Hold rating(s)
Sell
4 Sell rating(s)
3 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$152.94$165.33$162.58$111.40
Forecasted Upside69.88% Upside81.94% Upside45.47% Upside-19.18% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Baidu Stock vs. The Competition

TypeBaiduCommunication Services CompaniesBroader Market
Consensus Rating Score
2.57
2.05
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside69.57% Upside145.13% Upside17.63% Upside
News Sentiment Rating
Neutral News

See Recent BIDU News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/7/2026
Arete Research logo
Arete Research
5 of 5 stars
 Set TargetBuyNeutral$108.00+8.58%
8/28/2026
Susquehanna logo
Susquehanna
4 of 5 stars
Shyam Patil
2 of 5 stars
Lower TargetNeutral$140.00 ➝ $105.00+8.35%
8/19/2026
Benchmark Co. logo
Benchmark
4 of 5 stars
Fawne Jiang
2 of 5 stars
Lower TargetBuy$215.00 ➝ $150.00+64.01%
8/19/2026Lower TargetEqual Weight$124.00 ➝ $96.00+5.65%
8/19/2026DowngradeEqual WeightUnderweight$130.00 ➝ $80.00-11.96%
8/13/2026 Reiterated RatingSell (D)
7/20/2026 DowngradeHoldStrong Sell
7/17/2026Lower TargetOverweight$230.00 ➝ $205.00+91.28%
7/14/2026Lower TargetBuy$180.00 ➝ $165.00+53.81%
6/23/2026 Reiterated RatingBuy
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5/20/2026 Boost TargetBuy$186.00 ➝ $190.00+40.68%
4/1/2026 Initiated CoverageOutperform$161.00+44.50%
3/2/2026 Boost TargetSell$88.00 ➝ $89.00-28.48%
2/4/2026 Reiterated RatingBuy
2/3/2026 UpgradeHoldBuy$134.00 ➝ $180.00+21.16%
1/2/2026Boost TargetBuy$159.00 ➝ $181.00+38.53%
11/24/2025 UpgradeOutperform
11/19/2025Boost TargetBuy$154.00 ➝ $155.00+32.32%
11/6/2025 UpgradeHoldBuy$160.00+25.94%
10/14/2025Set TargetNeutralBuy$160.00+32.80%
10/10/2025UpgradeNeutralOutperform$91.00 ➝ $176.00+32.93%
9/25/2025UpgradeHoldBuy$85.00 ➝ $177.00+33.16%
9/22/2025 UpgradeStrong-Buy
3/8/2025 Reiterated RatingMarket Perform
2/19/2025Boost TargetOutperform$95.00 ➝ $105.00+16.46%
9/24/2024 DowngradeBuyHold$100.00+13.28%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:14 PM ET.


Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 14, 2026. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Baidu, Inc.:

  • Baidu, Inc. is currently trading at $91.90, which is significantly below the consensus price target of $154.89 set by analysts as of September 1, 2026. This substantial discount suggests that the stock may be undervalued relative to its expected future performance, offering a potential entry point for investors seeking upside.
  • The company has been actively executing share buybacks, as evidenced by recent Form 6-K filings in September 2026 detailing buybacks under its August mandate. Share buybacks reduce the number of outstanding shares, which can increase earnings per share and signal management's confidence in the company's long-term value.
  • Institutional investors are showing renewed interest in the stock, with NewEdge Advisors LLC increasing its position by 104.7% in the second quarter and Amundi raising its holdings by 16.3%. This accumulation by large institutional players often indicates confidence in the company's strategic direction and financial health.
  • Baidu, Inc. maintains a strong balance sheet with a debt-to-equity ratio of 0.28 and a current ratio of 2.33. These metrics indicate that the company has a manageable level of debt relative to its equity and sufficient liquid assets to cover its short-term liabilities, providing financial stability.
  • The company's low beta of 0.57 suggests that its stock price is less volatile than the overall market. This characteristic can be beneficial for investors looking to reduce portfolio volatility, as Baidu, Inc. may provide more stable returns during market fluctuations.

Baidu
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Baidu, Inc. for these reasons:

  • Baidu, Inc. is currently the subject of multiple securities fraud lawsuits and investigations, including a class action filed by Glancy Prongay Wolke & Rotter LLP and investigations by Pomerantz Law Firm and Portnoy Law Firm. These legal challenges pose significant financial and reputational risks that could negatively impact the company's stock price and operations.
  • The company has a negative price-to-earnings ratio of -43.55, indicating that it is currently unprofitable. This lack of profitability raises concerns about the company's ability to generate sustainable earnings and may limit its capacity to invest in growth initiatives or return capital to shareholders.
  • Several prominent analysts have recently downgraded the stock or lowered their price targets. For example, Morgan Stanley downgraded Baidu, Inc. to "underweight" and cut its price target to $80.00, while Zacks Research downgraded the stock to "strong sell." These negative assessments reflect growing concerns about the company's future performance and valuation.
  • The stock has experienced significant volatility, with a 52-week high of $165.30 and a 52-week low of $89.60. This wide range indicates that the stock is subject to large price swings, which can be challenging for investors seeking stable returns and may lead to significant losses if the stock continues to decline.
  • Baidu, Inc. has a high short interest, with 10,676,417 shares shorted as of August 31, 2026. A high short interest suggests that a significant number of investors are betting against the stock, which can create downward pressure on the price and increase the risk of a short squeeze if the stock price rises sharply.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $152.94, with a high forecast of $215.00 and a low forecast of $80.00.

23 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last twelve months. There are currently 4 sell ratings, 3 hold ratings, 15 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BIDU shares.

According to analysts, Baidu's stock has a predicted upside of 69.88% based on their 12-month stock forecasts.

Over the previous 90 days, Baidu's stock had 3 downgrades by analysts.

Baidu has been rated by research analysts at Arete Research, Bank of America, Barclays, Benchmark, Citigroup, JPMorgan Chase & Co., Morgan Stanley, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Baidu more than other "communication services" companies. The consensus rating for Baidu is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how BIDU compares to other companies.


MarketBeat monitors more than a dozen sources for Baidu analyst ratings, with the most recent rating issued on 9/7/2026.
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