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Baidu (BIDU) Stock Forecast & Price Target

Baidu logo
$79.76 +0.05 (+0.06%)
Closing price 04:00 PM Eastern
Extended Trading
$79.60 -0.17 (-0.21%)
As of 06:35 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Baidu - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
3
Hold
4
Buy
11

Based on 18 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Hold." Out of the 18 analysts, 3 have given a sell rating, 4 have given a hold rating, and 11 have given a buy rating for BIDU.

Consensus Price Target

$143.14
79.47% Upside
According to the 18 analysts' twelve-month price targets for Baidu, the average price target is $143.14. The highest price target for BIDU is $215.00, while the lowest price target for BIDU is $80.00. The average price target represents a forecasted upside of 79.47% from the current price of $79.76.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BIDU Analyst Ratings Over Time

TypeCurrent Forecast
11/11/25 to 11/11/26
1 Month Ago
10/12/25 to 10/12/26
3 Months Ago
8/13/25 to 8/13/26
1 Year Ago
11/11/24 to 11/11/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
11 Buy rating(s)
13 Buy rating(s)
16 Buy rating(s)
9 Buy rating(s)
Hold
4 Hold rating(s)
3 Hold rating(s)
3 Hold rating(s)
8 Hold rating(s)
Sell
3 Sell rating(s)
4 Sell rating(s)
3 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$143.14$150.00$165.33$130.14
Forecasted Upside79.47% Upside77.94% Upside57.94% Upside-1.37% Downside
Consensus RatingHoldHoldModerate BuyModerate Buy

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Baidu Stock vs. The Competition

TypeBaiduCommunication Services CompaniesBroader Market
Consensus Rating Score
2.44
2.07
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside78.42% Upside52.53% Upside14.18% Upside
News Sentiment Rating
Neutral News

See Recent BIDU News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/26/2026
Bank of America Corporation logo
Bank of America
4 of 5 stars
Eddie Leung
2 of 5 stars
Reiterated RatingBuy
10/23/2026
Barclays PLC logo
Barclays
3 of 5 stars
Jiong Shao
1 of 5 stars
Lower TargetEqual Weight$96.00 ➝ $80.00+2.59%
10/23/2026
Alex Yao
1 of 5 stars
Lower TargetOverweight$175.00 ➝ $145.00+86.46%
10/19/2026 UpgradeStrong Sell ➝ Hold
9/7/2026 DowngradeBuy ➝ Neutral$108.00+8.58%
8/28/2026Lower TargetNeutral$140.00 ➝ $105.00+8.35%
8/19/2026Lower TargetBuy$215.00 ➝ $150.00+64.01%
8/19/2026DowngradeEqual Weight ➝ Underweight$130.00 ➝ $80.00-11.96%
8/13/2026 Reiterated RatingSell (D)
6/23/2026 Reiterated RatingBuy
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5/20/2026 Boost TargetBuy$186.00 ➝ $190.00+40.68%
4/1/2026 Initiated CoverageOutperform$161.00+44.50%
3/2/2026 Boost TargetSell$88.00 ➝ $89.00-28.48%
2/4/2026 Reiterated RatingBuy
2/3/2026 UpgradeHold ➝ Buy$134.00 ➝ $180.00+21.16%
1/2/2026Boost TargetBuy$159.00 ➝ $181.00+38.53%
11/24/2025 UpgradeOutperform
11/19/2025Boost TargetBuy$154.00 ➝ $155.00+32.32%
11/6/2025 UpgradeHold ➝ Buy$160.00+25.94%
10/14/2025Set TargetNeutral ➝ Buy$160.00+32.80%
10/10/2025UpgradeNeutral ➝ Outperform$91.00 ➝ $176.00+32.93%
9/25/2025UpgradeHold ➝ Buy$85.00 ➝ $177.00+33.16%
9/22/2025 UpgradeStrong-Buy
3/8/2025 Reiterated RatingMarket Perform
2/19/2025Boost TargetOutperform$95.00 ➝ $105.00+16.46%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:35 PM ET.


Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, November 10, 2026. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Baidu, Inc.:

  • The stock is currently trading at $79.71, which is near its 52-week low of $75.80, potentially offering a valuation entry point for investors who believe the market has overreacted to recent negative news.
  • Several institutional investors have recently increased their stakes in the company, such as Mirae Asset Global Investments Co. Ltd., which acquired a new position of 100,804 shares in the third quarter, and TD Waterhouse Canada Inc., which grew its holdings by 108.6% during the same period.
  • The company maintains a low beta of 0.60, indicating that its stock price tends to be less volatile than the overall market, which may appeal to investors seeking stability in their portfolio.
  • Baidu, Inc. has a strong balance sheet with a current ratio of 2.33 and a quick ratio of 2.33, suggesting the company has sufficient liquid assets to cover its short-term liabilities.
  • The company's debt-to-equity ratio is 0.28, indicating a conservative approach to leverage and a lower risk of financial distress compared to companies with higher debt levels.

Baidu
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Baidu, Inc. for these reasons:

  • A securities class action lawsuit has been filed against the company, with a lead plaintiff deadline of November 13, 2026, alleging that disclosures about its AI-powered business relied on unaudited data and failed to warn that declining legacy advertising revenue might outpace AI growth.
  • Short interest in the stock has been rising, with shares shorted increasing to 12,208,711 as of the most recent record date, representing a 15.15% month-to-month increase, which suggests growing bearish sentiment among traders.
  • Several prominent research firms have recently downgraded the stock or lowered price targets, including Morgan Stanley, which downgraded the stock to "underweight" and cut its target price to $80.00, and Susquehanna, which lowered its target to $105.00.
  • The stock has experienced a significant decline from its 52-week high of $165.30 to its current price of $79.71, reflecting a substantial loss in value over the past year.
  • Recent analyst previews have flagged rising disintermediation risk and competitive pressure on the company's business, with one firm downgrading Baidu, Inc. to a "Sell" rating due to these concerns.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $143.14, with a high forecast of $215.00 and a low forecast of $80.00.

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last year. There are currently 3 sell ratings, 4 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" BIDU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BIDU, but not buy additional shares or sell existing shares.

According to analysts, Baidu's stock has a predicted upside of 79.47% based on their 12-month stock forecasts.

Over the previous 90 days, Baidu's stock had 3 downgrades and 1 upgrade by analysts.

Baidu has been rated by research analysts at Arete Research, Bank of America, Barclays, Benchmark, JPMorgan Chase & Co., Morgan Stanley, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Baidu more than other "communication services" companies. The consensus rating score for Baidu is 2.44 while the average consensus rating score for "communication services" companies is 2.07. Learn more on how BIDU compares to other companies.


MarketBeat monitors more than a dozen sources for Baidu analyst ratings, with the most recent rating issued on 10/26/2026.
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