Baidu (BIDU) Stock Price, News & Analysis

Company Overview

Baidu, Inc. is a leading Chinese technology company best known for its internet search services and related online offerings. Founded in January 2000 by Robin Li and Eric Xu, the company pioneered a Chinese-language search engine and has since expanded into a broad range of digital products and services. Headquartered in Beijing, Baidu operates in Mainland China and maintains research and development facilities in key global technology hubs.

At its core, Baidu provides a suite of online marketing and advertising solutions, leveraging its search engine platform to connect advertisers with consumers. Beyond search, the company has invested heavily in artificial intelligence, developing products such as DuerOS, a conversational AI platform, and Apollo, an open platform for autonomous driving. Baidu Cloud offers computing, storage and AI tools to enterprise clients, while Baidu Maps and Baidu Video deliver location-based services and streaming content to millions of users.

In addition to its consumer-facing products, Baidu has made significant inroads into AI research, publishing advancements in natural language processing, computer vision and deep learning. The company’s AI Lab and Institute of Deep Learning collaborate with academic institutions and industry partners to accelerate innovation in areas such as autonomous vehicles, voice recognition and smart home devices. Baidu’s investments also extend into healthcare, smart cities and robotics, reflecting a strategy to embed AI capabilities across industries.

Under the leadership of founder Robin Li, who serves as Chairman and Chief Executive Officer, Baidu has maintained a focus on technology-driven growth and strategic partnerships. The company continues to adapt its platforms to evolving user needs and regulatory environments, leveraging its AI expertise to sustain competitive advantages in China’s dynamic digital economy. As Baidu explores new markets and applications, it remains a prominent player in the global technology landscape.

Key Stats

• Today's Range: $92.49 to $96.28
• 50-Day Range: $85.76 to $95.30
• 52-Week Range: $74.71 to $116.25
• Volume: 10.89 million shs
• Average Volume: 4.43 million shs
• Market Capitalization: $32.92 billion
• P/E Ratio: 8.78
• Dividend Yield: N/A
• Price Target: $102.75
• Consensus Rating: Hold

Baidu Stock Analysis - MarketRank™

Baidu scored higher than 72% of companies evaluated by MarketBeat, and ranked 250th out of 650 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Hold

Consensus Rating

Baidu has received a consensus rating of Hold. The company's average rating score is 2.31, and is based on 5 buy ratings, 11 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Baidu has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 19.18%

Earnings Growth

Earnings for Baidu are expected to grow by 19.18% in the coming year, from $7.35 to $8.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Baidu is 8.78, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 270.84.

Price to Earnings Ratio vs. Sector

The P/E ratio of Baidu is 8.78, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 419.43.

Price to Book Value per Share Ratio

Baidu has a P/B Ratio of 0.88. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.92% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently increased by 44.01%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baidu does not currently pay a dividend.

Dividend Growth

Baidu does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.63

Percentage of Shares Shorted

2.92% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently increased by 44.01%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.85

News Sentiment

Baidu has a news sentiment score of 0.85. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.01 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Baidu this week, compared to 23 articles on an average week.

Search Interest

Only 18 people have searched for BIDU on MarketBeat in the last 30 days. This is a decrease of -47% compared to the previous 30 days.

MarketBeat Follows

24 people have added Baidu to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baidu insiders have not sold or bought any company stock.

Percentage Held by Insiders

16.70% of the stock of Baidu is held by insiders. A high percentage of insider ownership can be a sign of company health.

BIDU Stock Analysis - Frequently Asked Questions

How have BIDU shares performed this year?

Baidu's stock was trading at $84.31 at the beginning of the year. Since then, BIDU stock has increased by 13.0% and is now trading at $95.30.

Does Baidu have any subsidiaries?

Baidu subsidiaries include YY.com, REDFINGER, KITT.AI, XPerception, Raven Tech, popIn, Anquanbao, and others.

Who are Baidu's major shareholders?

Baidu's top institutional shareholders include Primecap Management Co. CA (3.51%), Dodge & Cox (1.57%), Jane Street Group LLC and Black Creek Investment Management Inc. (0.52%).

How do I buy shares of Baidu?

Shares of BIDU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baidu own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baidu investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), Alibaba Group (BABA) and Alphabet (GOOG).

Company Calendar

• Today: 9/01/2025
• Next Earnings (Estimated): 11/20/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:BIDU
• CIK: 1329099
• Web: www.baidu.com
• Phone: 861059928888
• Fax: 86-10-5992-0000
• Employees: 35,900
• Year Founded: 2000

Price Target and Rating

• Average Price Target for Baidu: $102.75
• High Price Target: $140.00
• Low Price Target: $81.00
• Potential Upside/Downside: +7.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.31
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.85
• Trailing P/E Ratio: 8.78
• Forward P/E Ratio: 12.97
• P/E Growth: N/A
• Net Income: $3.26 billion
• Net Margins: 21.00%
• Pretax Margin: 23.99%
• Return on Equity: 7.35%
• Return on Assets: 4.66%

Debt

• Debt-to-Equity Ratio: 0.19
• Current Ratio: 1.85
• Quick Ratio: 1.85

Sales & Book Value

• Annual Sales: $132.85 billion
• Price / Sales: 0.25
• Cash Flow: $17.17 per share
• Price / Cash Flow: 5.55
• Book Value: $108.56 per share
• Price / Book: 0.88

Miscellaneous

• Outstanding Shares: 345,447,000
• Free Float: 287,757,000
• Market Cap: $32.92 billion
• Optionable: Optionable
• Beta: 0.34