Booking (BKNG) Stock Price, News & Analysis

Company Overview

Booking Holdings Inc. is a leading global provider of online travel and related services, operating a portfolio of consumer and business travel brands that facilitate reservations for accommodations, transportation, rental cars, and dining. Headquartered in Norwalk, Connecticut, the company serves millions of users across more than 220 markets through its principal platforms, including Booking.com, Priceline.com, Agoda, Rentalcars.com, Kayak and OpenTable. Booking’s offerings cater to diverse traveler needs by providing access to a wide range of lodging options—spanning hotels, vacation rentals and alternative accommodations—as well as convenient booking tools for flights, rental vehicles and restaurant reservations.

Originally launched as Priceline.com in 1996 by founder Jay S. Walker, the company pioneered the bid-for-travel model, allowing consumers to name their price for airfare and lodging. Over time, Booking Holdings evolved through acquisitions and strategic investments to broaden its services and global reach. Significant milestones include the acquisitions of Booking.com in 2005, Agoda in 2007 and OpenTable in 2014, each of which strengthened the company’s footprint in Europe, Asia-Pacific and the dining reservation segment, respectively.

Booking Holdings generates revenue primarily through service fees and commissions from hotel partners, airlines and car rental firms, leveraging its technology platform to match supply with consumer demand. The company invests in continually optimizing its search and booking algorithms, mobile applications and customer support infrastructure to enhance user experience and drive conversion rates. It also collaborates with industry stakeholders—hoteliers, property managers and restaurateurs—to provide marketing, analytics and revenue-management tools aimed at maximizing occupancy and reservations.

Under the leadership of President and Chief Executive Officer Glenn D. Fogel, who has been with the company since 2000 and took the helm in 2017, Booking Holdings has focused on strengthening its data-driven personalization capabilities and expanding into adjacent segments of the travel ecosystem. The executive team emphasizes a culture of innovation, global expansion and operational excellence, underscoring the company’s commitment to simplifying travel planning and delivering value to both consumers and business partners around the world.AI Generated. May Contain Errors.

Key Stats

• Today's Range: $5,652.99 to $5,760.40
• 50-Day Range: $4,827.97 to $5,789.24
• 52-Week Range: $3,180.00 to $5,799.01
• Volume: 130,965 shs
• Average Volume: 247,857 shs
• Market Capitalization: $186.21 billion
• P/E Ratio: 35.60
• Dividend Yield: 0.67%
• Price Target: $5,388.37
• Consensus Rating: Moderate Buy

Booking Stock Analysis - MarketRank™

Booking scored higher than 88% of companies evaluated by MarketBeat, and ranked 48th out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.74, and is based on 19 buy ratings, 10 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Booking has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 15.89%

Earnings Growth

Earnings for Booking are expected to grow by 15.89% in the coming year, from $209.92 to $243.28 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Booking is 35.69, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.45.

Price to Earnings Ratio vs. Sector

The P/E ratio of Booking is 35.69, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.76.

Price to Earnings Growth Ratio

Booking has a PEG Ratio of 1.78. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.99% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently increased by 6.80%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Booking has a dividend yield of 0.67%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Booking has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Booking is 23.89%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Booking will have a dividend payout ratio of 15.78% next year. This indicates that Booking will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.7 / 5
• Environmental Score: -3.49

Percentage of Shares Shorted

1.99% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently increased by 6.80%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 4.1 / 5
• News Sentiment: 1.30

News Sentiment

Booking has a news sentiment score of 1.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.75 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 48 news articles for Booking this week, compared to 33 articles on an average week.

Search Interest

16 people have searched for BKNG on MarketBeat in the last 30 days. This is an increase of 60% compared to the previous 30 days.

MarketBeat Follows

7 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 17% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,425,699.00 in company stock.

Percentage Held by Insiders

Only 0.16% of the stock of Booking is held by insiders.

Percentage Held by Institutions

92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BKNG Stock Analysis - Frequently Asked Questions

How have BKNG shares performed this year?

Booking's stock was trading at $4,968.42 on January 1st, 2025. Since then, BKNG shares have increased by 15.5% and is now trading at $5,736.3930.
View the best growth stocks for 2025 here.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) issued its quarterly earnings results on Tuesday, April, 29th. The business services provider reported $24.81 EPS for the quarter, topping analysts' consensus estimates of $17.57 by $7.24. The company's revenue for the quarter was up 7.9% on a year-over-year basis.
Read the conference call transcript.

Does Booking have any subsidiaries?

Booking subsidiaries include these companies: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and others.

Who are Booking's major shareholders?

Booking's top institutional shareholders include Confluence Investment Management LLC (0.03%), Jacobs & Co. CA, Central Pacific Bank Trust Division and Doliver Advisors LP. Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich.
View institutional ownership trends.

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 4/29/2025
• Record date for 6/30 Dividend: 6/06/2025
• Ex-Dividend for 6/30 Dividend: 6/06/2025
• Dividend Payable: 6/30/2025
• Today: 7/03/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:BKNG
• CIK: 1075531
• Web: www.bookingholdings.com
• Phone: 203-299-8000
• Fax: 203-595-0160
• Employees: 24,300
• Year Founded: 1997

Price Target and Rating

• Average Stock Price Target: $5,388.37
• High Stock Price Target: $6,100.00
• Low Stock Price Target: $4,200.00
• Potential Upside/Downside: -5.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.74
• Research Coverage: 31 Analysts

Profitability

• EPS (Trailing Twelve Months): $160.74
• Trailing P/E Ratio: 35.47
• Forward P/E Ratio: 27.16
• P/E Growth: 1.78
• Net Income: $5.88 billion
• Net Margins: 22.58%
• Pretax Margin: 28.03%
• Return on Equity: -143.67%
• Return on Assets: 23.29%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.22
• Quick Ratio: 1.22

Sales & Book Value

• Annual Sales: $23.74 billion
• Price / Sales: 7.82
• Cash Flow: $209.39 per share
• Price / Cash Flow: 27.23
• Book Value: ($121.46) per share
• Price / Book: -46.94

Miscellaneous

• Outstanding Shares: 32,540,000
• Free Float: 32,488,000
• Market Cap: $185.54 billion
• Optionable: Optionable
• Beta: 1.40