S&P 500   4,538.43
DOW   34,580.08
QQQ   383.13
S&P 500   4,538.43
DOW   34,580.08
QQQ   383.13
S&P 500   4,538.43
DOW   34,580.08
QQQ   383.13
S&P 500   4,538.43
DOW   34,580.08
QQQ   383.13

Booking Stock Forecast, Price & News

-57.49 (-2.65%)
(As of 12/3/2021 04:00 PM ET)
Today's Range
50-Day Range
52-Week Range
406,059 shs
Average Volume
430,019 shs
Market Capitalization
$86.82 billion
P/E Ratio
Dividend Yield
30 days | 90 days | 365 days | Advanced Chart
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Booking logo

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).


See More Headlines

Industry, Sector and Symbol

Transportation services
Internet Retail
Current Symbol
Year Founded

Sales & Book Value

Annual Sales
$6.80 billion
Cash Flow
$42.26 per share
Book Value
$135.04 per share


Net Income
$59 million
Pretax Margin




Free Float
Market Cap
$86.82 billion

Company Calendar

Last Earnings
Fiscal Year End
Next Earnings (Estimated)

Social Links


Overall MarketRank

2.72 out of 5 stars

Retail/Wholesale Sector

56th out of 273 stocks

Transportation Services Industry

2nd out of 22 stocks

Analyst Opinion: 4.3Community Rank: 4.9Dividend Strength: 0.0Insider Behavior: 2.5Valuation: 1.9 5 -4 -3 -2 -1 -

Booking (NASDAQ:BKNG) Frequently Asked Questions

Is Booking a buy right now?

27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 12 hold ratings and 15 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" Booking stock.
View analyst ratings for Booking
or view top-rated stocks.

How has Booking's stock been impacted by COVID-19?

Booking's stock was trading at $1,442.50 on March 11th, 2020 when COVID-19 reached pandemic status according to the World Health Organization (WHO). Since then, BKNG stock has increased by 46.6% and is now trading at $2,114.44.
View which stocks have been most impacted by COVID-19

Are investors shorting Booking?

Booking saw a decrease in short interest during the month of November. As of November 15th, there was short interest totaling 531,200 shares, a decrease of 20.5% from the October 31st total of 668,300 shares. Based on an average daily volume of 293,900 shares, the days-to-cover ratio is presently 1.8 days. Currently, 1.3% of the company's stock are sold short.
View Booking's Short Interest

When is Booking's next earnings date?

Booking is scheduled to release its next quarterly earnings announcement on Wednesday, February 23rd 2022.
View our earnings forecast for Booking

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) released its earnings results on Tuesday, November, 2nd. The business services provider reported $37.70 EPS for the quarter, topping the Zacks' consensus estimate of $31.56 by $6.14. The business services provider earned $4.68 billion during the quarter, compared to analysts' expectations of $4.16 billion. Booking had a trailing twelve-month return on equity of 24.32% and a net margin of 4.15%. During the same quarter in the previous year, the firm earned $12.27 EPS.
View Booking's earnings history

What price target have analysts set for BKNG?

27 brokers have issued 12 month price objectives for Booking's shares. Their forecasts range from $2,029.00 to $3,100.00. On average, they expect Booking's stock price to reach $2,747.26 in the next year. This suggests a possible upside of 29.9% from the stock's current price.
View analysts' price targets for Booking
or view top-rated stocks among Wall Street analysts.

Who are Booking's key executives?

Booking's management team includes the following people:
  • Jeffery H. Boyd, Executive Chairman of the Board (Age 60)
  • Glenn D. Fogel, President, Chief Executive Officer, Director (Age 55) (LinkedIn Profile)
  • Gillian Tans, President and Chief Executive Officer of Booking.com (Age 46)
  • Peter J. Millones Jr., Executive Vice President, General Counsel, Corporate Secretary (Age 47)
  • Daniel J. Finnegan, Chief Accounting Officer (Age 54)
  • James M. Guyette, Lead Independent Director (Age 71)
  • Robert J. Mylod Jr., Director (Age 50)
  • Timothy Armstrong, Independent Director (Age 46)
  • Jan L. Docter, Independent Director (Age 67)
  • Jeffrey E. Epstein, Independent Director (Age 61)

What is Glenn D. Fogel's approval rating as Booking's CEO?

2 employees have rated Booking CEO Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among Booking's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).

What is Booking's stock symbol?

Booking trades on the NASDAQ under the ticker symbol "BKNG."

Who are Booking's major shareholders?

Booking's stock is owned by a number of retail and institutional investors. Top institutional investors include Capital World Investors (3.62%), Geode Capital Management LLC (1.57%), Janus Henderson Group PLC (1.49%), Citadel Advisors LLC (0.00%), Ninety One UK Ltd (0.94%) and AKO Capital LLP (0.93%). Company insiders that own Booking stock include David I Goulden, David I Goulden, Glenn D Fogel and Jeffery H Boyd.
View institutional ownership trends for Booking

Which institutional investors are selling Booking stock?

BKNG stock was sold by a variety of institutional investors in the last quarter, including NN Investment Partners Holdings N.V., Man Group plc, Russell Investments Group Ltd., First Hawaiian Bank, Schroder Investment Management Group, Hsbc Holdings PLC, Artisan Partners Limited Partnership, and Healthcare of Ontario Pension Plan Trust Fund. Company insiders that have sold Booking company stock in the last year include David I Goulden, Glenn D Fogel, and Jeffery H Boyd.
View insider buying and selling activity for Booking
or view top insider-selling stocks.

Which institutional investors are buying Booking stock?

BKNG stock was acquired by a variety of institutional investors in the last quarter, including AKO Capital LLP, Marathon Asset Mgmt Ltd, Capital World Investors, IMC Chicago LLC, Renaissance Technologies LLC, Citadel Advisors LLC, Neuberger Berman Group LLC, and Jane Street Group LLC.
View insider buying and selling activity for Booking
or or view top insider-buying stocks.

How do I buy shares of Booking?

Shares of BKNG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Booking's stock price today?

One share of BKNG stock can currently be purchased for approximately $2,114.44.

How much money does Booking make?

Booking has a market capitalization of $86.82 billion and generates $6.80 billion in revenue each year. The business services provider earns $59 million in net income (profit) each year or $9.16 on an earnings per share basis.

How many employees does Booking have?

Booking employs 20,300 workers across the globe.

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC.

When was Booking founded?

Booking was founded in 1997.

What is Booking's official website?

The official website for Booking is www.bookingholdings.com.

Where are Booking's headquarters?

Booking is headquartered at 800 CONNECTICUT AVENUE, NORWALK CT, 06854.

How can I contact Booking?

Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider can be reached via phone at 203-299-8000, via email at [email protected], or via fax at 203-595-0160.

This page was last updated on 12/4/2021 by MarketBeat.com Staff


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