S&P 500   3,851.85
DOW   31,188.38
QQQ   323.77
S&P 500   3,851.85
DOW   31,188.38
QQQ   323.77
S&P 500   3,851.85
DOW   31,188.38
QQQ   323.77
S&P 500   3,851.85
DOW   31,188.38
QQQ   323.77
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Booking Stock Forecast, Price & News

-2.99 (-0.14 %)
(As of 01/20/2021 12:00 AM ET)
Today's Range
Now: $2,160.05
50-Day Range
MA: $2,145.27
52-Week Range
Now: $2,160.05
Volume326,387 shs
Average Volume311,041 shs
Market Capitalization$88.46 billion
P/E Ratio65.06
Dividend YieldN/A
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
Booking logo


Overall MarketRank

1.74 out of 5 stars

Retail/Wholesale Sector

48th out of 383 stocks

Transportation Services Industry

3rd out of 24 stocks

Analyst Opinion: 2.2Community Rank: 3.0Dividend Strength: 0.0Insider Behavior: 1.7Valuation: 1.9 5 -4 -3 -2 -1 -

Industry, Sector and Symbol

Industry Transportation services
Sub-IndustryInternet Retail
Current SymbolNASDAQ:BKNG



Sales & Book Value

Annual Sales$15.07 billion
Cash Flow$121.49 per share
Book Value$141.75 per share


Net Income$4.87 billion


Market Cap$88.46 billion
Next Earnings Date2/24/2021 (Estimated)
-2.99 (-0.14 %)
(As of 01/20/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Booking (NASDAQ:BKNG) Frequently Asked Questions

How has Booking's stock price been impacted by Coronavirus (COVID-19)?

Booking's stock was trading at $1,442.50 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization (WHO). Since then, BKNG stock has increased by 49.7% and is now trading at $2,160.05.
View which stocks have been most impacted by COVID-19

Is Booking a buy right now?

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 1 sell rating, 19 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" Booking stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BKNG, but not buy additional shares or sell existing shares.
View analyst ratings for Booking
or view MarketBeat's top 5 stock picks.

What stocks does MarketBeat like better than Booking?

Wall Street analysts have given Booking a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Booking wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

What is Doug Parker's approval rating as Booking's CEO?

1,428 employees have rated Booking CEO Doug Parker on Glassdoor.com. Doug Parker has an approval rating of 59% among Booking's employees. This puts Doug Parker in the bottom 25% of approval ratings compared to other CEOs of publicly-traded companies.

When is Booking's next earnings date?

Booking is scheduled to release its next quarterly earnings announcement on Wednesday, February 24th 2021.
View our earnings forecast for Booking

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) issued its quarterly earnings results on Thursday, November, 5th. The business services provider reported $12.27 earnings per share for the quarter, missing analysts' consensus estimates of $15.98 by $3.71. The business services provider had revenue of $2.64 billion for the quarter, compared to analysts' expectations of $2.53 billion. Booking had a net margin of 15.68% and a return on equity of 25.72%. The company's revenue for the quarter was down 47.6% on a year-over-year basis. During the same quarter last year, the business posted $45.54 earnings per share.
View Booking's earnings history

What price target have analysts set for BKNG?

31 equities research analysts have issued 12-month target prices for Booking's shares. Their forecasts range from $1,450.00 to $2,585.00. On average, they anticipate Booking's stock price to reach $1,930.62 in the next year. This suggests that the stock has a possible downside of 10.6%.
View analysts' price targets for Booking
or view Wall Street analyst' top-rated stocks.

Who are some of Booking's key competitors?

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), The Walt Disney (DIS) and Baidu (BIDU).

Who are Booking's key executives?

Booking's management team includes the following people:
  • Jeffery H. Boyd, Executive Chairman of the Board (Age 60)
  • Glenn D. Fogel, President, Chief Executive Officer, Director (Age 55)
  • Gillian Tans, President and Chief Executive Officer of Booking.com (Age 46)
  • Peter J. Millones Jr., Executive Vice President, General Counsel, Corporate Secretary (Age 47)
  • Daniel J. Finnegan, Chief Accounting Officer (Age 54)
  • James M. Guyette, Lead Independent Director (Age 71)
  • Robert J. Mylod Jr., Director (Age 50)
  • Timothy Armstrong, Independent Director (Age 46)
  • Jan L. Docter, Independent Director (Age 67)
  • Jeffrey E. Epstein, Independent Director (Age 61)

What is Booking's stock symbol?

Booking trades on the NASDAQ under the ticker symbol "BKNG."

Who are Booking's major shareholders?

Booking's stock is owned by a variety of institutional and retail investors. Top institutional investors include Rothschild & Co Wealth Management UK Ltd (0.19%), Sarasin & Partners LLP (0.08%), Ardevora Asset Management LLP (0.08%), Metropolis Capital Ltd (0.05%), Gateway Investment Advisers LLC (0.04%) and State of Alaska Department of Revenue (0.03%). Company insiders that own Booking stock include Gillian Tans and Jeffrey E Epstein.
View institutional ownership trends for Booking

Which institutional investors are selling Booking stock?

BKNG stock was sold by a variety of institutional investors in the last quarter, including Scharf Investments LLC, Sarasin & Partners LLP, Scout Investments Inc., Pacer Advisors Inc., Gateway Investment Advisers LLC, State of Alaska Department of Revenue, Pinnacle Financial Partners Inc., and Crossmark Global Holdings Inc..
View insider buying and selling activity for Booking
or view top insider-selling stocks.

Which institutional investors are buying Booking stock?

BKNG stock was acquired by a variety of institutional investors in the last quarter, including Bennett Selby Investments LP, Ardevora Asset Management LLP, Louisiana State Employees Retirement System, Kestra Advisory Services LLC, Traynor Capital Management Inc., Salvus Wealth Management LLC, TrimTabs Asset Management LLC, and Metropolis Capital Ltd.
View insider buying and selling activity for Booking
or or view top insider-buying stocks.

How do I buy shares of Booking?

Shares of BKNG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Booking's stock price today?

One share of BKNG stock can currently be purchased for approximately $2,160.05.

How big of a company is Booking?

Booking has a market capitalization of $88.46 billion and generates $15.07 billion in revenue each year. The business services provider earns $4.87 billion in net income (profit) each year or $102.57 on an earnings per share basis. Booking employs 26,400 workers across the globe.

What is Booking's official website?

The official website for Booking is www.bookingholdings.com.

How can I contact Booking?

Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider can be reached via phone at 203-299-8000 or via email at [email protected]

This page was last updated on 1/21/2021 by MarketBeat.com Staff

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