Booking Stock Forecast, Price & News

+15.37 (+0.66 %)
(As of 09/20/2021 12:00 AM ET)
Today's Range
50-Day Range
52-Week Range
Volume311,201 shs
Average Volume352,854 shs
Market Capitalization$96.11 billion
P/E Ratio232.91
Dividend YieldN/A
30 days | 90 days | 365 days | Advanced Chart
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About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).


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Overall MarketRank

2.12 out of 5 stars

Retail/Wholesale Sector

133rd out of 263 stocks

Transportation Services Industry

9th out of 21 stocks

Analyst Opinion: 1.2Community Rank: 5.0Dividend Strength: 0.0Insider Behavior: 2.5Valuation: 1.9 5 -4 -3 -2 -1 -
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Booking (NASDAQ:BKNG) Frequently Asked Questions

Is Booking a buy right now?

24 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 1 sell rating, 11 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" Booking stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BKNG, but not buy additional shares or sell existing shares.
View analyst ratings for Booking
or view top-rated stocks.

What stocks does MarketBeat like better than Booking?

Wall Street analysts have given Booking a "Hold" rating, but there may be better buying opportunities in the stock market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new stock ideas, but Booking wasn't one of them. MarketBeat thinks these five companies may be even better buys.
View MarketBeat's top stock picks here.

Are investors shorting Booking?

Booking saw a increase in short interest in the month of August. As of August 13th, there was short interest totaling 808,600 shares, an increase of 16.5% from the July 29th total of 694,200 shares. Based on an average daily trading volume, of 296,900 shares, the days-to-cover ratio is currently 2.7 days. Currently, 2.0% of the shares of the stock are short sold.
View Booking's Short Interest

When is Booking's next earnings date?

Booking is scheduled to release its next quarterly earnings announcement on Thursday, November 4th 2021.
View our earnings forecast for Booking

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) announced its earnings results on Tuesday, August, 3rd. The business services provider reported ($2.55) earnings per share for the quarter, topping the Zacks' consensus estimate of ($2.69) by $0.14. The business services provider had revenue of $2.16 billion for the quarter, compared to the consensus estimate of $1.89 billion. Booking had a net margin of 5.77% and a trailing twelve-month return on equity of 3.32%. Booking's revenue for the quarter was up 242.9% on a year-over-year basis. During the same period in the previous year, the business posted ($10.81) earnings per share.
View Booking's earnings history

How has Booking's stock been impacted by Coronavirus (COVID-19)?

Booking's stock was trading at $1,442.50 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization (WHO). Since then, BKNG stock has increased by 62.3% and is now trading at $2,340.74.
View which stocks have been most impacted by COVID-19

What price target have analysts set for BKNG?

24 brokerages have issued 12-month price objectives for Booking's stock. Their forecasts range from $1,720.00 to $3,100.00. On average, they anticipate Booking's stock price to reach $2,495.96 in the next twelve months. This suggests a possible upside of 6.6% from the stock's current price.
View analysts' price targets for Booking
or view top-rated stocks among Wall Street analysts.

Who are Booking's key executives?

Booking's management team includes the following people:
  • Jeffery H. Boyd, Executive Chairman of the Board (Age 60)
  • Glenn D. Fogel, President, Chief Executive Officer, Director (Age 55)
  • Gillian Tans, President and Chief Executive Officer of (Age 46)
  • Peter J. Millones Jr., Executive Vice President, General Counsel, Corporate Secretary (Age 47)
  • Daniel J. Finnegan, Chief Accounting Officer (Age 54)
  • James M. Guyette, Lead Independent Director (Age 71)
  • Robert J. Mylod Jr., Director (Age 50)
  • Timothy Armstrong, Independent Director (Age 46)
  • Jan L. Docter, Independent Director (Age 67)
  • Jeffrey E. Epstein, Independent Director (Age 61)

What is Glenn D. Fogel's approval rating as Booking's CEO?

2 employees have rated Booking CEO Glenn D. Fogel on Glenn D. Fogel has an approval rating of 100% among Booking's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies.

Who are some of Booking's key competitors?

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), The Walt Disney (DIS) and Baidu (BIDU).

What is Booking's stock symbol?

Booking trades on the NASDAQ under the ticker symbol "BKNG."

Who are Booking's major shareholders?

Booking's stock is owned by many different institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (7.59%), Price T Rowe Associates Inc. MD (4.38%), Dodge & Cox (2.19%), Geode Capital Management LLC (1.54%), Nuveen Asset Management LLC (1.21%) and Citadel Advisors LLC (0.00%). Company insiders that own Booking stock include David I Goulden, David I Goulden and Jeffery H Boyd.
View institutional ownership trends for Booking

Which institutional investors are selling Booking stock?

BKNG stock was sold by a variety of institutional investors in the last quarter, including Capital International Investors, Dimensional Fund Advisors LP, IMC Chicago LLC, Artisan Partners Limited Partnership, Carmignac Gestion, First Pacific Advisors LP, Parnassus Investments CA, and Nuveen Asset Management LLC. Company insiders that have sold Booking company stock in the last year include David I Goulden, and Jeffery H Boyd.
View insider buying and selling activity for Booking
or view top insider-selling stocks.

Which institutional investors are buying Booking stock?

BKNG stock was purchased by a variety of institutional investors in the last quarter, including Citadel Advisors LLC, Vontobel Asset Management Inc., Border to Coast Pensions Partnership Ltd, Simplex Trading LLC, B. Metzler seel. Sohn & Co. Holding AG, CIBC Private Wealth Group LLC, Macquarie Group Ltd., and Long Pond Capital LP.
View insider buying and selling activity for Booking
or or view top insider-buying stocks.

How do I buy shares of Booking?

Shares of BKNG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Booking's stock price today?

One share of BKNG stock can currently be purchased for approximately $2,340.74.

How much money does Booking make?

Booking has a market capitalization of $96.11 billion and generates $6.80 billion in revenue each year. The business services provider earns $59 million in net income (profit) each year or $4.71 on an earnings per share basis.

How many employees does Booking have?

Booking employs 20,300 workers across the globe.

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, B.V., Brasil Servicos de Reserva de Hoteis LTDA, Holding B.V., Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Bookings Acquisition Company Limited, Europe Holdco Inc., Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, International Ltd., and LLC.

When was Booking founded?

Booking was founded in 1997.

What is Booking's official website?

The official website for Booking is

Where are Booking's headquarters?

Booking is headquartered at 800 CONNECTICUT AVENUE, NORWALK CT, 06854.

How can I contact Booking?

Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider can be reached via phone at 203-299-8000 or via email at [email protected].

This page was last updated on 9/20/2021 by Staff
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