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DOW   31,391.52
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S&P 500   3,870.29
DOW   31,391.52
QQQ   318.40
S&P 500   3,870.29
DOW   31,391.52
QQQ   318.40
S&P 500   3,870.29
DOW   31,391.52
QQQ   318.40
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Booking Stock Forecast, Price & News

-38.29 (-1.65 %)
(As of 03/2/2021 12:00 AM ET)
Today's Range
Now: $2,282.21
50-Day Range
MA: $2,149.57
52-Week Range
Now: $2,282.21
Volume309,409 shs
Average Volume395,899 shs
Market Capitalization$93.48 billion
P/E Ratio68.74
Dividend YieldN/A
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
Booking logo


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Industry, Sector and Symbol

Industry Transportation services
Sub-IndustryInternet Retail
Current SymbolNASDAQ:BKNG
Year Founded1997



Sales & Book Value

Annual Sales$15.07 billion
Cash Flow$128.36 per share
Book Value$141.75 per share


Net Income$4.87 billion


Market Cap$93.48 billion
Next Earnings Date5/6/2021 (Estimated)


Overall MarketRank

1.75 out of 5 stars

Retail/Wholesale Sector

55th out of 383 stocks

Transportation Services Industry

3rd out of 24 stocks

Analyst Opinion: 2.2Community Rank: 3.0Dividend Strength: 0.0Insider Behavior: 1.7Valuation: 1.9 5 -4 -3 -2 -1 -
-38.29 (-1.65 %)
(As of 03/2/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Booking (NASDAQ:BKNG) Frequently Asked Questions

Is Booking a buy right now?

30 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 1 sell rating, 17 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" Booking stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BKNG, but not buy additional shares or sell existing shares.
View analyst ratings for Booking
or view top-rated stocks.

What stocks does MarketBeat like better than Booking?

Wall Street analysts have given Booking a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Booking wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

Are investors shorting Booking?

Booking saw a decrease in short interest during the month of January. As of January 29th, there was short interest totaling 766,400 shares, a decrease of 22.1% from the January 14th total of 983,300 shares. Based on an average daily trading volume, of 393,500 shares, the short-interest ratio is presently 1.9 days. Approximately 1.9% of the shares of the company are sold short.
View Booking's Short Interest

When is Booking's next earnings date?

Booking is scheduled to release its next quarterly earnings announcement on Thursday, May 6th 2021.
View our earnings forecast for Booking

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) issued its quarterly earnings results on Tuesday, February, 23rd. The business services provider reported ($0.57) earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($4.28) by $3.71. Booking had a net margin of 15.68% and a trailing twelve-month return on equity of 25.72%. During the same period in the previous year, the company posted $23.30 EPS.
View Booking's earnings history

How has Booking's stock been impacted by COVID-19 (Coronavirus)?

Booking's stock was trading at $1,442.50 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization (WHO). Since then, BKNG shares have increased by 58.2% and is now trading at $2,282.21.
View which stocks have been most impacted by COVID-19

What price target have analysts set for BKNG?

30 brokerages have issued twelve-month target prices for Booking's shares. Their forecasts range from $1,450.00 to $3,000.00. On average, they anticipate Booking's stock price to reach $2,167.55 in the next year. This suggests that the stock has a possible downside of 5.0%.
View analysts' price targets for Booking
or view top-rated stocks among Wall Street analysts.

Who are Booking's key executives?

Booking's management team includes the following people:
  • Jeffery H. Boyd, Executive Chairman of the Board (Age 60)
  • Glenn D. Fogel, President, Chief Executive Officer, Director (Age 55) (LinkedIn Profile)
  • Gillian Tans, President and Chief Executive Officer of Booking.com (Age 46)
  • Peter J. Millones Jr., Executive Vice President, General Counsel, Corporate Secretary (Age 47)
  • Daniel J. Finnegan, Chief Accounting Officer (Age 54)
  • James M. Guyette, Lead Independent Director (Age 71)
  • Robert J. Mylod Jr., Director (Age 50)
  • Timothy Armstrong, Independent Director (Age 46)
  • Jan L. Docter, Independent Director (Age 67)
  • Jeffrey E. Epstein, Independent Director (Age 61)

What is Glenn D. Fogel's approval rating as Booking's CEO?

2 employees have rated Booking CEO Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among Booking's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies.

Who are some of Booking's key competitors?

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), The Walt Disney (DIS) and Baidu (BIDU).

What is Booking's stock symbol?

Booking trades on the NASDAQ under the ticker symbol "BKNG."

Who are Booking's major shareholders?

Booking's stock is owned by many different retail and institutional investors. Top institutional investors include BlackRock Inc. (7.07%), Price T Rowe Associates Inc. MD (4.65%), Dodge & Cox (2.83%), FMR LLC (1.71%), Janus Henderson Group PLC (1.59%) and Nuveen Asset Management LLC (1.32%). Company insiders that own Booking stock include Gillian Tans and Jeffrey E Epstein.
View institutional ownership trends for Booking

Which institutional investors are selling Booking stock?

BKNG stock was sold by a variety of institutional investors in the last quarter, including Victory Capital Management Inc., Price T Rowe Associates Inc. MD, Viking Global Investors LP, FMR LLC, Assenagon Asset Management S.A., Dodge & Cox, Alta Capital Management LLC, and FIL Ltd.
View insider buying and selling activity for Booking
or view top insider-selling stocks.

Which institutional investors are buying Booking stock?

BKNG stock was bought by a variety of institutional investors in the last quarter, including Norges Bank, D1 Capital Partners L.P., Janus Henderson Group PLC, BlackRock Inc., Aequim Alternative Investments LP, Canada Pension Plan Investment Board, Schroder Investment Management Group, and Schroder Investment Management Group.
View insider buying and selling activity for Booking
or or view top insider-buying stocks.

How do I buy shares of Booking?

Shares of BKNG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Booking's stock price today?

One share of BKNG stock can currently be purchased for approximately $2,282.21.

How much money does Booking make?

Booking has a market capitalization of $93.48 billion and generates $15.07 billion in revenue each year. The business services provider earns $4.87 billion in net income (profit) each year or $102.57 on an earnings per share basis.

How many employees does Booking have?

Booking employs 26,400 workers across the globe.

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd., Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Holding B.V., FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, TravelJigsaw Limited, momondo, priceline.com International Ltd., and priceline.com LLC.

When was Booking founded?

Booking was founded in 1997.

What is Booking's official website?

The official website for Booking is www.bookingholdings.com.

Where are Booking's headquarters?

Booking is headquartered at 800 CONNECTICUT AVENUE, NORWALK CT, 06854.

How can I contact Booking?

Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider can be reached via phone at 203-299-8000 or via email at [email protected]

This page was last updated on 3/3/2021 by MarketBeat.com Staff

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