Booking Stock Forecast, Price & News

+35.27 (+1.50 %)
(As of 04/22/2021 12:59 PM ET)
Today's Range
Now: $2,393.00
50-Day Range
MA: $2,365.27
52-Week Range
Now: $2,393.00
Volume4,428 shs
Average Volume423,476 shs
Market Capitalization$98.02 billion
P/E Ratio72.08
Dividend YieldN/A
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).
Booking logo

Industry, Sector and Symbol

Industry Transportation services
Sub-IndustryInternet Retail
Current SymbolNASDAQ:BKNG
Year Founded1997



Sales & Book Value

Annual Sales$15.07 billion
Cash Flow$134.59 per share
Book Value$141.75 per share


Net Income$4.87 billion


Market Cap$98.02 billion
Next Earnings Date5/6/2021 (Estimated)


Cowen Raises Booking (NASDAQ:BKNG) Price Target to $2,700.00
April 22, 2021 |
Is Booking Holdings (BKNG) A Smart Long-Term Buy?
April 20, 2021 |
Vacasa CEO sees an 'epic summer' for vacation rentals
April 19, 2021 |
See More Headlines


Overall MarketRank

1.75 out of 5 stars

Retail/Wholesale Sector

54th out of 383 stocks

Transportation Services Industry

4th out of 24 stocks

Analyst Opinion: 2.2Community Rank: 3.0Dividend Strength: 0.0Insider Behavior: 1.7Valuation: 1.9 5 -4 -3 -2 -1 -
+35.27 (+1.50 %)
(As of 04/22/2021 12:59 PM ET)
30 days | 90 days | 365 days | Advanced Chart

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Booking (NASDAQ:BKNG) Frequently Asked Questions

Is Booking a buy right now?

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 1 sell rating, 15 hold ratings and 15 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" Booking stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BKNG, but not buy additional shares or sell existing shares.
View analyst ratings for Booking
or view top-rated stocks.

What stocks does MarketBeat like better than Booking?

Wall Street analysts have given Booking a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Booking wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Booking's next earnings date?

Booking is scheduled to release its next quarterly earnings announcement on Thursday, May 6th 2021.
View our earnings forecast for Booking

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) posted its earnings results on Tuesday, February, 23rd. The business services provider reported ($0.57) earnings per share (EPS) for the quarter, topping the Thomson Reuters' consensus estimate of ($4.28) by $3.71. The business services provider had revenue of $1.24 billion for the quarter, compared to analysts' expectations of $1.17 billion. Booking had a net margin of 15.68% and a trailing twelve-month return on equity of 25.72%. During the same period in the previous year, the company posted $23.30 earnings per share.
View Booking's earnings history

How has Booking's stock price been impacted by Coronavirus?

Booking's stock was trading at $1,442.50 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization (WHO). Since then, BKNG shares have increased by 65.4% and is now trading at $2,386.51.
View which stocks have been most impacted by COVID-19

What price target have analysts set for BKNG?

31 equities research analysts have issued 12 month price objectives for Booking's shares. Their forecasts range from $1,450.00 to $3,000.00. On average, they expect Booking's share price to reach $2,292.60 in the next year. This suggests that the stock has a possible downside of 3.9%.
View analysts' price targets for Booking
or view top-rated stocks among Wall Street analysts.

Who are Booking's key executives?

Booking's management team includes the following people:
  • Jeffery H. Boyd, Executive Chairman of the Board (Age 60)
  • Glenn D. Fogel, President, Chief Executive Officer, Director (Age 55) (LinkedIn Profile)
  • Gillian Tans, President and Chief Executive Officer of (Age 46)
  • Peter J. Millones Jr., Executive Vice President, General Counsel, Corporate Secretary (Age 47)
  • Daniel J. Finnegan, Chief Accounting Officer (Age 54)
  • James M. Guyette, Lead Independent Director (Age 71)
  • Robert J. Mylod Jr., Director (Age 50)
  • Timothy Armstrong, Independent Director (Age 46)
  • Jan L. Docter, Independent Director (Age 67)
  • Jeffrey E. Epstein, Independent Director (Age 61)

What is Glenn D. Fogel's approval rating as Booking's CEO?

2 employees have rated Booking CEO Glenn D. Fogel on Glenn D. Fogel has an approval rating of 100% among Booking's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies.

Who are some of Booking's key competitors?

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), The Walt Disney (DIS) and Baidu (BIDU).

What is Booking's stock symbol?

Booking trades on the NASDAQ under the ticker symbol "BKNG."

Who are Booking's major shareholders?

Booking's stock is owned by a variety of retail and institutional investors. Top institutional investors include Rothschild & Co Wealth Management UK Ltd (0.20%), New York State Teachers Retirement System (0.13%), Metropolis Capital Ltd (0.07%), Royal London Asset Management Ltd. (0.06%), Confluence Investment Management LLC (0.06%) and Retirement Systems of Alabama (0.04%). Company insiders that own Booking stock include Gillian Tans and Jeffrey E Epstein.
View institutional ownership trends for Booking

Which major investors are selling Booking stock?

BKNG stock was sold by a variety of institutional investors in the last quarter, including Scharf Investments LLC, New York State Teachers Retirement System, Gateway Investment Advisers LLC, Sentry Investment Management LLC, Thomasville National Bank, QV Investors Inc., Retirement Systems of Alabama, and Pinnacle Financial Partners Inc..
View insider buying and selling activity for Booking
or view top insider-selling stocks.

Which major investors are buying Booking stock?

BKNG stock was purchased by a variety of institutional investors in the last quarter, including Metropolis Capital Ltd, Exane Asset Management, Rothschild & Co Wealth Management UK Ltd, Schwab Charitable Fund, Granite Investment Advisors LLC, Eidelman Virant Capital, Renaissance Investment Group LLC, and Everence Capital Management Inc..
View insider buying and selling activity for Booking
or or view top insider-buying stocks.

How do I buy shares of Booking?

Shares of BKNG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Booking's stock price today?

One share of BKNG stock can currently be purchased for approximately $2,386.51.

How much money does Booking make?

Booking has a market capitalization of $97.76 billion and generates $15.07 billion in revenue each year. The business services provider earns $4.87 billion in net income (profit) each year or $102.57 on an earnings per share basis.

How many employees does Booking have?

Booking employs 26,400 workers across the globe.

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd., Agoda Holding Company Limited, Booking Holdings Treasury Company, B.V., Holding B.V., FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Bookings Acquisition Company Limited, Europe Holdco Inc., Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, TravelJigsaw Limited, momondo, International Ltd., and LLC.

When was Booking founded?

Booking was founded in 1997.

What is Booking's official website?

The official website for Booking is

Where are Booking's headquarters?

Booking is headquartered at 800 CONNECTICUT AVENUE, NORWALK CT, 06854.

How can I contact Booking?

Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The business services provider can be reached via phone at 203-299-8000 or via email at [email protected]

This page was last updated on 4/22/2021 by Staff
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