Booking (BKNG) Stock Price, News & Analysis

Company Overview

Booking Holdings Inc is a leading global provider of online travel and related services, offering consumers and partners a wide range of solutions for booking accommodations, transportation, car rentals, restaurant reservations and attraction tickets. The company’s platform connects travelers with a diverse network of properties, service providers and activity partners, facilitating seamless planning and reservations across leisure and business segments.

The company’s portfolio of online travel brands includes Booking.com, which specializes in hotel and vacation rental bookings; Priceline.com, focused on consumer deals and discounts; Agoda, serving markets in the Asia-Pacific region; Kayak, a travel search engine; Rentalcars.com, offering car rental services; and OpenTable, a restaurant reservation platform. Each brand leverages proprietary technology and data analytics to optimize inventory management, pricing and customer experience, catering to millions of users worldwide.

Founded in 1997 as Priceline.com by entrepreneur Jay S. Walker, the company evolved through strategic acquisitions and organic growth to become a diversified travel services provider. In 2018, the organization rebranded as Booking Holdings to better reflect its broad portfolio. Today, Booking Holdings serves customers in more than 220 markets and partners with hundreds of thousands of properties and service providers, establishing a truly global footprint.

Headquartered in Norwalk, Connecticut, Booking Holdings is led by President and Chief Executive Officer Glenn Fogel, who has overseen the company’s expansion into new markets and product segments. Under his leadership, the company continues to invest in technology, mobile platforms and partnerships aimed at enhancing traveler convenience and driving long-term growth.

Key Stats

• Today's Range: $5,595.00 to $5,665.72
• 50-Day Range: $5,286.26 to $5,815.92
• 52-Week Range: $3,700.97 to $5,839.41
• Volume: 90,209 shs
• Average Volume: 245,472 shs
• Market Capitalization: $182.91 billion
• P/E Ratio: 39.19
• Dividend Yield: 0.68%
• Price Target: $5,781.04
• Consensus Rating: Moderate Buy

Booking Stock Analysis - MarketRank™

Booking scored higher than 89% of companies evaluated by MarketBeat, and ranked 37th out of 214 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.78, and is based on 19 buy ratings, 10 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Booking has been the subject of 20 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 15.89%

Earnings Growth

Earnings for Booking are expected to grow by 15.89% in the coming year, from $209.92 to $243.28 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Booking is 39.38, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 28.67.

Price to Earnings Ratio vs. Sector

The P/E ratio of Booking is 39.38, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 27.59.

Price to Earnings Growth Ratio

Booking has a PEG Ratio of 1.65. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.84% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 12.25%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Booking has a dividend yield of 0.67%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Booking has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Booking is 26.71%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Booking will have a dividend payout ratio of 15.78% next year. This indicates that Booking will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.7 / 5
• Environmental Score: -3.49

Percentage of Shares Shorted

1.84% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 12.25%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 1.45

News Sentiment

Booking has a news sentiment score of 1.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.96 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 45 news articles for Booking this week, compared to 52 articles on an average week.

Search Interest

Only 17 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

11 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 38% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $22,511,858.00 in company stock.

Percentage Held by Insiders

Only 0.16% of the stock of Booking is held by insiders.

Percentage Held by Institutions

92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BKNG Stock Analysis - Frequently Asked Questions

How have BKNG shares performed this year?

Booking's stock was trading at $4,968.42 at the beginning of 2025. Since then, BKNG stock has increased by 13.9% and is now trading at $5,658.8950.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) announced its quarterly earnings results on Tuesday, July, 29th. The business services provider reported $55.40 earnings per share for the quarter, topping the consensus estimate of $50.32 by $5.08. Booking's revenue was up 16.0% compared to the same quarter last year.
Read the conference call transcript.

Does Booking have any subsidiaries?

The following companies are subsidiaries of Booking: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more.

Who are Booking's major shareholders?

Top institutional shareholders of Booking include Vanguard Group Inc. (9.14%), State Street Corp (4.41%), Geode Capital Management LLC (2.64%) and Dodge & Cox (2.25%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich.
View institutional ownership trends.

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD).

Company Calendar

• Record date for 6/30 Dividend: 6/06/2025
• Ex-Dividend for 6/30 Dividend: 6/06/2025
• Dividend Payable: 6/30/2025
• Last Earnings: 7/29/2025
• Today: 8/28/2025
• Record date for 9/30 Dividend: 9/05/2025
• Ex-Dividend for 9/30 Dividend: 9/05/2025
• Dividend Payable: 9/30/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:BKNG
• CIK: 1075531
• Web: www.bookingholdings.com
• Phone: 203-299-8000
• Fax: 203-595-0160
• Employees: 21,600
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Booking: $5,781.04
• High Price Target: $6,700.00
• Low Price Target: $4,300.00
• Potential Upside/Downside: +2.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.78
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): $143.79
• Trailing P/E Ratio: 39.14
• Forward P/E Ratio: 26.81
• P/E Growth: 1.65
• Net Income: $5.88 billion
• Net Margins: 19.23%
• Pretax Margin: 23.71%
• Return on Equity: -134.19%
• Return on Assets: 24.16%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.25
• Quick Ratio: 1.25

Sales & Book Value

• Annual Sales: $23.74 billion
• Price / Sales: 7.68
• Cash Flow: $207.62 per share
• Price / Cash Flow: 27.11
• Book Value: ($205.40) per share
• Price / Book: -27.40

Miscellaneous

• Outstanding Shares: 32,410,000
• Free Float: 32,358,000
• Market Cap: $182.42 billion
• Optionable: Optionable
• Beta: 1.41