Booking (BKNG) Stock Price, News & Analysis

Company Overview

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Key Stats

• Today's Range: $5,708.18 to $5,774.48
• 50-Day Range: $5,286.26 to $5,815.92
• 52-Week Range: $3,700.97 to $5,839.41
• Volume: 65,185 shs
• Average Volume: 247,172 shs
• Market Capitalization: $185.56 billion
• P/E Ratio: 39.82
• Dividend Yield: 0.67%
• Price Target: $5,781.04
• Consensus Rating: Moderate Buy

Booking Stock Analysis - MarketRank™

Booking scored higher than 92% of companies evaluated by MarketBeat, and ranked 27th out of 209 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.78, and is based on 19 buy ratings, 10 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Booking has been the subject of 20 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 15.89%

Earnings Growth

Earnings for Booking are expected to grow by 15.89% in the coming year, from $209.92 to $243.28 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Booking is 39.78, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 28.44.

Price to Earnings Ratio vs. Sector

The P/E ratio of Booking is 39.78, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 27.00.

Price to Earnings Growth Ratio

Booking has a PEG Ratio of 1.65. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.84% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 12.25%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Booking has a dividend yield of 0.67%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Booking has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Booking is 26.71%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Booking will have a dividend payout ratio of 15.78% next year. This indicates that Booking will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.7 / 5
• Environmental Score: -3.49

Percentage of Shares Shorted

1.84% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 12.25%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 4.1 / 5
• News Sentiment: 1.30

News Sentiment

Booking has a news sentiment score of 1.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.84 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 55 news articles for Booking this week, compared to 51 articles on an average week.

Search Interest

19 people have searched for BKNG on MarketBeat in the last 30 days. This is an increase of 27% compared to the previous 30 days.

MarketBeat Follows

12 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $22,511,858.00 in company stock.

Percentage Held by Insiders

Only 0.16% of the stock of Booking is held by insiders.

Percentage Held by Institutions

92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BKNG Stock Analysis - Frequently Asked Questions

How have BKNG shares performed this year?

Booking's stock was trading at $4,968.42 at the beginning of 2025. Since then, BKNG shares have increased by 15.6% and is now trading at $5,743.2850.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) issued its quarterly earnings results on Tuesday, July, 29th. The business services provider reported $55.40 earnings per share for the quarter, topping analysts' consensus estimates of $50.32 by $5.08. The business's revenue was up 16.0% on a year-over-year basis.
Read the conference call transcript.

Does Booking have any subsidiaries?

The following companies are subsidiaries of Booking: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and others.

Who are Booking's major shareholders?

Booking's top institutional shareholders include Vanguard Group Inc. (9.14%), State Street Corp (4.41%), Geode Capital Management LLC (2.64%) and Dodge & Cox (2.25%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich.
View institutional ownership trends.

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD).

Company Calendar

• Record date for 6/30 Dividend: 6/06/2025
• Ex-Dividend for 6/30 Dividend: 6/06/2025
• Dividend Payable: 6/30/2025
• Last Earnings: 7/29/2025
• Today: 8/25/2025
• Record date for 9/30 Dividend: 9/05/2025
• Ex-Dividend for 9/30 Dividend: 9/05/2025
• Dividend Payable: 9/30/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:BKNG
• CIK: 1075531
• Web: www.bookingholdings.com
• Phone: 203-299-8000
• Fax: 203-595-0160
• Employees: 24,300
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Booking: $5,781.04
• High Price Target: $6,700.00
• Low Price Target: $4,300.00
• Potential Upside/Downside: +1.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.78
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): $143.79
• Trailing P/E Ratio: 39.79
• Forward P/E Ratio: 27.21
• P/E Growth: 1.65
• Net Income: $5.88 billion
• Net Margins: 19.23%
• Pretax Margin: 23.71%
• Return on Equity: -134.19%
• Return on Assets: 24.16%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.25
• Quick Ratio: 1.25

Sales & Book Value

• Annual Sales: $23.74 billion
• Price / Sales: 7.80
• Cash Flow: $210.17 per share
• Price / Cash Flow: 27.18
• Book Value: ($121.46) per share
• Price / Book: -47.03

Miscellaneous

• Outstanding Shares: 32,410,000
• Free Float: 32,358,000
• Market Cap: $185.14 billion
• Optionable: Optionable
• Beta: 1.41