Booking (BKNG) Stock Price, News & Analysis

Company Overview

Booking Holdings Inc. is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services. These platforms serve travelers, restaurants, hotels, airlines, car-rental companies and other travel providers across North America, Europe, Asia-Pacific and other international markets.

Booking Holdings was founded as Priceline.com in 1997 and later expanded through acquisitions and the development of additional travel brands. The company adopted the name Booking Holdings in 2018 to reflect its broader portfolio. Glenn Fogel has served as chief executive officer since 2016.

Key Stats

• Today's Range: $149.80 to $155.90
• 50-Day Range: $147.94 to $213.78
• 52-Week Range: $146.28 to $220.81
• Volume: 9.67 million shs
• Average Volume: 6.76 million shs
• Market Capitalization: $115.52 billion
• P/E Ratio: 17.02
• Dividend Yield: 1.09%
• Price Target: $233.07
• Consensus Rating: Moderate Buy

Booking Stock Analysis - MarketRank™

Booking scored higher than 100% of companies evaluated by MarketBeat, and ranked 1st out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 3 strong buy ratings, 24 buy ratings, 8 hold ratings, and 1 sell rating.

Upside Potential

Booking has a consensus price target of $233.07, representing about 51.6% upside from its current price of $153.75.

Amount of Analyst Coverage

Booking has been the subject of 22 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 4.4 / 5
• Proj. Earnings Growth: 17.84%

Earnings Growth

Earnings for Booking are expected to grow by 17.84% in the coming year, from $10.48 to $12.35 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Booking is 17.02, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.31.

Price to Earnings Ratio vs. Sector

The P/E ratio of Booking is 17.02, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.29.

Price to Earnings Growth Ratio

Booking has a PEG Ratio of 0.93. PEG Ratios below 1 indicate that a company could be undervalued.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.51% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.88, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 16.91%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Booking pays a meaningful dividend of 1.12%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Booking has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Booking is 18.58%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Booking will have a dividend payout ratio of 13.60% next year. This indicates that Booking will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.69

News Sentiment

Booking has a news sentiment score of 0.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 45 news articles for Booking this week, compared to 9 articles on an average week.

Search Interest

Only 53 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -26% compared to the previous 30 days.

MarketBeat Follows

16 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 78% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $16,210,864.00 in company stock.

Percentage Held by Insiders

0.17% of the stock of Booking is held by insiders.

Percentage Held by Institutions

92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/03/2026
• Record date for 9/30 Dividend: 9/11/2026
• Ex-Dividend for 9/30 Dividend: 9/11/2026
• Dividend Payable: 9/30/2026
• Today: 11/03/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NASDAQ:BKNG
• CIK: 1075531
• Web: www.bookingholdings.com
• Phone: 203-299-8000
• Fax: 203-595-0160
• Employees: 24,300
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Booking: $233.07
• High Price Target: $298.00
• Low Price Target: $170.00
• Potential Upside/Downside: +51.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.81
• Research Coverage: 36 Analysts

Profitability

• EPS (Trailing Twelve Months): $9.04
• Trailing P/E Ratio: 17.02
• Forward P/E Ratio: 12.45
• P/E Growth: 0.93
• Net Income: $5.40 billion
• Net Margins: 25.53%
• Pretax Margin: 32.90%
• Return on Equity: -102.96%
• Return on Assets: 26.60%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.09
• Quick Ratio: 1.09

Sales & Book Value

• Annual Sales: $28.24 billion
• Price / Sales: 4.09
• Cash Flow: $10.87 per share
• Price / Cash Flow: 14.15
• Book Value: ($6.92) per share
• Price / Book: -22.22

Miscellaneous

• Outstanding Shares: 751,380,000
• Free Float: 750,103,000
• Market Cap: $115.52 billion
• Optionable: Optionable
• Beta: 1.13