Bridgeline Digital (BLIN) Competitors

Upland Software (NASDAQ:UPLD) and Bridgeline Digital (NASDAQ:BLIN) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, community ranking, risk, profitability, valuation and earnings.

Is UPLD or BLIN more profitable?

Bridgeline Digital has a net margin of -12.82% compared to Upland Software's net margin of -44.92%. Upland Software's return on equity of 50.06% beat Bridgeline Digital's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Upland Software	-44.92%	50.06%	2.64%
Bridgeline Digital	-12.82%	-15.38%	-9.80%

Does the MarketBeat Community favor UPLD or BLIN?

Upland Software received 172 more outperform votes than Bridgeline Digital when rated by MarketBeat users. Likewise, 65.41% of users gave Upland Software an outperform vote while only 44.32% of users gave Bridgeline Digital an outperform vote.

Company	Underperform	Outperform
Upland Software	Outperform Votes 363 65.41%	Underperform Votes 192 34.59%
Bridgeline Digital	Outperform Votes 191 44.32%	Underperform Votes 240 55.68%

Do analysts rate UPLD or BLIN?

Bridgeline Digital has a consensus target price of $4.62, indicating a potential upside of 186.96%. Given Bridgeline Digital's higher possible upside, analysts plainly believe Bridgeline Digital is more favorable than Upland Software.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upland Software	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	3.00
Bridgeline Digital	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals hold more shares of UPLD or BLIN?

77.8% of Upland Software shares are held by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are held by institutional investors. 11.3% of Upland Software shares are held by insiders. Comparatively, 20.3% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more risk & volatility, UPLD or BLIN?

Upland Software has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 1.18, indicating that its stock price is 18% more volatile than the S&P 500.

Which has higher earnings and valuation, UPLD or BLIN?

Bridgeline Digital has lower revenue, but higher earnings than Upland Software. Bridgeline Digital is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upland Software	$267.71M	0.27	-$179.87M	-$1.74	-1.48
Bridgeline Digital	$15.39M	1.09	-$1.96M	-$0.23	-7.00

Does the media refer more to UPLD or BLIN?

In the previous week, Bridgeline Digital had 3 more articles in the media than Upland Software. MarketBeat recorded 9 mentions for Bridgeline Digital and 6 mentions for Upland Software. Upland Software's average media sentiment score of 0.48 beat Bridgeline Digital's score of 0.02 indicating that Upland Software is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Upland Software	2 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Bridgeline Digital	3 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Upland Software beats Bridgeline Digital on 10 of the 18 factors compared between the two stocks.