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Direct Digital (DRCT) Competitors

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$0.47 +0.02 (+4.30%)
Closing price 05/23/2025 04:00 PM Eastern
Extended Trading
$0.49 +0.02 (+4.61%)
As of 05/23/2025 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

DRCT vs. WKEY, IZEA, SJ, VIVK, XBP, GLE, MOBQ, ISDR, TCJH, and KPLT

Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include WISeKey International (WKEY), IZEA Worldwide (IZEA), Scienjoy (SJ), Vivakor (VIVK), XBP Europe (XBP), Global Engine Group (GLE), Mobiquity Technologies (MOBQ), Issuer Direct (ISDR), Top KingWin (TCJH), and Katapult (KPLT). These companies are all part of the "business services" industry.

Direct Digital vs.

Direct Digital (NASDAQ:DRCT) and WISeKey International (NASDAQ:WKEY) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings, valuation and community ranking.

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 0.3% of WISeKey International shares are owned by institutional investors. 62.8% of Direct Digital shares are owned by insiders. Comparatively, 33.5% of WISeKey International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Direct Digital has higher revenue and earnings than WISeKey International.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$48.17M0.18-$2.19M-$1.76-0.27
WISeKey International$11.88M4.55-$15.36MN/AN/A

In the previous week, Direct Digital had 1 more articles in the media than WISeKey International. MarketBeat recorded 5 mentions for Direct Digital and 4 mentions for WISeKey International. WISeKey International's average media sentiment score of 0.00 beat Direct Digital's score of -0.29 indicating that WISeKey International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
WISeKey International
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Direct Digital has a beta of 6.61, meaning that its share price is 561% more volatile than the S&P 500. Comparatively, WISeKey International has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

Direct Digital received 5 more outperform votes than WISeKey International when rated by MarketBeat users. Likewise, 75.00% of users gave Direct Digital an outperform vote while only 66.67% of users gave WISeKey International an outperform vote.

CompanyUnderperformOutperform
Direct DigitalOutperform Votes
15
75.00%
Underperform Votes
5
25.00%
WISeKey InternationalOutperform Votes
10
66.67%
Underperform Votes
5
33.33%

WISeKey International has a net margin of 0.00% compared to Direct Digital's net margin of -5.61%. WISeKey International's return on equity of 0.00% beat Direct Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Digital-5.61% -25.66% -10.40%
WISeKey International N/A N/A N/A

Direct Digital presently has a consensus price target of $6.00, indicating a potential upside of 1,175.78%. WISeKey International has a consensus price target of $4.00, indicating a potential downside of 39.58%. Given Direct Digital's higher probable upside, equities research analysts clearly believe Direct Digital is more favorable than WISeKey International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
WISeKey International
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Direct Digital beats WISeKey International on 9 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalAdvertising IndustryBusiness SectorNASDAQ Exchange
Market Cap$8.89M$3.97B$24.22B$8.31B
Dividend YieldN/A1.07%2.62%4.09%
P/E Ratio-0.4024.3232.5319.58
Price / Sales0.1820.66358.04135.07
Price / Cash3.0330.5630.9334.62
Price / Book-1.813.645.384.50
Net Income-$2.19M$198.49M$195.96M$248.40M
7 Day Performance-7.35%-4.99%-1.15%-0.85%
1 Month Performance-23.59%3.56%8.73%8.09%
1 Year Performance-85.83%-7.53%18.23%8.75%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
2.1669 of 5 stars
$0.47
+4.3%
$6.00
+1,175.8%
-86.0%$8.89M$48.17M-0.4060Analyst Revision
Gap Down
WKEY
WISeKey International
0.783 of 5 stars
$5.06
+12.9%
$4.00
-20.9%
+241.2%$41.30M$11.88M0.00140News Coverage
Analyst Upgrade
Gap Up
IZEA
IZEA Worldwide
0.3803 of 5 stars
$2.25
-2.6%
N/A+3.3%$38.06M$35.88M-2.39130
SJ
Scienjoy
N/A$0.96
+8.6%
N/A+5.0%$36.82M$1.36B5.98280Gap Up
High Trading Volume
VIVK
Vivakor
0.2579 of 5 stars
$0.81
+3.8%
N/A-41.0%$36.11M$89.81M-1.8820Earnings Report
XBP
XBP Europe
N/A$1.18
+1.7%
N/A-41.9%$35.83M$142.77M0.003Positive News
Gap Up
GLE
Global Engine Group
N/A$1.99
+2.1%
N/AN/A$35.82M$49.45M0.003News Coverage
Gap Up
MOBQ
Mobiquity Technologies
N/A$1.78
-1.0%
N/A+46.6%$35.60M$1.24M-1.5910News Coverage
ISDR
Issuer Direct
N/AN/AN/AN/A$35.35M$33.38M20.49140News Coverage
Analyst Forecast
Gap Up
High Trading Volume
TCJH
Top KingWin
N/A$2.20
-1.8%
N/A+379.9%$32.45M$3.99M0.00145
KPLT
Katapult
1.4321 of 5 stars
$7.22
+0.6%
$12.00
+66.2%
-52.6%$32.21M$247.19M-0.88130Options Volume
High Trading Volume

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This page (NASDAQ:DRCT) was last updated on 5/24/2025 by MarketBeat.com Staff
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