DRCT vs. WKEY, IZEA, SJ, VIVK, XBP, GLE, MOBQ, ISDR, TCJH, and KPLT
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include WISeKey International (WKEY), IZEA Worldwide (IZEA), Scienjoy (SJ), Vivakor (VIVK), XBP Europe (XBP), Global Engine Group (GLE), Mobiquity Technologies (MOBQ), Issuer Direct (ISDR), Top KingWin (TCJH), and Katapult (KPLT). These companies are all part of the "business services" industry.
Direct Digital vs.
Direct Digital (NASDAQ:DRCT) and WISeKey International (NASDAQ:WKEY) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings, valuation and community ranking.
4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 0.3% of WISeKey International shares are owned by institutional investors. 62.8% of Direct Digital shares are owned by insiders. Comparatively, 33.5% of WISeKey International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Direct Digital has higher revenue and earnings than WISeKey International.
In the previous week, Direct Digital had 1 more articles in the media than WISeKey International. MarketBeat recorded 5 mentions for Direct Digital and 4 mentions for WISeKey International. WISeKey International's average media sentiment score of 0.00 beat Direct Digital's score of -0.29 indicating that WISeKey International is being referred to more favorably in the news media.
Direct Digital has a beta of 6.61, meaning that its share price is 561% more volatile than the S&P 500. Comparatively, WISeKey International has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.
Direct Digital received 5 more outperform votes than WISeKey International when rated by MarketBeat users. Likewise, 75.00% of users gave Direct Digital an outperform vote while only 66.67% of users gave WISeKey International an outperform vote.
WISeKey International has a net margin of 0.00% compared to Direct Digital's net margin of -5.61%. WISeKey International's return on equity of 0.00% beat Direct Digital's return on equity.
Direct Digital presently has a consensus price target of $6.00, indicating a potential upside of 1,175.78%. WISeKey International has a consensus price target of $4.00, indicating a potential downside of 39.58%. Given Direct Digital's higher probable upside, equities research analysts clearly believe Direct Digital is more favorable than WISeKey International.
Summary
Direct Digital beats WISeKey International on 9 of the 14 factors compared between the two stocks.
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DRCT) was last updated on 5/24/2025 by MarketBeat.com Staff