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Direct Digital (DRCT) Competitors

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$0.45 +0.04 (+9.02%)
Closing price 04:00 PM Eastern
Extended Trading
$0.45 +0.00 (+0.83%)
As of 06:23 PM Eastern
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DRCT vs. CHEK, SLGL, CISO, LUNA, MCTR, SGRP, SWAG, STFS, JOB, and XBP

Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Check-Cap (CHEK), Sol-Gel Technologies (SLGL), CISO Global (CISO), Luna Innovations (LUNA), CTRL Group (MCTR), SPAR Group (SGRP), Stran & Company, Inc. (SWAG), Star Fashion Culture (STFS), GEE Group (JOB), and XBP Global (XBP).

Direct Digital vs. Its Competitors

Check-Cap (NASDAQ:CHEK) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better investment? We will compare the two companies based on the strength of their risk, media sentiment, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.

Direct Digital has a consensus target price of $6.00, indicating a potential upside of 1,238.39%. Given Direct Digital's stronger consensus rating and higher possible upside, analysts clearly believe Direct Digital is more favorable than Check-Cap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Check-Cap
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Direct Digital
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Check-Cap has a net margin of 0.00% compared to Direct Digital's net margin of -25.99%.

Company Net Margins Return on Equity Return on Assets
Check-CapN/A N/A N/A
Direct Digital -25.99%N/A -36.29%

Check-Cap has a beta of 0.19, indicating that its share price is 81% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.04, indicating that its share price is 504% more volatile than the S&P 500.

Direct Digital has higher revenue and earnings than Check-Cap. Direct Digital is trading at a lower price-to-earnings ratio than Check-Cap, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Check-CapN/AN/A-$17.57M-$3.00-0.21
Direct Digital$62.29M0.16-$6.24M-$1.83-0.24

In the previous week, Direct Digital had 2 more articles in the media than Check-Cap. MarketBeat recorded 3 mentions for Direct Digital and 1 mentions for Check-Cap. Check-Cap's average media sentiment score of 1.11 beat Direct Digital's score of -1.00 indicating that Check-Cap is being referred to more favorably in the media.

Company Overall Sentiment
Check-Cap Positive
Direct Digital Negative

1.1% of Check-Cap shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 0.5% of Check-Cap shares are held by insiders. Comparatively, 62.8% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Direct Digital beats Check-Cap on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalADVERTISING/MKTG SVCS IndustryBusiness SectorNASDAQ Exchange
Market Cap$10.10M$1.80B$24.36B$9.74B
Dividend YieldN/A3.30%2.81%4.09%
P/E Ratio-0.245.3228.4525.97
Price / Sales0.165.9238.82123.18
Price / CashN/A5.8625.8458.38
Price / Book-0.412.975.926.39
Net Income-$6.24M$129.63M$197.30M$265.66M
7 Day Performance9.34%-0.26%1.51%1.98%
1 Month Performance-11.75%-7.71%-1.45%1.33%
1 Year Performance-85.54%-28.46%33.53%21.15%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
2.5543 of 5 stars
$0.45
+9.0%
$6.00
+1,238.4%
-87.3%$10.10M$62.29M-0.2460
CHEK
Check-Cap
0.4077 of 5 stars
$0.67
-0.3%
N/A-67.0%$3.92MN/A-0.2280Short Interest ↑
Gap Down
SLGL
Sol-Gel Technologies
1.1098 of 5 stars
$16.00
+0.0%
$40.00
+150.1%
+330.0%$44.54M$11.54M-3.4050News Coverage
Positive News
Earnings Report
Gap Down
Trading Halted
CISO
CISO Global
0.8911 of 5 stars
$0.93
-1.3%
N/A+123.8%$30.80M$30.75M0.00443News Coverage
LUNA
Luna Innovations
0.1538 of 5 stars
$0.90
flat
N/A-64.9%$30.56M$116.61M0.00390
MCTR
CTRL Group
N/A$1.79
-5.8%
N/AN/A$28.50MN/A0.0020Gap Down
SGRP
SPAR Group
2.5805 of 5 stars
$1.15
-1.7%
N/A-31.6%$27.48M$163.63M2.253,425News Coverage
Gap Up
SWAG
Stran & Company, Inc.
1.0299 of 5 stars
$1.39
-1.5%
N/A+38.8%$26.14M$82.65M-6.3270
STFS
Star Fashion Culture
N/A$2.05
-2.8%
N/AN/A$22.89M$14.97M0.0022Gap Down
JOB
GEE Group
1.52 of 5 stars
$0.21
+0.7%
N/A-30.3%$22.65M$111.28M-0.94310
XBP
XBP Global
N/A$0.57
-9.4%
N/A-50.2%$22.57M$142.77M0.001,450Positive News
Gap Down

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This page (NASDAQ:DRCT) was last updated on 8/22/2025 by MarketBeat.com Staff
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