DRCT vs. VIVK, YYGH, ISDR, GLE, BGSF, KPLT, XBP, MOBQ, PMEC, and AERT
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Vivakor (VIVK), YY Group (YYGH), Issuer Direct (ISDR), Global Engine Group (GLE), BGSF (BGSF), Katapult (KPLT), XBP Europe (XBP), Mobiquity Technologies (MOBQ), Primech (PMEC), and Aeries Technology (AERT). These companies are all part of the "business services" industry.
Direct Digital vs.
Direct Digital (NASDAQ:DRCT) and Vivakor (NASDAQ:VIVK) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their community ranking, dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.
4.0% of Direct Digital shares are held by institutional investors. Comparatively, 12.3% of Vivakor shares are held by institutional investors. 78.1% of Direct Digital shares are held by company insiders. Comparatively, 47.8% of Vivakor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
In the previous week, Direct Digital had 3 more articles in the media than Vivakor. MarketBeat recorded 4 mentions for Direct Digital and 1 mentions for Vivakor. Vivakor's average media sentiment score of 1.82 beat Direct Digital's score of 0.48 indicating that Vivakor is being referred to more favorably in the news media.
Direct Digital has a net margin of -5.61% compared to Vivakor's net margin of -17.30%. Direct Digital's return on equity of -25.66% beat Vivakor's return on equity.
Direct Digital has higher earnings, but lower revenue than Vivakor. Vivakor is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital received 14 more outperform votes than Vivakor when rated by MarketBeat users.
Direct Digital has a beta of 6.63, indicating that its stock price is 563% more volatile than the S&P 500. Comparatively, Vivakor has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.
Summary
Direct Digital beats Vivakor on 9 of the 14 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DRCT) was last updated on 5/3/2025 by MarketBeat.com Staff
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