DRCT vs. CHEK, SLGL, CISO, LUNA, MCTR, SGRP, SWAG, STFS, JOB, and XBP
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Check-Cap (CHEK), Sol-Gel Technologies (SLGL), CISO Global (CISO), Luna Innovations (LUNA), CTRL Group (MCTR), SPAR Group (SGRP), Stran & Company, Inc. (SWAG), Star Fashion Culture (STFS), GEE Group (JOB), and XBP Global (XBP).
Direct Digital vs. Its Competitors
Check-Cap (NASDAQ:CHEK) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better investment? We will compare the two companies based on the strength of their risk, media sentiment, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.
Direct Digital has a consensus target price of $6.00, indicating a potential upside of 1,238.39%. Given Direct Digital's stronger consensus rating and higher possible upside, analysts clearly believe Direct Digital is more favorable than Check-Cap.
Check-Cap has a net margin of 0.00% compared to Direct Digital's net margin of -25.99%.
Check-Cap has a beta of 0.19, indicating that its share price is 81% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.04, indicating that its share price is 504% more volatile than the S&P 500.
Direct Digital has higher revenue and earnings than Check-Cap. Direct Digital is trading at a lower price-to-earnings ratio than Check-Cap, indicating that it is currently the more affordable of the two stocks.
In the previous week, Direct Digital had 2 more articles in the media than Check-Cap. MarketBeat recorded 3 mentions for Direct Digital and 1 mentions for Check-Cap. Check-Cap's average media sentiment score of 1.11 beat Direct Digital's score of -1.00 indicating that Check-Cap is being referred to more favorably in the media.
1.1% of Check-Cap shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 0.5% of Check-Cap shares are held by insiders. Comparatively, 62.8% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Direct Digital beats Check-Cap on 10 of the 14 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Direct Digital Competitors List
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This page (NASDAQ:DRCT) was last updated on 8/22/2025 by MarketBeat.com Staff