Direct Digital (DRCT) Competitors $0.52 -0.01 (-1.49%) As of 11:36 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock DRCT vs. KPLT, FLNT, VIVK, SJ, ISDR, BTCM, MOBQ, MNY, CISO, and AERTShould you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Katapult (KPLT), Fluent (FLNT), Vivakor (VIVK), Scienjoy (SJ), Issuer Direct (ISDR), BIT Mining (BTCM), Mobiquity Technologies (MOBQ), MoneyHero (MNY), CISO Global (CISO), and Aeries Technology (AERT). These companies are all part of the "business services" industry. Direct Digital vs. Its Competitors Katapult Fluent Vivakor Scienjoy Issuer Direct BIT Mining Mobiquity Technologies MoneyHero CISO Global Aeries Technology Direct Digital (NASDAQ:DRCT) and Katapult (NASDAQ:KPLT) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, community ranking, earnings, media sentiment, dividends, risk and analyst recommendations. Does the MarketBeat Community prefer DRCT or KPLT? Direct Digital received 10 more outperform votes than Katapult when rated by MarketBeat users. Likewise, 75.00% of users gave Direct Digital an outperform vote while only 31.25% of users gave Katapult an outperform vote. CompanyUnderperformOutperformDirect DigitalOutperform Votes1575.00% Underperform Votes525.00% KatapultOutperform Votes531.25% Underperform Votes1168.75% Is DRCT or KPLT more profitable? Direct Digital has a net margin of -5.61% compared to Katapult's net margin of -14.50%. Katapult's return on equity of 0.00% beat Direct Digital's return on equity.Company Net Margins Return on Equity Return on Assets Direct Digital-5.61% -25.66% -10.40% Katapult -14.50%N/A -34.41% Do analysts rate DRCT or KPLT? Direct Digital currently has a consensus target price of $6.00, indicating a potential upside of 1,045.04%. Katapult has a consensus target price of $12.00, indicating a potential upside of 40.91%. Given Direct Digital's stronger consensus rating and higher probable upside, research analysts plainly believe Direct Digital is more favorable than Katapult.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Katapult 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Does the media prefer DRCT or KPLT? In the previous week, Direct Digital had 2 more articles in the media than Katapult. MarketBeat recorded 3 mentions for Direct Digital and 1 mentions for Katapult. Katapult's average media sentiment score of 1.87 beat Direct Digital's score of 0.47 indicating that Katapult is being referred to more favorably in the news media. Company Overall Sentiment Direct Digital Neutral Katapult Very Positive Do institutionals & insiders hold more shares of DRCT or KPLT? 4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 26.8% of Katapult shares are owned by institutional investors. 62.8% of Direct Digital shares are owned by company insiders. Comparatively, 40.0% of Katapult shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has better valuation & earnings, DRCT or KPLT? Direct Digital has higher earnings, but lower revenue than Katapult. Katapult is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDirect Digital$48.17M0.21-$2.19M-$1.76-0.30Katapult$254.08M0.15-$36.67M-$7.01-1.21 Which has more volatility & risk, DRCT or KPLT? Direct Digital has a beta of 6.19, meaning that its share price is 519% more volatile than the S&P 500. Comparatively, Katapult has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500. SummaryDirect Digital beats Katapult on 14 of the 18 factors compared between the two stocks. Get Direct Digital News Delivered to You Automatically Sign up to receive the latest news and ratings for DRCT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DRCT vs. The Competition Export to ExcelMetricDirect DigitalAdvertising IndustryBusiness SectorNASDAQ ExchangeMarket Cap$9.91M$3.96B$14.13B$8.54BDividend YieldN/A2.14%2.60%4.17%P/E Ratio-0.4522.4633.7719.77Price / Sales0.2119.74313.19152.70Price / Cash3.0330.5630.9334.64Price / Book-2.025.575.384.63Net Income-$2.19M$198.49M$195.34M$248.14M7 Day Performance-4.78%-4.51%-1.15%-0.46%1 Month Performance-13.76%-5.43%0.94%4.16%1 Year Performance-88.71%-6.19%23.32%13.35% Direct Digital Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DRCTDirect Digital3.147 of 5 stars$0.52-1.5%$6.00+1,045.0%-89.7%$9.91M$48.17M-0.4560KPLTKatapult2.5896 of 5 stars$8.94-4.9%$12.00+34.2%-52.3%$40.57M$254.08M-1.08130Positive NewsFLNTFluent2.9666 of 5 stars$1.90-2.1%$3.00+57.9%-44.6%$39.22M$243.85M-1.06260News CoverageGap DownVIVKVivakor0.6085 of 5 stars$0.78-2.6%N/A-54.0%$36.87M$111.13M-1.8120Short Interest ↑Gap UpSJScienjoy2.409 of 5 stars$0.94-1.1%N/A-9.7%$36.21M$1.35B5.88280News CoverageShort Interest ↓Gap DownISDRIssuer DirectN/AN/AN/AN/A$35.35M$33.38M20.49140Gap UpHigh Trading VolumeBTCMBIT MiningN/A$2.29+16.2%N/A-21.0%$34.52M$32.92M-1.75150Gap DownMOBQMobiquity Technologies0.2452 of 5 stars$1.65-7.8%N/A-1.9%$34.46M$1.24M-1.4710Negative NewsShort Interest ↑Gap UpMNYMoneyHero2.0377 of 5 stars$0.81+4.2%N/A-60.5%$34.07M$600K-0.25359News CoveragePositive NewsGap UpHigh Trading VolumeCISOCISO Global2.1909 of 5 stars$1.03+1.0%N/A+39.6%$33.00M$29.89M0.00443Positive NewsShort Interest ↓Gap DownAERTAeries Technology3.1372 of 5 stars$0.69flatN/A-43.7%$30.71M$70.85M0.431,700Positive NewsShort Interest ↓Gap Down Related Companies and Tools Related Companies KPLT Competitors FLNT Competitors VIVK Competitors SJ Competitors ISDR Competitors BTCM Competitors MOBQ Competitors MNY Competitors CISO Competitors AERT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DRCT) was last updated on 6/13/2025 by MarketBeat.com Staff From Our PartnersYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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