eBay (EBAY) Stock Price, News & Analysis

Company Overview

eBay Inc. operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform. The company serves customers in numerous markets worldwide through localized websites and mobile applications. Its marketplace model allows sellers to reach international buyers while providing consumers with access to a wide range of products, including rare, discontinued and pre-owned items.

eBay is headquartered in San Jose, California, and is led by President and Chief Executive Officer Jamie Iannone. The company focuses on expanding its marketplace capabilities, improving the buying and selling experience, and supporting trusted commerce through tools such as seller services, buyer protections and authentication programs for eligible products.

Key Stats

• Today's Range: $120.32 to $122.19
• 50-Day Range: $100.94 to $122.91
• 52-Week Range: $78.03 to $124.59
• Volume: 3.56 million shs
• Average Volume: 3.58 million shs
• Market Capitalization: $54.03 billion
• P/E Ratio: 25.14
• Dividend Yield: 1.02%
• Price Target: $115.84
• Consensus Rating: Hold

eBay Stock Analysis - MarketRank™

eBay scored higher than 80% of companies evaluated by MarketBeat, and ranked 167th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

eBay has received a consensus rating of Hold. The company's average rating score is 2.45, and is based on 2 strong buy ratings, 13 buy ratings, 16 hold ratings, and 2 sell ratings.

Upside/Downside

The consensus price target for eBay is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

eBay has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.61%

Earnings Growth

Earnings for eBay are expected to grow by 9.61% in the coming year, from $4.89 to $5.36 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of eBay is 25.14, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.39.

Price to Earnings Ratio vs. Sector

The P/E ratio of eBay is 25.14, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.23.

Price to Earnings Growth Ratio

eBay has a PEG Ratio of 3.04. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

eBay has a P/B Ratio of 11.89. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.96% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 3.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in eBay has recently decreased by 3.76%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

eBay pays a meaningful dividend of 1.02%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

eBay has been increasing its dividend for 7 years.

Dividend Coverage

The dividend payout ratio of eBay is 25.67%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, eBay will have a dividend payout ratio of 23.13% next year. This indicates that eBay will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.18

News Sentiment

eBay has a news sentiment score of 0.18. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.42 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 48 news articles for eBay this week, compared to 9 articles on an average week.

Search Interest

Only 34 people have searched for EBAY on MarketBeat in the last 30 days. This is a decrease of -3% compared to the previous 30 days.

MarketBeat Follows

9 people have added eBay to their MarketBeat watchlist in the last 30 days. This is an increase of 350% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, eBay insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,635,567.00 in company stock.

Percentage Held by Insiders

0.67% of the stock of eBay is held by insiders.

Percentage Held by Institutions

87.48% of the stock of eBay is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Record date for 9/11 Dividend: 8/28/2026
• Ex-Dividend for 9/11 Dividend: 8/28/2026
• Dividend Payable: 9/11/2026
• Today: 10/25/2026
• Next Earnings (Estimated): 10/28/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:EBAY
• CIK: 1065088
• Web: www.ebay.com
• Phone: (408) 376-7008
• Fax: 408-376-6200
• Employees: 12,300
• Year Founded: 1995

Price Target and Rating

• Average Price Target for eBay: $115.84
• High Price Target: $145.00
• Low Price Target: $75.00
• Potential Upside/Downside: -4.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.45
• Research Coverage: 33 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.83
• Trailing P/E Ratio: 25.14
• Forward P/E Ratio: 24.83
• P/E Growth: 3.04
• Net Income: $2.03 billion
• Net Margins: 18.50%
• Pretax Margin: 20.73%
• Return on Equity: 47.88%
• Return on Assets: 12.38%

Debt

• Debt-to-Equity Ratio: 1.10
• Current Ratio: 1.02
• Quick Ratio: 1.02

Sales & Book Value

• Annual Sales: $11.10 billion
• Price / Sales: 4.87
• Cash Flow: $5.23 per share
• Price / Cash Flow: 23.20
• Book Value: $10.21 per share
• Price / Book: 11.89

Miscellaneous

• Outstanding Shares: 445,000,000
• Free Float: 442,019,000
• Market Cap: $54.03 billion
• Optionable: Optionable
• Beta: 1.33