Franklin Financial Services (FRAF) Competitors

$64.06 0.00 (0.00%)

Closing price 08/14/2026 04:00 PM Eastern

Extended Trading

$64.02 -0.04 (-0.06%)

As of 08/14/2026 04:10 PM Eastern

FRAF vs. CFFN, NBN, OCFC, MBWM, and EQBK

Should you buy Franklin Financial Services stock or one of its competitors? Franklin Financial Services's main competitors and comparable companies include Capitol Federal Financial (CFFN), Northeast Bancorp (NBN), OceanFirst Financial (OCFC), Mercantile Bank (MBWM), and Equity Bancshares (EQBK). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Franklin Financial Services compare to Capitol Federal Financial?

Franklin Financial Services (NASDAQ:FRAF) and Capitol Federal Financial (NASDAQ:CFFN) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Capitol Federal Financial has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than Capitol Federal Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Financial Services	$133.55M	2.16	$21.23M	$5.49	11.67
Capitol Federal Financial	$420.24M	2.61	$68.03M	$0.65	13.43

24.8% of Franklin Financial Services shares are owned by institutional investors. Comparatively, 88.5% of Capitol Federal Financial shares are owned by institutional investors. 5.9% of Franklin Financial Services shares are owned by company insiders. Comparatively, 2.8% of Capitol Federal Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Capitol Federal Financial has a net margin of 18.69% compared to Franklin Financial Services' net margin of 18.20%. Franklin Financial Services' return on equity of 14.00% beat Capitol Federal Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Financial Services	18.20%	14.00%	1.08%
Capitol Federal Financial	18.69%	8.01%	0.85%

In the previous week, Franklin Financial Services and Franklin Financial Services both had 1 articles in the media. Capitol Federal Financial's average media sentiment score of 1.89 beat Franklin Financial Services' score of 1.87 indicating that Capitol Federal Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Franklin Financial Services	Very Positive
Capitol Federal Financial	Very Positive

Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. Capitol Federal Financial pays an annual dividend of $0.34 per share and has a dividend yield of 3.9%. Franklin Financial Services pays out 24.8% of its earnings in the form of a dividend. Capitol Federal Financial pays out 52.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has raised its dividend for 1 consecutive years.

Franklin Financial Services has a beta of -0.02, suggesting that its share price is 102% less volatile than the broader market. Comparatively, Capitol Federal Financial has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market.

Franklin Financial Services presently has a consensus price target of $68.00, indicating a potential upside of 6.15%. Capitol Federal Financial has a consensus price target of $9.25, indicating a potential upside of 5.96%. Given Franklin Financial Services' higher probable upside, equities research analysts plainly believe Franklin Financial Services is more favorable than Capitol Federal Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Financial Services	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Capitol Federal Financial	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.60

Summary

Capitol Federal Financial beats Franklin Financial Services on 11 of the 18 factors compared between the two stocks.

How does Franklin Financial Services compare to Northeast Bancorp?

Franklin Financial Services (NASDAQ:FRAF) and Northeast Bancorp (NASDAQ:NBN) are both small-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends, media sentiment and earnings.

Northeast Bancorp has a net margin of 27.91% compared to Franklin Financial Services' net margin of 18.20%. Northeast Bancorp's return on equity of 19.94% beat Franklin Financial Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Financial Services	18.20%	14.00%	1.08%
Northeast Bancorp	27.91%	19.94%	2.28%

Franklin Financial Services currently has a consensus price target of $68.00, suggesting a potential upside of 6.15%. Northeast Bancorp has a consensus price target of $143.50, suggesting a potential upside of 6.36%. Given Northeast Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Northeast Bancorp is more favorable than Franklin Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Financial Services	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Northeast Bancorp	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. Northeast Bancorp pays an annual dividend of $0.04 per share and has a dividend yield of 0.0%. Franklin Financial Services pays out 24.8% of its earnings in the form of a dividend. Northeast Bancorp pays out 0.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has raised its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Northeast Bancorp has higher revenue and earnings than Franklin Financial Services. Northeast Bancorp is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Financial Services	$133.55M	2.16	$21.23M	$5.49	11.67
Northeast Bancorp	$385.07M	2.88	$107.48M	$12.72	10.61

In the previous week, Northeast Bancorp had 1 more articles in the media than Franklin Financial Services. MarketBeat recorded 2 mentions for Northeast Bancorp and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.87 beat Northeast Bancorp's score of 0.94 indicating that Franklin Financial Services is being referred to more favorably in the media.

Company	Overall Sentiment
Franklin Financial Services	Very Positive
Northeast Bancorp	Positive

Franklin Financial Services has a beta of -0.02, indicating that its share price is 102% less volatile than the broader market. Comparatively, Northeast Bancorp has a beta of 0.58, indicating that its share price is 42% less volatile than the broader market.

24.8% of Franklin Financial Services shares are owned by institutional investors. 5.9% of Franklin Financial Services shares are owned by company insiders. Comparatively, 14.2% of Northeast Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Northeast Bancorp beats Franklin Financial Services on 14 of the 19 factors compared between the two stocks.

How does Franklin Financial Services compare to OceanFirst Financial?

OceanFirst Financial (NASDAQ:OCFC) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

OceanFirst Financial has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than OceanFirst Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
OceanFirst Financial	$687.16M	2.78	$70.98M	$0.85	23.26
Franklin Financial Services	$133.55M	2.16	$21.23M	$5.49	11.67

In the previous week, OceanFirst Financial had 4 more articles in the media than Franklin Financial Services. MarketBeat recorded 5 mentions for OceanFirst Financial and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.87 beat OceanFirst Financial's score of 0.76 indicating that Franklin Financial Services is being referred to more favorably in the news media.

Company	Overall Sentiment
OceanFirst Financial	Positive
Franklin Financial Services	Very Positive

Franklin Financial Services has a net margin of 18.20% compared to OceanFirst Financial's net margin of 6.38%. Franklin Financial Services' return on equity of 14.00% beat OceanFirst Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
OceanFirst Financial	6.38%	5.34%	0.59%
Franklin Financial Services	18.20%	14.00%	1.08%

71.0% of OceanFirst Financial shares are held by institutional investors. Comparatively, 24.8% of Franklin Financial Services shares are held by institutional investors. 5.4% of OceanFirst Financial shares are held by company insiders. Comparatively, 5.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

OceanFirst Financial pays an annual dividend of $0.80 per share and has a dividend yield of 4.0%. Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. OceanFirst Financial pays out 94.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Franklin Financial Services pays out 24.8% of its earnings in the form of a dividend. Franklin Financial Services has raised its dividend for 1 consecutive years.

OceanFirst Financial has a beta of 0.99, suggesting that its share price is 1% less volatile than the broader market. Comparatively, Franklin Financial Services has a beta of -0.02, suggesting that its share price is 102% less volatile than the broader market.

OceanFirst Financial currently has a consensus target price of $21.50, indicating a potential upside of 8.75%. Franklin Financial Services has a consensus target price of $68.00, indicating a potential upside of 6.15%. Given OceanFirst Financial's higher probable upside, equities analysts clearly believe OceanFirst Financial is more favorable than Franklin Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
OceanFirst Financial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17
Franklin Financial Services	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

OceanFirst Financial and Franklin Financial Services tied by winning 9 of the 18 factors compared between the two stocks.

How does Franklin Financial Services compare to Mercantile Bank?

Franklin Financial Services (NASDAQ:FRAF) and Mercantile Bank (NASDAQ:MBWM) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation.

Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. Mercantile Bank pays an annual dividend of $1.56 per share and has a dividend yield of 2.5%. Franklin Financial Services pays out 24.8% of its earnings in the form of a dividend. Mercantile Bank pays out 27.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has increased its dividend for 1 consecutive years and Mercantile Bank has increased its dividend for 14 consecutive years. Mercantile Bank is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Mercantile Bank has higher revenue and earnings than Franklin Financial Services. Mercantile Bank is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Financial Services	$133.55M	2.16	$21.23M	$5.49	11.67
Mercantile Bank	$371.80M	2.86	$88.75M	$5.68	10.84

Mercantile Bank has a net margin of 24.75% compared to Franklin Financial Services' net margin of 18.20%. Franklin Financial Services' return on equity of 14.00% beat Mercantile Bank's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Financial Services	18.20%	14.00%	1.08%
Mercantile Bank	24.75%	13.66%	1.46%

Franklin Financial Services has a beta of -0.02, suggesting that its share price is 102% less volatile than the broader market. Comparatively, Mercantile Bank has a beta of 0.79, suggesting that its share price is 21% less volatile than the broader market.

In the previous week, Mercantile Bank had 3 more articles in the media than Franklin Financial Services. MarketBeat recorded 4 mentions for Mercantile Bank and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.87 beat Mercantile Bank's score of 1.30 indicating that Franklin Financial Services is being referred to more favorably in the media.

Company	Overall Sentiment
Franklin Financial Services	Very Positive
Mercantile Bank	Positive

24.8% of Franklin Financial Services shares are owned by institutional investors. Comparatively, 58.6% of Mercantile Bank shares are owned by institutional investors. 5.9% of Franklin Financial Services shares are owned by company insiders. Comparatively, 2.5% of Mercantile Bank shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Franklin Financial Services currently has a consensus price target of $68.00, indicating a potential upside of 6.15%. Mercantile Bank has a consensus price target of $60.40, indicating a potential downside of 1.88%. Given Franklin Financial Services' stronger consensus rating and higher possible upside, equities research analysts plainly believe Franklin Financial Services is more favorable than Mercantile Bank.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Financial Services	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Mercantile Bank	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43

Summary

Mercantile Bank beats Franklin Financial Services on 12 of the 19 factors compared between the two stocks.

How does Franklin Financial Services compare to Equity Bancshares?

Equity Bancshares (NYSE:EQBK) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

Equity Bancshares has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than Equity Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Equity Bancshares	$367.98M	2.89	$22.73M	$1.67	30.90
Franklin Financial Services	$133.55M	2.16	$21.23M	$5.49	11.67

Equity Bancshares pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. Equity Bancshares pays out 43.1% of its earnings in the form of a dividend. Franklin Financial Services pays out 24.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equity Bancshares has increased its dividend for 3 consecutive years and Franklin Financial Services has increased its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

71.8% of Equity Bancshares shares are owned by institutional investors. Comparatively, 24.8% of Franklin Financial Services shares are owned by institutional investors. 14.5% of Equity Bancshares shares are owned by company insiders. Comparatively, 5.9% of Franklin Financial Services shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Franklin Financial Services has a net margin of 18.20% compared to Equity Bancshares' net margin of 8.26%. Franklin Financial Services' return on equity of 14.00% beat Equity Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Equity Bancshares	8.26%	13.34%	1.46%
Franklin Financial Services	18.20%	14.00%	1.08%

In the previous week, Equity Bancshares had 2 more articles in the media than Franklin Financial Services. MarketBeat recorded 3 mentions for Equity Bancshares and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.87 beat Equity Bancshares' score of 0.34 indicating that Franklin Financial Services is being referred to more favorably in the news media.

Company	Overall Sentiment
Equity Bancshares	Neutral
Franklin Financial Services	Very Positive

Equity Bancshares currently has a consensus target price of $54.17, suggesting a potential upside of 4.95%. Franklin Financial Services has a consensus target price of $68.00, suggesting a potential upside of 6.15%. Given Franklin Financial Services' higher probable upside, analysts clearly believe Franklin Financial Services is more favorable than Equity Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Equity Bancshares	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.67
Franklin Financial Services	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Equity Bancshares has a beta of 0.77, meaning that its share price is 23% less volatile than the broader market. Comparatively, Franklin Financial Services has a beta of -0.02, meaning that its share price is 102% less volatile than the broader market.

Summary

Equity Bancshares beats Franklin Financial Services on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FRAF vs. The Competition

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Metric	Franklin Financial Services	Banks Industry	Finance Sector	NASDAQ Exchange
Market Cap	$288.27M	$23.96B	$14.08B	$13.04B
Dividend Yield	2.12%	3.14%	5.87%	10.42%
P/E Ratio	11.67	28.29	29.38	25.35
Price / Sales	2.16	9.56	517.16	99.98
Price / Cash	12.06	16.35	30.42	38.43
Price / Book	1.64	1.41	2.86	6.52
Net Income	$21.23M	$2.58B	$1.31B	$346.81M
7 Day Performance	3.67%	1.17%	0.97%	1.26%
1 Month Performance	2.36%	3.03%	1.92%	2.56%
1 Year Performance	51.08%	27.83%	12.14%	20.83%

Franklin Financial Services Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FRAF Franklin Financial Services	2.7507 of 5 stars	$64.06 flat	$68.00 +6.2%	+51.1%	$288.27M	$133.55M	11.67	280	Positive News
CFFN Capitol Federal Financial	2.4349 of 5 stars	$8.81 +0.5%	$9.25 +5.0%	+43.3%	$1.10B	$420.24M	13.55	730	Positive News
NBN Northeast Bancorp	2.3664 of 5 stars	$134.64 +0.6%	$143.50 +6.6%	+34.8%	$1.10B	$385.07M	10.58	180	Positive News
OCFC OceanFirst Financial	4.3957 of 5 stars	$19.08 +0.4%	$21.50 +12.7%	+15.4%	$1.09B	$687.16M	22.45	960
MBWM Mercantile Bank	4.1887 of 5 stars	$60.85 +0.4%	$60.40 -0.7%	+33.0%	$1.05B	$260.81M	10.71	670	Positive News

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This page (NASDAQ:FRAF) was last updated on 8/17/2026 by MarketBeat.com Staff.

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Franklin Financial Services (FRAF) Competitors

FRAF vs. CFFN, NBN, OCFC, MBWM, and EQBK

How does Franklin Financial Services compare to Capitol Federal Financial?

Summary

How does Franklin Financial Services compare to Northeast Bancorp?

Summary

How does Franklin Financial Services compare to OceanFirst Financial?

Summary

How does Franklin Financial Services compare to Mercantile Bank?

Summary

How does Franklin Financial Services compare to Equity Bancshares?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FRAF vs. The Competition

Franklin Financial Services Competitors List

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Franklin Financial Services (FRAF) Competitors

FRAF vs. CFFN, NBN, OCFC, MBWM, and EQBK

How does Franklin Financial Services compare to Capitol Federal Financial?

Which has stronger valuation & earnings, FRAF or CFFN?

Do insiders and institutionals hold more shares of FRAF or CFFN?

Is FRAF or CFFN more profitable?

Does the media favor FRAF or CFFN?

Is FRAF or CFFN a better dividend stock?

Which has more risk and volatility, FRAF or CFFN?

Do analysts rate FRAF or CFFN?

Summary

How does Franklin Financial Services compare to Northeast Bancorp?

Is FRAF or NBN more profitable?

Do analysts rate FRAF or NBN?

Is FRAF or NBN a better dividend stock?

Which has preferable valuation and earnings, FRAF or NBN?

Does the media favor FRAF or NBN?

Which has more volatility & risk, FRAF or NBN?

Do insiders & institutionals believe in FRAF or NBN?

Summary

How does Franklin Financial Services compare to OceanFirst Financial?

Which has higher valuation and earnings, OCFC or FRAF?

Does the media favor OCFC or FRAF?

Is OCFC or FRAF more profitable?

Do institutionals & insiders believe in OCFC or FRAF?

Is OCFC or FRAF a better dividend stock?

Which has more risk and volatility, OCFC or FRAF?

Do analysts rate OCFC or FRAF?

Summary

How does Franklin Financial Services compare to Mercantile Bank?

Is FRAF or MBWM a better dividend stock?

Which has preferable earnings and valuation, FRAF or MBWM?

Is FRAF or MBWM more profitable?

Which has more risk & volatility, FRAF or MBWM?

Does the media prefer FRAF or MBWM?

Do institutionals & insiders hold more shares of FRAF or MBWM?

Do analysts rate FRAF or MBWM?

Summary

How does Franklin Financial Services compare to Equity Bancshares?

Which has preferable valuation and earnings, EQBK or FRAF?

Is EQBK or FRAF a better dividend stock?

Do insiders & institutionals believe in EQBK or FRAF?

Is EQBK or FRAF more profitable?

Does the media refer more to EQBK or FRAF?

Do analysts prefer EQBK or FRAF?

Which has more risk & volatility, EQBK or FRAF?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FRAF vs. The Competition

Franklin Financial Services Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools