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Franklin Financial Services (FRAF) Competitors

Franklin Financial Services logo
$61.72 -2.23 (-3.49%)
Closing price 04:00 PM Eastern
Extended Trading
$61.77 +0.05 (+0.08%)
As of 04:10 PM Eastern
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FRAF vs. RHLD, AGBK, NBN, SBSI, and FSBC

Should you buy Franklin Financial Services stock or one of its competitors? MarketBeat compares Franklin Financial Services with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Franklin Financial Services include Resolute Holdings Management (RHLD), AGI (AGBK), Northeast Bancorp (NBN), Southside Bancshares (SBSI), and Five Star Bancorp (FSBC). These companies are all part of the "banking" industry.

How does Franklin Financial Services compare to Resolute Holdings Management?

Resolute Holdings Management (NYSE:RHLD) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

Franklin Financial Services has lower revenue, but higher earnings than Resolute Holdings Management. Franklin Financial Services is trading at a lower price-to-earnings ratio than Resolute Holdings Management, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Resolute Holdings Management$462.05M2.53-$5.92M$6.8920.53
Franklin Financial Services$133.55M2.09$21.23M$5.3411.64

24.8% of Franklin Financial Services shares are held by institutional investors. 52.8% of Resolute Holdings Management shares are held by company insiders. Comparatively, 5.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Franklin Financial Services has a consensus target price of $64.00, suggesting a potential upside of 2.97%. Given Franklin Financial Services' stronger consensus rating and higher probable upside, analysts plainly believe Franklin Financial Services is more favorable than Resolute Holdings Management.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Resolute Holdings Management
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Franklin Financial Services
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Franklin Financial Services has a net margin of 17.73% compared to Resolute Holdings Management's net margin of 7.70%. Resolute Holdings Management's return on equity of 17.89% beat Franklin Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Resolute Holdings Management7.70% 17.89% 8.08%
Franklin Financial Services 17.73%14.13%1.05%

In the previous week, Resolute Holdings Management's average media sentiment score of 0.00 equaled Franklin Financial Services'average media sentiment score.

Company Overall Sentiment
Resolute Holdings Management Neutral
Franklin Financial Services Neutral

Resolute Holdings Management has a beta of -1.65, indicating that its share price is 265% less volatile than the broader market. Comparatively, Franklin Financial Services has a beta of -0.02, indicating that its share price is 102% less volatile than the broader market.

Summary

Resolute Holdings Management and Franklin Financial Services tied by winning 7 of the 14 factors compared between the two stocks.

How does Franklin Financial Services compare to AGI?

Franklin Financial Services (NASDAQ:FRAF) and AGI (NYSE:AGBK) are both small-cap banking companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation.

Franklin Financial Services has a net margin of 17.73% compared to AGI's net margin of 0.00%. Franklin Financial Services' return on equity of 14.13% beat AGI's return on equity.

Company Net Margins Return on Equity Return on Assets
Franklin Financial Services17.73% 14.13% 1.05%
AGI N/A N/A N/A

24.8% of Franklin Financial Services shares are held by institutional investors. 5.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

AGI has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than AGI, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Franklin Financial Services$133.55M2.09$21.23M$5.3411.64
AGI$6.36B0.18$49.58M$0.3122.93

Franklin Financial Services presently has a consensus target price of $64.00, indicating a potential upside of 2.97%. AGI has a consensus target price of $15.86, indicating a potential upside of 123.06%. Given AGI's stronger consensus rating and higher possible upside, analysts clearly believe AGI is more favorable than Franklin Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Franklin Financial Services
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
AGI
1 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.56

In the previous week, AGI had 2 more articles in the media than Franklin Financial Services. MarketBeat recorded 2 mentions for AGI and 0 mentions for Franklin Financial Services. AGI's average media sentiment score of 0.30 beat Franklin Financial Services' score of 0.00 indicating that AGI is being referred to more favorably in the news media.

Company Overall Sentiment
Franklin Financial Services Neutral
AGI Neutral

Summary

AGI beats Franklin Financial Services on 8 of the 15 factors compared between the two stocks.

How does Franklin Financial Services compare to Northeast Bancorp?

Northeast Bancorp (NASDAQ:NBN) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, profitability, valuation, media sentiment, risk, institutional ownership and earnings.

Northeast Bancorp has a beta of 0.58, suggesting that its stock price is 42% less volatile than the broader market. Comparatively, Franklin Financial Services has a beta of -0.02, suggesting that its stock price is 102% less volatile than the broader market.

Northeast Bancorp pays an annual dividend of $0.04 per share and has a dividend yield of 0.0%. Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.2%. Northeast Bancorp pays out 0.3% of its earnings in the form of a dividend. Franklin Financial Services pays out 25.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has raised its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Northeast Bancorp's average media sentiment score of 0.00 equaled Franklin Financial Services'average media sentiment score.

Company Overall Sentiment
Northeast Bancorp Neutral
Franklin Financial Services Neutral

Northeast Bancorp has higher revenue and earnings than Franklin Financial Services. Northeast Bancorp is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Northeast Bancorp$351M3.11$83.44M$11.6711.41
Franklin Financial Services$133.55M2.09$21.23M$5.3411.64

Northeast Bancorp currently has a consensus price target of $130.50, suggesting a potential downside of 1.99%. Franklin Financial Services has a consensus price target of $64.00, suggesting a potential upside of 2.97%. Given Franklin Financial Services' higher possible upside, analysts plainly believe Franklin Financial Services is more favorable than Northeast Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Northeast Bancorp
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Franklin Financial Services
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

24.8% of Franklin Financial Services shares are held by institutional investors. 14.2% of Northeast Bancorp shares are held by insiders. Comparatively, 5.9% of Franklin Financial Services shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Northeast Bancorp has a net margin of 25.96% compared to Franklin Financial Services' net margin of 17.73%. Northeast Bancorp's return on equity of 18.63% beat Franklin Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Northeast Bancorp25.96% 18.63% 2.13%
Franklin Financial Services 17.73%14.13%1.05%

Summary

Northeast Bancorp beats Franklin Financial Services on 12 of the 17 factors compared between the two stocks.

How does Franklin Financial Services compare to Southside Bancshares?

Franklin Financial Services (NASDAQ:FRAF) and Southside Bancshares (NYSE:SBSI) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

In the previous week, Southside Bancshares had 1 more articles in the media than Franklin Financial Services. MarketBeat recorded 1 mentions for Southside Bancshares and 0 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 0.00 equaled Southside Bancshares'average media sentiment score.

Company Overall Sentiment
Franklin Financial Services Neutral
Southside Bancshares Neutral

24.8% of Franklin Financial Services shares are held by institutional investors. Comparatively, 55.7% of Southside Bancshares shares are held by institutional investors. 5.9% of Franklin Financial Services shares are held by company insiders. Comparatively, 5.1% of Southside Bancshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Franklin Financial Services has a net margin of 17.73% compared to Southside Bancshares' net margin of 15.85%. Franklin Financial Services' return on equity of 14.13% beat Southside Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Franklin Financial Services17.73% 14.13% 1.05%
Southside Bancshares 15.85%10.81%1.06%

Franklin Financial Services presently has a consensus target price of $64.00, indicating a potential upside of 2.97%. Southside Bancshares has a consensus target price of $35.00, indicating a potential upside of 1.20%. Given Franklin Financial Services' stronger consensus rating and higher possible upside, research analysts plainly believe Franklin Financial Services is more favorable than Southside Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Franklin Financial Services
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Southside Bancshares
0 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.17

Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.2%. Southside Bancshares pays an annual dividend of $1.44 per share and has a dividend yield of 4.2%. Franklin Financial Services pays out 25.5% of its earnings in the form of a dividend. Southside Bancshares pays out 61.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has increased its dividend for 1 consecutive years and Southside Bancshares has increased its dividend for 30 consecutive years. Southside Bancshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Franklin Financial Services has a beta of -0.02, indicating that its stock price is 102% less volatile than the broader market. Comparatively, Southside Bancshares has a beta of 0.58, indicating that its stock price is 42% less volatile than the broader market.

Southside Bancshares has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than Southside Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Franklin Financial Services$133.55M2.09$21.23M$5.3411.64
Southside Bancshares$419.03M2.46$69.18M$2.3614.65

Summary

Southside Bancshares beats Franklin Financial Services on 10 of the 17 factors compared between the two stocks.

How does Franklin Financial Services compare to Five Star Bancorp?

Five Star Bancorp (NASDAQ:FSBC) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.

In the previous week, Five Star Bancorp had 3 more articles in the media than Franklin Financial Services. MarketBeat recorded 3 mentions for Five Star Bancorp and 0 mentions for Franklin Financial Services. Five Star Bancorp's average media sentiment score of 1.21 beat Franklin Financial Services' score of 0.00 indicating that Five Star Bancorp is being referred to more favorably in the media.

Company Overall Sentiment
Five Star Bancorp Positive
Franklin Financial Services Neutral

Five Star Bancorp presently has a consensus price target of $42.30, indicating a potential downside of 13.67%. Franklin Financial Services has a consensus price target of $64.00, indicating a potential upside of 2.97%. Given Franklin Financial Services' higher possible upside, analysts plainly believe Franklin Financial Services is more favorable than Five Star Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five Star Bancorp
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
Franklin Financial Services
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Five Star Bancorp has a beta of 0.53, meaning that its stock price is 47% less volatile than the broader market. Comparatively, Franklin Financial Services has a beta of -0.02, meaning that its stock price is 102% less volatile than the broader market.

Five Star Bancorp pays an annual dividend of $1.00 per share and has a dividend yield of 2.0%. Franklin Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.2%. Five Star Bancorp pays out 31.7% of its earnings in the form of a dividend. Franklin Financial Services pays out 25.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has increased its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Five Star Bancorp has a net margin of 25.23% compared to Franklin Financial Services' net margin of 17.73%. Five Star Bancorp's return on equity of 15.32% beat Franklin Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Five Star Bancorp25.23% 15.32% 1.42%
Franklin Financial Services 17.73%14.13%1.05%

46.9% of Five Star Bancorp shares are owned by institutional investors. Comparatively, 24.8% of Franklin Financial Services shares are owned by institutional investors. 21.8% of Five Star Bancorp shares are owned by insiders. Comparatively, 5.9% of Franklin Financial Services shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Five Star Bancorp has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than Five Star Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Five Star Bancorp$255.47M4.10$61.61M$3.1515.56
Franklin Financial Services$133.55M2.09$21.23M$5.3411.64

Summary

Five Star Bancorp beats Franklin Financial Services on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRAF vs. The Competition

Export
MetricFranklin Financial ServicesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$279.08M$1.21B$14.20B$12.44B
Dividend Yield2.14%2.49%5.67%6.52%
P/E Ratio11.6419.3220.5724.46
Price / Sales2.092.5342.1695.18
Price / Cash11.9725.9919.4549.26
Price / Book1.591.282.276.43
Net Income$21.23M$75.93M$1.14B$335.85M
7 Day Performance-0.71%-0.53%0.48%-0.47%
1 Month Performance5.85%4.51%2.23%3.39%
1 Year Performance68.35%25.72%12.91%24.90%

Franklin Financial Services Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRAF
Franklin Financial Services
2.1916 of 5 stars		$62.16
-2.8%		$64.00
+3.0%		+72.5%$279.08M$133.55M11.64280
RHLD
Resolute Holdings Management
0.9648 of 5 stars		$145.25
+4.6%		N/A+334.2%$1.15B$462.05M21.085,620
AGBK
AGI
3.369 of 5 stars		$7.09
-1.1%		$15.86
+123.6%		N/A$1.13B$6.36B22.885,062
NBN
Northeast Bancorp
1.5066 of 5 stars		$132.53
-0.4%		$130.50
-1.5%		+41.7%$1.09B$351M11.36180
SBSI
Southside Bancshares
2.8795 of 5 stars		$35.12
+0.6%		$35.00
-0.4%		+10.7%$1.04B$419.03M14.88810

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This page (NASDAQ:FRAF) was last updated on 7/7/2026 by MarketBeat.com Staff.
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