Alphabet (GOOG) News Today $242.21 -3.25 (-1.32%) Closing price 10/9/2025 04:00 PM EasternExtended Trading$242.46 +0.25 (+0.11%) As of 04:56 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Alphabet Down Today?Toggle Visibility of Why Is Alphabet Down Today?Stock Movement: Shares of Alphabet Inc. (GOOG) dipped today despite a wave of bullish analyst actions and new AI initiatives, as investors balanced optimism around product launches and strategic investments against regulatory and legal headwinds. Positive Sentiment: BofA Securities reiterated a Buy rating on GOOG with a $252 price target, noting that Google is testing a redesign of its Gemini AI app.BofA Reiterates Buy on Alphabet (GOOGL) as Google Tests Gemini AI App Redesign Positive Sentiment: Jefferies lifted its price target on GOOG to $285 (from $230) and maintained a Buy rating, citing confidence in Alphabet’s AI positioning despite Gemini’s early-stage rollout.Jefferies Raises PT on Alphabet (GOOGL) Stock Positive Sentiment: TD Cowen boosted its target on GOOG from $270 to $280 and reiterated a Buy rating, implying a 15.6% upside from current levels.Alphabet (NASDAQ:GOOG) Stock Price Expected to Rise, TD Cowen Analyst Says Positive Sentiment: HSBC Global Research upgraded Alphabet to a “Strong-Buy” and initiated coverage with bullish commentary on its growth prospects.Alphabet (NASDAQ:GOOG) Upgraded by Hsbc Global Res to "Strong-Buy" Rating Positive Sentiment: Weiss Ratings reaffirmed its Buy (B) rating on GOOG shares, highlighting the company’s solid financials and AI momentum.Alphabet (NASDAQ:GOOG) Receives Buy (B) Rating from Weiss Ratings Positive Sentiment: Google launched its Gemini Enterprise AI platform for business clients, stepping up the fight against Microsoft’s Copilot in the corporate AI market.Google launches Gemini Enterprise AI platform for business clients Positive Sentiment: Benzinga reports a surge in engagement across Google’s AI ecosystem as Gemini’s viral image-generation tools drove a spike in downloads.Alphabet Sees Gemini Surge As Viral AI Tool Drives Downloads Positive Sentiment: Alphabet plans to invest €5 billion in Belgium over two years to expand its cloud and AI infrastructure, creating roughly 300 new jobs.Google to invest 5 billion euros in Belgium, creating 300 jobs Positive Sentiment: Google committed $10 billion to build its first major data-center hub in India’s Andhra Pradesh, underlining its focus on cloud growth in emerging markets.Google to Invest $10 Billion in India’s First Major Data Center Hub Positive Sentiment: Alphabet-owned Google will power cloud and AI services for the LA28 Olympic and Paralympic Games as an official partner.Google Brings AI Power to the LA28 Olympics Positive Sentiment: Google introduced an AI-powered conversational platform for enterprises, broadening its suite of workplace AI tools.Google Introduces AI-Powered Conversational Platform for Enterprises Positive Sentiment: Affirm said it will embed its BNPL solution in Google’s Agent Payments Protocol (AP2), strengthening Google’s agent-led commerce capabilities.Affirm Supports Google's AP2 Protocol to Embed BNPL in Agentic Commerce Neutral Sentiment: Short interest in GOOG ticked up in early October, but the ratio remains effectively zero days based on average trading volume. Neutral Sentiment: Zacks highlighted Alphabet as a trending stock due to heightened user searches and overall market interest.Here is What to Know Beyond Why Alphabet Inc. (GOOGL) is a Trending Stock Neutral Sentiment: Google added new limits to its “Work From Anywhere” policy, capping remote days to maintain in-office collaboration.Google adds limits to 'Work from Anywhere' policy that began in Covid Neutral Sentiment: An investing newsletter mentioned GOOG as part of a contrarian play on quantum AI stocks, but with a focus on smaller names. Negative Sentiment: Google is fighting a Justice Department proposal that would bar it from bundling its Gemini AI service with Maps and YouTube, highlighting potential regulatory challenges.Google wants right to bundle Gemini AI app with Maps, YouTube Negative Sentiment: The City of New York sued Google (alongside other platforms), accusing it of designing apps that exploit children's psychology and foster addictive behavior.NYC sues Facebook, Google, TikTok claiming social media is addicting kids, harming mental health Negative Sentiment: An analyst at Grasso Global said he won’t buy GOOG shares, warning of an “existential threat” to Google Search from emerging AI competitors.Analyst Says He Won’t Be a Buyer of Alphabet (GOOG) Amid ‘Existential Threat’ Posted 9h agoAI Generated. May Contain Errors. GOOG Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Independent Solutions Wealth Management LLC Boosts Position in Alphabet Inc. $GOOG1 hour ago | marketbeat.comShell Asset Management Co. Buys 59,603 Shares of Alphabet Inc. $GOOG1 hour ago | marketbeat.comKingswood Wealth Advisors LLC Reduces Stock Holdings in Alphabet Inc. $GOOG1 hour ago | marketbeat.comAlphabet Inc. $GOOG is Joel Isaacson & Co. LLC's 6th Largest Position1 hour ago | marketbeat.comWise Wealth Partners Purchases 2,648 Shares of Alphabet Inc. $GOOG1 hour ago | marketbeat.comRoundview Capital LLC Has $44.19 Million Holdings in Alphabet Inc. $GOOG1 hour ago | marketbeat.comKLP Kapitalforvaltning AS Increases Stock Holdings in Alphabet Inc. $GOOG1 hour ago | marketbeat.com1,171 Shares in Alphabet Inc. $GOOG Acquired by Bennett Associates Wealth Management1 hour ago | marketbeat.comAnalyst Says He Won’t Be a Buyer of Alphabet (GOOG) Amid ‘Existential Threat’1 hour ago | finance.yahoo.comCountry Club Bank Purchases 7,412 Shares of Alphabet Inc. $GOOG1 hour ago | marketbeat.comAlphabet Inc. $GOOG Shares Acquired by MADDEN SECURITIES Corp1 hour ago | marketbeat.comMeitav Investment House Ltd. Lowers Stock Holdings in Alphabet Inc. $GOOG1 hour ago | marketbeat.comAlphabet Inc. $GOOG Shares Purchased by Ameliora Wealth Management Ltd.1 hour ago | marketbeat.comAlphabet (NASDAQ:GOOG) Shares Down 1.3% - What's Next?5 hours ago | marketbeat.comBofA Reiterates Buy on Alphabet (GOOGL) as Google Tests Gemini AI App RedesignOctober 9 at 7:11 PM | insidermonkey.comAffirm Supports Google's AP2 Protocol to Embed BNPL in Agentic CommerceOctober 9 at 2:54 PM | pymnts.comGoogle (GOOGL) Goes on the Offensive with the Launch of Gemini EnterpriseOctober 9 at 11:31 AM | tipranks.comGoogle Introduces AI-Powered Conversational Platform for EnterprisesOctober 9 at 10:44 AM | pymnts.comGoogle launches new platform to compete in enterprise AI marketOctober 9 at 10:33 AM | proactiveinvestors.comGoogle launches Gemini Enterprise AI platform for business clientsOctober 9 at 9:28 AM | reuters.comGoogle is looking to solidify its AI advantage with this moveOctober 9 at 9:16 AM | marketwatch.comAlphabet (GOOG) Gemini Vs ChatGPT AI Chatbot Battle: Analyst Shares Interesting ResultsOctober 9 at 9:11 AM | finance.yahoo.comHere’s What Positions Alphabet (GOOG) to Sustain Long Term RelevanceOctober 9 at 8:11 AM | finance.yahoo.comGoogle launches Gemini subscriptions to help corporate workers build AI agentsOctober 9 at 8:00 AM | cnbc.comContrarian Play: Buy These 3 Quantum Artificial Intelligence (AI) Stocks Before Wall Street Realizes Its MistakeOctober 9 at 4:44 AM | fool.comAlphabet Inc. $GOOG Shares Sold by Prime Capital Investment Advisors LLCOctober 9 at 3:51 AM | marketbeat.comNext Level Wealth Planning LLC Takes Position in Alphabet Inc. $GOOGOctober 9 at 3:51 AM | marketbeat.comLitman Gregory Wealth Management LLC Decreases Position in Alphabet Inc. $GOOGOctober 9 at 3:51 AM | marketbeat.comAlphabet Inc. $GOOG Stock Holdings Increased by Capital Advisors Inc. OKOctober 9 at 3:51 AM | marketbeat.comAlphabet Inc. $GOOG Shares Purchased by Belpointe Asset Management LLCOctober 9 at 3:51 AM | marketbeat.com1,220 Shares in Alphabet Inc. $GOOG Acquired by MAS Advisors LLCOctober 9 at 3:51 AM | marketbeat.comDuncan Williams Asset Management LLC Grows Holdings in Alphabet Inc. $GOOGOctober 9 at 3:51 AM | marketbeat.comPUREfi Wealth LLC Grows Stake in Alphabet Inc. $GOOGOctober 9 at 3:51 AM | marketbeat.comAlphabet Inc. $GOOG Shares Purchased by Cullinan Associates Inc.October 9 at 3:51 AM | marketbeat.comFishman Jay A Ltd. MI Lowers Stock Holdings in Alphabet Inc. $GOOGOctober 9 at 3:50 AM | marketbeat.comVantage Investment Partners LLC Grows Stock Position in Alphabet Inc. $GOOGOctober 9 at 3:50 AM | marketbeat.comKnights of Columbus Asset Advisors LLC Boosts Stake in Alphabet Inc. $GOOGOctober 9 at 3:42 AM | marketbeat.comHS Management Partners LLC Sells 5,125 Shares of Alphabet Inc. $GOOGOctober 9 at 3:14 AM | marketbeat.comGoogle Brings AI Power to the LA28 OlympicsOctober 8 at 12:50 AM | tipranks.comGoogle Argues Against Justice Department Proposal to Ban Bundling Apps With AIOctober 8 at 10:10 PM | pymnts.comA Glimpse Into The Expert Outlook On Alphabet Through 10 AnalystsOctober 8 at 8:29 PM | benzinga.comGoogle to power LA28 with cloud infrastructure, AI toolsOctober 8 at 6:27 PM | reuters.comNYC sues Facebook, Google, TikTok claiming social media is addicting kids, harming mental healthOctober 8 at 6:14 PM | nypost.comNAnalyst Says He Won’t Be a Buyer of Alphabet (GOOG) Amid ‘Existential Threat’October 8 at 4:51 PM | insidermonkey.comAlphabet (GOOGL) Plans Massive AI Investment in BelgiumOctober 8 at 4:51 PM | tipranks.comAlphabet (NASDAQ:GOOG) Receives Buy (B) Rating from Weiss RatingsOctober 8 at 4:44 PM | marketbeat.comGoogle adds limits to 'Work from Anywhere' policy that began during CovidOctober 8 at 3:44 PM | cnbc.comAlphabet Sees Gemini Surge As Viral AI Tool Drives DownloadsOctober 8 at 3:25 PM | benzinga.comGoogle to invest 5 billion euros in Belgium, creating 300 jobsOctober 8 at 1:58 PM | reuters.comAlphabet (NASDAQ:GOOG) Stock Price Expected to Rise, TD Cowen Analyst SaysOctober 8 at 11:18 AM | marketbeat.com Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. GOOG News Sentiment▼1.180.73▲Average Computer and Technology News Sentiment GOOG News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. GOOG Articles This Week▼17762▲GOOG Articles Average Week Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Alphabet and its competitors. 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