GoPro (GPRO) Stock Price, News & Analysis

Company Overview

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Key Stats

• Today's Range: $1.41 to $1.50
• 50-Day Range: $0.73 to $1.80
• 52-Week Range: $0.40 to $2.37
• Volume: 5.80 million shs
• Average Volume: 8.66 million shs
• Market Capitalization: $235.69 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $0.75
• Consensus Rating: Reduce

GoPro Stock Analysis - MarketRank™

GoPro scored higher than 52% of companies evaluated by MarketBeat, and ranked 176th out of 290 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.8 / 5
• Analyst Rating: Reduce

Consensus Rating

GoPro has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

GoPro has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for GoPro are expected to grow in the coming year, from ($0.25) to ($0.17) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of GoPro is -2.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of GoPro is -2.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

GoPro has a P/B Ratio of 2.40. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

10.47% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 1.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently decreased by 15.40%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

GoPro does not currently pay a dividend.

Dividend Growth

GoPro does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.9 / 5
• Environmental Score: -1.27

Percentage of Shares Shorted

10.47% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 1.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently decreased by 15.40%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.30

News Sentiment

GoPro has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.91 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for GoPro this week, compared to 6 articles on an average week.

Search Interest

Only 6 people have searched for GPRO on MarketBeat in the last 30 days. This is a decrease of -80% compared to the previous 30 days.

MarketBeat Follows

11 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is an increase of 267% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, GoPro insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $186,053.00 in company stock.

Percentage Held by Insiders

18.38% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GPRO Stock Analysis - Frequently Asked Questions

How have GPRO shares performed this year?

GoPro's stock was trading at $1.09 on January 1st, 2025. Since then, GPRO shares have increased by 36.7% and is now trading at $1.49.

How were GoPro's earnings last quarter?

GoPro, Inc. (NASDAQ:GPRO) released its earnings results on Monday, May, 12th. The company reported ($0.12) earnings per share for the quarter, beating analysts' consensus estimates of ($0.13) by $0.01. The business had revenue of $134.31 million for the quarter, compared to analyst estimates of $124.65 million. GoPro had a negative trailing twelve-month return on equity of 49.10% and a negative net margin of 14.53%.
Read the conference call transcript.

Does GoPro have any subsidiaries?

GoPro subsidiaries include these companies: Stupeflix, Vemory, Skybotix, Lumific, Kolor, General Things Inc, GoPro Australia Pty Ltd, and more.

Who are GoPro's major shareholders?

Top institutional shareholders of GoPro include Acadian Asset Management LLC (2.71%), Geode Capital Management LLC (0.94%), Allianz Asset Management GmbH (0.40%) and Militia Capital Partners LP (0.32%). Insiders that own company stock include Brian Mcgee, Dean Jahnke, Kevin Hinge, Eve T Saltman, Charles Lafrades and Lauren Zalaznick.
View institutional ownership trends.

How do I buy shares of GoPro?

Shares of GPRO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of GoPro own?

Based on aggregate information from My MarketBeat watchlists, some other companies that GoPro investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Netflix (NFLX), Alibaba Group (BABA), Advanced Micro Devices (AMD) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 5/12/2025
• Today: 9/02/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Consumer Goods
• Current Symbol: NASDAQ:GPRO
• CIK: 1500435
• Web: www.gopro.com
• Phone: (650) 332-7600
• Fax: N/A
• Employees: 880
• Year Founded: 2003

Price Target and Rating

• Average Price Target for GoPro: $0.75
• High Price Target: $0.75
• Low Price Target: $0.75
• Potential Upside/Downside: -49.7%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.69)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$432.31 million
• Net Margins: -14.53%
• Pretax Margin: -14.18%
• Return on Equity: -49.10%
• Return on Assets: -12.67%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.83
• Quick Ratio: 0.55

Sales & Book Value

• Annual Sales: $801.47 million
• Price / Sales: 0.29
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.62 per share
• Price / Book: 2.40

Miscellaneous

• Outstanding Shares: 158,180,000
• Free Float: 129,109,000
• Market Cap: $235.69 million
• Optionable: Optionable
• Beta: 1.51