This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HRTH) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsTrendsBuy This Stock HRTH vs. TBI, RCMT, BKKT, VCSA, ZTEK, AISP, PAYS, MRAM, MCTR, and NWTNShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include TrueBlue (TBI), RCM Technologies (RCMT), Bakkt (BKKT), Vacasa (VCSA), Zentek (ZTEK), Airship AI (AISP), Paysign (PAYS), Everspin Technologies (MRAM), CTRL GROUP (MCTR), and NWTN (NWTN). These companies are all part of the "business services" sector. Harte Hanks vs. TrueBlue RCM Technologies Bakkt Vacasa Zentek Airship AI Paysign Everspin Technologies CTRL GROUP NWTN Harte Hanks (NASDAQ:HRTH) and TrueBlue (NYSE:TBI) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, community ranking, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations. Does the media refer more to HRTH or TBI? In the previous week, TrueBlue had 2 more articles in the media than Harte Hanks. MarketBeat recorded 2 mentions for TrueBlue and 0 mentions for Harte Hanks. TrueBlue's average media sentiment score of 0.77 beat Harte Hanks' score of 0.00 indicating that TrueBlue is being referred to more favorably in the news media. Company Overall Sentiment Harte Hanks Neutral TrueBlue Positive Do analysts rate HRTH or TBI? TrueBlue has a consensus price target of $11.50, indicating a potential upside of 159.59%. Given TrueBlue's stronger consensus rating and higher probable upside, analysts plainly believe TrueBlue is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00TrueBlue 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has more risk & volatility, HRTH or TBI? Harte Hanks has a beta of 1.73, suggesting that its stock price is 73% more volatile than the S&P 500. Comparatively, TrueBlue has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500. Do institutionals and insiders believe in HRTH or TBI? 8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 97.2% of TrueBlue shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Comparatively, 5.0% of TrueBlue shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Does the MarketBeat Community prefer HRTH or TBI? TrueBlue received 326 more outperform votes than Harte Hanks when rated by MarketBeat users. However, 66.67% of users gave Harte Hanks an outperform vote while only 62.20% of users gave TrueBlue an outperform vote. CompanyUnderperformOutperformHarte HanksOutperform Votes866.67% Underperform Votes433.33% TrueBlueOutperform Votes33462.20% Underperform Votes20337.80% Which has stronger earnings & valuation, HRTH or TBI? Harte Hanks has higher earnings, but lower revenue than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$176.90M0.20-$1.69M$1.623.09TrueBlue$1.57B0.08-$14.17M-$4.16-1.06 Is HRTH or TBI more profitable? Harte Hanks has a net margin of 7.17% compared to TrueBlue's net margin of -8.02%. TrueBlue's return on equity of -3.90% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks7.17% -10.71% 4.37% TrueBlue -8.02%-3.90%-1.87% SummaryHarte Hanks and TrueBlue tied by winning 9 of the 18 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HRTH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRTH vs. The Competition Export to ExcelMetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$34.91MN/A$22.34B$8.03BDividend YieldN/AN/A2.58%4.22%P/E Ratio3.09N/A31.3118.88Price / Sales0.20N/A174.72106.93Price / CashN/AN/A31.5134.62Price / Book-0.63N/A5.194.34Net Income-$1.69MN/A$195.08M$248.14M Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRTHHarte HanksN/A$5.00+0.6%N/A-29.2%$34.91M$176.90M3.092,434Gap DownTBITrueBlue3.924 of 5 stars$4.41+0.8%$11.50+161.1%-58.1%$130.42M$1.57B-1.066,500Upcoming EarningsRCMTRCM Technologies3.4167 of 5 stars$16.67-0.5%$33.50+101.0%-9.1%$126.52M$278.38M8.553,880Upcoming EarningsAnalyst UpgradeNews CoverageBKKTBakkt0.2841 of 5 stars$9.26+2.3%N/A+53.2%$125.52M$3.49B-0.75760Gap UpVCSAVacasa1.4266 of 5 stars$5.37-0.5%$4.13-23.1%N/A$122.80M$910.49M-0.648,200Upcoming EarningsNews CoverageZTEKZentek0.366 of 5 stars$1.16+1.8%N/A+71.2%$120.99M$64,656.00-16.5624Gap UpAISPAirship AI2.6797 of 5 stars$3.68-2.8%$9.00+144.9%-35.1%$120.30M$23.05M-1.4147Short Interest ↓News CoveragePositive NewsPAYSPaysign4.4556 of 5 stars$2.28+2.9%$6.25+174.7%-50.7%$117.44M$58.38M14.5780Upcoming EarningsNews CoveragePositive NewsMRAMEverspin Technologies1.6194 of 5 stars$5.29+2.3%$9.00+70.1%-9.5%$114.93M$50.40M85.7090Analyst ForecastShort Interest ↑News CoverageMCTRCTRL GROUPN/A$7.65-0.1%N/AN/A$114.75M$34.60M0.0020Positive NewsGap DownNWTNNWTNN/A$0.39+2.4%N/A-93.4%$114.19M$583,000.000.002Upcoming EarningsShort Interest ↑ Related Companies and Tools Related Companies TrueBlue Competitors RCM Technologies Competitors Bakkt Competitors Vacasa Competitors Zentek Competitors Airship AI Competitors Paysign Competitors Everspin Technologies Competitors CTRL GROUP Competitors NWTN Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HRTH) was last updated on 5/4/2025 by MarketBeat.com Staff From Our PartnersThink NVDA’s run was epic? You ain’t seen nothin’ yetAsk most investors and they’ll probably tell you Nvidia is the undisputed AI stock of the decade. In 2023, ...Timothy Sykes | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? In a single tariff announcement, he wiped out n...Porter & Company | SponsoredThe Robotics Revolution has arrived … and one $7 stock could take off as a result.Robots aren't coming to America in 2025. They are already here. Oxford Economics says, "The Robotics Rev...Weiss Ratings | SponsoredWill May start the next "Great Depression?"You probably haven't heard about this yet... But this could be the biggest wealth building opportunity of t...Behind the Markets | SponsoredDOGE officially begins retirement transformationElon Musk's Department of Government Efficiency ("DOGE") just announced the first-ever "fully digital retireme...Altimetry | SponsoredWhy Elon put $51 million into thisWhile fear dominates the headlines, a silent breakthrough could turn panic into profit. The future of AI fa...True Market Insiders | Sponsored🥾⛏️👷♂️ What I Learned From Numerous Mine Visits...Twenty years ago, I made a decision that changed my life. Instead of sitting behind a desk analyzing mining...Golden Portfolio | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Harte Hanks, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Harte Hanks With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buy HRTH Stock Free HRTH Stock Alerts