This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HRTH) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsTrendsBuy This Stock HRTH vs. AISP, VCSA, MCTR, TCOA, CRGO, NOTE, RILY, CDLX, ICLK, and OWLTShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Airship AI (AISP), Vacasa (VCSA), CTRL GROUP (MCTR), Zalatoris Acquisition (TCOA), Freightos (CRGO), FiscalNote (NOTE), B. Riley Financial (RILY), Cardlytics (CDLX), iClick Interactive Asia Group (ICLK), and Owlet (OWLT). These companies are all part of the "business services" sector. Harte Hanks vs. Airship AI Vacasa CTRL GROUP Zalatoris Acquisition Freightos FiscalNote B. Riley Financial Cardlytics iClick Interactive Asia Group Owlet Harte Hanks (NASDAQ:HRTH) and Airship AI (NASDAQ:AISP) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment, valuation and community ranking. Do analysts recommend HRTH or AISP? Airship AI has a consensus target price of $6.00, suggesting a potential upside of 17.19%. Given Airship AI's stronger consensus rating and higher probable upside, analysts plainly believe Airship AI is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Airship AI 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the MarketBeat Community prefer HRTH or AISP? Harte Hanks received 4 more outperform votes than Airship AI when rated by MarketBeat users. However, 100.00% of users gave Airship AI an outperform vote while only 66.67% of users gave Harte Hanks an outperform vote. CompanyUnderperformOutperformHarte HanksOutperform Votes866.67% Underperform Votes433.33% Airship AIOutperform Votes4100.00% Underperform VotesNo Votes Do institutionals and insiders believe in HRTH or AISP? 8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 5.9% of Airship AI shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Comparatively, 57.9% of Airship AI shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media refer more to HRTH or AISP? In the previous week, Harte Hanks' average media sentiment score of 0.00 equaled Airship AI'saverage media sentiment score. Company Overall Sentiment Harte Hanks Neutral Airship AI Neutral Is HRTH or AISP more profitable? Airship AI has a net margin of 64.71% compared to Harte Hanks' net margin of 7.17%. Harte Hanks' return on equity of -10.71% beat Airship AI's return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks7.17% -10.71% 4.37% Airship AI 64.71%-76.44%309.71% Which has stronger earnings & valuation, HRTH or AISP? Airship AI has lower revenue, but higher earnings than Harte Hanks. Airship AI is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$176.90M0.19-$1.69M$1.622.93Airship AI$17.98M9.07$16.37M-$0.67-7.64 Which has more volatility and risk, HRTH or AISP? Harte Hanks has a beta of 1.73, indicating that its share price is 73% more volatile than the S&P 500. Comparatively, Airship AI has a beta of 0.17, indicating that its share price is 83% less volatile than the S&P 500. SummaryAirship AI beats Harte Hanks on 9 of the 16 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HRTH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRTH vs. The Competition Export to ExcelMetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$33.16MN/A$24.30B$8.30BDividend YieldN/AN/A2.63%4.11%P/E Ratio2.93N/A32.7519.59Price / Sales0.19N/A357.61136.02Price / CashN/AN/A30.9334.64Price / Book-0.60N/A5.384.50Net Income-$1.69MN/A$196.34M$248.60M Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRTHHarte HanksN/A$4.75+4.2%N/A-36.4%$33.16M$176.90M2.932,434AISPAirship AI0.8224 of 5 stars$4.00-3.7%$9.00+125.3%+28.6%$127.38M$23.05M-1.4947Positive NewsVCSAVacasa0.9583 of 5 stars$5.39flat$4.13-23.5%N/A$123.26M$910.49M-0.658,200MCTRCTRL GROUPN/A$7.54+1.3%N/AN/A$113.10M$34.60M0.0020Gap UpTCOAZalatoris AcquisitionN/A$10.51flatN/AN/A$112.14MN/A0.00N/AHigh Trading VolumeCRGOFreightos1.8224 of 5 stars$2.24-1.8%$4.75+112.1%+4.3%$111.39M$23.79M-6.59350Earnings ReportGap DownNOTEFiscalNote2.1856 of 5 stars$0.65+0.9%$2.63+303.9%-56.1%$105.25M$120.27M-2.96790Analyst UpgradeRILYB. Riley Financial0.8867 of 5 stars$3.37+2.0%N/A-90.4%$102.62M$1.44B-0.161,410News CoverageOptions VolumeCDLXCardlytics3.5277 of 5 stars$1.95-5.6%$5.20+167.4%-80.4%$102.12M$278.30M-0.32500ICLKiClick Interactive Asia GroupN/A$9.43+12.3%N/A+654.4%$95.63M$130.44M0.001,190Gap UpHigh Trading VolumeOWLTOwlet2.605 of 5 stars$5.47+3.6%$7.75+41.7%+31.6%$91.80M$84.41M-2.32106 Related Companies and Tools Related Companies Airship AI Competitors Vacasa Competitors CTRL GROUP Competitors Zalatoris Acquisition Competitors Freightos Competitors FiscalNote Competitors B. Riley Financial Competitors Cardlytics Competitors iClick Interactive Asia Group Competitors Owlet Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HRTH) was last updated on 5/25/2025 by MarketBeat.com Staff From Our PartnersGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. By the time he left, it had soared to $1,839. ...Premier Gold Co | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | SponsoredBuffett’s favorite chart just hit 209% – here’s what that means for goldA Historic Gold Announcement Is About to Rock Wall Street For months, sharp-eyed analysts have watched the ...Golden Portfolio | SponsoredA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. Because here we...Porter & Company | SponsoredIs President Trump Lying To You With This?President Trump’s economic transition isn’t without hardship. But what if there were a smart, tax-free way to ...Colonial Metals | SponsoredTrump’s Bitcoin Reserve is No Accident…Bitcoin's supply is being drained at unprecedented rates, but while most investors focus solely on Bitcoin, th...Crypto 101 Media | SponsoredTrump Exec Order 14179 is wealth “gift” to good Americans?Is President Trump’s Executive Order 14179… A secret way to restore wealth for good citizens? If you’ve ...Paradigm Press | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Harte Hanks, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Harte Hanks With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buy HRTH Stock Free HRTH Stock Alerts