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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. SHIM, ALAR, ZTEK, ASST, BNR, TZUP, KPLT, ALOT, FNGR, and DLHC

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Shimmick (SHIM), Alarum Technologies (ALAR), Zentek (ZTEK), Asset Entities (ASST), Burning Rock Biotech (BNR), Thumzup Media (TZUP), Katapult (KPLT), AstroNova (ALOT), FingerMotion (FNGR), and DLH (DLHC). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

Shimmick (NASDAQ:SHIM) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

Harte Hanks has a net margin of 7.17% compared to Shimmick's net margin of -11.21%. Harte Hanks' return on equity of -10.71% beat Shimmick's return on equity.

Company Net Margins Return on Equity Return on Assets
Shimmick-11.21% -9,647.06% -20.10%
Harte Hanks 7.17%-10.71%4.37%

6.9% of Shimmick shares are owned by institutional investors. Comparatively, 8.3% of Harte Hanks shares are owned by institutional investors. 77.0% of Shimmick shares are owned by insiders. Comparatively, 21.8% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Shimmick has a beta of 0.84, indicating that its share price is 16% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, indicating that its share price is 73% more volatile than the S&P 500.

Harte Hanks has lower revenue, but higher earnings than Shimmick. Shimmick is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shimmick$480.24M0.23-$124.75M-$1.71-1.85
Harte Hanks$176.90M0.15-$1.69M$1.622.35

In the previous week, Shimmick had 4 more articles in the media than Harte Hanks. MarketBeat recorded 4 mentions for Shimmick and 0 mentions for Harte Hanks. Shimmick's average media sentiment score of 0.72 beat Harte Hanks' score of 0.00 indicating that Shimmick is being referred to more favorably in the media.

Company Overall Sentiment
Shimmick Positive
Harte Hanks Neutral

Summary

Harte Hanks beats Shimmick on 8 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$26.56MN/A$26.48B$10.18B
Dividend YieldN/AN/A2.73%4.60%
P/E Ratio2.35N/A27.0026.02
Price / Sales0.15N/A814.0091.11
Price / CashN/AN/A25.8729.91
Price / Book-0.48N/A7.796.25
Net Income-$1.69MN/A$199.52M$270.76M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$3.81
+2.3%
N/A-49.9%$26.56M$176.90M2.352,434
SHIM
Shimmick
1.5886 of 5 stars
$2.95
+2.1%
N/A+4.3%$101.94M$480.24M-1.731,200Short Interest ↓
ALAR
Alarum Technologies
3.1583 of 5 stars
$14.42
+1.5%
$22.00
+52.6%
+22.2%$100.61M$31.82M18.9760
ZTEK
Zentek
0.8429 of 5 stars
$0.83
-6.0%
N/A+16.1%$91.94M$1.22M-16.5124Short Interest ↓
ASST
Asset Entities
0.9641 of 5 stars
$4.54
-17.6%
N/A+437.3%$91.60M$630K-2.3411Analyst Upgrade
Gap Up
BNR
Burning Rock Biotech
0.8567 of 5 stars
$8.30
-1.8%
N/A+137.8%$90.93M$70.67M-4.391,390Earnings Report
TZUP
Thumzup Media
0.7033 of 5 stars
$5.60
+0.5%
N/AN/A$90.65MN/A-7.676
KPLT
Katapult
1.0463 of 5 stars
$21.08
+9.3%
$10.00
-52.6%
+71.9%$88.10M$247.19M-3.00130Gap Up
ALOT
AstroNova
2.0423 of 5 stars
$11.40
-1.0%
N/A-32.7%$87.43M$151.28M-5.35340Earnings Report
Gap Up
FNGR
FingerMotion
1.2363 of 5 stars
$1.50
+2.7%
N/A-23.5%$86.74M$35.61M-15.0070Positive News
DLHC
DLH
3.5243 of 5 stars
$5.85
-1.8%
N/A-45.7%$85.74M$395.94M18.282,400

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This page (NASDAQ:HRTH) was last updated on 9/15/2025 by MarketBeat.com Staff
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