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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. ICG, ALAR, VOCL, ICLK, RILY, ZENA, DUOT, DGXX, CDLX, and LGCL

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Intchains Group (ICG), Alarum Technologies (ALAR), Creatd (VOCL), iClick Interactive Asia Group (ICLK), B. Riley Financial (RILY), ZenaTech (ZENA), Duos Technologies Group (DUOT), Digi Power X (DGXX), Cardlytics (CDLX), and Lucas GC (LGCL). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

Intchains Group (NASDAQ:ICG) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

8.3% of Harte Hanks shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Intchains Group has higher earnings, but lower revenue than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Intchains Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intchains Group$38.60M3.08$7.05M$0.0824.75
Harte Hanks$176.90M0.15-$1.69M$1.622.27

Intchains Group currently has a consensus target price of $9.25, indicating a potential upside of 367.17%. Given Intchains Group's stronger consensus rating and higher probable upside, equities analysts clearly believe Intchains Group is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intchains Group
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Intchains Group's average media sentiment score of 0.00 equaled Harte Hanks'average media sentiment score.

Company Overall Sentiment
Intchains Group Neutral
Harte Hanks Neutral

Intchains Group has a net margin of 8.24% compared to Harte Hanks' net margin of 7.17%. Intchains Group's return on equity of 3.22% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Intchains Group8.24% 3.22% 3.00%
Harte Hanks 7.17%-10.71%4.37%

Intchains Group has a beta of 1.71, indicating that its stock price is 71% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500.

Summary

Intchains Group beats Harte Hanks on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$25.69MN/A$13.16B$9.04B
Dividend YieldN/AN/A2.54%4.00%
P/E Ratio2.27N/A28.8920.24
Price / Sales0.15N/A40.23117.30
Price / CashN/AN/A26.8358.10
Price / Book-0.46N/A6.295.67
Net Income-$1.69MN/A$188.91M$249.21M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$3.68
-6.8%
N/A-58.1%$25.69M$176.90M2.272,434Gap Down
High Trading Volume
ICG
Intchains Group
3.6212 of 5 stars
$1.62
-4.4%
$9.25
+472.8%
-75.1%$101.42M$38.60M20.19133
ALAR
Alarum Technologies
1.9525 of 5 stars
$13.39
-3.0%
$25.67
+91.7%
-68.4%$96.91M$31.82M19.9960Gap Up
VOCL
Creatd
N/A$0.34
-1.6%
N/A-73.0%$95.82M$4.80M-0.35186Gap Up
ICLK
iClick Interactive Asia Group
N/A$9.43
+12.3%
N/A+598.5%$95.63M$130.44M0.001,190Gap Up
High Trading Volume
RILY
B. Riley Financial
0.9416 of 5 stars
$2.99
-0.7%
N/A-78.4%$91.80M$1.65B-0.112,383Positive News
ZENA
ZenaTech
N/A$3.75
-4.6%
$9.00
+140.0%
N/A$88.43M$1.96M0.0011News Coverage
Positive News
DUOT
Duos Technologies Group
3.0512 of 5 stars
$7.57
+0.7%
$12.50
+65.1%
+187.7%$87.64M$7.28M-6.3170Positive News
DGXX
Digi Power X
0.3893 of 5 stars
$2.59
+8.4%
$2.50
-3.5%
N/A$86.91M$37M-4.9810News Coverage
CDLX
Cardlytics
3.8852 of 5 stars
$1.79
+8.2%
$3.50
+96.1%
-77.6%$86.63M$278.30M-0.50500News Coverage
LGCL
Lucas GC
N/A$1.16
+6.4%
N/A-54.1%$86.62M$145.69M0.00361Gap Down

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This page (NASDAQ:HRTH) was last updated on 7/6/2025 by MarketBeat.com Staff
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