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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. ICG, TCOA, CRGO, OWLT, VOCL, ASST, DUOT, ICLK, RILY, and NAMI

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Intchains Group (ICG), Zalatoris Acquisition (TCOA), Freightos (CRGO), Owlet (OWLT), Creatd (VOCL), Asset Entities (ASST), Duos Technologies Group (DUOT), iClick Interactive Asia Group (ICLK), B. Riley Financial (RILY), and Jinxin Technology Holding Company American Depositary Shares (NAMI). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

Harte Hanks (NASDAQ:HRTH) and Intchains Group (NASDAQ:ICG) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, community ranking, risk, media sentiment and institutional ownership.

Harte Hanks has higher earnings, but lower revenue than Intchains Group. Harte Hanks is trading at a lower price-to-earnings ratio than Intchains Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$176.90M0.16-$1.69M$1.622.54
Intchains Group$389.89M0.28-$3.78M$0.0822.63

Harte Hanks received 3 more outperform votes than Intchains Group when rated by MarketBeat users. However, 100.00% of users gave Intchains Group an outperform vote while only 66.67% of users gave Harte Hanks an outperform vote.

CompanyUnderperformOutperform
Harte HanksOutperform Votes
8
66.67%
Underperform Votes
4
33.33%
Intchains GroupOutperform Votes
5
100.00%
Underperform Votes
No Votes

8.3% of Harte Hanks shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Harte Hanks has a beta of 1.73, meaning that its stock price is 73% more volatile than the S&P 500. Comparatively, Intchains Group has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500.

Intchains Group has a net margin of 19.08% compared to Harte Hanks' net margin of 7.17%. Intchains Group's return on equity of 4.77% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks7.17% -10.71% 4.37%
Intchains Group 19.08%4.77%4.53%

Intchains Group has a consensus target price of $9.25, suggesting a potential upside of 411.05%. Given Intchains Group's stronger consensus rating and higher probable upside, analysts plainly believe Intchains Group is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Intchains Group
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, Intchains Group had 4 more articles in the media than Harte Hanks. MarketBeat recorded 4 mentions for Intchains Group and 0 mentions for Harte Hanks. Intchains Group's average media sentiment score of 0.70 beat Harte Hanks' score of 0.00 indicating that Intchains Group is being referred to more favorably in the news media.

Company Overall Sentiment
Harte Hanks Neutral
Intchains Group Positive

Summary

Intchains Group beats Harte Hanks on 13 of the 18 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$28.76MN/A$14.17B$8.51B
Dividend YieldN/AN/A2.58%4.15%
P/E Ratio2.54N/A33.2919.65
Price / Sales0.16N/A313.34152.18
Price / CashN/AN/A30.9334.64
Price / Book-0.52N/A5.324.59
Net Income-$1.69MN/A$194.72M$248.23M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$4.12
-5.1%
N/A-42.3%$28.76M$176.90M2.542,434Gap Down
High Trading Volume
ICG
Intchains Group
3.5013 of 5 stars
$1.96
-4.9%
$9.25
+371.9%
-73.3%$117.62M$389.89M17.82133Short Interest ↑
TCOA
Zalatoris Acquisition
N/A$10.51
flat
N/AN/A$112.14MN/A0.00N/AHigh Trading Volume
CRGO
Freightos
2.4967 of 5 stars
$2.23
-1.8%
$3.50
+57.0%
-1.8%$110.89M$25.38M-6.56350Positive News
Short Interest ↓
OWLT
Owlet
1.6621 of 5 stars
$6.47
+4.7%
$7.75
+19.8%
+68.7%$106.92M$84.41M-2.71106News Coverage
High Trading Volume
VOCL
Creatd
N/A$0.38
+0.2%
N/A-79.2%$105.94M$4.80M-0.38186Gap Up
ASST
Asset Entities
0.7758 of 5 stars
$6.23
-5.6%
N/A+192.9%$98.26M$679.40K-3.2111Short Interest ↑
Gap Up
DUOT
Duos Technologies Group
3.7585 of 5 stars
$7.96
-4.2%
$11.50
+44.5%
+156.8%$96.85M$11.16M-5.5770Short Interest ↓
ICLK
iClick Interactive Asia Group
N/A$9.43
+12.3%
N/A+636.7%$95.63M$130.44M0.001,190Gap Up
High Trading Volume
RILY
B. Riley Financial
0.7845 of 5 stars
$3.02
-0.3%
N/A-86.7%$92.10M$1.44B-0.141,410Positive News
NAMI
Jinxin Technology Holding Company American Depositary Shares
N/A$1.33
+3.9%
N/AN/A$90.93M$406.40M0.00N/APositive News
Gap Down

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This page (NASDAQ:HRTH) was last updated on 6/14/2025 by MarketBeat.com Staff
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