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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. FNGR, SHIM, BNR, XBP, GGR, AGFY, TZUP, ZTEK, UCL, and DLHC

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include FingerMotion (FNGR), Shimmick (SHIM), Burning Rock Biotech (BNR), XBP Global (XBP), Gogoro (GGR), Agrify (AGFY), Thumzup Media (TZUP), Zentek (ZTEK), uCloudlink Group (UCL), and DLH (DLHC). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

FingerMotion (NASDAQ:FNGR) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings and valuation.

In the previous week, FingerMotion had 5 more articles in the media than Harte Hanks. MarketBeat recorded 5 mentions for FingerMotion and 0 mentions for Harte Hanks. FingerMotion's average media sentiment score of 0.50 beat Harte Hanks' score of 0.00 indicating that FingerMotion is being referred to more favorably in the media.

Company Overall Sentiment
FingerMotion Neutral
Harte Hanks Neutral

3.9% of FingerMotion shares are owned by institutional investors. Comparatively, 8.3% of Harte Hanks shares are owned by institutional investors. 8.2% of FingerMotion shares are owned by company insiders. Comparatively, 21.8% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

FingerMotion has a beta of -0.86, suggesting that its stock price is 186% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, suggesting that its stock price is 73% more volatile than the S&P 500.

Harte Hanks has higher revenue and earnings than FingerMotion. FingerMotion is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FingerMotion$35.61M2.87-$5.11M-$0.10-17.20
Harte Hanks$176.90M0.14-$1.69M$1.622.24

Harte Hanks has a net margin of 7.17% compared to FingerMotion's net margin of -15.31%. Harte Hanks' return on equity of -10.71% beat FingerMotion's return on equity.

Company Net Margins Return on Equity Return on Assets
FingerMotion-15.31% -44.33% -13.12%
Harte Hanks 7.17%-10.71%4.37%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FingerMotion
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Harte Hanks beats FingerMotion on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$25.34MN/A$31.59B$10.30B
Dividend YieldN/AN/A2.93%4.82%
P/E Ratio2.24N/A26.2527.10
Price / Sales0.14N/A795.47133.29
Price / CashN/AN/A28.3130.18
Price / Book-0.45N/A8.136.69
Net Income-$1.69MN/A$196.57M$276.55M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$3.63
+0.3%
N/A-51.3%$25.34M$176.90M2.242,434
FNGR
FingerMotion
0.469 of 5 stars
$1.69
+7.6%
N/A-24.6%$100.40M$35.61M-16.9070High Trading Volume
SHIM
Shimmick
1.5122 of 5 stars
$2.83
-2.4%
N/A+12.8%$99.77M$480.24M-1.651,200Gap Down
BNR
Burning Rock Biotech
0.962 of 5 stars
$9.14
+1.4%
N/A+158.0%$97.06M$70.67M-4.811,390Gap Down
XBP
XBP Global
N/A$0.76
-1.6%
N/A-37.9%$89.19M$142.77M0.001,450
GGR
Gogoro
2.4029 of 5 stars
$0.30
flat
$10.00
+3,233.3%
-62.3%$88.52M$310.52M-0.652,097Gap Up
High Trading Volume
AGFY
Agrify
N/A$42.91
-0.7%
N/A+1,345.6%$85.95M$12.26M-3.06140
TZUP
Thumzup Media
0.8218 of 5 stars
$5.16
-4.8%
N/AN/A$83.97MN/A-7.076Gap Up
ZTEK
Zentek
0.3327 of 5 stars
$0.78
-1.0%
N/A+30.1%$81.69M$1.22M-15.6024Gap Up
UCL
uCloudlink Group
1.4781 of 5 stars
$2.16
+0.9%
N/A+73.6%$81.64M$91.64M43.20490
DLHC
DLH
2.7028 of 5 stars
$5.51
-1.8%
N/A-37.4%$79.27M$395.94M17.222,800Positive News

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This page (NASDAQ:HRTH) was last updated on 10/13/2025 by MarketBeat.com Staff
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