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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. ZTEK, CDLX, ALOT, ALAR, UCL, LGCL, DLHC, ODYS, SHIM, and ZENV

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Zentek (ZTEK), Cardlytics (CDLX), AstroNova (ALOT), Alarum Technologies (ALAR), uCloudlink Group (UCL), Lucas GC (LGCL), DLH (DLHC), Odysight.ai (ODYS), Shimmick (SHIM), and Zenvia (ZENV). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

Harte Hanks (NASDAQ:HRTH) and Zentek (NASDAQ:ZTEK) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Harte Hanks has a net margin of 7.17% compared to Zentek's net margin of -1,186.72%. Harte Hanks' return on equity of -10.71% beat Zentek's return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks7.17% -10.71% 4.37%
Zentek -1,186.72%-58.87%-50.22%

Harte Hanks has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500. Comparatively, Zentek has a beta of 0.46, indicating that its stock price is 54% less volatile than the S&P 500.

In the previous week, Zentek had 3 more articles in the media than Harte Hanks. MarketBeat recorded 3 mentions for Zentek and 0 mentions for Harte Hanks. Zentek's average media sentiment score of 0.39 beat Harte Hanks' score of 0.00 indicating that Zentek is being referred to more favorably in the news media.

Company Overall Sentiment
Harte Hanks Neutral
Zentek Neutral

8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 0.8% of Zentek shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Harte Hanks has higher revenue and earnings than Zentek. Zentek is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$176.90M0.14-$1.69M$1.622.12
Zentek$1.22M83.14-$7.22M-$0.06-16.15

Summary

Harte Hanks beats Zentek on 10 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$23.99MN/A$14.88B$9.54B
Dividend YieldN/AN/A2.73%4.05%
P/E Ratio2.12N/A29.1720.09
Price / Sales0.14N/A48.71102.59
Price / CashN/AN/A26.7228.40
Price / Book-0.43N/A6.575.80
Net Income-$1.69MN/A$197.16M$259.32M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$3.44
+0.8%
N/A-59.5%$23.99M$176.90M2.122,434
ZTEK
Zentek
0.508 of 5 stars
$0.89
-4.3%
N/A-13.3%$93.19M$1.22M-14.8324Gap Down
CDLX
Cardlytics
3.6094 of 5 stars
$1.73
+2.7%
$3.50
+102.9%
-72.3%$90.56M$278.30M-0.48500Gap Up
ALOT
AstroNova
1.8649 of 5 stars
$11.51
+2.0%
N/A-24.4%$87.44M$151.28M-5.40340News Coverage
Positive News
ALAR
Alarum Technologies
1.9989 of 5 stars
$11.83
-2.6%
$25.67
+117.0%
-56.6%$83.69M$31.82M17.7760Gap Up
UCL
uCloudlink Group
1.5943 of 5 stars
$2.22
-2.0%
N/A+58.0%$83.54M$91.64M24.56490
LGCL
Lucas GC
N/A$1.03
-3.3%
N/A-66.3%$81.46M$145.69M0.00361Positive News
DLHC
DLH
3.2188 of 5 stars
$5.62
-1.9%
N/A-49.0%$80.80M$395.94M14.782,800Upcoming Earnings
ODYS
Odysight.ai
1.9627 of 5 stars
$4.73
flat
$10.00
+111.4%
N/A$77.19M$3.96M-4.6440News Coverage
Positive News
SHIM
Shimmick
2.2433 of 5 stars
$2.18
-4.0%
$3.00
+37.6%
-45.6%$76.89M$480.24M-0.661,200
ZENV
Zenvia
2.7033 of 5 stars
$1.48
-1.0%
N/A-19.4%$76.61M$177.97M-4.611,080Positive News

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This page (NASDAQ:HRTH) was last updated on 7/28/2025 by MarketBeat.com Staff
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