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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. LNZA, ALOT, FNGR, NOTE, ZTEK, ZENV, DLHC, NAMI, DUOT, and ASST

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include LanzaTech Global (LNZA), AstroNova (ALOT), FingerMotion (FNGR), FiscalNote (NOTE), Zentek (ZTEK), Zenvia (ZENV), DLH (DLHC), NAMI (NAMI), Duos Technologies Group (DUOT), and Asset Entities (ASST). These companies are all part of the "business services" sector.

Harte Hanks vs. Its Competitors

LanzaTech Global (NASDAQ:LNZA) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

Harte Hanks has a net margin of 7.17% compared to LanzaTech Global's net margin of -335.85%. Harte Hanks' return on equity of -10.71% beat LanzaTech Global's return on equity.

Company Net Margins Return on Equity Return on Assets
LanzaTech Global-335.85% -78,473.86% -86.03%
Harte Hanks 7.17%-10.71%4.37%

17.8% of LanzaTech Global shares are held by institutional investors. Comparatively, 8.3% of Harte Hanks shares are held by institutional investors. 4.5% of LanzaTech Global shares are held by company insiders. Comparatively, 21.8% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

LanzaTech Global has a beta of 1.78, meaning that its stock price is 78% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, meaning that its stock price is 73% more volatile than the S&P 500.

Harte Hanks has higher revenue and earnings than LanzaTech Global. LanzaTech Global is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LanzaTech Global$49.59M1.08-$137.73M-$0.67-34.54
Harte Hanks$176.90M0.14-$1.69M$1.622.20

LanzaTech Global currently has a consensus target price of $200.00, suggesting a potential upside of 764.30%. Given LanzaTech Global's stronger consensus rating and higher possible upside, research analysts plainly believe LanzaTech Global is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LanzaTech Global
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, LanzaTech Global had 16 more articles in the media than Harte Hanks. MarketBeat recorded 16 mentions for LanzaTech Global and 0 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.00 beat LanzaTech Global's score of -0.01 indicating that Harte Hanks is being referred to more favorably in the news media.

Company Overall Sentiment
LanzaTech Global Neutral
Harte Hanks Neutral

Summary

Harte Hanks beats LanzaTech Global on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$24.92MN/A$24.37B$9.75B
Dividend YieldN/AN/A2.81%4.09%
P/E Ratio2.20N/A28.3625.96
Price / Sales0.14N/A38.95120.82
Price / CashN/AN/A25.8458.38
Price / Book-0.45N/A5.926.37
Net Income-$1.69MN/A$197.30M$265.56M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$3.57
-4.2%
N/A-49.9%$24.92M$176.90M2.202,434Gap Down
LNZA
LanzaTech Global
1.5271 of 5 stars
$0.26
-30.5%
$2.00
+669.5%
-87.1%$86.80M$49.59M-0.393News Coverage
Stock Split
Short Interest ↑
Analyst Revision
ALOT
AstroNova
0.9848 of 5 stars
$11.25
-1.4%
N/A-25.8%$86.67M$151.28M-5.28340News Coverage
FNGR
FingerMotion
0.2312 of 5 stars
$1.42
-1.0%
N/A-15.8%$85.25M$35.61M-14.2070Short Interest ↑
NOTE
FiscalNote
3.0486 of 5 stars
$0.52
-2.8%
$2.44
+366.1%
-61.5%$85.15M$120.27M-1.63790
ZTEK
Zentek
0.1931 of 5 stars
$0.76
-6.5%
N/A-27.0%$85.08M$1.22M-15.2024News Coverage
Short Interest ↑
Gap Down
High Trading Volume
ZENV
Zenvia
2.5254 of 5 stars
$1.64
+0.5%
N/A-16.7%$84.65M$177.97M-5.121,080News Coverage
Short Interest ↓
Gap Up
DLHC
DLH
2.8311 of 5 stars
$5.57
-5.3%
N/A-47.7%$84.59M$359.72M17.412,800
NAMI
NAMI
N/A$1.05
+1.0%
N/AN/A$82.23M$406.40M0.00N/A
DUOT
Duos Technologies Group
2.6145 of 5 stars
$6.25
+1.0%
$12.50
+100.0%
+139.0%$79.68M$11.16M-5.8470Short Interest ↑
ASST
Asset Entities
0.8208 of 5 stars
$4.28
-5.5%
N/A+289.6%$75.31M$630K-2.2111News Coverage
Short Interest ↑
Gap Down

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This page (NASDAQ:HRTH) was last updated on 8/22/2025 by MarketBeat.com Staff
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