This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HRTH) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsTrendsBuy This Stock HRTH vs. ZTEK, CDLX, ALOT, ALAR, UCL, LGCL, DLHC, ODYS, SHIM, and ZENVShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Zentek (ZTEK), Cardlytics (CDLX), AstroNova (ALOT), Alarum Technologies (ALAR), uCloudlink Group (UCL), Lucas GC (LGCL), DLH (DLHC), Odysight.ai (ODYS), Shimmick (SHIM), and Zenvia (ZENV). These companies are all part of the "business services" sector. Harte Hanks vs. Its Competitors Zentek Cardlytics AstroNova Alarum Technologies uCloudlink Group Lucas GC DLH Odysight.ai Shimmick Zenvia Harte Hanks (NASDAQ:HRTH) and Zentek (NASDAQ:ZTEK) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations. Is HRTH or ZTEK more profitable? Harte Hanks has a net margin of 7.17% compared to Zentek's net margin of -1,186.72%. Harte Hanks' return on equity of -10.71% beat Zentek's return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks7.17% -10.71% 4.37% Zentek -1,186.72%-58.87%-50.22% Which has more risk & volatility, HRTH or ZTEK? Harte Hanks has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500. Comparatively, Zentek has a beta of 0.46, indicating that its stock price is 54% less volatile than the S&P 500. Does the media refer more to HRTH or ZTEK? In the previous week, Zentek had 3 more articles in the media than Harte Hanks. MarketBeat recorded 3 mentions for Zentek and 0 mentions for Harte Hanks. Zentek's average media sentiment score of 0.39 beat Harte Hanks' score of 0.00 indicating that Zentek is being referred to more favorably in the news media. Company Overall Sentiment Harte Hanks Neutral Zentek Neutral Do institutionals & insiders have more ownership in HRTH or ZTEK? 8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 0.8% of Zentek shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has stronger valuation & earnings, HRTH or ZTEK? Harte Hanks has higher revenue and earnings than Zentek. Zentek is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$176.90M0.14-$1.69M$1.622.12Zentek$1.22M83.14-$7.22M-$0.06-16.15 SummaryHarte Hanks beats Zentek on 10 of the 13 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HRTH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRTH vs. The Competition Export to ExcelMetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$23.99MN/A$14.88B$9.54BDividend YieldN/AN/A2.73%4.05%P/E Ratio2.12N/A29.1720.09Price / Sales0.14N/A48.71102.59Price / CashN/AN/A26.7228.40Price / Book-0.43N/A6.575.80Net Income-$1.69MN/A$197.16M$259.32M Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRTHHarte HanksN/A$3.44+0.8%N/A-59.5%$23.99M$176.90M2.122,434ZTEKZentek0.508 of 5 stars$0.89-4.3%N/A-13.3%$93.19M$1.22M-14.8324Gap DownCDLXCardlytics3.6094 of 5 stars$1.73+2.7%$3.50+102.9%-72.3%$90.56M$278.30M-0.48500Gap UpALOTAstroNova1.8649 of 5 stars$11.51+2.0%N/A-24.4%$87.44M$151.28M-5.40340News CoveragePositive NewsALARAlarum Technologies1.9989 of 5 stars$11.83-2.6%$25.67+117.0%-56.6%$83.69M$31.82M17.7760Gap UpUCLuCloudlink Group1.5943 of 5 stars$2.22-2.0%N/A+58.0%$83.54M$91.64M24.56490LGCLLucas GCN/A$1.03-3.3%N/A-66.3%$81.46M$145.69M0.00361Positive NewsDLHCDLH3.2188 of 5 stars$5.62-1.9%N/A-49.0%$80.80M$395.94M14.782,800Upcoming EarningsODYSOdysight.ai1.9627 of 5 stars$4.73flat$10.00+111.4%N/A$77.19M$3.96M-4.6440News CoveragePositive NewsSHIMShimmick2.2433 of 5 stars$2.18-4.0%$3.00+37.6%-45.6%$76.89M$480.24M-0.661,200ZENVZenvia2.7033 of 5 stars$1.48-1.0%N/A-19.4%$76.61M$177.97M-4.611,080Positive News Related Companies and Tools Related Companies Zentek Competitors Cardlytics Competitors AstroNova Competitors Alarum Technologies Competitors uCloudlink Group Competitors Lucas GC Competitors DLH Competitors Odysight.ai Competitors Shimmick Competitors Zenvia Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HRTH) was last updated on 7/28/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredCritical AI announcement set to ignite AI 2.0 I just put together an urgent new presentation that you need to see right away. 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