HRTH vs. MOGO, AIRE, SGRP, MFH, GRRR, HSON, KSCP, JZ, FAAS, and KPLT
Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Mogo (MOGO), reAlpha Tech (AIRE), SPAR Group (SGRP), Mercurity Fintech (MFH), Gorilla Technology Group (GRRR), Hudson Global (HSON), Knightscope (KSCP), Jianzhi Education Technology Group (JZ), DigiAsia (FAAS), and Katapult (KPLT). These companies are all part of the "business services" sector.
Harte Hanks (NASDAQ:HRTH) and Mogo (NASDAQ:MOGO) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, community ranking, institutional ownership, analyst recommendations, dividends and risk.
Mogo has a consensus target price of $8.00, suggesting a potential upside of 338.36%. Given Mogo's higher possible upside, analysts plainly believe Mogo is more favorable than Harte Hanks.
Mogo received 85 more outperform votes than Harte Hanks when rated by MarketBeat users. However, 66.67% of users gave Harte Hanks an outperform vote while only 63.70% of users gave Mogo an outperform vote.
8.3% of Harte Hanks shares are held by institutional investors. Comparatively, 14.8% of Mogo shares are held by institutional investors. 21.8% of Harte Hanks shares are held by insiders. Comparatively, 12.3% of Mogo shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Harte Hanks has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500. Comparatively, Mogo has a beta of 2.85, indicating that its stock price is 185% more volatile than the S&P 500.
In the previous week, Mogo had 2 more articles in the media than Harte Hanks. MarketBeat recorded 2 mentions for Mogo and 0 mentions for Harte Hanks. Mogo's average media sentiment score of 0.58 beat Harte Hanks' score of 0.00 indicating that Mogo is being referred to more favorably in the news media.
Harte Hanks has a net margin of 7.17% compared to Mogo's net margin of -27.68%. Harte Hanks' return on equity of -10.71% beat Mogo's return on equity.
Harte Hanks has higher revenue and earnings than Mogo. Mogo is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Summary
Harte Hanks beats Mogo on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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