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Harte Hanks (HRTH) Competitors

HRTH vs. HHS, GGR, LOOP, FNGR, and SKIL

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Harte Hanks (HHS), Gogoro (GGR), Loop Industries (LOOP), FingerMotion (FNGR), and Skillsoft (SKIL). These companies are all part of the "business services" sector.

How does Harte Hanks compare to Harte Hanks?

Harte Hanks (NASDAQ:HHS) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

: Harte Hanks has a net margin of 7.17% compared to Harte Hanks' net margin of -0.51%. Harte Hanks' return on equity of -3.86% beat Harte Hanks' return on equity.
Company Net Margins Return on Equity Return on Assets
Harte Hanks -0.51% -3.86% -0.85%
Harte Hanks 7.17% -10.71% 4.37%
: Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
1.00
Harte Hanks
0 Sell rating(s)

0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
0.00
: In the previous week, Harte Hanks' average media sentiment score of 0.00 equaled Harte Hanks'average media sentiment score.
Company Overall Sentiment
Harte Hanks Neutral
Harte Hanks Neutral
: Harte Hanks has higher earnings, but lower revenue than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Harte Hanks $159.57M 0.13 -$810K -$0.11 N/A
Harte Hanks $176.90M 0.10 -$1.69M $1.62 1.49
: Harte Hanks has a beta of -0.03, suggesting that its stock price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, suggesting that its stock price is 73% more volatile than the S&P 500.
: 33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 8.3% of Harte Hanks shares are held by institutional investors. 9.6% of Harte Hanks shares are held by insiders. Comparatively, 21.8% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Company	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-0.51%	-3.86%	-0.85%
Harte Hanks	7.17%	-10.71%	4.37%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Company	Overall Sentiment
Harte Hanks	Neutral
Harte Hanks	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harte Hanks	$159.57M	0.13	-$810K	-$0.11	N/A
Harte Hanks	$176.90M	0.10	-$1.69M	$1.62	1.49

Summary

Harte Hanks beats Harte Hanks on 7 of the 12 factors compared between the two stocks.

How does Harte Hanks compare to Gogoro?

Gogoro (NASDAQ:GGR) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

: 15.9% of Gogoro shares are owned by institutional investors. Comparatively, 8.3% of Harte Hanks shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
: Harte Hanks has a net margin of 7.17% compared to Gogoro's net margin of -28.71%. Harte Hanks' return on equity of -10.71% beat Gogoro's return on equity.
Company Net Margins Return on Equity Return on Assets
Gogoro -28.71% -53.91% -10.93%
Harte Hanks 7.17% -10.71% 4.37%
: Gogoro has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, meaning that its stock price is 73% more volatile than the S&P 500.
: In the previous week, Gogoro had 5 more articles in the media than Harte Hanks. MarketBeat recorded 5 mentions for Gogoro and 0 mentions for Harte Hanks. Gogoro's average media sentiment score of 0.28 beat Harte Hanks' score of 0.00 indicating that Gogoro is being referred to more favorably in the media.
Company Overall Sentiment
Gogoro Neutral
Harte Hanks Neutral
: Harte Hanks has lower revenue, but higher earnings than Gogoro. Gogoro is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Gogoro $281.48M 0.22 -$79.97M -$5.42 N/A
Harte Hanks $176.90M 0.10 -$1.69M $1.62 1.49
: Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gogoro
1 Sell rating(s)
0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
1.00
Harte Hanks
0 Sell rating(s)

0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
0.00

Company	Net Margins	Return on Equity	Return on Assets
Gogoro	-28.71%	-53.91%	-10.93%
Harte Hanks	7.17%	-10.71%	4.37%

Company	Overall Sentiment
Gogoro	Neutral
Harte Hanks	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gogoro	$281.48M	0.22	-$79.97M	-$5.42	N/A
Harte Hanks	$176.90M	0.10	-$1.69M	$1.62	1.49

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gogoro	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Harte Hanks beats Gogoro on 8 of the 14 factors compared between the two stocks.

How does Harte Hanks compare to Loop Industries?

Loop Industries (NASDAQ:LOOP) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

: Harte Hanks has higher revenue and earnings than Loop Industries. Loop Industries is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Loop Industries $10.89M 6.08 -$15.06M -$0.06 N/A
Harte Hanks $176.90M 0.10 -$1.69M $1.62 1.49
: Harte Hanks has a net margin of 7.17% compared to Loop Industries' net margin of 0.00%. Loop Industries' return on equity of 0.00% beat Harte Hanks' return on equity.
Company Net Margins Return on Equity Return on Assets
Loop Industries N/A N/A -18.36%
Harte Hanks 7.17% -10.71% 4.37%
: In the previous week, Loop Industries had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for Loop Industries and 0 mentions for Harte Hanks. Loop Industries' average media sentiment score of 0.59 beat Harte Hanks' score of 0.00 indicating that Loop Industries is being referred to more favorably in the media.
Company Overall Sentiment
Loop Industries Positive
Harte Hanks Neutral
: 4.9% of Loop Industries shares are held by institutional investors. Comparatively, 8.3% of Harte Hanks shares are held by institutional investors. 45.9% of Loop Industries shares are held by company insiders. Comparatively, 21.8% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
: Loop Industries has a beta of 1.44, meaning that its share price is 44% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Loop Industries	$10.89M	6.08	-$15.06M	-$0.06	N/A
Harte Hanks	$176.90M	0.10	-$1.69M	$1.62	1.49

Company	Net Margins	Return on Equity	Return on Assets
Loop Industries	N/A	N/A	-18.36%
Harte Hanks	7.17%	-10.71%	4.37%

Company	Overall Sentiment
Loop Industries	Positive
Harte Hanks	Neutral

Summary

Harte Hanks beats Loop Industries on 8 of the 13 factors compared between the two stocks.

How does Harte Hanks compare to FingerMotion?

Harte Hanks (NASDAQ:HRTH) and FingerMotion (NASDAQ:FNGR) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

: Harte Hanks has higher revenue and earnings than FingerMotion. FingerMotion is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Harte Hanks $176.90M 0.10 -$1.69M $1.62 1.49
FingerMotion $35.61M 1.66 -$5.11M -$0.10 N/A
: Harte Hanks has a net margin of 7.17% compared to FingerMotion's net margin of -16.08%. Harte Hanks' return on equity of -10.71% beat FingerMotion's return on equity.
Company Net Margins Return on Equity Return on Assets
Harte Hanks 7.17% -10.71% 4.37%
FingerMotion -16.08% -34.78% -9.84%
: In the previous week, FingerMotion had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for FingerMotion and 0 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.00 equaled FingerMotion'saverage media sentiment score.
Company Overall Sentiment
Harte Hanks Neutral
FingerMotion Neutral
: 8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 3.9% of FingerMotion shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Comparatively, 19.5% of FingerMotion shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
: Harte Hanks has a beta of 1.73, suggesting that its share price is 73% more volatile than the S&P 500. Comparatively, FingerMotion has a beta of -0.46, suggesting that its share price is 146% less volatile than the S&P 500.
: Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
0.00
FingerMotion
1 Sell rating(s)

0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
1.00

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harte Hanks	$176.90M	0.10	-$1.69M	$1.62	1.49
FingerMotion	$35.61M	1.66	-$5.11M	-$0.10	N/A

Company	Net Margins	Return on Equity	Return on Assets
Harte Hanks	7.17%	-10.71%	4.37%
FingerMotion	-16.08%	-34.78%	-9.84%

Company	Overall Sentiment
Harte Hanks	Neutral
FingerMotion	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
FingerMotion	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Harte Hanks beats FingerMotion on 10 of the 13 factors compared between the two stocks.

How does Harte Hanks compare to Skillsoft?

Harte Hanks (NASDAQ:HRTH) and Skillsoft (NYSE:SKIL) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

: Harte Hanks has higher earnings, but lower revenue than Skillsoft. Skillsoft is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Harte Hanks $176.90M 0.10 -$1.69M $1.62 1.49
Skillsoft $512.67M 0.15 -$139.82M -$16.28 N/A
: Harte Hanks has a net margin of 7.17% compared to Skillsoft's net margin of -27.27%. Skillsoft's return on equity of 112.12% beat Harte Hanks' return on equity.
Company Net Margins Return on Equity Return on Assets
Harte Hanks 7.17% -10.71% 4.37%
Skillsoft -27.27% 112.12% 2.30%
: In the previous week, Skillsoft had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for Skillsoft and 0 mentions for Harte Hanks. Skillsoft's average media sentiment score of 0.76 beat Harte Hanks' score of 0.00 indicating that Skillsoft is being referred to more favorably in the news media.
Company Overall Sentiment
Harte Hanks Neutral
Skillsoft Positive
: 8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 87.0% of Skillsoft shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Comparatively, 15.5% of Skillsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
: Harte Hanks has a beta of 1.73, suggesting that its share price is 73% more volatile than the S&P 500. Comparatively, Skillsoft has a beta of 2.27, suggesting that its share price is 127% more volatile than the S&P 500.
: Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
0.00
Skillsoft
1 Sell rating(s)

1 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
1.50

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harte Hanks	$176.90M	0.10	-$1.69M	$1.62	1.49
Skillsoft	$512.67M	0.15	-$139.82M	-$16.28	N/A

Company	Net Margins	Return on Equity	Return on Assets
Harte Hanks	7.17%	-10.71%	4.37%
Skillsoft	-27.27%	112.12%	2.30%

Company	Overall Sentiment
Harte Hanks	Neutral
Skillsoft	Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Skillsoft	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Summary

Skillsoft beats Harte Hanks on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HRTH vs. The Competition

Export

Metric	Harte Hanks	Direct Mail Advertising Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$16.82M	$20.69M	$6.40B	$11.77B
Dividend Yield	N/A	N/A	3.06%	5.26%
P/E Ratio	1.49	N/A	25.85	27.07
Price / Sales	0.10	0.13	431.77	73.47
Price / Cash	N/A	5.65	23.12	53.90
Price / Book	-0.30	1.00	5.84	6.69
Net Income	-$1.69M	-$810K	$200.90M	$332.64M

Harte Hanks Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HRTH Harte Hanks	N/A	$2.41 -3.6%	N/A	N/A	$16.82M	$176.90M	1.49	2,434
HHS Harte Hanks	N/A	$2.77 -0.2%	N/A	N/A	$20.54M	$159.57M	N/A	2,069	Positive News
GGR Gogoro	0.6169 of 5 stars	$4.19 -4.0%	N/A	N/A	$64.37M	$281.48M	N/A	1,416	Upcoming Earnings
LOOP Loop Industries	0.2488 of 5 stars	$1.27 -2.3%	N/A	N/A	$62.84M	$10.89M	N/A	90	Positive News
FNGR FingerMotion	0.515 of 5 stars	$1.02 +1.0%	N/A	N/A	$61.89M	$35.61M	N/A	70	Positive News

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This page (NASDAQ:HRTH) was last updated on 5/5/2026 by MarketBeat.com Staff.

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Harte Hanks (HRTH) Competitors

HRTH vs. HHS, GGR, LOOP, FNGR, and SKIL

How does Harte Hanks compare to Harte Hanks?

Summary

How does Harte Hanks compare to Gogoro?

Summary

How does Harte Hanks compare to Loop Industries?

Summary

How does Harte Hanks compare to FingerMotion?

Summary

How does Harte Hanks compare to Skillsoft?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

HRTH vs. The Competition

Harte Hanks Competitors List

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Harte Hanks (HRTH) Competitors

HRTH vs. HHS, GGR, LOOP, FNGR, and SKIL

How does Harte Hanks compare to Harte Hanks?

Summary

How does Harte Hanks compare to Gogoro?

Summary

How does Harte Hanks compare to Loop Industries?

Summary

How does Harte Hanks compare to FingerMotion?

Summary

How does Harte Hanks compare to Skillsoft?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

HRTH vs. The Competition

Harte Hanks Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools