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JD.com (JD) Stock Forecast & Price Target

JD.com logo
$27.09 -0.17 (-0.62%)
Closing price 04:00 PM Eastern
Extended Trading
$27.07 -0.02 (-0.07%)
As of 07:45 PM Eastern
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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
5
Buy
8

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 5 have given a hold rating, and 8 have given a buy rating for JD.

Consensus Price Target

$35.25
30.12% Upside
According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.25. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 30.12% from the current price of $27.09.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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JD Analyst Ratings Over Time

TypeCurrent Forecast
9/15/25 to 9/15/26
1 Month Ago
8/16/25 to 8/16/26
3 Months Ago
6/17/25 to 6/17/26
1 Year Ago
9/15/24 to 9/15/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
8 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$35.25$36.25$38.50$43.31
Forecasted Upside30.12% Upside24.74% Upside37.94% Upside28.82% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

JD.com Stock vs. The Competition

TypeJD.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.50
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside29.71% Upside188.51% Upside17.27% Upside
News Sentiment Rating
Positive News

See Recent JD News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/7/2026
Arete Research logo
Arete Research
5 of 5 stars
 Set TargetBuyNeutral$30.00+6.16%
8/17/2026
Susquehanna logo
Susquehanna
4 of 5 stars
Shyam Patil
2 of 5 stars
Lower TargetNeutral$35.00 ➝ $30.00+3.23%
8/14/2026
Robin Zhu
Not Rated
Reiterated RatingOutperform
8/14/2026Reiterated RatingBuy
8/14/2026Set Target$39.00+33.11%
8/11/2026 DowngradeStrong-BuyHold
7/15/2026Lower TargetOverweight$43.00 ➝ $41.00+42.16%
7/13/2026 UpgradeSell (D+)Hold (C-)
6/23/2026 Reiterated RatingBuyHold$27.00+2.80%
5/15/2026 Boost TargetBuy$40.00 ➝ $41.00+24.77%
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5/13/2026 Boost TargetUnderweight$25.00 ➝ $27.00-14.26%
4/14/2026Boost TargetBuy$35.00 ➝ $36.00+24.40%
3/6/2026 Reiterated RatingBuy
3/5/2026Reiterated RatingBuy$33.00+29.56%
12/29/2025Reiterated RatingBuy$37.00+25.85%
5/27/2025Lower TargetOverweight$48.00 ➝ $42.00+28.34%
4/23/2025Reiterated RatingOutperformNeutral$35.00+3.95%
2/12/2025UpgradeStrong-Buy
10/21/2024UpgradeHoldBuy$49.00 ➝ $48.00+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 08:14 PM ET.


Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 14, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in JD.com, Inc.:

  • JD.com, Inc. is currently trading at $27.26, which is significantly below the consensus price target of $35.25 set by analysts who maintain a Moderate Buy rating, suggesting substantial potential for price appreciation as the stock recovers from its recent decline.
  • The company is aggressively expanding its technological infrastructure by planning to deploy three million robots to fully automate its logistics network, a strategic move that aims to reduce long-term operational costs and improve delivery efficiency in a highly competitive market.
  • JD.com, Inc. demonstrated strong financial performance in its most recent quarterly report, beating consensus estimates with an EPS of $0.93 compared to the expected $0.86, while also exceeding revenue forecasts with $50.99 billion in sales, indicating solid underlying business health despite macroeconomic headwinds.
  • Institutional investor confidence is growing, as evidenced by Tidal Investments LLC increasing its stake in the company by 109.1% during the second quarter, signaling that sophisticated market participants are positioning for future growth in the Chinese e-commerce sector.
  • The company offers a dividend yield of 3.62%, providing income-oriented investors with a steady cash flow return while they wait for potential capital gains, which is attractive given the current valuation metrics and the company's stable market position.

JD.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in JD.com, Inc. for these reasons:

  • JD.com, Inc. is facing regulatory and competitive pushback in Europe, where rival companies have criticized the concessions the company made to ease EU subsidy concerns regarding its $2.5 billion acquisition of German electronics retailer Ceconomy, creating uncertainty around the deal's completion and future European expansion.
  • The stock has recently crossed below its 50-day moving average, a technical indicator that often signals a short-term downtrend, and the company's revenue has declined by 2.9% year-over-year, suggesting that growth momentum is slowing down in its core markets.
  • Analyst sentiment has recently turned more cautious, with Arete Research downgrading the stock from a strong-buy to a hold rating and setting a price target of $30.00, reflecting concerns about the company's ability to sustain its previous growth rates and profitability margins.
  • The company's net margin is relatively thin at 1.13%, meaning that a small increase in operational costs or a decrease in sales volume could significantly impact bottom-line earnings, making the stock more sensitive to economic fluctuations and competitive pricing pressures.
  • Short interest in the stock has been fluctuating, with recent data showing an increase in shares shorted to approximately 23.99 million, indicating that a portion of the market is betting against the stock's performance, which can lead to increased volatility and downward price pressure.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.25, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 5 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 30.12% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 3 downgrades and 2 upgrades by analysts.

JD.com has been rated by research analysts at Arete Research, Barclays, Benchmark, Daiwa Securities Group, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.


MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 9/7/2026.
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