JD.com (JD) Stock Forecast & Price Target

$27.28 +0.36 (+1.34%)

As of 09/21/2026 04:00 PM Eastern

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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
5

Buy
8

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 5 have given a hold rating, and 8 have given a buy rating for JD.

Consensus Price Target

$35.25
29.22% Upside

According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.25. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 29.22% from the current price of $27.28.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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JD Analyst Ratings Over Time

Type	Current Forecast 9/22/25 to 9/22/26	1 Month Ago 8/23/25 to 8/23/26	3 Months Ago 6/24/25 to 6/24/26	1 Year Ago 9/22/24 to 9/22/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)	4 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$35.25	$35.83	$37.62	$43.31
Forecasted Upside	29.22% Upside	22.01% Upside	47.63% Upside	27.64% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

JD.com Stock vs. The Competition

Type	JD.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.50	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	29.22% Upside	194.50% Upside	18.02% Upside
News Sentiment Rating	Neutral News See Recent JD News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/7/2026	Arete Research 5 of 5 stars		Set Target	Buy ➝ Neutral	$30.00	+6.16%
8/17/2026	Susquehanna 4 of 5 stars	Shyam Patil 2 of 5 stars	Lower Target	Neutral	$35.00 ➝ $30.00	+3.23%
8/14/2026	Sanford C. Bernstein 3 of 5 stars	Robin Zhu Not Rated	Reiterated Rating	Outperform
8/14/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Fawne Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
8/14/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$39.00	+33.11%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/15/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$43.00 ➝ $41.00	+42.16%
7/13/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D+) ➝ Hold (C-)
6/23/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$27.00	+2.80%
5/15/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$40.00 ➝ $41.00	+24.77%
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5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Underweight	$25.00 ➝ $27.00	-14.26%
4/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$35.00 ➝ $36.00	+24.40%
3/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$33.00	+29.56%
12/29/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peishan Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$37.00	+25.85%
5/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andre Chang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$48.00 ➝ $42.00	+28.34%
4/23/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Neutral	$35.00	+3.95%
2/12/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Mittal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
10/21/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$49.00 ➝ $48.00	+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:46 AM ET.

Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 19, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

Here are some ways that investors could benefit from investing in JD.com, Inc.:

JD.com, Inc. is currently trading at $26.92, a price that is significantly below the consensus price target of $35.25 set by eight analysts who rate the stock as a Buy, suggesting substantial upside potential for investors entering the position now.
The company maintains a robust balance sheet with $26.8 billion in cash and marketable securities, which represents nearly 70% of its market capitalization, providing a strong financial cushion that supports aggressive share buybacks and protects shareholder value during economic downturns.
JD.com, Inc. recently reported strong free cash flow of $4.69 billion and improved operating margins in its latest quarter, demonstrating the company's ability to generate significant liquidity and operational efficiency despite broader macroeconomic headwinds in the Chinese retail sector.
Institutional investor confidence is rising, as evidenced by Tidal Investments LLC increasing its stake by 109.1% in the second quarter and other major firms like SG Americas Securities LLC boosting holdings by 139.0%, indicating that sophisticated capital is accumulating in the stock.
The company is aggressively modernizing its logistics network by deploying 3 million robots to fully automate its supply chain, a strategic move that leverages artificial intelligence to reduce long-term operating costs and enhance delivery speed, positioning JD.com, Inc. as a leader in technology-driven retail infrastructure.

JD.com
Bear Case

Investors should be bearish about investing in JD.com, Inc. for these reasons:

JD.com, Inc. experienced a 2.9% year-over-year decline in revenue during its most recent quarter, signaling slowing top-line growth and potential challenges in maintaining market share within the highly competitive Chinese e-commerce landscape.
The stock recently crossed below its 50-day moving average of $29.63, a technical indicator that often signals a shift in short-term momentum and suggests that the stock may be entering a downward trend or consolidation phase.
Regulatory and geopolitical risks remain elevated, as the European Commission has raised concerns regarding JD.com, Inc.'s $2.5 billion acquisition of German retailer Ceconomy, with rival companies criticizing the deal's concessions, which could lead to further scrutiny or restrictions on the company's international expansion.
Analyst sentiment has recently turned more cautious, with Arete Research downgrading the stock from a strong-buy to a hold rating and setting a price target of $30.00, reflecting concerns about the company's current valuation relative to its earnings power and growth trajectory.
Short interest in the stock has fluctuated, with recent data showing an increase in shares shorted to approximately 23.9 million, indicating that a portion of the market is betting against the stock's performance, which can create volatility and downward pressure on the share price.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.25, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 5 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 29.22% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 2 upgrades and 2 downgrades by analysts.

JD.com has been rated by research analysts at Arete Research, Barclays, Benchmark, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.

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MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 9/7/2026.

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JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com
Bull Case

JD.com
Bear Case

JD Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

Best-in-Class Portfolio Monitoring

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JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com Bull Case

JD.com Bear Case

JD Forecast - Frequently Asked Questions

What is JD.com's forecast for 2026?

Should I buy or sell JD.com stock right now?

Does JD.com's stock price have much upside?

Has JD.com been upgraded or downgraded by Wall Street analysts recently?

What analysts cover JD.com?

Do Wall Street analysts like JD.com more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

JD.com
Bull Case

JD.com
Bear Case