KELYA vs. BBSI, HSII, KFRC, TBI, HSON, TW, RHI, KFY, ASGN, and MAN
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Robert Half (RHI), Korn/Ferry International (KFY), ASGN (ASGN), and ManpowerGroup (MAN). These companies are all part of the "human resource & employment services" industry.
Kelly Services vs. Its Competitors
Barrett Business Services (NASDAQ:BBSI) and Kelly Services (NASDAQ:KELYA) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.
Barrett Business Services has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500. Comparatively, Kelly Services has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500.
Barrett Business Services currently has a consensus price target of $47.00, indicating a potential upside of 0.66%. Kelly Services has a consensus price target of $25.00, indicating a potential upside of 77.18%. Given Kelly Services' higher possible upside, analysts clearly believe Kelly Services is more favorable than Barrett Business Services.
In the previous week, Barrett Business Services had 2 more articles in the media than Kelly Services. MarketBeat recorded 23 mentions for Barrett Business Services and 21 mentions for Kelly Services. Barrett Business Services' average media sentiment score of 0.87 beat Kelly Services' score of 0.16 indicating that Barrett Business Services is being referred to more favorably in the media.
Barrett Business Services has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.
Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.7%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.1%. Barrett Business Services pays out 15.8% of its earnings in the form of a dividend. Kelly Services pays out -150.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has raised its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.
86.8% of Barrett Business Services shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 4.1% of Barrett Business Services shares are owned by company insiders. Comparatively, 48.1% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Barrett Business Services has a net margin of 4.49% compared to Kelly Services' net margin of -0.14%. Barrett Business Services' return on equity of 24.59% beat Kelly Services' return on equity.
Summary
Barrett Business Services beats Kelly Services on 13 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
KELYA vs. The Competition
Kelly Services Competitors List
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This page (NASDAQ:KELYA) was last updated on 8/15/2025 by MarketBeat.com Staff
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