KELYA vs. MAN, BBSI, HSII, KFRC, TBI, HSON, TW, KFY, RHI, and ASGN
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include ManpowerGroup (MAN), Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Korn/Ferry International (KFY), Robert Half (RHI), and ASGN (ASGN). These companies are all part of the "human resource & employment services" industry.
Kelly Services vs. Its Competitors
Kelly Services (NASDAQ:KELYA) and ManpowerGroup (NYSE:MAN) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.1%. ManpowerGroup pays an annual dividend of $1.44 per share and has a dividend yield of 3.5%. Kelly Services pays out -150.0% of its earnings in the form of a dividend. ManpowerGroup pays out -378.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ManpowerGroup is clearly the better dividend stock, given its higher yield and lower payout ratio.
Kelly Services has a beta of 0.89, meaning that its stock price is 11% less volatile than the S&P 500. Comparatively, ManpowerGroup has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500.
ManpowerGroup has a net margin of -0.09% compared to Kelly Services' net margin of -0.14%. ManpowerGroup's return on equity of 7.98% beat Kelly Services' return on equity.
Kelly Services presently has a consensus price target of $25.00, indicating a potential upside of 79.08%. ManpowerGroup has a consensus price target of $48.20, indicating a potential upside of 16.76%. Given Kelly Services' stronger consensus rating and higher probable upside, analysts plainly believe Kelly Services is more favorable than ManpowerGroup.
In the previous week, ManpowerGroup had 4 more articles in the media than Kelly Services. MarketBeat recorded 11 mentions for ManpowerGroup and 7 mentions for Kelly Services. Kelly Services' average media sentiment score of 1.52 beat ManpowerGroup's score of 1.03 indicating that Kelly Services is being referred to more favorably in the media.
ManpowerGroup has higher revenue and earnings than Kelly Services. ManpowerGroup is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.
76.3% of Kelly Services shares are held by institutional investors. Comparatively, 98.0% of ManpowerGroup shares are held by institutional investors. 48.1% of Kelly Services shares are held by insiders. Comparatively, 3.1% of ManpowerGroup shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
Kelly Services and ManpowerGroup tied by winning 9 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
KELYA vs. The Competition
Kelly Services Competitors List
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This page (NASDAQ:KELYA) was last updated on 9/4/2025 by MarketBeat.com Staff
