KELYA vs. BBSI, HSII, KFRC, TBI, HSON, TW, RHI, KFY, ASGN, and NSP
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Robert Half (RHI), Korn Ferry (KFY), ASGN (ASGN), and Insperity (NSP). These companies are all part of the "human resource & employment services" industry.
Kelly Services vs. Its Competitors
Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, community ranking, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.
76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are owned by institutional investors. 3.9% of Kelly Services shares are owned by insiders. Comparatively, 4.1% of Barrett Business Services shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Barrett Business Services has a net margin of 4.55% compared to Kelly Services' net margin of -0.01%. Barrett Business Services' return on equity of 25.28% beat Kelly Services' return on equity.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.6%. Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Kelly Services pays out -50.0% of its earnings in the form of a dividend. Barrett Business Services pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has increased its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.
Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.
In the previous week, Barrett Business Services had 6 more articles in the media than Kelly Services. MarketBeat recorded 8 mentions for Barrett Business Services and 2 mentions for Kelly Services. Kelly Services' average media sentiment score of 1.43 beat Barrett Business Services' score of 0.85 indicating that Kelly Services is being referred to more favorably in the media.
Kelly Services presently has a consensus price target of $25.00, indicating a potential upside of 113.13%. Barrett Business Services has a consensus price target of $45.00, indicating a potential upside of 8.17%. Given Kelly Services' higher possible upside, analysts plainly believe Kelly Services is more favorable than Barrett Business Services.
Barrett Business Services received 121 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 68.18% of users gave Barrett Business Services an outperform vote while only 56.28% of users gave Kelly Services an outperform vote.
Kelly Services has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, Barrett Business Services has a beta of 1.01, suggesting that its stock price is 1% more volatile than the S&P 500.
Summary
Barrett Business Services beats Kelly Services on 15 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
KELYA vs. The Competition
Kelly Services Competitors List
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This page (NASDAQ:KELYA) was last updated on 6/13/2025 by MarketBeat.com Staff
