KELYA vs. BBSI, HSII, KFRC, TBI, HSON, TW, RHI, KFY, NSP, and ASGN
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Robert Half (RHI), Korn/Ferry International (KFY), Insperity (NSP), and ASGN (ASGN). These companies are all part of the "human resource & employment services" industry.
Kelly Services vs. Its Competitors
Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, profitability, dividends and analyst recommendations.
In the previous week, Barrett Business Services had 1 more articles in the media than Kelly Services. MarketBeat recorded 5 mentions for Barrett Business Services and 4 mentions for Kelly Services. Kelly Services' average media sentiment score of 1.23 beat Barrett Business Services' score of 1.00 indicating that Kelly Services is being referred to more favorably in the media.
Kelly Services presently has a consensus price target of $25.00, indicating a potential upside of 86.57%. Barrett Business Services has a consensus price target of $45.00, indicating a potential downside of 1.53%. Given Kelly Services' higher possible upside, equities research analysts plainly believe Kelly Services is more favorable than Barrett Business Services.
Barrett Business Services has a net margin of 4.45% compared to Kelly Services' net margin of -0.46%. Barrett Business Services' return on equity of 24.55% beat Kelly Services' return on equity.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.2%. Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.7%. Kelly Services pays out -50.0% of its earnings in the form of a dividend. Barrett Business Services pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has increased its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.
Kelly Services has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Barrett Business Services has a beta of 0.99, meaning that its stock price is 1% less volatile than the S&P 500.
Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.
76.3% of Kelly Services shares are held by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are held by institutional investors. 48.1% of Kelly Services shares are held by company insiders. Comparatively, 4.1% of Barrett Business Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
Barrett Business Services beats Kelly Services on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
KELYA vs. The Competition
Kelly Services Competitors List
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This page (NASDAQ:KELYA) was last updated on 7/25/2025 by MarketBeat.com Staff
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