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Kelly Services (KELYA) Competitors

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$13.40 +0.11 (+0.83%)
Closing price 04:00 PM Eastern
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$13.40 0.00 (0.00%)
As of 04:11 PM Eastern
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KELYA vs. BBSI, HSII, KFRC, TBI, HSON, TW, RHI, KFY, NSP, and ASGN

Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Robert Half (RHI), Korn/Ferry International (KFY), Insperity (NSP), and ASGN (ASGN). These companies are all part of the "human resource & employment services" industry.

Kelly Services vs. Its Competitors

Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, profitability, dividends and analyst recommendations.

In the previous week, Barrett Business Services had 1 more articles in the media than Kelly Services. MarketBeat recorded 5 mentions for Barrett Business Services and 4 mentions for Kelly Services. Kelly Services' average media sentiment score of 1.23 beat Barrett Business Services' score of 1.00 indicating that Kelly Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Barrett Business Services
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Kelly Services presently has a consensus price target of $25.00, indicating a potential upside of 86.57%. Barrett Business Services has a consensus price target of $45.00, indicating a potential downside of 1.53%. Given Kelly Services' higher possible upside, equities research analysts plainly believe Kelly Services is more favorable than Barrett Business Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Barrett Business Services
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Barrett Business Services has a net margin of 4.45% compared to Kelly Services' net margin of -0.46%. Barrett Business Services' return on equity of 24.55% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kelly Services-0.46% 6.13% 2.93%
Barrett Business Services 4.45%24.55%7.09%

Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.2%. Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.7%. Kelly Services pays out -50.0% of its earnings in the form of a dividend. Barrett Business Services pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has increased its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Kelly Services has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Barrett Business Services has a beta of 0.99, meaning that its stock price is 1% less volatile than the S&P 500.

Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.33B0.11-$600K-$0.60-22.33
Barrett Business Services$1.14B1.03$52.99M$1.9523.44

76.3% of Kelly Services shares are held by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are held by institutional investors. 48.1% of Kelly Services shares are held by company insiders. Comparatively, 4.1% of Barrett Business Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Barrett Business Services beats Kelly Services on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KELYA vs. The Competition

MetricKelly ServicesStaffing IndustryBusiness SectorNASDAQ Exchange
Market Cap$467.53M$1.61B$18.98B$9.51B
Dividend Yield2.20%3.10%2.72%3.99%
P/E Ratio-22.3332.0329.5420.03
Price / Sales0.114.4748.51103.88
Price / Cash2.308.9927.5159.01
Price / Book0.383.916.255.90
Net Income-$600K$43.21M$197.18M$258.66M
7 Day Performance6.69%0.79%1.57%2.22%
1 Month Performance19.01%8.63%6.52%12.76%
1 Year Performance-41.74%-18.73%30.80%19.36%

Kelly Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KELYA
Kelly Services
4.7064 of 5 stars
$13.40
+0.8%
$25.00
+86.6%
-41.3%$467.53M$4.33B-22.334,200News Coverage
Positive News
BBSI
Barrett Business Services
4.4182 of 5 stars
$43.70
+0.2%
$45.00
+3.0%
+29.9%$1.12B$1.14B22.413,658News Coverage
Positive News
HSII
Heidrick & Struggles International
2.2402 of 5 stars
$45.63
-1.1%
$49.00
+7.4%
+31.9%$951.65M$1.12B130.382,201News Coverage
KFRC
Kforce
3.9929 of 5 stars
$42.73
-0.5%
$53.67
+25.6%
-30.5%$796.08M$1.38B15.9412,000Positive News
Upcoming Earnings
Analyst Forecast
TBI
TrueBlue
3.4728 of 5 stars
$7.05
-0.7%
$10.00
+41.9%
-36.0%$212.04M$1.57B0.004,200
HSON
Hudson Global
2.1573 of 5 stars
$8.93
+0.9%
N/A-49.2%$24.34M$140.06M-7.321,300News Coverage
TW
Tradeweb Markets
2.5426 of 5 stars
$134.99
-2.2%
$150.00
+11.1%
+28.1%$32.63B$1.73B44.951,412Positive News
Upcoming Earnings
Analyst Revision
RHI
Robert Half
4.711 of 5 stars
$41.83
-0.1%
$48.71
+16.5%
-38.5%$4.28B$5.80B20.9314,700Trending News
Earnings Report
Analyst Forecast
Analyst Revision
KFY
Korn/Ferry International
3.9116 of 5 stars
$73.16
-1.1%
$81.00
+10.7%
+4.1%$3.82B$2.76B15.109,253
NSP
Insperity
4.4475 of 5 stars
$57.26
+1.1%
$80.00
+39.7%
-40.0%$2.13B$6.58B33.714,500Upcoming Earnings
ASGN
ASGN
3.2561 of 5 stars
$48.27
-0.3%
$63.67
+31.9%
-45.3%$2.12B$4.10B13.753,200Trending News
Earnings Report
Analyst Forecast

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This page (NASDAQ:KELYA) was last updated on 7/25/2025 by MarketBeat.com Staff
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