KELYA vs. MAN, BBSI, HSII, KFRC, TBI, HSON, TW, KFY, RHI, and ASGN
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include ManpowerGroup (MAN), Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), Kforce (KFRC), TrueBlue (TBI), Hudson Global (HSON), Tradeweb Markets (TW), Korn/Ferry International (KFY), Robert Half (RHI), and ASGN (ASGN). These companies are all part of the "human resource & employment services" industry.
Kelly Services vs. Its Competitors
ManpowerGroup (NYSE:MAN) and Kelly Services (NASDAQ:KELYA) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.
98.0% of ManpowerGroup shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 3.1% of ManpowerGroup shares are owned by company insiders. Comparatively, 48.1% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
ManpowerGroup has higher revenue and earnings than Kelly Services. ManpowerGroup is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.
In the previous week, Kelly Services had 3 more articles in the media than ManpowerGroup. MarketBeat recorded 8 mentions for Kelly Services and 5 mentions for ManpowerGroup. Kelly Services' average media sentiment score of 0.73 beat ManpowerGroup's score of 0.70 indicating that Kelly Services is being referred to more favorably in the news media.
ManpowerGroup has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Comparatively, Kelly Services has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500.
ManpowerGroup pays an annual dividend of $1.44 per share and has a dividend yield of 3.8%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.3%. ManpowerGroup pays out -378.9% of its earnings in the form of a dividend. Kelly Services pays out -150.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ManpowerGroup is clearly the better dividend stock, given its higher yield and lower payout ratio.
ManpowerGroup has a net margin of -0.09% compared to Kelly Services' net margin of -0.14%. ManpowerGroup's return on equity of 7.98% beat Kelly Services' return on equity.
ManpowerGroup currently has a consensus target price of $48.20, indicating a potential upside of 27.55%. Kelly Services has a consensus target price of $25.00, indicating a potential upside of 94.25%. Given Kelly Services' stronger consensus rating and higher possible upside, analysts plainly believe Kelly Services is more favorable than ManpowerGroup.
Summary
Kelly Services beats ManpowerGroup on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KELYA vs. The Competition
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This page (NASDAQ:KELYA) was last updated on 9/25/2025 by MarketBeat.com Staff