Kelly Services (KELYB) Competitors

Barrett Business Services (NASDAQ:BBSI) and Kelly Services (NASDAQ:KELYB) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, profitability and community ranking.

Does the MarketBeat Community prefer BBSI or KELYB?

Barrett Business Services received 259 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 68.18% of users gave Barrett Business Services an outperform vote while only 67.19% of users gave Kelly Services an outperform vote.

Company	Underperform	Outperform
Barrett Business Services	Outperform Votes 345 68.18%	Underperform Votes 161 31.82%
Kelly Services	Outperform Votes 86 67.19%	Underperform Votes 42 32.81%

Do analysts rate BBSI or KELYB?

Barrett Business Services currently has a consensus price target of $41.67, suggesting a potential upside of 0.67%. Given Barrett Business Services' stronger consensus rating and higher probable upside, research analysts plainly believe Barrett Business Services is more favorable than Kelly Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Barrett Business Services	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Kelly Services	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor BBSI or KELYB?

In the previous week, Barrett Business Services had 6 more articles in the media than Kelly Services. MarketBeat recorded 8 mentions for Barrett Business Services and 2 mentions for Kelly Services. Barrett Business Services' average media sentiment score of 1.27 beat Kelly Services' score of 0.54 indicating that Barrett Business Services is being referred to more favorably in the media.

Company	Overall Sentiment
Barrett Business Services	Positive
Kelly Services	Positive

Is BBSI or KELYB more profitable?

Barrett Business Services has a net margin of 4.55% compared to Kelly Services' net margin of -0.01%. Barrett Business Services' return on equity of 25.28% beat Kelly Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Barrett Business Services	4.55%	25.28%	7.04%
Kelly Services	-0.01%	6.56%	3.22%

Is BBSI or KELYB a better dividend stock?

Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.6%. Barrett Business Services pays out 16.4% of its earnings in the form of a dividend. Kelly Services pays out -499.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has increased its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more risk & volatility, BBSI or KELYB?

Barrett Business Services has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, Kelly Services has a beta of 1.54, indicating that its stock price is 54% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in BBSI or KELYB?

86.8% of Barrett Business Services shares are held by institutional investors. Comparatively, 0.2% of Kelly Services shares are held by institutional investors. 3.7% of Barrett Business Services shares are held by company insiders. Comparatively, 93.1% of Kelly Services shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Which has stronger valuation and earnings, BBSI or KELYB?

Barrett Business Services has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barrett Business Services	$1.17B	0.91	$50.61M	$1.95	21.23
Kelly Services	$4.33B	0.09	-$600K	-$0.06	-190.80

Summary

Barrett Business Services beats Kelly Services on 16 of the 21 factors compared between the two stocks.