Kelly Services (KELYB) Competitors

Heidrick & Struggles International (NASDAQ:HSII) and Kelly Services (NASDAQ:KELYB) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Is HSII or KELYB more profitable?

Heidrick & Struggles International has a net margin of 2.92% compared to Kelly Services' net margin of -0.14%. Heidrick & Struggles International's return on equity of 14.85% beat Kelly Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Heidrick & Struggles International	2.92%	14.85%	6.24%
Kelly Services	-0.14%	5.65%	2.72%

Do institutionals & insiders have more ownership in HSII or KELYB?

90.1% of Heidrick & Struggles International shares are held by institutional investors. Comparatively, 0.2% of Kelly Services shares are held by institutional investors. 1.4% of Heidrick & Struggles International shares are held by company insiders. Comparatively, 93.1% of Kelly Services shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has more risk and volatility, HSII or KELYB?

Heidrick & Struggles International has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Kelly Services has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500.

Do analysts prefer HSII or KELYB?

Heidrick & Struggles International presently has a consensus target price of $49.00, suggesting a potential upside of 2.79%. Given Heidrick & Struggles International's stronger consensus rating and higher possible upside, equities research analysts clearly believe Heidrick & Struggles International is more favorable than Kelly Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heidrick & Struggles International	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Kelly Services	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has higher earnings and valuation, HSII or KELYB?

Heidrick & Struggles International has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Heidrick & Struggles International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heidrick & Struggles International	$1.12B	0.89	$8.73M	$1.59	29.98
Kelly Services	$4.33B	0.11	-$600K	-$0.06	-231.96

Is HSII or KELYB a better dividend stock?

Heidrick & Struggles International pays an annual dividend of $0.60 per share and has a dividend yield of 1.3%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.2%. Heidrick & Struggles International pays out 37.7% of its earnings in the form of a dividend. Kelly Services pays out -499.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer HSII or KELYB?

In the previous week, Heidrick & Struggles International had 2 more articles in the media than Kelly Services. MarketBeat recorded 7 mentions for Heidrick & Struggles International and 5 mentions for Kelly Services. Heidrick & Struggles International's average media sentiment score of 0.73 beat Kelly Services' score of 0.54 indicating that Heidrick & Struggles International is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Heidrick & Struggles International	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Kelly Services	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Heidrick & Struggles International beats Kelly Services on 13 of the 18 factors compared between the two stocks.