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El Pollo Loco (LOCO) Competitors

El Pollo Loco logo
$10.55 -0.13 (-1.22%)
As of 11:39 AM Eastern
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LOCO vs. WING, FWRG, SG, CNNE, MSC, KRUS, TH, PLAY, PTLO, and BALY

Should you be buying El Pollo Loco stock or one of its competitors? The main competitors of El Pollo Loco include Wingstop (WING), First Watch Restaurant Group (FWRG), Sweetgreen (SG), Cannae (CNNE), Studio City Ih (MSC), Kura Sushi USA (KRUS), Target Hospitality (TH), Dave & Buster's Entertainment (PLAY), Portillo's (PTLO), and Bally's (BALY). These companies are all part of the "restaurants, hotels, motels" industry.

El Pollo Loco vs. Its Competitors

Wingstop (NASDAQ:WING) and El Pollo Loco (NASDAQ:LOCO) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.

In the previous week, Wingstop had 20 more articles in the media than El Pollo Loco. MarketBeat recorded 24 mentions for Wingstop and 4 mentions for El Pollo Loco. Wingstop's average media sentiment score of 0.99 beat El Pollo Loco's score of 0.91 indicating that Wingstop is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wingstop
11 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
El Pollo Loco
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wingstop has higher revenue and earnings than El Pollo Loco. El Pollo Loco is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wingstop$669.74M13.86$108.72M$6.0055.39
El Pollo Loco$479.69M0.66$25.68M$0.8412.56

81.3% of El Pollo Loco shares are owned by institutional investors. 0.7% of Wingstop shares are owned by company insiders. Comparatively, 3.1% of El Pollo Loco shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Wingstop presently has a consensus target price of $379.52, suggesting a potential upside of 14.19%. El Pollo Loco has a consensus target price of $18.00, suggesting a potential upside of 70.62%. Given El Pollo Loco's higher possible upside, analysts clearly believe El Pollo Loco is more favorable than Wingstop.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wingstop
0 Sell rating(s)
5 Hold rating(s)
20 Buy rating(s)
4 Strong Buy rating(s)
2.97
El Pollo Loco
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Wingstop has a net margin of 25.61% compared to El Pollo Loco's net margin of 5.15%. El Pollo Loco's return on equity of 9.83% beat Wingstop's return on equity.

Company Net Margins Return on Equity Return on Assets
Wingstop25.61% -17.07% 16.53%
El Pollo Loco 5.15%9.83%4.38%

Wingstop has a beta of 1.84, meaning that its stock price is 84% more volatile than the S&P 500. Comparatively, El Pollo Loco has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500.

Summary

Wingstop beats El Pollo Loco on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LOCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LOCO vs. The Competition

MetricEl Pollo LocoRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$316.15M$11.29B$27.04B$9.82B
Dividend YieldN/A3.20%172.59%4.02%
P/E Ratio12.5534.1327.6526.51
Price / Sales0.662.019.47121.10
Price / Cash7.4216.5357.1459.36
Price / Book1.154.964.736.69
Net Income$25.68M$405.16M$872.89M$265.51M
7 Day Performance2.63%1.67%2.85%3.35%
1 Month Performance-0.94%-5.93%-0.24%1.00%
1 Year Performance-23.30%-1.26%17.67%23.48%

El Pollo Loco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LOCO
El Pollo Loco
3.7383 of 5 stars
$10.55
-1.2%
$18.00
+70.6%
-21.8%$316.15M$479.69M12.554,143
WING
Wingstop
3.6181 of 5 stars
$320.07
-3.6%
$379.52
+18.6%
-16.7%$9.28B$625.81M53.351,335
FWRG
First Watch Restaurant Group
3.5311 of 5 stars
$19.09
+2.5%
$21.09
+10.5%
+9.5%$1.14B$1.02B318.2215,000News Coverage
Positive News
SG
Sweetgreen
3.5653 of 5 stars
$9.12
-2.4%
$17.69
+94.0%
-73.8%$1.10B$676.83M-10.866,407Positive News
CNNE
Cannae
4.68 of 5 stars
$18.57
+0.4%
$24.00
+29.2%
-4.7%$1.04B$452.50M-2.777,317News Coverage
Positive News
MSC
Studio City Ih
0.723 of 5 stars
$4.87
+2.2%
N/A-16.1%$1.00B$639.15M-13.905,848Gap Up
High Trading Volume
KRUS
Kura Sushi USA
2.9687 of 5 stars
$78.65
-1.9%
$92.30
+17.4%
+21.9%$969.63M$237.86M-98.313,300News Coverage
Positive News
TH
Target Hospitality
1.7886 of 5 stars
$8.87
-1.4%
$13.00
+46.6%
-7.4%$898.01M$386.27M88.70820
PLAY
Dave & Buster's Entertainment
4.6419 of 5 stars
$24.84
-2.0%
$33.83
+36.2%
-19.6%$876.16M$2.13B24.5923,420News Coverage
Positive News
Analyst Forecast
PTLO
Portillo's
3.8177 of 5 stars
$7.04
-3.4%
$12.50
+77.6%
-44.7%$549.29M$710.55M15.647,450
BALY
Bally's
1.3022 of 5 stars
$9.72
-1.9%
$11.00
+13.2%
-41.1%$486.81M$2.45B-0.8310,000

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This page (NASDAQ:LOCO) was last updated on 8/28/2025 by MarketBeat.com Staff
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