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El Pollo Loco (LOCO) Competitors

El Pollo Loco logo
$10.90 -0.10 (-0.91%)
Closing price 06/27/2025 04:00 PM Eastern
Extended Trading
$10.92 +0.01 (+0.14%)
As of 06/27/2025 04:34 PM Eastern
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LOCO vs. XHR, KRUS, FWRG, PTLO, TH, MSC, BALY, PBPB, CVEO, and GHG

Should you be buying El Pollo Loco stock or one of its competitors? The main competitors of El Pollo Loco include Xenia Hotels & Resorts (XHR), Kura Sushi USA (KRUS), First Watch Restaurant Group (FWRG), Portillo's (PTLO), Target Hospitality (TH), Studio City International (MSC), Bally's (BALY), Potbelly (PBPB), Civeo (CVEO), and GreenTree Hospitality Group (GHG). These companies are all part of the "restaurants, hotels, motels" industry.

El Pollo Loco vs. Its Competitors

El Pollo Loco (NASDAQ:LOCO) and Xenia Hotels & Resorts (NYSE:XHR) are both small-cap restaurants, hotels, motels companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment and valuation.

El Pollo Loco has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Xenia Hotels & Resorts has a beta of 1.66, indicating that its share price is 66% more volatile than the S&P 500.

In the previous week, El Pollo Loco had 4 more articles in the media than Xenia Hotels & Resorts. MarketBeat recorded 5 mentions for El Pollo Loco and 1 mentions for Xenia Hotels & Resorts. El Pollo Loco's average media sentiment score of 0.52 beat Xenia Hotels & Resorts' score of 0.33 indicating that El Pollo Loco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
El Pollo Loco
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Xenia Hotels & Resorts
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

El Pollo Loco presently has a consensus target price of $15.50, suggesting a potential upside of 42.20%. Xenia Hotels & Resorts has a consensus target price of $13.50, suggesting a potential upside of 5.43%. Given El Pollo Loco's stronger consensus rating and higher probable upside, equities research analysts plainly believe El Pollo Loco is more favorable than Xenia Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
El Pollo Loco
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Xenia Hotels & Resorts
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

El Pollo Loco has a net margin of 5.30% compared to Xenia Hotels & Resorts' net margin of 2.19%. El Pollo Loco's return on equity of 9.91% beat Xenia Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
El Pollo Loco5.30% 9.91% 4.31%
Xenia Hotels & Resorts 2.19%1.80%0.80%

81.3% of El Pollo Loco shares are held by institutional investors. Comparatively, 92.4% of Xenia Hotels & Resorts shares are held by institutional investors. 3.1% of El Pollo Loco shares are held by company insiders. Comparatively, 3.2% of Xenia Hotels & Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

El Pollo Loco has higher earnings, but lower revenue than Xenia Hotels & Resorts. El Pollo Loco is trading at a lower price-to-earnings ratio than Xenia Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
El Pollo Loco$473.01M0.69$25.68M$0.8512.82
Xenia Hotels & Resorts$1.04B1.22$16.14M$0.2258.20

Summary

El Pollo Loco beats Xenia Hotels & Resorts on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LOCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LOCO vs. The Competition

MetricEl Pollo LocoRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$327.57M$11.66B$26.39B$8.93B
Dividend YieldN/A3.87%174.16%4.14%
P/E Ratio12.8239.1528.6419.67
Price / Sales0.692.134.10105.04
Price / Cash7.6417.5844.9356.84
Price / Book1.2511.265.705.43
Net Income$25.68M$400.87M$840.38M$249.20M
7 Day Performance-2.68%0.76%1.14%3.99%
1 Month Performance12.02%5.17%1.01%4.82%
1 Year Performance-3.63%1.35%12.98%17.00%

El Pollo Loco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LOCO
El Pollo Loco
3.7908 of 5 stars
$10.90
-0.9%
$15.50
+42.2%
-3.6%$327.57M$473.01M12.824,143News Coverage
XHR
Xenia Hotels & Resorts
1.2255 of 5 stars
$12.31
+2.8%
$13.50
+9.6%
-10.6%$1.22B$1.06B53.5440News Coverage
KRUS
Kura Sushi USA
1.648 of 5 stars
$79.13
+1.2%
$77.20
-2.4%
+29.5%$956.29M$258.44M-116.372,100News Coverage
Analyst Forecast
Analyst Revision
FWRG
First Watch Restaurant Group
3.9942 of 5 stars
$15.55
+3.5%
$21.36
+37.4%
-8.3%$948.44M$1.06B47.1210,000News Coverage
Positive News
PTLO
Portillo's
2.2757 of 5 stars
$12.02
+5.1%
$13.71
+14.1%
+18.6%$899.28M$721.16M28.627,450News Coverage
Positive News
TH
Target Hospitality
2.7094 of 5 stars
$6.99
+1.6%
$11.25
+60.9%
-17.7%$694.56M$349.50M8.03820News Coverage
MSC
Studio City International
1.2856 of 5 stars
$2.95
+6.9%
N/A-44.7%$621.61M$639.15M-6.413,790
BALY
Bally's
2.7324 of 5 stars
$9.09
-1.6%
$16.96
+86.5%
-16.5%$445.72M$2.45B-0.6010,500
PBPB
Potbelly
3.7325 of 5 stars
$11.04
+1.7%
$16.00
+44.9%
+53.3%$333.10M$465.13M8.835,500Positive News
CVEO
Civeo
2.0661 of 5 stars
$22.43
+0.7%
$27.00
+20.4%
-8.7%$299.46M$660.05M16.021,400
GHG
GreenTree Hospitality Group
N/A$2.06
+0.5%
N/A-17.3%$209.14M$1.34B3.812,890Upcoming Earnings

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This page (NASDAQ:LOCO) was last updated on 6/29/2025 by MarketBeat.com Staff
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