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LegalZoom.com (LZ) Competitors

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$7.72 -0.16 (-2.03%)
Closing price 04:00 PM Eastern
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$7.80 +0.08 (+0.97%)
As of 06:48 PM Eastern
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LZ vs. HRI, ANDG, MARA, WSC, and EQPT

Should you buy LegalZoom.com stock or one of its competitors? MarketBeat compares LegalZoom.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with LegalZoom.com include Herc (HRI), Andersen Group (ANDG), Marathon Digital (MARA), WillScot (WSC), and EquipmentShare.com (EQPT). These companies are all part of the "business services" industry.

How does LegalZoom.com compare to Herc?

Herc (NYSE:HRI) and LegalZoom.com (NASDAQ:LZ) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

LegalZoom.com has lower revenue, but higher earnings than Herc. Herc is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.38B1.14$1M-$0.27N/A
LegalZoom.com$756.04M1.75$15.43M$0.06128.67

In the previous week, LegalZoom.com had 2 more articles in the media than Herc. MarketBeat recorded 6 mentions for LegalZoom.com and 4 mentions for Herc. LegalZoom.com's average media sentiment score of 0.81 beat Herc's score of 0.56 indicating that LegalZoom.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
LegalZoom.com
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Herc has a beta of 1.88, meaning that its stock price is 88% more volatile than the broader market. Comparatively, LegalZoom.com has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

LegalZoom.com has a net margin of 1.46% compared to Herc's net margin of -0.11%. LegalZoom.com's return on equity of 11.53% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc-0.11% 10.72% 1.49%
LegalZoom.com 1.46%11.53%3.93%

93.1% of Herc shares are owned by institutional investors. Comparatively, 82.0% of LegalZoom.com shares are owned by institutional investors. 2.2% of Herc shares are owned by insiders. Comparatively, 7.4% of LegalZoom.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Herc presently has a consensus price target of $173.43, indicating a potential upside of 16.11%. LegalZoom.com has a consensus price target of $8.25, indicating a potential upside of 6.87%. Given Herc's stronger consensus rating and higher probable upside, analysts plainly believe Herc is more favorable than LegalZoom.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

LegalZoom.com beats Herc on 10 of the 16 factors compared between the two stocks.

How does LegalZoom.com compare to Andersen Group?

LegalZoom.com (NASDAQ:LZ) and Andersen Group (NYSE:ANDG) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

LegalZoom.com has a net margin of 1.46% compared to Andersen Group's net margin of 0.00%. LegalZoom.com's return on equity of 11.53% beat Andersen Group's return on equity.

Company Net Margins Return on Equity Return on Assets
LegalZoom.com1.46% 11.53% 3.93%
Andersen Group N/A N/A N/A

LegalZoom.com presently has a consensus target price of $8.25, suggesting a potential upside of 6.87%. Andersen Group has a consensus target price of $39.00, suggesting a potential downside of 12.59%. Given LegalZoom.com's higher probable upside, equities research analysts plainly believe LegalZoom.com is more favorable than Andersen Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Andersen Group
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

82.0% of LegalZoom.com shares are owned by institutional investors. 7.4% of LegalZoom.com shares are owned by company insiders. Comparatively, 13.0% of Andersen Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, LegalZoom.com had 4 more articles in the media than Andersen Group. MarketBeat recorded 6 mentions for LegalZoom.com and 2 mentions for Andersen Group. LegalZoom.com's average media sentiment score of 0.81 beat Andersen Group's score of 0.68 indicating that LegalZoom.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LegalZoom.com
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Andersen Group
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

LegalZoom.com has higher earnings, but lower revenue than Andersen Group. LegalZoom.com is trading at a lower price-to-earnings ratio than Andersen Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LegalZoom.com$756.04M1.75$15.43M$0.06128.67
Andersen Group$838.69M6.01-$2.32M$0.17262.46

Summary

LegalZoom.com and Andersen Group tied by winning 8 of the 16 factors compared between the two stocks.

How does LegalZoom.com compare to Marathon Digital?

LegalZoom.com (NASDAQ:LZ) and Marathon Digital (NASDAQ:MARA) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, earnings, risk, valuation, institutional ownership and media sentiment.

82.0% of LegalZoom.com shares are held by institutional investors. Comparatively, 44.5% of Marathon Digital shares are held by institutional investors. 7.4% of LegalZoom.com shares are held by insiders. Comparatively, 1.0% of Marathon Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

LegalZoom.com has higher earnings, but lower revenue than Marathon Digital. Marathon Digital is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LegalZoom.com$756.04M1.75$15.43M$0.06128.67
Marathon Digital$907.09M4.49-$1.31B-$5.72N/A

LegalZoom.com currently has a consensus target price of $8.25, suggesting a potential upside of 6.87%. Marathon Digital has a consensus target price of $18.50, suggesting a potential upside of 73.06%. Given Marathon Digital's stronger consensus rating and higher probable upside, analysts plainly believe Marathon Digital is more favorable than LegalZoom.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Marathon Digital
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Marathon Digital had 11 more articles in the media than LegalZoom.com. MarketBeat recorded 17 mentions for Marathon Digital and 6 mentions for LegalZoom.com. LegalZoom.com's average media sentiment score of 0.81 beat Marathon Digital's score of 0.52 indicating that LegalZoom.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LegalZoom.com
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Marathon Digital
3 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

LegalZoom.com has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market. Comparatively, Marathon Digital has a beta of 5.36, meaning that its share price is 436% more volatile than the broader market.

LegalZoom.com has a net margin of 1.46% compared to Marathon Digital's net margin of -234.83%. LegalZoom.com's return on equity of 11.53% beat Marathon Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
LegalZoom.com1.46% 11.53% 3.93%
Marathon Digital -234.83%-23.20%-12.51%

Summary

LegalZoom.com beats Marathon Digital on 9 of the 16 factors compared between the two stocks.

How does LegalZoom.com compare to WillScot?

LegalZoom.com (NASDAQ:LZ) and WillScot (NASDAQ:WSC) are both business services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, risk and institutional ownership.

LegalZoom.com has a net margin of 1.46% compared to WillScot's net margin of -2.99%. WillScot's return on equity of 20.65% beat LegalZoom.com's return on equity.

Company Net Margins Return on Equity Return on Assets
LegalZoom.com1.46% 11.53% 3.93%
WillScot -2.99%20.65%3.31%

LegalZoom.com has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, WillScot has a beta of 1.32, suggesting that its stock price is 32% more volatile than the broader market.

In the previous week, LegalZoom.com had 2 more articles in the media than WillScot. MarketBeat recorded 6 mentions for LegalZoom.com and 4 mentions for WillScot. LegalZoom.com's average media sentiment score of 0.81 beat WillScot's score of 0.71 indicating that LegalZoom.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LegalZoom.com
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
WillScot
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

LegalZoom.com has higher earnings, but lower revenue than WillScot. WillScot is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LegalZoom.com$756.04M1.75$15.43M$0.06128.67
WillScot$2.28B2.16-$52.99M-$0.38N/A

LegalZoom.com presently has a consensus price target of $8.25, suggesting a potential upside of 6.87%. WillScot has a consensus price target of $26.25, suggesting a potential downside of 3.60%. Given LegalZoom.com's higher possible upside, research analysts plainly believe LegalZoom.com is more favorable than WillScot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
WillScot
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.18

82.0% of LegalZoom.com shares are owned by institutional investors. Comparatively, 95.8% of WillScot shares are owned by institutional investors. 7.4% of LegalZoom.com shares are owned by company insiders. Comparatively, 3.4% of WillScot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

LegalZoom.com beats WillScot on 9 of the 15 factors compared between the two stocks.

How does LegalZoom.com compare to EquipmentShare.com?

LegalZoom.com (NASDAQ:LZ) and EquipmentShare.com (NASDAQ:EQPT) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, media sentiment, dividends, valuation and earnings.

LegalZoom.com has a net margin of 1.46% compared to EquipmentShare.com's net margin of 0.00%. LegalZoom.com's return on equity of 11.53% beat EquipmentShare.com's return on equity.

Company Net Margins Return on Equity Return on Assets
LegalZoom.com1.46% 11.53% 3.93%
EquipmentShare.com N/A N/A N/A

In the previous week, EquipmentShare.com had 7 more articles in the media than LegalZoom.com. MarketBeat recorded 13 mentions for EquipmentShare.com and 6 mentions for LegalZoom.com. EquipmentShare.com's average media sentiment score of 0.92 beat LegalZoom.com's score of 0.81 indicating that EquipmentShare.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LegalZoom.com
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
EquipmentShare.com
4 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

EquipmentShare.com has higher revenue and earnings than LegalZoom.com. EquipmentShare.com is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LegalZoom.com$756.04M1.75$15.43M$0.06128.67
EquipmentShare.com$4.38B0.96$40M$0.13127.77

82.0% of LegalZoom.com shares are held by institutional investors. 7.4% of LegalZoom.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

LegalZoom.com currently has a consensus target price of $8.25, suggesting a potential upside of 6.87%. EquipmentShare.com has a consensus target price of $36.33, suggesting a potential upside of 118.74%. Given EquipmentShare.com's stronger consensus rating and higher probable upside, analysts plainly believe EquipmentShare.com is more favorable than LegalZoom.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
EquipmentShare.com
1 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.42

Summary

EquipmentShare.com beats LegalZoom.com on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LZ vs. The Competition

MetricLegalZoom.comIndustrial Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$1.35B$21.94B$9.39B$12.43B
Dividend YieldN/A6.25%3.52%8.84%
P/E Ratio128.6924.3426.8723.89
Price / Sales1.751.941,962.3392.07
Price / Cash23.3114.5727.4260.07
Price / Book7.963.444.406.18
Net Income$15.43M$712.91M$791.21M$331.73M
7 Day Performance6.48%-1.77%-0.18%-2.29%
1 Month Performance38.60%-0.87%-0.50%-1.62%
1 Year Performance-12.67%-1.52%14.53%16.81%

LegalZoom.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LZ
LegalZoom.com
3.0976 of 5 stars
$7.72
-2.0%
$8.25
+6.9%
-10.9%$1.35B$756.04M128.691,196
HRI
Herc
3.9607 of 5 stars
$147.78
-0.8%
$170.57
+15.4%
+14.8%$4.97B$4.38BN/A9,600
ANDG
Andersen Group
2.2032 of 5 stars
$42.18
-1.7%
$39.00
-7.5%
N/A$4.85B$838.69M248.122,300
MARA
Marathon Digital
3.4454 of 5 stars
$12.19
-3.3%
$18.83
+54.5%
-41.3%$4.80B$907.09MN/A9
WSC
WillScot
2.7364 of 5 stars
$26.31
+0.3%
$26.25
-0.2%
-9.1%$4.75B$2.28BN/A4,700

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This page (NASDAQ:LZ) was last updated on 7/17/2026 by MarketBeat.com Staff.
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