Inotiv (NOTV) Competitors

Inotiv (NASDAQ:NOTV) and Luna Innovations (NASDAQ:LUNA) are both small-cap medical companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk, profitability and community ranking.

Does the MarketBeat Community favor NOTV or LUNA?

Luna Innovations received 181 more outperform votes than Inotiv when rated by MarketBeat users. Likewise, 61.11% of users gave Luna Innovations an outperform vote while only 48.57% of users gave Inotiv an outperform vote.

Company	Underperform	Outperform
Inotiv	Outperform Votes 17 48.57%	Underperform Votes 18 51.43%
Luna Innovations	Outperform Votes 198 61.11%	Underperform Votes 126 38.89%

Which has better earnings and valuation, NOTV or LUNA?

Luna Innovations has lower revenue, but higher earnings than Inotiv. Luna Innovations is trading at a lower price-to-earnings ratio than Inotiv, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Inotiv	$572.42M	0.21	-$105.14M	-$1.30	-3.62
Luna Innovations	$109.50M	0.87	$9.28M	-$0.08	-35.00

Is NOTV or LUNA more profitable?

Luna Innovations has a net margin of -1.82% compared to Inotiv's net margin of -5.67%. Luna Innovations' return on equity of 3.61% beat Inotiv's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Inotiv	-5.67%	-10.99%	-3.45%
Luna Innovations	-1.82%	3.61%	2.18%

Do institutionals and insiders believe in NOTV or LUNA?

18.2% of Inotiv shares are owned by institutional investors. Comparatively, 87.5% of Luna Innovations shares are owned by institutional investors. 5.8% of Inotiv shares are owned by company insiders. Comparatively, 7.6% of Luna Innovations shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more volatility and risk, NOTV or LUNA?

Inotiv has a beta of 3.16, indicating that its stock price is 216% more volatile than the S&P 500. Comparatively, Luna Innovations has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500.

Does the media refer more to NOTV or LUNA?

In the previous week, Luna Innovations had 24 more articles in the media than Inotiv. MarketBeat recorded 25 mentions for Luna Innovations and 1 mentions for Inotiv. Luna Innovations' average media sentiment score of 0.05 beat Inotiv's score of 0.00 indicating that Luna Innovations is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Inotiv	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Luna Innovations	1 Very Positive mention(s)	7 Positive mention(s)	15 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral

Do analysts recommend NOTV or LUNA?

Inotiv currently has a consensus price target of $15.17, indicating a potential upside of 222.70%. Luna Innovations has a consensus price target of $10.00, indicating a potential upside of 257.14%. Given Luna Innovations' higher probable upside, analysts clearly believe Luna Innovations is more favorable than Inotiv.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Inotiv	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Luna Innovations	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Summary

Luna Innovations beats Inotiv on 13 of the 17 factors compared between the two stocks.