Opendoor Technologies (OPEN) Competitors $9.57 -0.37 (-3.72%) Closing price 09/19/2025 04:00 PM EasternExtended Trading$9.52 -0.05 (-0.48%) As of 09/19/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock OPEN vs. SOFI, Z, ZG, OPAD, VRSN, AKAM, SPSC, YELP, ZD, and CMPRShould you be buying Opendoor Technologies stock or one of its competitors? The main competitors of Opendoor Technologies include SoFi Technologies (SOFI), Zillow Group (Z), Zillow Group (ZG), Offerpad Solutions (OPAD), VeriSign (VRSN), Akamai Technologies (AKAM), SPS Commerce (SPSC), Yelp (YELP), Ziff Davis (ZD), and Cimpress (CMPR). Opendoor Technologies vs. Its Competitors SoFi Technologies Zillow Group Zillow Group Offerpad Solutions VeriSign Akamai Technologies SPS Commerce Yelp Ziff Davis Cimpress Opendoor Technologies (NASDAQ:OPEN) and SoFi Technologies (NASDAQ:SOFI) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations. Do analysts prefer OPEN or SOFI? Opendoor Technologies presently has a consensus price target of $1.26, suggesting a potential downside of 86.81%. SoFi Technologies has a consensus price target of $19.88, suggesting a potential downside of 32.63%. Given SoFi Technologies' stronger consensus rating and higher probable upside, analysts clearly believe SoFi Technologies is more favorable than Opendoor Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Opendoor Technologies 2 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.80SoFi Technologies 3 Sell rating(s) 11 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.24 Does the media refer more to OPEN or SOFI? In the previous week, SoFi Technologies had 23 more articles in the media than Opendoor Technologies. MarketBeat recorded 48 mentions for SoFi Technologies and 25 mentions for Opendoor Technologies. SoFi Technologies' average media sentiment score of 0.80 beat Opendoor Technologies' score of 0.49 indicating that SoFi Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Opendoor Technologies 9 Very Positive mention(s) 4 Positive mention(s) 8 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral SoFi Technologies 22 Very Positive mention(s) 4 Positive mention(s) 15 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is OPEN or SOFI more profitable? SoFi Technologies has a net margin of 18.38% compared to Opendoor Technologies' net margin of -5.89%. SoFi Technologies' return on equity of 4.44% beat Opendoor Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Opendoor Technologies-5.89% -42.15% -9.24% SoFi Technologies 18.38%4.44%0.78% Do institutionals and insiders have more ownership in OPEN or SOFI? 62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 2.0% of Opendoor Technologies shares are held by company insiders. Comparatively, 2.6% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Which has more volatility and risk, OPEN or SOFI? Opendoor Technologies has a beta of 3.2, meaning that its share price is 220% more volatile than the S&P 500. Comparatively, SoFi Technologies has a beta of 1.93, meaning that its share price is 93% more volatile than the S&P 500. Which has higher earnings & valuation, OPEN or SOFI? SoFi Technologies has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOpendoor Technologies$5.15B1.37-$392M-$0.43-22.26SoFi Technologies$2.67B13.21$498.67M$0.4861.48 SummarySoFi Technologies beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks. Get Opendoor Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for OPEN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding OPEN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart OPEN vs. The Competition Export to ExcelMetricOpendoor TechnologiesINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$7.32B$20.39B$32.19B$10.39BDividend YieldN/A3.50%3.14%4.60%P/E Ratio-22.2679.80450.6226.77Price / Sales1.3791.832,005.43124.20Price / CashN/A86.3338.1261.55Price / Book9.679.287.596.40Net Income-$392M$355.93M$809.77M$271.62M7 Day Performance5.51%3.72%4.15%3.46%1 Month Performance197.20%12.33%9.69%9.89%1 Year Performance360.10%87.84%24,064.87%28.51% Opendoor Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)OPENOpendoor Technologies2.982 of 5 stars$9.57-3.7%$1.26-86.8%+337.0%$7.32B$5.15B-22.261,470Trending NewsSOFISoFi Technologies2.5578 of 5 stars$26.55+2.3%$19.59-26.2%+260.3%$31.79B$2.67B55.315,000Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionZZillow Group2.6829 of 5 stars$87.78-1.7%$88.29+0.6%+27.9%$21.27B$2.24B-337.625,720Positive NewsAnalyst UpgradeZGZillow Group3.9328 of 5 stars$84.34-1.6%$85.52+1.4%+27.2%$20.43B$2.24B-324.386,856Analyst UpgradeOPADOfferpad Solutions0.9465 of 5 stars$4.30-14.0%$2.41-43.9%+11.9%$131.49M$918.82M-2.09900VRSNVeriSign4.1197 of 5 stars$285.52-1.3%$277.50-2.8%+54.7%$26.67B$1.56B34.07920Positive NewsInsider TradeAKAMAkamai Technologies4.4415 of 5 stars$76.84-3.0%$92.39+20.2%-23.3%$11.02B$3.99B27.2510,700SPSCSPS Commerce3.5961 of 5 stars$105.53-6.1%$165.80+57.1%-45.2%$4.00B$703.54M48.412,783Positive NewsAnalyst UpgradeYELPYelp3.8499 of 5 stars$30.94-2.5%$34.00+9.9%-7.5%$1.95B$1.45B14.005,116Insider TradeZDZiff Davis3.6772 of 5 stars$36.63-2.8%$38.83+6.0%-27.7%$1.50B$1.40B24.423,800CMPRCimpress4.1686 of 5 stars$57.10-6.7%$72.00+26.1%-27.0%$1.40B$3.40B111.9615,500Positive NewsAnalyst Forecast Related Companies and Tools Related Companies SoFi Technologies Competitors Zillow Group Competitors Zillow Group Competitors Offerpad Solutions Competitors VeriSign Competitors Akamai Technologies Competitors SPS Commerce Competitors Yelp Competitors Ziff Davis Competitors Cimpress Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:OPEN) was last updated on 9/20/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredHe Called Nvidia at $1.10. 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