Opendoor Technologies (OPEN) Competitors

Opendoor Technologies (NASDAQ:OPEN) and Ziff Davis (NASDAQ:ZD) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their community ranking, institutional ownership, analyst recommendations, risk, profitability, media sentiment, dividends, valuation and earnings.

Does the media favor OPEN or ZD?

In the previous week, Ziff Davis had 6 more articles in the media than Opendoor Technologies. MarketBeat recorded 7 mentions for Ziff Davis and 1 mentions for Opendoor Technologies. Ziff Davis' average media sentiment score of 0.87 beat Opendoor Technologies' score of 0.00 indicating that Ziff Davis is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Opendoor Technologies	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Ziff Davis	5 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer OPEN or ZD?

Opendoor Technologies presently has a consensus price target of $1.55, suggesting a potential upside of 109.32%. Ziff Davis has a consensus price target of $47.00, suggesting a potential upside of 43.60%. Given Opendoor Technologies' stronger consensus rating and higher probable upside, research analysts clearly believe Opendoor Technologies is more favorable than Ziff Davis.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Opendoor Technologies	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Ziff Davis	0 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33

Does the MarketBeat Community believe in OPEN or ZD?

Ziff Davis received 172 more outperform votes than Opendoor Technologies when rated by MarketBeat users. Likewise, 65.13% of users gave Ziff Davis an outperform vote while only 54.86% of users gave Opendoor Technologies an outperform vote.

Company	Underperform	Outperform
Opendoor Technologies	Outperform Votes 237 54.86%	Underperform Votes 195 45.14%
Ziff Davis	Outperform Votes 409 65.13%	Underperform Votes 219 34.87%

Which has higher valuation and earnings, OPEN or ZD?

Ziff Davis has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Ziff Davis, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Opendoor Technologies	$5.13B	0.10	-$275M	-$0.52	-1.42
Ziff Davis	$1.42B	0.97	$41.50M	$1.65	19.84

Do institutionals and insiders believe in OPEN or ZD?

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 99.8% of Ziff Davis shares are owned by institutional investors. 1.7% of Opendoor Technologies shares are owned by company insiders. Comparatively, 2.2% of Ziff Davis shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is OPEN or ZD more profitable?

Ziff Davis has a net margin of 4.52% compared to Opendoor Technologies' net margin of -7.49%. Ziff Davis' return on equity of 13.98% beat Opendoor Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Opendoor Technologies	-7.49%	-45.67%	-11.66%
Ziff Davis	4.52%	13.98%	7.26%

Which has more volatility and risk, OPEN or ZD?

Opendoor Technologies has a beta of 2.97, suggesting that its stock price is 197% more volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.57, suggesting that its stock price is 57% more volatile than the S&P 500.

Summary

Ziff Davis beats Opendoor Technologies on 13 of the 17 factors compared between the two stocks.