Opendoor Technologies (OPEN) Competitors $7.57 -0.57 (-7.00%) Closing price 10/10/2025 04:00 PM EasternExtended Trading$7.47 -0.10 (-1.32%) As of 10/10/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock OPEN vs. SOFI, Z, ZG, OPAD, AKAM, SPSC, YELP, ZD, CMPR, and QNSTShould you be buying Opendoor Technologies stock or one of its competitors? The main competitors of Opendoor Technologies include SoFi Technologies (SOFI), Zillow Group (Z), Zillow Group (ZG), Offerpad Solutions (OPAD), Akamai Technologies (AKAM), SPS Commerce (SPSC), Yelp (YELP), Ziff Davis (ZD), Cimpress (CMPR), and QuinStreet (QNST). Opendoor Technologies vs. Its Competitors SoFi Technologies Zillow Group Zillow Group Offerpad Solutions Akamai Technologies SPS Commerce Yelp Ziff Davis Cimpress QuinStreet SoFi Technologies (NASDAQ:SOFI) and Opendoor Technologies (NASDAQ:OPEN) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings. Does the media prefer SOFI or OPEN? In the previous week, SoFi Technologies had 33 more articles in the media than Opendoor Technologies. MarketBeat recorded 43 mentions for SoFi Technologies and 10 mentions for Opendoor Technologies. SoFi Technologies' average media sentiment score of 0.96 beat Opendoor Technologies' score of 0.44 indicating that SoFi Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 20 Very Positive mention(s) 4 Positive mention(s) 16 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Opendoor Technologies 3 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do insiders & institutionals hold more shares of SOFI or OPEN? 38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are owned by institutional investors. 2.6% of SoFi Technologies shares are owned by company insiders. Comparatively, 2.0% of Opendoor Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Do analysts rate SOFI or OPEN? SoFi Technologies presently has a consensus target price of $20.18, indicating a potential downside of 22.97%. Opendoor Technologies has a consensus target price of $1.26, indicating a potential downside of 83.32%. Given SoFi Technologies' stronger consensus rating and higher possible upside, analysts clearly believe SoFi Technologies is more favorable than Opendoor Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score SoFi Technologies 3 Sell rating(s) 12 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.23Opendoor Technologies 3 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.67 Is SOFI or OPEN more profitable? SoFi Technologies has a net margin of 18.38% compared to Opendoor Technologies' net margin of -5.89%. SoFi Technologies' return on equity of 4.44% beat Opendoor Technologies' return on equity.Company Net Margins Return on Equity Return on Assets SoFi Technologies18.38% 4.44% 0.78% Opendoor Technologies -5.89%-42.15%-9.24% Which has more risk and volatility, SOFI or OPEN? SoFi Technologies has a beta of 1.92, meaning that its stock price is 92% more volatile than the S&P 500. Comparatively, Opendoor Technologies has a beta of 3.69, meaning that its stock price is 269% more volatile than the S&P 500. Which has higher valuation and earnings, SOFI or OPEN? SoFi Technologies has higher earnings, but lower revenue than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSoFi Technologies$3.05B10.27$498.67M$0.4854.57Opendoor Technologies$5.15B1.08-$392M-$0.43-17.60 SummarySoFi Technologies beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks. Get Opendoor Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for OPEN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding OPEN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart OPEN vs. The Competition Export to ExcelMetricOpendoor TechnologiesINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$5.99B$20.12B$32.90B$10.61BDividend YieldN/A3.56%3.18%4.71%P/E Ratio-17.6074.48491.2226.57Price / Sales1.0897.741,659.73131.72Price / CashN/A85.2738.1862.09Price / Book7.659.117.416.53Net Income-$392M$354.27M$820.34M$276.43M7 Day Performance-6.66%1.66%-0.78%-0.88%1 Month Performance-28.04%0.00%4.65%3.55%1 Year Performance304.81%81.92%23,955.53%37.91% Opendoor Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)OPENOpendoor Technologies3.3021 of 5 stars$7.57-7.0%$1.26-83.3%+330.1%$5.99B$5.15B-17.601,470Analyst ForecastSOFISoFi Technologies2.1829 of 5 stars$25.24-2.8%$20.18-20.1%+203.5%$30.22B$2.67B52.585,000Trending NewsAnalyst ForecastOptions VolumeZZillow Group3.8817 of 5 stars$76.79+2.6%$90.38+17.7%+15.0%$18.60B$2.24B-295.355,720Analyst ForecastZGZillow Group4.491 of 5 stars$74.39+2.7%$86.92+16.8%+13.8%$18.02B$2.24B-286.126,856Analyst ForecastGap UpOPADOfferpad Solutions0.9984 of 5 stars$4.01-0.2%$2.41-39.9%+0.2%$122.66M$918.82M-1.95900News CoverageAnalyst ForecastAKAMAkamai Technologies4.571 of 5 stars$77.56-0.6%$92.39+19.1%-29.2%$11.12B$3.99B27.5010,700News CoverageAnalyst DowngradeSPSCSPS Commerce3.5968 of 5 stars$105.93+1.4%$156.70+47.9%-45.3%$4.02B$703.54M48.592,783Analyst ForecastYELPYelp4.1492 of 5 stars$31.84+0.4%$34.00+6.8%-10.9%$2.01B$1.41B14.415,116News CoverageZDZiff Davis3.8036 of 5 stars$39.26+1.3%$38.83-1.1%-19.4%$1.61B$1.40B26.173,800Analyst ForecastCMPRCimpress4.3128 of 5 stars$64.77+2.3%$77.50+19.7%-23.4%$1.59B$3.40B127.0015,500Analyst ForecastQNSTQuinStreet4.2494 of 5 stars$15.27-0.7%$27.00+76.8%-26.3%$877.26M$1.09B169.67790Analyst Forecast Related Companies and Tools Related Companies SoFi Technologies Competitors Zillow Group Competitors Zillow Group Competitors Offerpad Solutions Competitors Akamai Technologies Competitors SPS Commerce Competitors Yelp Competitors Ziff Davis Competitors Cimpress Competitors QuinStreet Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:OPEN) was last updated on 10/11/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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