Ozon (OZON) Competitors

Birkenstock (NYSE:BIRK) and Ozon (NASDAQ:OZON) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, community ranking, dividends and valuation.

Does the MarketBeat Community favor BIRK or OZON?

Birkenstock received 50 more outperform votes than Ozon when rated by MarketBeat users. Likewise, 82.09% of users gave Birkenstock an outperform vote while only 45.45% of users gave Ozon an outperform vote.

Company	Underperform	Outperform
Birkenstock	Outperform Votes 55 82.09%	Underperform Votes 12 17.91%
Ozon	Outperform Votes 5 45.45%	Underperform Votes 6 54.55%

Do analysts prefer BIRK or OZON?

Birkenstock currently has a consensus price target of $67.50, suggesting a potential upside of 31.14%. Given Birkenstock's stronger consensus rating and higher possible upside, research analysts clearly believe Birkenstock is more favorable than Ozon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Birkenstock	0 Sell rating(s)	2 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.94
Ozon	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has higher earnings & valuation, BIRK or OZON?

Birkenstock has higher earnings, but lower revenue than Ozon.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Birkenstock	$1.86B	5.19	$207.85M	$1.24	41.51
Ozon	$5.03B	0.48	-$506.01M	N/A	N/A

Does the media favor BIRK or OZON?

In the previous week, Birkenstock had 15 more articles in the media than Ozon. MarketBeat recorded 15 mentions for Birkenstock and 0 mentions for Ozon. Birkenstock's average media sentiment score of 0.85 beat Ozon's score of -0.74 indicating that Birkenstock is being referred to more favorably in the media.

Company	Overall Sentiment
Birkenstock	Positive
Ozon	Negative

Is BIRK or OZON more profitable?

Birkenstock has a net margin of 11.73% compared to Ozon's net margin of 0.00%. Birkenstock's return on equity of 9.52% beat Ozon's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Birkenstock	11.73%	9.52%	5.08%
Ozon	N/A	N/A	N/A

Do institutionals and insiders believe in BIRK or OZON?

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 0.2% of Ozon shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Birkenstock beats Ozon on 14 of the 15 factors compared between the two stocks.