Rackspace Technology (RXT) Competitors

Integral Ad Science (NASDAQ:IAS) and Rackspace Technology (NASDAQ:RXT) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

Is IAS or RXT more profitable?

Integral Ad Science has a net margin of 8.56% compared to Rackspace Technology's net margin of -10.82%. Integral Ad Science's return on equity of 4.74% beat Rackspace Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	8.56%	4.74%	4.12%
Rackspace Technology	-10.82%	N/A	-1.55%

Do analysts recommend IAS or RXT?

Integral Ad Science currently has a consensus price target of $13.65, indicating a potential upside of 64.26%. Rackspace Technology has a consensus price target of $1.63, indicating a potential upside of 20.99%. Given Integral Ad Science's stronger consensus rating and higher possible upside, analysts clearly believe Integral Ad Science is more favorable than Rackspace Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50
Rackspace Technology	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75

Which has higher earnings & valuation, IAS or RXT?

Integral Ad Science has higher earnings, but lower revenue than Rackspace Technology. Rackspace Technology is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$530.10M	2.59	$37.79M	$0.29	28.66
Rackspace Technology	$2.74B	0.12	-$858.20M	-$1.28	-1.05

Do institutionals & insiders believe in IAS or RXT?

95.8% of Integral Ad Science shares are owned by institutional investors. Comparatively, 82.5% of Rackspace Technology shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Comparatively, 2.9% of Rackspace Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more risk and volatility, IAS or RXT?

Integral Ad Science has a beta of 1.57, suggesting that its share price is 57% more volatile than the S&P 500. Comparatively, Rackspace Technology has a beta of 2.06, suggesting that its share price is 106% more volatile than the S&P 500.

Does the media prefer IAS or RXT?

In the previous week, Integral Ad Science had 4 more articles in the media than Rackspace Technology. MarketBeat recorded 6 mentions for Integral Ad Science and 2 mentions for Rackspace Technology. Integral Ad Science's average media sentiment score of 1.03 beat Rackspace Technology's score of 0.00 indicating that Integral Ad Science is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Integral Ad Science	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rackspace Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Integral Ad Science beats Rackspace Technology on 13 of the 16 factors compared between the two stocks.