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Sonos (SONO) Competitors

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$14.37 +0.30 (+2.13%)
Closing price 09/4/2025 04:00 PM Eastern
Extended Trading
$14.31 -0.06 (-0.41%)
As of 09/4/2025 07:55 PM Eastern
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SONO vs. GOLF, PTON, YETI, KN, ARLO, MODG, ESCA, TRON, FNKO, and CLAR

Should you be buying Sonos stock or one of its competitors? The main competitors of Sonos include Acushnet (GOLF), Peloton Interactive (PTON), YETI (YETI), Knowles (KN), Arlo Technologies (ARLO), Topgolf Callaway Brands (MODG), Escalade (ESCA), Tron (TRON), Funko (FNKO), and Clarus (CLAR). These companies are all part of the "recreation" industry.

Sonos vs. Its Competitors

Sonos (NASDAQ:SONO) and Acushnet (NYSE:GOLF) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

In the previous week, Sonos had 8 more articles in the media than Acushnet. MarketBeat recorded 15 mentions for Sonos and 7 mentions for Acushnet. Acushnet's average media sentiment score of 1.59 beat Sonos' score of 0.91 indicating that Acushnet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sonos
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Acushnet
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Sonos presently has a consensus target price of $13.67, indicating a potential downside of 4.89%. Acushnet has a consensus target price of $73.33, indicating a potential downside of 3.65%. Given Acushnet's higher probable upside, analysts plainly believe Acushnet is more favorable than Sonos.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Acushnet
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sonos has a beta of 2.17, indicating that its stock price is 117% more volatile than the S&P 500. Comparatively, Acushnet has a beta of 0.9, indicating that its stock price is 10% less volatile than the S&P 500.

85.8% of Sonos shares are owned by institutional investors. Comparatively, 53.1% of Acushnet shares are owned by institutional investors. 1.8% of Sonos shares are owned by company insiders. Comparatively, 53.6% of Acushnet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Acushnet has a net margin of 9.24% compared to Sonos' net margin of -5.41%. Acushnet's return on equity of 28.05% beat Sonos' return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos-5.41% -18.19% -8.71%
Acushnet 9.24%28.05%9.94%

Acushnet has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than Acushnet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.52B1.14-$38.15M-$0.65-22.11
Acushnet$2.46B1.82$214.30M$3.7420.35

Summary

Acushnet beats Sonos on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONO vs. The Competition

MetricSonosAUDIO/VIDEO PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$1.70B$17.63B$8.50B$9.85B
Dividend YieldN/A1.09%3.04%4.51%
P/E Ratio-22.116.4018.3526.43
Price / Sales1.141.985.01119.09
Price / Cash120.3840.4816.9058.92
Price / Book4.082.685.036.06
Net Income-$38.15M$705.29M$227.71M$266.28M
7 Day Performance3.23%15.53%1.19%-0.32%
1 Month Performance32.32%44.36%18.60%3.44%
1 Year Performance20.35%203.17%51.86%23.11%

Sonos Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONO
Sonos
1.9558 of 5 stars
$14.37
+2.1%
$13.67
-4.9%
+19.6%$1.70B$1.52B-22.111,708
GOLF
Acushnet
3.475 of 5 stars
$79.16
-0.4%
$73.33
-7.4%
+12.6%$4.66B$2.46B21.177,300Positive News
PTON
Peloton Interactive
4.0395 of 5 stars
$7.51
-5.1%
$9.29
+23.7%
+77.7%$3.23B$2.49B-24.232,145
YETI
YETI
2.8018 of 5 stars
$35.52
-0.5%
$38.54
+8.5%
-6.1%$2.90B$1.82B16.911,340
KN
Knowles
1.284 of 5 stars
$21.36
-1.0%
$21.00
-1.7%
+23.8%$1.85B$553.50M73.665,500
ARLO
Arlo Technologies
3.0296 of 5 stars
$17.02
-3.0%
$23.00
+35.1%
+61.0%$1.83B$510.89M-243.11350Positive News
MODG
Topgolf Callaway Brands
1.4244 of 5 stars
$9.67
-0.9%
$10.00
+3.4%
-15.3%$1.79B$4.24B-1.1930,000News Coverage
Positive News
ESCA
Escalade
3.7109 of 5 stars
$13.10
-2.2%
N/A-2.9%$184.97M$251.51M14.40590
TRON
Tron
N/A$4.93
-5.6%
N/A+311.8%$174.54M$4.31M-25.95N/ATrending News
Gap Down
FNKO
Funko
2.4522 of 5 stars
$3.04
-2.6%
$9.13
+200.2%
-67.4%$172.74M$1.05B-2.511,283
CLAR
Clarus
4.6798 of 5 stars
$3.77
+1.1%
$4.75
+26.0%
-12.5%$143.24M$264.32M-1.75900

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This page (NASDAQ:SONO) was last updated on 9/5/2025 by MarketBeat.com Staff
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