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T. Rowe Price Group (TROW) Stock Forecast & Price Target

T. Rowe Price Group logo
$106.29 0.00 (0.00%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$106.34 +0.05 (+0.05%)
As of 04:13 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

T. Rowe Price Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
9
Buy
1

Based on 14 Wall Street analysts who have issued ratings for T. Rowe Price Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 14 analysts, 4 have given a sell rating, 9 have given a hold rating, and 1 has given a buy rating for TROW.

Consensus Price Target

$106.15
-0.13% Downside
According to the 14 analysts' twelve-month price targets for T. Rowe Price Group, the average price target is $106.15. The highest price target for TROW is $120.00, while the lowest price target for TROW is $86.00. The average price target represents a forecasted downside of -0.13% from the current price of $106.29.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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TROW Analyst Ratings Over Time

TypeCurrent Forecast
9/14/25 to 9/14/26
1 Month Ago
8/15/25 to 8/15/26
3 Months Ago
6/16/25 to 6/16/26
1 Year Ago
9/14/24 to 9/14/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
9 Hold rating(s)
10 Hold rating(s)
11 Hold rating(s)
7 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
Consensus Price Target$106.15$105.67$100.08$101.55
Forecasted Upside-0.13% Downside-4.43% Downside-8.14% Downside-3.87% Downside
Consensus RatingReduceReduceReduceReduce

TROW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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TROW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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T. Rowe Price Group Stock vs. The Competition

TypeT. Rowe Price GroupFinance CompaniesBroader Market
Consensus Rating Score
1.79
2.27
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside-0.13% Downside31.17% Upside16.41% Upside
News Sentiment Rating
Very Positive News

See Recent TROW News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeHold (C+)Buy (B-)
8/31/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Set Target$110.00-0.83%
8/31/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Bill Katz
3 of 5 stars
Boost TargetHold$108.00 ➝ $110.00-0.73%
8/13/2026 DowngradeStrong-BuyHold
8/10/2026Set Target$118.00+3.77%
8/3/2026 Reiterated RatingHold$109.00-3.26%
8/3/2026Boost TargetMarket Perform$110.00 ➝ $120.00+7.38%
8/3/2026Reiterated RatingMarket Perform$120.00 ➝ $115.00+2.17%
8/3/2026Lower TargetUnderweight$108.00 ➝ $103.00-7.83%
7/29/2026Set Target$116.00-3.89%
6/30/2026Boost TargetSell$90.00 ➝ $92.00-19.57%
4/24/2026Lower TargetUnderweight$106.00 ➝ $103.00+3.39%
4/8/2026 Lower TargetHold$107.00 ➝ $91.00+2.00%
2/5/2026 UpgradeHold
1/14/2026Boost Target$85.00 ➝ $86.00-19.87%
11/3/2025 Boost Target$105.00 ➝ $107.00+6.39%
7/11/2025Boost TargetEqual Weight$98.00 ➝ $108.00+6.49%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 04:23 AM ET.


Should I Buy T. Rowe Price Group Stock? TROW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 10, 2026. Please send any questions or comments about these T. Rowe Price Group pros and cons to contact@marketbeat.com.

T. Rowe Price Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in T. Rowe Price Group, Inc.:

  • T. Rowe Price Group, Inc. offers a compelling dividend yield of 4.83%, which is significantly higher than the average for the asset management sector, providing income-focused investors with a steady cash flow while the company maintains a sustainable payout ratio of 52.16%.
  • The company demonstrated strong fundamental performance in its most recent quarter, reporting earnings per share of $2.57, which exceeded analyst consensus estimates of $2.52, alongside a 10.7% year-over-year increase in revenue to $1.91 billion, indicating robust business growth.
  • At a current stock price of $107.55, the stock trades at a price-to-earnings ratio of 10.79, which is notably lower than the broader market average, suggesting that the valuation may be undervalued relative to its earnings power and growth trajectory.
  • Institutional confidence in the company is high, with 73.39% of the stock owned by institutional investors, and recent filings show significant new capital inflows, such as California State Teachers Retirement System increasing its position by over 10,000% in the second quarter.
  • The company is actively expanding its product lineup to capture new market opportunities, recently launching the T. Rowe Price Securitized Income ETF, which diversifies its revenue streams and positions it to benefit from growing demand for fixed-income solutions.

T. Rowe Price Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in T. Rowe Price Group, Inc. for these reasons:

  • Wall Street analysts currently hold a consensus rating of "Reduce" for the stock, with an average price target of $105.66, which is below the current trading price of $107.55, implying that the stock may be overvalued relative to professional forecasts.
  • The stock exhibits high volatility with a beta of 1.46, meaning it is significantly more sensitive to market movements than the general market, which can lead to sharper declines during periods of economic uncertainty or market corrections.
  • Short interest in the stock has been rising, with the most recent data showing 26,224,508 shares shorted, representing a 5.12% increase from the previous month, which suggests that a growing number of traders are betting against the stock's future performance.
  • Recent insider activity has been predominantly negative, with multiple vice presidents selling shares in the last few months, including a sale of 10,000 shares by VP Joshua Nelson in August 2026, which can signal a lack of confidence from company leadership.
  • The company faces intense competition in the asset management industry, as evidenced by the entry of new competitors and the need to continuously innovate, such as the recent launch of new ETFs, to maintain its market share against larger rivals like BlackRock and Vanguard.

TROW Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for T. Rowe Price Group is $106.15, with a high forecast of $120.00 and a low forecast of $86.00.

14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for T. Rowe Price Group in the last twelve months. There are currently 4 sell ratings, 9 hold ratings and 1 buy rating for the stock. The consensus among Wall Street analysts is that investors should "reduce" TROW shares.

According to analysts, T. Rowe Price Group's stock has a predicted downside of -0.13% based on their 12-month stock forecasts.

Over the previous 90 days, T. Rowe Price Group's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like T. Rowe Price Group less than other "finance" companies. The consensus rating for T. Rowe Price Group is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how TROW compares to other companies.


MarketBeat monitors more than a dozen sources for T. Rowe Price Group analyst ratings, with the most recent rating issued on 9/4/2026.
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