TTGT vs. ZD, CMPR, QNST, LQDT, ANGI, OPEN, BCOV, TZOO, DHX, and MCHX
Should you be buying TechTarget stock or one of its competitors? The main competitors of TechTarget include Ziff Davis (ZD), Cimpress (CMPR), QuinStreet (QNST), Liquidity Services (LQDT), Angi (ANGI), Opendoor Technologies (OPEN), Brightcove (BCOV), Travelzoo (TZOO), DHI Group (DHX), and Marchex (MCHX). These companies are all part of the "internet software & services" industry.
TechTarget vs. Its Competitors
TechTarget (NASDAQ:TTGT) and Ziff Davis (NASDAQ:ZD) are both small-cap internet software & services companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, profitability, risk, institutional ownership, dividends, media sentiment, valuation and earnings.
Ziff Davis has higher revenue and earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Ziff Davis, indicating that it is currently the more affordable of the two stocks.
TechTarget has a beta of 1.05, meaning that its stock price is 5% more volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.6, meaning that its stock price is 60% more volatile than the S&P 500.
93.5% of TechTarget shares are held by institutional investors. Comparatively, 99.8% of Ziff Davis shares are held by institutional investors. 0.9% of TechTarget shares are held by company insiders. Comparatively, 2.2% of Ziff Davis shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
TechTarget presently has a consensus target price of $19.33, suggesting a potential upside of 142.15%. Ziff Davis has a consensus target price of $47.00, suggesting a potential upside of 45.65%. Given TechTarget's stronger consensus rating and higher possible upside, research analysts clearly believe TechTarget is more favorable than Ziff Davis.
In the previous week, TechTarget had 11 more articles in the media than Ziff Davis. MarketBeat recorded 14 mentions for TechTarget and 3 mentions for Ziff Davis. Ziff Davis' average media sentiment score of 0.58 beat TechTarget's score of 0.27 indicating that Ziff Davis is being referred to more favorably in the news media.
Ziff Davis has a net margin of 5.41% compared to TechTarget's net margin of -41.02%. Ziff Davis' return on equity of 13.89% beat TechTarget's return on equity.
Summary
Ziff Davis beats TechTarget on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TTGT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
TechTarget Competitors List
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This page (NASDAQ:TTGT) was last updated on 7/1/2025 by MarketBeat.com Staff
