Where Food Comes From (WFCF) Competitors

Asure Software (NASDAQ:ASUR) and Where Food Comes From (NASDAQ:WFCF) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, community ranking, profitability and institutional ownership.

Is ASUR or WFCF more profitable?

Where Food Comes From has a net margin of 8.23% compared to Asure Software's net margin of -10.54%. Where Food Comes From's return on equity of 19.31% beat Asure Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asure Software	-10.54%	3.75%	1.67%
Where Food Comes From	8.23%	19.31%	11.29%

Which has more risk and volatility, ASUR or WFCF?

Asure Software has a beta of 0.41, suggesting that its share price is 59% less volatile than the S&P 500. Comparatively, Where Food Comes From has a beta of 0.53, suggesting that its share price is 47% less volatile than the S&P 500.

Do analysts prefer ASUR or WFCF?

Asure Software currently has a consensus price target of $14.17, indicating a potential upside of 39.44%. Given Asure Software's stronger consensus rating and higher possible upside, analysts clearly believe Asure Software is more favorable than Where Food Comes From.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asure Software	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	3.00
Where Food Comes From	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community believe in ASUR or WFCF?

Asure Software received 260 more outperform votes than Where Food Comes From when rated by MarketBeat users. Likewise, 68.93% of users gave Asure Software an outperform vote while only 64.63% of users gave Where Food Comes From an outperform vote.

Company	Underperform	Outperform
Asure Software	Outperform Votes 366 68.93%	Underperform Votes 165 31.07%
Where Food Comes From	Outperform Votes 106 64.63%	Underperform Votes 58 35.37%

Do insiders & institutionals have more ownership in ASUR or WFCF?

71.6% of Asure Software shares are held by institutional investors. Comparatively, 18.8% of Where Food Comes From shares are held by institutional investors. 8.9% of Asure Software shares are held by insiders. Comparatively, 50.3% of Where Food Comes From shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has higher valuation & earnings, ASUR or WFCF?

Where Food Comes From has lower revenue, but higher earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Where Food Comes From, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asure Software	$119.79M	2.30	-$9.21M	-$0.45	-22.58
Where Food Comes From	$25.75M	2.24	$2.15M	$0.39	28.26

Does the media prefer ASUR or WFCF?

In the previous week, Asure Software had 6 more articles in the media than Where Food Comes From. MarketBeat recorded 9 mentions for Asure Software and 3 mentions for Where Food Comes From. Where Food Comes From's average media sentiment score of 1.18 beat Asure Software's score of 0.52 indicating that Where Food Comes From is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asure Software	1 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Where Food Comes From	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Asure Software and Where Food Comes From tied by winning 9 of the 18 factors compared between the two stocks.