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Asure Software (ASUR) Competitors

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$9.07 +0.10 (+1.11%)
As of 08/28/2026 04:00 PM Eastern

ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

Should you buy Asure Software stock or one of its competitors? Asure Software's main competitors and comparable companies include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), and Keysight Technologies (KEYS). Companies are selected based on similarities in market, industry, and size.

How does Asure Software compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Asure Software (NASDAQ:ASUR) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$13.16B8.62$2.51B$4.4043.05
Asure Software$155.43M1.69-$13.13M-$0.29N/A

Airbnb currently has a consensus price target of $174.03, suggesting a potential downside of 8.13%. Asure Software has a consensus price target of $15.00, suggesting a potential upside of 65.38%. Given Asure Software's higher possible upside, analysts clearly believe Asure Software is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
2 Sell rating(s)
11 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.67
Asure Software
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50

In the previous week, Airbnb had 22 more articles in the media than Asure Software. MarketBeat recorded 30 mentions for Airbnb and 8 mentions for Asure Software. Asure Software's average media sentiment score of 0.95 beat Airbnb's score of 0.63 indicating that Asure Software is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
12 Very Positive mention(s)
7 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive
Asure Software
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.8% of Airbnb shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 8.9% of Asure Software shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Airbnb has a net margin of 20.45% compared to Asure Software's net margin of -5.42%. Airbnb's return on equity of 33.38% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Asure Software -5.42%8.19%3.27%

Airbnb has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market.

Summary

Airbnb beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Alphabet?

Asure Software (NASDAQ:ASUR) and Alphabet (NASDAQ:GOOGL) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Asure Software presently has a consensus target price of $15.00, indicating a potential upside of 65.38%. Alphabet has a consensus target price of $420.19, indicating a potential upside of 21.24%. Given Asure Software's higher probable upside, equities analysts plainly believe Asure Software is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

Alphabet has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$155.43M1.69-$13.13M-$0.29N/A
Alphabet$402.84B10.52$132.17B$19.9117.41

In the previous week, Alphabet had 154 more articles in the media than Asure Software. MarketBeat recorded 162 mentions for Alphabet and 8 mentions for Asure Software. Alphabet's average media sentiment score of 0.95 beat Asure Software's score of 0.95 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
110 Very Positive mention(s)
3 Positive mention(s)
30 Neutral mention(s)
16 Negative mention(s)
0 Very Negative mention(s)
Positive

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Asure Software has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Asure Software's net margin of -5.42%. Alphabet's return on equity of 51.32% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-5.42% 8.19% 3.27%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Wix.com?

Asure Software (NASDAQ:ASUR) and Wix.com (NASDAQ:WIX) are related companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

In the previous week, Wix.com had 26 more articles in the media than Asure Software. MarketBeat recorded 34 mentions for Wix.com and 8 mentions for Asure Software. Asure Software's average media sentiment score of 0.95 beat Wix.com's score of 0.21 indicating that Asure Software is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wix.com
0 Very Positive mention(s)
4 Positive mention(s)
28 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Asure Software has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, Wix.com has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 81.5% of Wix.com shares are owned by institutional investors. 8.9% of Asure Software shares are owned by insiders. Comparatively, 6.2% of Wix.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Wix.com has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Wix.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$155.43M1.69-$13.13M-$0.29N/A
Wix.com$1.99B2.56$50.65M-$3.54N/A

Asure Software has a net margin of -5.42% compared to Wix.com's net margin of -8.19%. Asure Software's return on equity of 8.19% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-5.42% 8.19% 3.27%
Wix.com -8.19%-1.61%0.40%

Asure Software currently has a consensus price target of $15.00, indicating a potential upside of 65.38%. Wix.com has a consensus price target of $90.57, indicating a potential upside of 3.37%. Given Asure Software's stronger consensus rating and higher possible upside, equities research analysts clearly believe Asure Software is more favorable than Wix.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50
Wix.com
2 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.39

Summary

Asure Software beats Wix.com on 9 of the 17 factors compared between the two stocks.

How does Asure Software compare to Arista Networks?

Arista Networks (NYSE:ANET) and Asure Software (NASDAQ:ASUR) are related companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, media sentiment, profitability, risk, institutional ownership and analyst recommendations.

Arista Networks has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Arista Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Arista Networks$9.01B27.39$3.51B$3.1761.70
Asure Software$155.43M1.69-$13.13M-$0.29N/A

82.5% of Arista Networks shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 2.7% of Arista Networks shares are owned by company insiders. Comparatively, 8.9% of Asure Software shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Arista Networks presently has a consensus price target of $226.05, suggesting a potential upside of 15.57%. Asure Software has a consensus price target of $15.00, suggesting a potential upside of 65.38%. Given Asure Software's higher possible upside, analysts plainly believe Asure Software is more favorable than Arista Networks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Arista Networks
0 Sell rating(s)
1 Hold rating(s)
22 Buy rating(s)
2 Strong Buy rating(s)
3.04
Asure Software
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50

Arista Networks has a net margin of 38.37% compared to Asure Software's net margin of -5.42%. Arista Networks' return on equity of 30.65% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Arista Networks38.37% 30.65% 19.44%
Asure Software -5.42%8.19%3.27%

In the previous week, Arista Networks had 46 more articles in the media than Asure Software. MarketBeat recorded 54 mentions for Arista Networks and 8 mentions for Asure Software. Arista Networks' average media sentiment score of 1.16 beat Asure Software's score of 0.95 indicating that Arista Networks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Arista Networks
44 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Arista Networks has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.49, indicating that its share price is 51% less volatile than the broader market.

Summary

Arista Networks beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Keysight Technologies?

Keysight Technologies (NYSE:KEYS) and Asure Software (NASDAQ:ASUR) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Keysight Technologies has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market.

Keysight Technologies has a net margin of 19.08% compared to Asure Software's net margin of -5.42%. Keysight Technologies' return on equity of 24.34% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Keysight Technologies19.08% 24.34% 13.10%
Asure Software -5.42%8.19%3.27%

In the previous week, Keysight Technologies had 27 more articles in the media than Asure Software. MarketBeat recorded 35 mentions for Keysight Technologies and 8 mentions for Asure Software. Keysight Technologies' average media sentiment score of 1.32 beat Asure Software's score of 0.95 indicating that Keysight Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Keysight Technologies
29 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

84.6% of Keysight Technologies shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 0.4% of Keysight Technologies shares are owned by insiders. Comparatively, 8.9% of Asure Software shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Keysight Technologies has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Keysight Technologies$5.38B10.16$850M$7.2843.90
Asure Software$155.43M1.69-$13.13M-$0.29N/A

Keysight Technologies currently has a consensus target price of $392.83, indicating a potential upside of 22.92%. Asure Software has a consensus target price of $15.00, indicating a potential upside of 65.38%. Given Asure Software's higher probable upside, analysts clearly believe Asure Software is more favorable than Keysight Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Keysight Technologies
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93
Asure Software
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Keysight Technologies beats Asure Software on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASUR vs. The Competition

MetricAsure SoftwareProfessional Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$261.93M$7.72B$10.53B$12.90B
Dividend YieldN/A3.70%97.24%11.28%
P/E Ratio-31.2737.7326.3725.45
Price / Sales1.6925.64365.7276.64
Price / Cash6.1023.1824.3853.00
Price / Book1.327.424.646.14
Net Income-$13.13M$236.65M$611.08M$348.86M
7 Day Performance3.78%0.12%-0.86%-0.80%
1 Month Performance8.36%4.18%1.92%4.13%
1 Year Performance7.98%-3.68%10.97%15.17%

Asure Software Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASUR
Asure Software
3.3471 of 5 stars
$9.07
+1.1%
$15.00
+65.4%
+8.0%$261.93M$155.43MN/A500
ABNB
Airbnb
3.8947 of 5 stars
$184.31
+2.8%
$172.00
-6.7%
+45.1%$110.51B$13.16B41.948,200
GOOGL
Alphabet
4.5412 of 5 stars
$344.52
+0.2%
$419.86
+21.9%
+62.8%$4.21T$402.84B17.28190,820
WIX
Wix.com
2.7015 of 5 stars
$77.21
+4.7%
$91.10
+18.0%
-37.9%$4.53B$1.99BN/A4,622
ANET
Arista Networks
4.3708 of 5 stars
$193.79
-4.0%
$226.05
+16.6%
+43.3%$244.44B$9.01B61.145,115

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This page (NASDAQ:ASUR) was last updated on 8/30/2026 by MarketBeat.com Staff.
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