Asure Software (ASUR) Competitors

$8.53 0.00 (0.00%)

Closing price 05/15/2026 04:00 PM Eastern

Extended Trading

$8.56 +0.03 (+0.29%)

As of 05/15/2026 04:10 PM Eastern

ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

Should you buy Asure Software stock or one of its competitors? MarketBeat compares Asure Software with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Asure Software include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), and Keysight Technologies (KEYS).

How does Asure Software compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Asure Software (NASDAQ:ASUR) are related companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings.

In the previous week, Airbnb had 31 more articles in the media than Asure Software. MarketBeat recorded 34 mentions for Airbnb and 3 mentions for Asure Software. Airbnb's average media sentiment score of 0.96 beat Asure Software's score of 0.20 indicating that Airbnb is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Airbnb	22 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Asure Software	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Airbnb has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market.

Airbnb has a net margin of 19.90% compared to Asure Software's net margin of -6.81%. Airbnb's return on equity of 31.24% beat Asure Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Airbnb	19.90%	31.24%	10.16%
Asure Software	-6.81%	8.12%	3.18%

Airbnb currently has a consensus target price of $157.67, suggesting a potential upside of 18.68%. Asure Software has a consensus target price of $15.00, suggesting a potential upside of 75.85%. Given Asure Software's stronger consensus rating and higher probable upside, analysts clearly believe Asure Software is more favorable than Airbnb.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Airbnb	1 Sell rating(s)	13 Hold rating(s)	21 Buy rating(s)	2 Strong Buy rating(s)	2.65
Asure Software	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75

80.8% of Airbnb shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 8.9% of Asure Software shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Airbnb	$12.24B	6.54	$2.51B	$4.06	32.72
Asure Software	$148.44M	1.65	-$13.13M	-$0.36	N/A

Summary

Airbnb beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Alphabet?

Asure Software (NASDAQ:ASUR) and Alphabet (NASDAQ:GOOGL) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

In the previous week, Alphabet had 206 more articles in the media than Asure Software. MarketBeat recorded 209 mentions for Alphabet and 3 mentions for Asure Software. Alphabet's average media sentiment score of 1.02 beat Asure Software's score of 0.20 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asure Software	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Alphabet	142 Very Positive mention(s)	10 Positive mention(s)	36 Neutral mention(s)	16 Negative mention(s)	0 Very Negative mention(s)	Positive

Asure Software has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.26, suggesting that its stock price is 26% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Asure Software's net margin of -6.81%. Alphabet's return on equity of 38.99% beat Asure Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asure Software	-6.81%	8.12%	3.18%
Alphabet	37.92%	38.99%	27.41%

Asure Software presently has a consensus target price of $15.00, suggesting a potential upside of 75.85%. Alphabet has a consensus target price of $410.84, suggesting a potential upside of 3.54%. Given Asure Software's higher probable upside, research analysts clearly believe Asure Software is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asure Software	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Asure Software shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asure Software	$148.44M	1.65	-$13.13M	-$0.36	N/A
Alphabet	$402.84B	11.93	$132.17B	$13.11	30.27

Summary

Alphabet beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Wix.com?

Asure Software (NASDAQ:ASUR) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 81.5% of Wix.com shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 6.2% of Wix.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Asure Software has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, Wix.com has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

Wix.com has higher revenue and earnings than Asure Software. Wix.com is trading at a lower price-to-earnings ratio than Asure Software, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asure Software	$148.44M	1.65	-$13.13M	-$0.36	N/A
Wix.com	$1.99B	1.60	$50.65M	-$0.78	N/A

In the previous week, Wix.com had 53 more articles in the media than Asure Software. MarketBeat recorded 56 mentions for Wix.com and 3 mentions for Asure Software. Asure Software's average media sentiment score of 0.20 beat Wix.com's score of -0.05 indicating that Asure Software is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asure Software	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Wix.com	12 Very Positive mention(s)	3 Positive mention(s)	15 Neutral mention(s)	16 Negative mention(s)	2 Very Negative mention(s)	Neutral

Wix.com has a net margin of -1.97% compared to Asure Software's net margin of -6.81%. Asure Software's return on equity of 8.12% beat Wix.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asure Software	-6.81%	8.12%	3.18%
Wix.com	-1.97%	-33.28%	2.84%

Asure Software presently has a consensus target price of $15.00, suggesting a potential upside of 75.85%. Wix.com has a consensus target price of $103.30, suggesting a potential upside of 88.95%. Given Wix.com's higher possible upside, analysts clearly believe Wix.com is more favorable than Asure Software.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asure Software	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Wix.com	2 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.50

Summary

Asure Software and Wix.com tied by winning 8 of the 16 factors compared between the two stocks.

How does Asure Software compare to Arista Networks?

Asure Software (NASDAQ:ASUR) and Arista Networks (NYSE:ANET) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 82.5% of Arista Networks shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 2.7% of Arista Networks shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Asure Software has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, Arista Networks has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market.

Arista Networks has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Arista Networks, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asure Software	$148.44M	1.65	-$13.13M	-$0.36	N/A
Arista Networks	$9.01B	19.85	$3.51B	$2.92	48.62

In the previous week, Arista Networks had 40 more articles in the media than Asure Software. MarketBeat recorded 43 mentions for Arista Networks and 3 mentions for Asure Software. Arista Networks' average media sentiment score of 0.99 beat Asure Software's score of 0.20 indicating that Arista Networks is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asure Software	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Arista Networks	26 Very Positive mention(s)	6 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Positive

Arista Networks has a net margin of 38.32% compared to Asure Software's net margin of -6.81%. Arista Networks' return on equity of 30.10% beat Asure Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asure Software	-6.81%	8.12%	3.18%
Arista Networks	38.32%	30.10%	19.35%

Asure Software presently has a consensus target price of $15.00, suggesting a potential upside of 75.85%. Arista Networks has a consensus target price of $181.84, suggesting a potential upside of 28.07%. Given Asure Software's higher possible upside, equities analysts clearly believe Asure Software is more favorable than Arista Networks.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asure Software	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Arista Networks	0 Sell rating(s)	2 Hold rating(s)	21 Buy rating(s)	2 Strong Buy rating(s)	3.00

Summary

Arista Networks beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Keysight Technologies?

Keysight Technologies (NYSE:KEYS) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, media sentiment, valuation and institutional ownership.

Keysight Technologies has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market.

Keysight Technologies presently has a consensus target price of $322.83, suggesting a potential downside of 7.64%. Asure Software has a consensus target price of $15.00, suggesting a potential upside of 75.85%. Given Asure Software's higher probable upside, analysts plainly believe Asure Software is more favorable than Keysight Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Keysight Technologies	0 Sell rating(s)	4 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.79
Asure Software	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75

Keysight Technologies has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Keysight Technologies	$5.38B	11.15	$850M	$5.55	62.98
Asure Software	$148.44M	1.65	-$13.13M	-$0.36	N/A

In the previous week, Keysight Technologies had 22 more articles in the media than Asure Software. MarketBeat recorded 25 mentions for Keysight Technologies and 3 mentions for Asure Software. Keysight Technologies' average media sentiment score of 1.18 beat Asure Software's score of 0.20 indicating that Keysight Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Keysight Technologies	15 Very Positive mention(s)	4 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Asure Software	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

84.6% of Keysight Technologies shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 0.4% of Keysight Technologies shares are owned by company insiders. Comparatively, 8.9% of Asure Software shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Keysight Technologies has a net margin of 16.84% compared to Asure Software's net margin of -6.81%. Keysight Technologies' return on equity of 19.26% beat Asure Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Keysight Technologies	16.84%	19.26%	10.18%
Asure Software	-6.81%	8.12%	3.18%

Summary

Keysight Technologies beats Asure Software on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ASUR vs. The Competition

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Metric	Asure Software	Internet Services Industry	Computer Sector	NASDAQ Exchange
Market Cap	$244.66M	$2.68B	$38.74B	$12.29B
Dividend Yield	N/A	4.30%	3.21%	5.30%
P/E Ratio	-23.69	18.19	168.33	25.26
Price / Sales	1.65	1.31	626.08	73.54
Price / Cash	5.74	11.20	47.81	37.27
Price / Book	1.20	12.68	9.67	6.71
Net Income	-$13.13M	$251.54M	$1.06B	$336.00M
7 Day Performance	-3.94%	-4.10%	-1.38%	-0.68%
1 Month Performance	-6.78%	-6.04%	4.22%	-0.06%
1 Year Performance	-14.10%	-8.71%	161.45%	30.62%

Asure Software Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ASUR Asure Software	3.844 of 5 stars	$8.53 flat	$15.00 +75.8%	-14.1%	$244.66M	$148.44M	N/A	500
ABNB Airbnb	4.3464 of 5 stars	$135.13 -1.4%	$157.67 +16.7%	-3.7%	$82.17B	$12.24B	33.25	8,200
GOOGL Alphabet	4.1046 of 5 stars	$384.20 -1.1%	$407.86 +6.2%	+138.8%	$4.64T	$402.84B	29.23	190,820	Trending News Analyst Forecast Analyst Revision
WIX Wix.com	3.9229 of 5 stars	$75.38 -5.0%	$124.65 +65.4%	-70.1%	$4.39B	$1.99B	92.91	4,622	Trending News Earnings Report Gap Down
ANET Arista Networks	4.7135 of 5 stars	$139.30 +2.1%	$182.83 +31.2%	+47.4%	$175.04B	$9.01B	47.61	5,115	Trending News Analyst Upgrade Analyst Revision Gap Up

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This page (NASDAQ:ASUR) was last updated on 5/18/2026 by MarketBeat.com Staff.

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Asure Software (ASUR) Competitors

ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

How does Asure Software compare to Airbnb?

Summary

How does Asure Software compare to Alphabet?

Summary

How does Asure Software compare to Wix.com?

Summary

How does Asure Software compare to Arista Networks?

Summary

How does Asure Software compare to Keysight Technologies?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ASUR vs. The Competition

Asure Software Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Asure Software (ASUR) Competitors

ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

How does Asure Software compare to Airbnb?

Does the media refer more to ABNB or ASUR?

Which has more risk and volatility, ABNB or ASUR?

Is ABNB or ASUR more profitable?

Do analysts prefer ABNB or ASUR?

Do insiders & institutionals have more ownership in ABNB or ASUR?

Which has preferable earnings & valuation, ABNB or ASUR?

Summary

How does Asure Software compare to Alphabet?

Does the media prefer ASUR or GOOGL?

Which has more volatility and risk, ASUR or GOOGL?

Is ASUR or GOOGL more profitable?

Do analysts rate ASUR or GOOGL?

Do institutionals & insiders hold more shares of ASUR or GOOGL?

Which has higher valuation & earnings, ASUR or GOOGL?

Summary

How does Asure Software compare to Wix.com?

Do insiders and institutionals hold more shares of ASUR or WIX?

Which has more risk and volatility, ASUR or WIX?

Which has stronger valuation and earnings, ASUR or WIX?

Does the media prefer ASUR or WIX?

Is ASUR or WIX more profitable?

Do analysts recommend ASUR or WIX?

Summary

How does Asure Software compare to Arista Networks?

Do insiders and institutionals hold more shares of ASUR or ANET?

Which has more risk and volatility, ASUR or ANET?

Which has stronger valuation and earnings, ASUR or ANET?

Does the media prefer ASUR or ANET?

Is ASUR or ANET more profitable?

Do analysts recommend ASUR or ANET?

Summary

How does Asure Software compare to Keysight Technologies?

Which has more risk & volatility, KEYS or ASUR?

Do analysts recommend KEYS or ASUR?

Which has higher earnings and valuation, KEYS or ASUR?

Does the media favor KEYS or ASUR?

Do institutionals and insiders hold more shares of KEYS or ASUR?

Is KEYS or ASUR more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ASUR vs. The Competition

Asure Software Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools