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Asure Software (ASUR) Competitors

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$7.78 -0.12 (-1.52%)
Closing price 06/29/2026 04:00 PM Eastern
Extended Trading
$7.77 -0.01 (-0.13%)
As of 06/29/2026 05:29 PM Eastern
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ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

Should you buy Asure Software stock or one of its competitors? MarketBeat compares Asure Software with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Asure Software include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), and Keysight Technologies (KEYS).

How does Asure Software compare to Airbnb?

Asure Software (NASDAQ:ASUR) and Airbnb (NASDAQ:ABNB) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, media sentiment, analyst recommendations and profitability.

Asure Software presently has a consensus price target of $15.00, suggesting a potential upside of 92.80%. Airbnb has a consensus price target of $158.36, suggesting a potential upside of 7.60%. Given Asure Software's higher possible upside, equities analysts plainly believe Asure Software is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$148.44M1.50-$13.13M-$0.36N/A
Airbnb$12.24B7.25$2.51B$4.0636.25

Asure Software has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market. Comparatively, Airbnb has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market.

Airbnb has a net margin of 19.90% compared to Asure Software's net margin of -6.81%. Airbnb's return on equity of 31.24% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-6.81% 8.12% 3.18%
Airbnb 19.90%31.24%10.16%

71.6% of Asure Software shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 8.9% of Asure Software shares are held by insiders. Comparatively, 27.2% of Airbnb shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Airbnb had 39 more articles in the media than Asure Software. MarketBeat recorded 41 mentions for Airbnb and 2 mentions for Asure Software. Asure Software's average media sentiment score of 0.94 beat Airbnb's score of 0.88 indicating that Asure Software is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
25 Very Positive mention(s)
6 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Airbnb beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, risk, analyst recommendations, valuation, institutional ownership, profitability and media sentiment.

Alphabet presently has a consensus price target of $413.13, suggesting a potential upside of 16.85%. Asure Software has a consensus price target of $15.00, suggesting a potential upside of 92.80%. Given Asure Software's higher possible upside, analysts clearly believe Asure Software is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Alphabet has a net margin of 37.92% compared to Asure Software's net margin of -6.81%. Alphabet's return on equity of 38.99% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Asure Software -6.81%8.12%3.18%

In the previous week, Alphabet had 168 more articles in the media than Asure Software. MarketBeat recorded 170 mentions for Alphabet and 2 mentions for Asure Software. Asure Software's average media sentiment score of 0.94 beat Alphabet's score of 0.88 indicating that Asure Software is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
112 Very Positive mention(s)
7 Positive mention(s)
27 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

Alphabet has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.63$132.17B$13.1126.97
Asure Software$148.44M1.50-$13.13M-$0.36N/A

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Alphabet beats Asure Software on 14 of the 17 factors compared between the two stocks.

How does Asure Software compare to Wix.com?

Wix.com (NASDAQ:WIX) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, analyst recommendations, valuation, earnings and risk.

In the previous week, Wix.com had 3 more articles in the media than Asure Software. MarketBeat recorded 5 mentions for Wix.com and 2 mentions for Asure Software. Asure Software's average media sentiment score of 0.94 beat Wix.com's score of 0.67 indicating that Asure Software is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wix.com
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

81.5% of Wix.com shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 6.2% of Wix.com shares are owned by company insiders. Comparatively, 8.9% of Asure Software shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Wix.com has a net margin of -1.97% compared to Asure Software's net margin of -6.81%. Asure Software's return on equity of 8.12% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Wix.com-1.97% -33.28% 2.84%
Asure Software -6.81%8.12%3.18%

Wix.com has higher revenue and earnings than Asure Software. Wix.com is trading at a lower price-to-earnings ratio than Asure Software, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wix.com$1.99B1.35$50.65M-$0.78N/A
Asure Software$148.44M1.50-$13.13M-$0.36N/A

Wix.com presently has a consensus target price of $96.75, suggesting a potential upside of 109.78%. Asure Software has a consensus target price of $15.00, suggesting a potential upside of 92.80%. Given Wix.com's higher probable upside, equities analysts plainly believe Wix.com is more favorable than Asure Software.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Wix.com has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market. Comparatively, Asure Software has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

Summary

Wix.com and Asure Software tied by winning 8 of the 16 factors compared between the two stocks.

How does Asure Software compare to Arista Networks?

Arista Networks (NYSE:ANET) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, profitability, earnings, analyst recommendations, media sentiment, institutional ownership and dividends.

Arista Networks has a beta of 1.61, meaning that its stock price is 61% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market.

Arista Networks has a net margin of 38.32% compared to Asure Software's net margin of -6.81%. Arista Networks' return on equity of 30.10% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Arista Networks38.32% 30.10% 19.35%
Asure Software -6.81%8.12%3.18%

Arista Networks presently has a consensus price target of $187.63, suggesting a potential upside of 14.26%. Asure Software has a consensus price target of $15.00, suggesting a potential upside of 92.80%. Given Asure Software's higher probable upside, analysts plainly believe Asure Software is more favorable than Arista Networks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Arista Networks
0 Sell rating(s)
2 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
3.00
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Arista Networks has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Arista Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Arista Networks$9.01B22.96$3.51B$2.9256.24
Asure Software$148.44M1.50-$13.13M-$0.36N/A

82.5% of Arista Networks shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 2.7% of Arista Networks shares are owned by company insiders. Comparatively, 8.9% of Asure Software shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Arista Networks had 30 more articles in the media than Asure Software. MarketBeat recorded 32 mentions for Arista Networks and 2 mentions for Asure Software. Arista Networks' average media sentiment score of 0.96 beat Asure Software's score of 0.94 indicating that Arista Networks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Arista Networks
20 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Arista Networks beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Keysight Technologies?

Asure Software (NASDAQ:ASUR) and Keysight Technologies (NYSE:KEYS) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

Keysight Technologies has a net margin of 17.25% compared to Asure Software's net margin of -6.81%. Keysight Technologies' return on equity of 21.58% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-6.81% 8.12% 3.18%
Keysight Technologies 17.25%21.58%11.51%

Asure Software presently has a consensus target price of $15.00, suggesting a potential upside of 92.80%. Keysight Technologies has a consensus target price of $371.92, suggesting a potential upside of 9.42%. Given Asure Software's higher probable upside, equities analysts clearly believe Asure Software is more favorable than Keysight Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Keysight Technologies
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.79

Keysight Technologies has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$148.44M1.50-$13.13M-$0.36N/A
Keysight Technologies$5.38B10.81$850M$6.0855.90

71.6% of Asure Software shares are held by institutional investors. Comparatively, 84.6% of Keysight Technologies shares are held by institutional investors. 8.9% of Asure Software shares are held by company insiders. Comparatively, 0.4% of Keysight Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Asure Software has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market. Comparatively, Keysight Technologies has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

In the previous week, Keysight Technologies had 8 more articles in the media than Asure Software. MarketBeat recorded 10 mentions for Keysight Technologies and 2 mentions for Asure Software. Keysight Technologies' average media sentiment score of 1.12 beat Asure Software's score of 0.94 indicating that Keysight Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Keysight Technologies
6 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Keysight Technologies beats Asure Software on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASUR vs. The Competition

MetricAsure SoftwareInternet Services IndustryComputer SectorNASDAQ Exchange
Market Cap$226.59M$2.74B$37.65B$12.20B
Dividend YieldN/A4.57%3.31%6.22%
P/E Ratio-21.6136.51171.7024.37
Price / Sales1.501.42619.60102.32
Price / Cash5.3112.4046.0036.93
Price / Book1.0914.699.766.49
Net Income-$13.13M$246.12M$1.07B$336.61M
7 Day Performance1.17%3.80%1.65%1.25%
1 Month Performance-15.89%-1.71%-0.53%0.24%
1 Year Performance-20.29%0.90%156.78%30.16%

Asure Software Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASUR
Asure Software
4.4362 of 5 stars
$7.78
-1.5%
$15.00
+92.8%
-21.2%$226.59M$148.44MN/A500
ABNB
Airbnb
4.2955 of 5 stars
$139.04
-0.1%
$157.96
+13.6%
+9.4%$83.80B$12.24B34.258,200
GOOGL
Alphabet
4.5593 of 5 stars
$346.50
-0.9%
$413.13
+19.2%
+98.0%$4.20T$422.50B26.43190,820
WIX
Wix.com
2.9077 of 5 stars
$40.89
-2.3%
$96.75
+136.6%
-70.8%$2.38B$1.99BN/A4,622
ANET
Arista Networks
4.7036 of 5 stars
$161.71
-7.4%
$187.63
+16.0%
+65.3%$203.63B$9.71B55.385,115

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This page (NASDAQ:ASUR) was last updated on 6/30/2026 by MarketBeat.com Staff.
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