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Asure Software (ASUR) Competitors

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$8.11 -0.36 (-4.25%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$8.10 -0.01 (-0.12%)
As of 09/18/2026 07:30 PM Eastern
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ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

Should you buy Asure Software stock or one of its competitors? Asure Software's main competitors and comparable companies include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), and Keysight Technologies (KEYS). Companies are selected based on similarities in market, industry, and size.

How does Asure Software compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Asure Software (NASDAQ:ASUR) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, valuation, media sentiment, dividends, analyst recommendations, institutional ownership and profitability.

Airbnb has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market.

Airbnb has a net margin of 20.45% compared to Asure Software's net margin of -5.42%. Airbnb's return on equity of 33.38% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Asure Software -5.42%8.19%3.27%

In the previous week, Airbnb had 25 more articles in the media than Asure Software. MarketBeat recorded 27 mentions for Airbnb and 2 mentions for Asure Software. Airbnb's average media sentiment score of 0.63 beat Asure Software's score of 0.00 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B8.13$2.51B$4.4037.78
Asure Software$140.54M1.67-$13.13M-$0.29N/A

80.8% of Airbnb shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 27.2% of Airbnb shares are held by company insiders. Comparatively, 8.9% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Airbnb currently has a consensus target price of $181.74, suggesting a potential upside of 9.34%. Asure Software has a consensus target price of $13.00, suggesting a potential upside of 60.30%. Given Asure Software's higher possible upside, analysts plainly believe Asure Software is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

Airbnb beats Asure Software on 16 of the 17 factors compared between the two stocks.

How does Asure Software compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Asure Software (NASDAQ:ASUR) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 71.6% of Asure Software shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 8.9% of Asure Software shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market.

Alphabet currently has a consensus target price of $422.16, indicating a potential upside of 20.77%. Asure Software has a consensus target price of $13.00, indicating a potential upside of 60.30%. Given Asure Software's higher possible upside, analysts plainly believe Asure Software is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Alphabet has a net margin of 54.77% compared to Asure Software's net margin of -5.42%. Alphabet's return on equity of 51.32% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Asure Software -5.42%8.19%3.27%

In the previous week, Alphabet had 184 more articles in the media than Asure Software. MarketBeat recorded 186 mentions for Alphabet and 2 mentions for Asure Software. Alphabet's average media sentiment score of 0.85 beat Asure Software's score of 0.00 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
123 Very Positive mention(s)
7 Positive mention(s)
32 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Alphabet has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.61$132.17B$19.9117.56
Asure Software$140.54M1.67-$13.13M-$0.29N/A

Summary

Alphabet beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Wix.com?

Asure Software (NASDAQ:ASUR) and Wix.com (NASDAQ:WIX) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, media sentiment, institutional ownership and risk.

71.6% of Asure Software shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 8.9% of Asure Software shares are held by company insiders. Comparatively, 6.2% of Wix.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Asure Software has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market. Comparatively, Wix.com has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market.

Wix.com has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Wix.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.67-$13.13M-$0.29N/A
Wix.com$2.13B2.15$50.65M-$3.54N/A

Asure Software presently has a consensus target price of $13.00, suggesting a potential upside of 60.30%. Wix.com has a consensus target price of $90.57, suggesting a potential upside of 15.39%. Given Asure Software's stronger consensus rating and higher possible upside, analysts clearly believe Asure Software is more favorable than Wix.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Wix.com
2 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.39

Asure Software has a net margin of -5.42% compared to Wix.com's net margin of -8.19%. Asure Software's return on equity of 8.19% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-5.42% 8.19% 3.27%
Wix.com -8.19%-1.61%0.40%

In the previous week, Wix.com had 37 more articles in the media than Asure Software. MarketBeat recorded 39 mentions for Wix.com and 2 mentions for Asure Software. Wix.com's average media sentiment score of 0.11 beat Asure Software's score of 0.00 indicating that Wix.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Wix.com
2 Very Positive mention(s)
1 Positive mention(s)
35 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Wix.com beats Asure Software on 9 of the 17 factors compared between the two stocks.

How does Asure Software compare to Arista Networks?

Asure Software (NASDAQ:ASUR) and Arista Networks (NYSE:ANET) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

Asure Software has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market. Comparatively, Arista Networks has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market.

Arista Networks has a net margin of 38.37% compared to Asure Software's net margin of -5.42%. Arista Networks' return on equity of 30.65% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-5.42% 8.19% 3.27%
Arista Networks 38.37%30.65%19.44%

In the previous week, Arista Networks had 15 more articles in the media than Asure Software. MarketBeat recorded 17 mentions for Arista Networks and 2 mentions for Asure Software. Arista Networks' average media sentiment score of 0.51 beat Asure Software's score of 0.00 indicating that Arista Networks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Arista Networks
2 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Asure Software currently has a consensus price target of $13.00, suggesting a potential upside of 60.30%. Arista Networks has a consensus price target of $227.80, suggesting a potential upside of 14.07%. Given Asure Software's higher probable upside, equities analysts plainly believe Asure Software is more favorable than Arista Networks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Arista Networks
0 Sell rating(s)
0 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
3.09

71.6% of Asure Software shares are held by institutional investors. Comparatively, 82.5% of Arista Networks shares are held by institutional investors. 8.9% of Asure Software shares are held by insiders. Comparatively, 2.7% of Arista Networks shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Arista Networks has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Arista Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.67-$13.13M-$0.29N/A
Arista Networks$9.01B27.97$3.51B$3.1763.00

Summary

Arista Networks beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Keysight Technologies?

Asure Software (NASDAQ:ASUR) and Keysight Technologies (NYSE:KEYS) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Keysight Technologies has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.67-$13.13M-$0.29N/A
Keysight Technologies$5.38B10.63$850M$7.2846.10

71.6% of Asure Software shares are held by institutional investors. Comparatively, 84.6% of Keysight Technologies shares are held by institutional investors. 8.9% of Asure Software shares are held by insiders. Comparatively, 0.4% of Keysight Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Asure Software has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Keysight Technologies has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

In the previous week, Keysight Technologies had 7 more articles in the media than Asure Software. MarketBeat recorded 9 mentions for Keysight Technologies and 2 mentions for Asure Software. Keysight Technologies' average media sentiment score of 0.78 beat Asure Software's score of 0.00 indicating that Keysight Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Keysight Technologies
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Asure Software presently has a consensus target price of $13.00, indicating a potential upside of 60.30%. Keysight Technologies has a consensus target price of $392.83, indicating a potential upside of 17.05%. Given Asure Software's higher probable upside, equities research analysts plainly believe Asure Software is more favorable than Keysight Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Keysight Technologies
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Keysight Technologies has a net margin of 19.08% compared to Asure Software's net margin of -5.42%. Keysight Technologies' return on equity of 24.34% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-5.42% 8.19% 3.27%
Keysight Technologies 19.08%24.34%13.10%

Summary

Keysight Technologies beats Asure Software on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASUR vs. The Competition

MetricAsure SoftwareProfessional Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$244.61M$7.77B$10.25B$13.14B
Dividend YieldN/A3.66%96.94%12.30%
P/E Ratio-27.9636.9725.5225.40
Price / Sales1.6724.77280.81114.44
Price / Cash5.7021.8123.9051.66
Price / Book1.146.644.816.33
Net Income-$13.13M$236.73M$614.67M$358.33M
7 Day Performance-4.02%-0.07%1.21%1.12%
1 Month Performance-3.45%-5.09%-3.18%-2.67%
1 Year Performance3.84%-12.13%4.32%6.01%

Asure Software Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASUR
Asure Software
3.4731 of 5 stars
$8.11
-4.3%
$13.00
+60.3%
+0.1%$244.61M$140.54MN/A641
ABNB
Airbnb
3.9787 of 5 stars
$174.33
-4.2%
$179.10
+2.7%
+32.5%$104.50B$12.24B39.668,200
GOOGL
Alphabet
4.6181 of 5 stars
$338.33
0.0%
$420.19
+24.2%
+38.7%$4.14T$445.87B17.00190,820
WIX
Wix.com
3.187 of 5 stars
$73.43
-3.6%
$90.57
+23.3%
-57.2%$4.28B$1.99BN/A4,622
ANET
Arista Networks
4.0567 of 5 stars
$195.58
+0.9%
$225.76
+15.4%
+36.2%$246.30B$10.54B61.605,115

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This page (NASDAQ:ASUR) was last updated on 9/19/2026 by MarketBeat.com Staff.
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