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Asure Software (ASUR) Competitors

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$7.90 -0.24 (-2.95%)
Closing price 07/20/2026 04:00 PM Eastern
Extended Trading
$7.90 +0.00 (+0.06%)
As of 07/20/2026 07:34 PM Eastern
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ASUR vs. ABNB, GOOGL, WIX, ANET, and KEYS

Should you buy Asure Software stock or one of its competitors? MarketBeat compares Asure Software with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Asure Software include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), and Keysight Technologies (KEYS).

How does Asure Software compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Asure Software (NASDAQ:ASUR) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

80.8% of Airbnb shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 27.2% of Airbnb shares are held by company insiders. Comparatively, 8.9% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Airbnb currently has a consensus target price of $159.65, suggesting a potential upside of 10.15%. Asure Software has a consensus target price of $15.00, suggesting a potential upside of 89.87%. Given Asure Software's higher probable upside, analysts plainly believe Asure Software is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

In the previous week, Airbnb had 35 more articles in the media than Asure Software. MarketBeat recorded 38 mentions for Airbnb and 3 mentions for Asure Software. Airbnb's average media sentiment score of 1.02 beat Asure Software's score of 0.11 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
21 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Airbnb has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.5, indicating that its share price is 50% less volatile than the broader market.

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B7.14$2.51B$4.0635.70
Asure Software$140.54M1.61-$13.13M-$0.36N/A

Airbnb has a net margin of 19.90% compared to Asure Software's net margin of -6.81%. Airbnb's return on equity of 31.24% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb19.90% 31.24% 10.16%
Asure Software -6.81%8.12%3.18%

Summary

Airbnb beats Asure Software on 16 of the 17 factors compared between the two stocks.

How does Asure Software compare to Alphabet?

Asure Software (NASDAQ:ASUR) and Alphabet (NASDAQ:GOOGL) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Asure Software presently has a consensus price target of $15.00, suggesting a potential upside of 89.87%. Alphabet has a consensus price target of $414.11, suggesting a potential upside of 17.65%. Given Asure Software's higher probable upside, equities analysts plainly believe Asure Software is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.96

Asure Software has a beta of 0.5, suggesting that its share price is 50% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Asure Software's net margin of -6.81%. Alphabet's return on equity of 38.99% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-6.81% 8.12% 3.18%
Alphabet 37.92%38.99%27.41%

Alphabet has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.61-$13.13M-$0.36N/A
Alphabet$402.84B10.59$132.17B$13.1126.85

In the previous week, Alphabet had 213 more articles in the media than Asure Software. MarketBeat recorded 216 mentions for Alphabet and 3 mentions for Asure Software. Alphabet's average media sentiment score of 0.80 beat Asure Software's score of 0.11 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
129 Very Positive mention(s)
15 Positive mention(s)
43 Neutral mention(s)
25 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Alphabet beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Wix.com?

Asure Software (NASDAQ:ASUR) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation.

In the previous week, Wix.com had 8 more articles in the media than Asure Software. MarketBeat recorded 11 mentions for Wix.com and 3 mentions for Asure Software. Wix.com's average media sentiment score of 0.23 beat Asure Software's score of 0.11 indicating that Wix.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Wix.com
3 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 81.5% of Wix.com shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 6.2% of Wix.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Asure Software currently has a consensus price target of $15.00, indicating a potential upside of 89.87%. Wix.com has a consensus price target of $94.10, indicating a potential upside of 76.35%. Given Asure Software's stronger consensus rating and higher possible upside, equities research analysts plainly believe Asure Software is more favorable than Wix.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Wix.com
2 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.45

Asure Software has a beta of 0.5, suggesting that its stock price is 50% less volatile than the broader market. Comparatively, Wix.com has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market.

Wix.com has a net margin of -1.97% compared to Asure Software's net margin of -6.81%. Asure Software's return on equity of 8.12% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-6.81% 8.12% 3.18%
Wix.com -1.97%-33.28%2.84%

Wix.com has higher revenue and earnings than Asure Software. Wix.com is trading at a lower price-to-earnings ratio than Asure Software, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.61-$13.13M-$0.36N/A
Wix.com$1.99B1.56$50.65M-$0.78N/A

Summary

Asure Software and Wix.com tied by winning 8 of the 16 factors compared between the two stocks.

How does Asure Software compare to Arista Networks?

Asure Software (NASDAQ:ASUR) and Arista Networks (NYSE:ANET) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Asure Software has a beta of 0.5, meaning that its stock price is 50% less volatile than the broader market. Comparatively, Arista Networks has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market.

Asure Software presently has a consensus target price of $15.00, indicating a potential upside of 89.87%. Arista Networks has a consensus target price of $188.95, indicating a potential upside of 11.69%. Given Asure Software's higher probable upside, research analysts plainly believe Asure Software is more favorable than Arista Networks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Arista Networks
0 Sell rating(s)
1 Hold rating(s)
22 Buy rating(s)
2 Strong Buy rating(s)
3.04

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 82.5% of Arista Networks shares are owned by institutional investors. 8.9% of Asure Software shares are owned by company insiders. Comparatively, 2.7% of Arista Networks shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Arista Networks has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Arista Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$140.54M1.61-$13.13M-$0.36N/A
Arista Networks$9.71B21.94$3.51B$2.9257.94

Arista Networks has a net margin of 38.32% compared to Asure Software's net margin of -6.81%. Arista Networks' return on equity of 30.10% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-6.81% 8.12% 3.18%
Arista Networks 38.32%30.10%19.35%

In the previous week, Arista Networks had 51 more articles in the media than Asure Software. MarketBeat recorded 54 mentions for Arista Networks and 3 mentions for Asure Software. Arista Networks' average media sentiment score of 1.11 beat Asure Software's score of 0.11 indicating that Arista Networks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Arista Networks
42 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Arista Networks beats Asure Software on 15 of the 17 factors compared between the two stocks.

How does Asure Software compare to Keysight Technologies?

Keysight Technologies (NYSE:KEYS) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, media sentiment, dividends and profitability.

Keysight Technologies has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Keysight Technologies$6.09B8.82$850M$6.0851.66
Asure Software$140.54M1.61-$13.13M-$0.36N/A

In the previous week, Keysight Technologies had 20 more articles in the media than Asure Software. MarketBeat recorded 23 mentions for Keysight Technologies and 3 mentions for Asure Software. Keysight Technologies' average media sentiment score of 1.28 beat Asure Software's score of 0.11 indicating that Keysight Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Keysight Technologies
21 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asure Software
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

84.6% of Keysight Technologies shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 0.4% of Keysight Technologies shares are held by company insiders. Comparatively, 8.9% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Keysight Technologies currently has a consensus target price of $371.92, indicating a potential upside of 18.41%. Asure Software has a consensus target price of $15.00, indicating a potential upside of 89.87%. Given Asure Software's higher possible upside, analysts plainly believe Asure Software is more favorable than Keysight Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Keysight Technologies
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.86
Asure Software
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60

Keysight Technologies has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Asure Software has a beta of 0.5, suggesting that its stock price is 50% less volatile than the broader market.

Keysight Technologies has a net margin of 17.25% compared to Asure Software's net margin of -6.81%. Keysight Technologies' return on equity of 21.58% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Keysight Technologies17.25% 21.58% 11.51%
Asure Software -6.81%8.12%3.18%

Summary

Keysight Technologies beats Asure Software on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASUR vs. The Competition

MetricAsure SoftwareInternet Services IndustryComputer SectorNASDAQ Exchange
Market Cap$233.47M$2.99B$37.81B$12.28B
Dividend YieldN/A4.11%3.15%9.39%
P/E Ratio-21.9436.8877.1523.95
Price / Sales1.611.43597.0090.33
Price / Cash5.4713.1443.5147.25
Price / Book1.1116.389.276.14
Net Income-$13.13M$246.12M$1.07B$331.74M
7 Day Performance-3.54%1.40%-2.23%-1.82%
1 Month Performance-4.47%8.53%-1.83%-1.45%
1 Year Performance-22.62%5.81%134.98%16.32%

Asure Software Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASUR
Asure Software
4.0288 of 5 stars
$7.90
-2.9%
$15.00
+89.9%
-21.3%$233.47M$140.54MN/A500
ABNB
Airbnb
4.2523 of 5 stars
$146.79
+0.3%
$158.96
+8.3%
+4.0%$88.41B$12.24B36.138,200
GOOGL
Alphabet
4.6968 of 5 stars
$359.54
+2.0%
$413.73
+15.1%
+90.2%$4.36T$402.84B27.42190,820
WIX
Wix.com
2.5408 of 5 stars
$52.18
-0.4%
$96.75
+85.4%
-65.6%$3.04B$2.06BN/A4,622
ANET
Arista Networks
4.2048 of 5 stars
$181.40
+0.1%
$188.16
+3.7%
+51.0%$228.05B$9.01B62.025,115

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This page (NASDAQ:ASUR) was last updated on 7/21/2026 by MarketBeat.com Staff.
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