Wix.com (WIX) Stock Forecast & Price Target

Q: What analysts cover Wix.com?

Wix.com has been rated by research analysts at Benchmark , Cantor Fitzgerald , Citigroup , Evercore , JPMorgan Chase & Co. , Morgan Stanley , Needham & Company LLC , Raymond James Financial , Royal Bank Of Canada , Scotiabank , UBS Group , Wedbush , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$86.29 -0.40 (-0.47%)

As of 10:25 AM Eastern

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Wix.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 23 Analyst Ratings

Sell
2

Hold
10

Buy
11

Based on 23 Wall Street analysts who have issued ratings for Wix.com in the last 12 months, the stock has a consensus rating of "Hold." Out of the 23 analysts, 2 have given a sell rating, 10 have given a hold rating, and 11 have given a buy rating for WIX.

Consensus Price Target

$90.57
4.97% Upside

According to the 23 analysts' twelve-month price targets for Wix.com, the average price target is $90.57. The highest price target for WIX is $200.00, while the lowest price target for WIX is $59.00. The average price target represents a forecasted upside of 4.97% from the current price of $86.29.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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WIX Analyst Ratings Over Time

Type	Current Forecast 9/3/25 to 9/3/26	1 Month Ago 8/4/25 to 8/4/26	3 Months Ago 6/5/25 to 6/5/26	1 Year Ago 9/3/24 to 9/3/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	11 Buy rating(s)	11 Buy rating(s)	11 Buy rating(s)	16 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	8 Hold rating(s)	2 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$90.57	$91.10	$100.90	$215.63
Forecasted Upside	4.97% Upside	36.42% Upside	92.59% Upside	49.07% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Buy

WIX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

WIX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Wix.com Stock vs. The Competition

Type	Wix.com	Technology Companies	Broader Market
Consensus Rating Score	2.39	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	4.48% Upside	411.45% Upside	14.20% Upside
News Sentiment Rating	Neutral News See Recent WIX News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/26/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Sell (D)
8/26/2026	Benchmark 4 of 5 stars	Mark Zgutowicz 1 of 5 stars	Reiterated Rating	Buy
8/20/2026	Wedbush 5 of 5 stars	Ygal Arounian Not Rated	Boost Target	Neutral	$55.00 ➝ $80.00	+1.31%
8/12/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jamesmichael Sherman-Lewis Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
8/5/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Zhang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$75.00	+11.47%
8/5/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$45.00 ➝ $60.00	-9.64%
8/5/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$46.00 ➝ $64.00	-4.16%
8/5/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$65.00 ➝ $80.00	+19.80%
8/5/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stefanos Crist Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$80.00	+19.80%
8/4/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$95.00	+42.26%
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7/30/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Josh Beck Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Outperform	$75.00 ➝ $70.00	+14.34%
7/21/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Elizabeth Porter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Equal Weight	$112.00 ➝ $60.00	+12.44%
6/18/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alexei Gogolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$86.00 ➝ $62.00	+45.32%
6/9/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
5/14/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Wong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$115.00 ➝ $85.00	+58.53%
5/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Young Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$155.00 ➝ $100.00	+80.77%
4/21/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael McGovern Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$136.00 ➝ $109.00	+41.35%
4/7/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Outperform ➝ Market Perform
3/12/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Clarke Jeffries Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight ➝ Neutral	$98.00	+8.55%
3/9/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Vikram Kesavabhotla Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Neutral	$115.00 ➝ $90.00	-1.53%
2/23/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$200.00 ➝ $130.00	+94.32%
1/30/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
11/20/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Naved Khan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$230.00 ➝ $200.00	+99.44%
8/12/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 10:25 AM ET.

WIX Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Wix.com is $90.57, with a high forecast of $200.00 and a low forecast of $59.00.

23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Wix.com in the last year. There are currently 2 sell ratings, 10 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" WIX shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in WIX, but not buy additional shares or sell existing shares.

According to analysts, Wix.com's stock has a predicted upside of 4.97% based on their 12-month stock forecasts.

Over the previous 90 days, Wix.com's stock had 2 downgrades by analysts.

Wix.com has been rated by research analysts at Benchmark, Cantor Fitzgerald, Citigroup, Evercore, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Raymond James Financial, Royal Bank Of Canada, Scotiabank, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Wix.com more than other "technology" companies. The consensus rating score for Wix.com is 2.39 while the average consensus rating score for "technology" companies is 2.23. Learn more on how WIX compares to other companies.

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MarketBeat monitors more than a dozen sources for Wix.com analyst ratings, with the most recent rating issued on 8/26/2026.

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Wix.com (WIX) Stock Forecast & Price Target