ADT (ADT) Competitors $8.68 -0.14 (-1.53%) Closing price 09/5/2025 03:59 PM EasternExtended Trading$8.70 +0.01 (+0.17%) As of 09/5/2025 06:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ADT vs. BCO, ALLE, LIF, MSA, REZI, BRC, ALRM, NSSC, CDRE, and ITRNShould you be buying ADT stock or one of its competitors? The main competitors of ADT include Brink's (BCO), Allegion (ALLE), Life360 (LIF), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), Brady (BRC), Alarm.com (ALRM), NAPCO Security Technologies (NSSC), Cadre (CDRE), and Ituran Location and Control (ITRN). ADT vs. Its Competitors Brink's Allegion Life360 MSA Safety Incorporporated Resideo Technologies Brady Alarm.com NAPCO Security Technologies Cadre Ituran Location and Control ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability. Is ADT or BCO more profitable? ADT has a net margin of 12.30% compared to Brink's' net margin of 3.21%. Brink's' return on equity of 86.86% beat ADT's return on equity.Company Net Margins Return on Equity Return on Assets ADT12.30% 18.58% 4.35% Brink's 3.21%86.86%4.62% Is ADT or BCO a better dividend stock? ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.5%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 0.9%. ADT pays out 33.3% of its earnings in the form of a dividend. Brink's pays out 27.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and Brink's has increased its dividend for 5 consecutive years. Do analysts prefer ADT or BCO? ADT currently has a consensus price target of $9.34, suggesting a potential upside of 7.54%. Brink's has a consensus price target of $138.00, suggesting a potential upside of 20.38%. Given Brink's' stronger consensus rating and higher possible upside, analysts plainly believe Brink's is more favorable than ADT.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ADT 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.67Brink's 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the media prefer ADT or BCO? In the previous week, ADT had 18 more articles in the media than Brink's. MarketBeat recorded 25 mentions for ADT and 7 mentions for Brink's. Brink's' average media sentiment score of 1.36 beat ADT's score of 1.06 indicating that Brink's is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ADT 16 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Brink's 5 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher earnings and valuation, ADT or BCO? ADT has higher revenue and earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioADT$5.06B1.43$501.05M$0.6613.16Brink's$5.01B0.95$162.90M$3.7030.98 Do institutionals & insiders hold more shares of ADT or BCO? 87.2% of ADT shares are owned by institutional investors. Comparatively, 95.0% of Brink's shares are owned by institutional investors. 2.7% of ADT shares are owned by company insiders. Comparatively, 0.5% of Brink's shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more risk & volatility, ADT or BCO? ADT has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Brink's has a beta of 1.48, meaning that its share price is 48% more volatile than the S&P 500. SummaryBrink's beats ADT on 11 of the 20 factors compared between the two stocks. Get ADT News Delivered to You Automatically Sign up to receive the latest news and ratings for ADT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ADT vs. The Competition Export to ExcelMetricADTPROTECTION IndustryIndustrials SectorNYSE ExchangeMarket Cap$7.23B$2.22B$7.63B$21.35BDividend Yield2.54%1.86%4.56%3.50%P/E Ratio13.1621.03313.0429.63Price / Sales1.434.52215.4748.73Price / Cash4.1571.4828.5724.54Price / Book2.0410.764.484.55Net Income$501.05M$110.19M$798.54M$999.70M7 Day Performance-0.12%4.49%0.40%0.58%1 Month Performance1.28%3.83%1.27%5.66%1 Year Performance23.89%37.95%27.00%17.40% ADT Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ADTADT3.7655 of 5 stars$8.69-1.5%$9.34+7.5%+19.8%$7.23B$5.06B13.1614,300News CoveragePositive NewsHigh Trading VolumeBCOBrink's4.7377 of 5 stars$111.98-0.1%$138.00+23.2%+7.1%$4.66B$5.01B30.2668,100Positive NewsALLEAllegion4.6127 of 5 stars$169.72-0.7%$166.75-1.7%+26.8%$14.57B$3.77B23.5714,400Positive NewsDividend AnnouncementLIFLife3601.7997 of 5 stars$90.44-1.0%$86.43-4.4%+148.5%$7.01B$371.48M282.63600Insider TradeMSAMSA Safety Incorporporated4.5981 of 5 stars$170.50-1.4%$189.20+11.0%-1.2%$6.67B$1.81B24.325,200Positive NewsREZIResideo Technologies3.2878 of 5 stars$34.09-0.5%$28.00-17.9%+89.1%$5.07B$7.40B-6.2415,200Positive NewsInsider TradeBRCBrady3.3189 of 5 stars$78.12+0.7%N/A+14.0%$3.70B$1.34B19.345,700Trending NewsEarnings ReportDividend IncreaseALRMAlarm.com4.1941 of 5 stars$58.63-0.2%$64.33+9.7%-1.6%$2.93B$939.83M24.631,730News CoveragePositive NewsAnalyst UpgradeNSSCNAPCO Security Technologies3.8226 of 5 stars$38.05-0.7%$37.67-1.0%+14.6%$1.36B$181.62M31.971,061Positive NewsCDRECadre3.1929 of 5 stars$30.86-0.1%$31.50+2.1%-9.2%$1.25B$572.61M32.832,284News CoveragePositive NewsITRNIturan Location and Control4.1596 of 5 stars$33.72-2.3%$50.00+48.3%+22.9%$670.69M$336.26M12.092,892Positive NewsHigh Trading Volume Related Companies and Tools Related Companies BCO Competitors ALLE Competitors LIF Competitors MSA Competitors REZI Competitors BRC Competitors ALRM Competitors NSSC Competitors CDRE Competitors ITRN Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:ADT) was last updated on 9/6/2025 by MarketBeat.com Staff From Our PartnersCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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