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ADT (ADT) Competitors

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$8.79 +0.28 (+3.29%)
Closing price 08/13/2025 03:59 PM Eastern
Extended Trading
$8.82 +0.04 (+0.40%)
As of 08/13/2025 07:58 PM Eastern
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ADT vs. BCO, ALLE, MSA, LIF, REZI, BRC, ALRM, CDRE, NSSC, and ITRN

Should you be buying ADT stock or one of its competitors? The main competitors of ADT include Brink's (BCO), Allegion (ALLE), MSA Safety Incorporporated (MSA), Life360 (LIF), Resideo Technologies (REZI), Brady (BRC), Alarm.com (ALRM), Cadre (CDRE), NAPCO Security Technologies (NSSC), and Ituran Location and Control (ITRN).

ADT vs. Its Competitors

ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, media sentiment, earnings, analyst recommendations and dividends.

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$4.90B1.49$501.05M$0.6613.32
Brink's$5.01B0.93$162.90M$3.7030.09

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.5%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 0.9%. ADT pays out 33.3% of its earnings in the form of a dividend. Brink's pays out 27.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Brink's has raised its dividend for 5 consecutive years.

87.2% of ADT shares are held by institutional investors. Comparatively, 95.0% of Brink's shares are held by institutional investors. 2.7% of ADT shares are held by insiders. Comparatively, 0.5% of Brink's shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

ADT has a net margin of 12.30% compared to Brink's' net margin of 3.21%. Brink's' return on equity of 86.86% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT12.30% 18.58% 4.35%
Brink's 3.21%86.86%4.62%

In the previous week, Brink's had 18 more articles in the media than ADT. MarketBeat recorded 26 mentions for Brink's and 8 mentions for ADT. ADT's average media sentiment score of 0.86 beat Brink's' score of 0.61 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Brink's
9 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT currently has a consensus target price of $9.18, suggesting a potential upside of 4.38%. Brink's has a consensus target price of $138.00, suggesting a potential upside of 23.94%. Given Brink's' stronger consensus rating and higher probable upside, analysts clearly believe Brink's is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Brink's
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

ADT has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, Brink's has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.

Summary

Brink's beats ADT on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTPROTECTION IndustryIndustrials SectorNYSE Exchange
Market Cap$7.07B$2.16B$7.67B$20.89B
Dividend Yield2.59%1.79%4.56%3.60%
P/E Ratio13.3220.4526.1128.44
Price / Sales1.494.0496.7859.97
Price / Cash4.0167.5028.3523.46
Price / Book2.009.334.365.45
Net Income$501.05M$110.39M$795.69M$994.60M
7 Day Performance2.51%4.99%1.37%3.03%
1 Month Performance3.41%1.39%4.69%1.98%
1 Year Performance22.25%194.99%34.51%16.39%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.4574 of 5 stars
$8.79
+3.3%
$9.18
+4.4%
+22.3%$7.07B$4.90B13.3214,300
BCO
Brink's
4.4578 of 5 stars
$106.53
+1.0%
$138.00
+29.5%
+15.1%$4.47B$5.07B28.7968,100News Coverage
Earnings Report
Analyst Upgrade
ALLE
Allegion
4.8461 of 5 stars
$164.47
+0.5%
$165.88
+0.9%
+30.4%$14.12B$3.77B22.8414,400News Coverage
Positive News
Insider Trade
MSA
MSA Safety Incorporporated
4.5431 of 5 stars
$169.32
-2.8%
$189.20
+11.7%
-2.7%$6.63B$1.83B24.155,200Analyst Revision
LIF
Life360
1.7822 of 5 stars
$73.74
-0.1%
$75.67
+2.6%
+148.9%$5.64B$396.88M819.33600Trending News
Earnings Report
Analyst Forecast
REZI
Resideo Technologies
3.1404 of 5 stars
$27.46
+0.6%
$21.00
-23.5%
+77.9%$4.09B$6.76B-5.0314,600Trending News
Analyst Upgrade
Insider Trade
BRC
Brady
3.4413 of 5 stars
$69.83
-1.2%
N/A+4.4%$3.30B$1.46B17.285,700
ALRM
Alarm.com
4.3892 of 5 stars
$53.40
-1.9%
$64.33
+20.5%
-4.9%$2.66B$939.83M22.442,010News Coverage
Earnings Report
CDRE
Cadre
1.5057 of 5 stars
$28.48
-6.8%
$37.50
+31.7%
-11.7%$1.16B$572.61M30.302,284Trending News
Analyst Forecast
Analyst Revision
NSSC
NAPCO Security Technologies
2.7359 of 5 stars
$29.72
-0.6%
$30.83
+3.7%
-39.8%$1.06B$181.23M24.361,070Positive News
ITRN
Ituran Location and Control
3.0668 of 5 stars
$41.31
-2.1%
$50.00
+21.0%
+61.6%$821.82M$337.69M14.862,892Positive News
Upcoming Earnings

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This page (NYSE:ADT) was last updated on 8/14/2025 by MarketBeat.com Staff
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