ADT (ADT) Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap security & alarm services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

Do analysts rate BCO or ADT?

Brink's currently has a consensus target price of $138.00, indicating a potential upside of 48.67%. ADT has a consensus target price of $9.05, indicating a potential upside of 7.91%. Given Brink's' stronger consensus rating and higher probable upside, equities analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brink's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
ADT	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Does the media refer more to BCO or ADT?

In the previous week, ADT had 10 more articles in the media than Brink's. MarketBeat recorded 12 mentions for ADT and 2 mentions for Brink's. ADT's average media sentiment score of 0.38 beat Brink's' score of -0.01 indicating that ADT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brink's	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
ADT	3 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals believe in BCO or ADT?

95.0% of Brink's shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.7% of Brink's shares are owned by insiders. Comparatively, 2.7% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more volatility & risk, BCO or ADT?

Brink's has a beta of 1.43, indicating that its stock price is 43% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.21, indicating that its stock price is 21% more volatile than the S&P 500.

Which has better earnings and valuation, BCO or ADT?

ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brink's	$5.01B	0.78	$162.90M	$3.70	25.09
ADT	$4.90B	1.43	$501.05M	$0.58	14.46

Is BCO or ADT a better dividend stock?

Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.6%. Brink's pays out 27.6% of its earnings in the form of a dividend. ADT pays out 37.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brink's has raised its dividend for 5 consecutive years and ADT has raised its dividend for 1 consecutive years.

Is BCO or ADT more profitable?

ADT has a net margin of 11.03% compared to Brink's' net margin of 3.29%. Brink's' return on equity of 82.89% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brink's	3.29%	82.89%	4.69%
ADT	11.03%	17.23%	4.07%

Summary

Brink's beats ADT on 11 of the 18 factors compared between the two stocks.