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ADT (ADT) Competitors

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$8.74 +0.06 (+0.73%)
Closing price 03:59 PM Eastern
Extended Trading
$8.78 +0.04 (+0.48%)
As of 07:59 PM Eastern
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ADT vs. BCO, ALLE, LIF, MSA, REZI, BRC, ALRM, NSSC, CDRE, and ITRN

Should you be buying ADT stock or one of its competitors? The main competitors of ADT include Brink's (BCO), Allegion (ALLE), Life360 (LIF), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), Brady (BRC), Alarm.com (ALRM), NAPCO Security Technologies (NSSC), Cadre (CDRE), and Ituran Location and Control (ITRN).

ADT vs. Its Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap security & alarm services companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

In the previous week, ADT had 11 more articles in the media than Brink's. MarketBeat recorded 13 mentions for ADT and 2 mentions for Brink's. Brink's' average media sentiment score of 0.89 beat ADT's score of 0.50 indicating that Brink's is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brink's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Brink's presently has a consensus target price of $138.00, suggesting a potential upside of 18.80%. ADT has a consensus target price of $9.34, suggesting a potential upside of 6.83%. Given Brink's' stronger consensus rating and higher probable upside, equities analysts plainly believe Brink's is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brink's
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
ADT
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Brink's has a beta of 1.44, indicating that its stock price is 44% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

95.0% of Brink's shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.5% of Brink's shares are owned by insiders. Comparatively, 2.7% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brink's$5.01B0.97$162.90M$3.7031.40
ADT$4.90B1.48$501.05M$0.6613.25

ADT has a net margin of 12.30% compared to Brink's' net margin of 3.21%. Brink's' return on equity of 86.86% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Brink's3.21% 86.86% 4.62%
ADT 12.30%18.58%4.35%

Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 0.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.5%. Brink's pays out 27.6% of its earnings in the form of a dividend. ADT pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brink's has raised its dividend for 5 consecutive years and ADT has raised its dividend for 1 consecutive years.

Summary

Brink's beats ADT on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTPROTECTION IndustryIndustrials SectorNYSE Exchange
Market Cap$7.22B$2.27B$7.82B$21.74B
Dividend Yield2.53%1.79%4.58%3.56%
P/E Ratio13.2521.56309.5329.69
Price / Sales1.485.26253.6266.06
Price / Cash4.0980.9228.2524.69
Price / Book2.0514.834.904.60
Net Income$501.05M$109.95M$796.44M$1.00B
7 Day Performance1.72%4.99%1.96%1.74%
1 Month Performance1.72%19.98%5.24%3.74%
1 Year Performance23.14%50.06%30.11%13.34%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.5868 of 5 stars
$8.74
+0.7%
$9.34
+6.8%
+23.0%$7.22B$4.90B13.2512,800Options Volume
BCO
Brink's
4.5549 of 5 stars
$116.13
-0.7%
$138.00
+18.8%
+3.6%$4.84B$5.01B31.3968,100
ALLE
Allegion
4.4828 of 5 stars
$175.11
+0.1%
$170.25
-2.8%
+21.9%$15.03B$3.77B24.3214,400Analyst Forecast
LIF
Life360
0.9559 of 5 stars
$105.73
+1.2%
$91.43
-13.5%
+158.8%$8.20B$371.48M330.42600
MSA
MSA Safety Incorporporated
4.5674 of 5 stars
$171.13
+0.1%
$189.20
+10.6%
+0.6%$6.70B$1.81B24.415,200
REZI
Resideo Technologies
3.915 of 5 stars
$41.92
+1.4%
$34.67
-17.3%
+118.7%$6.24B$6.76B-7.6814,600
BRC
Brady
3.4629 of 5 stars
$76.68
-1.0%
N/A+4.2%$3.61B$1.51B19.516,400Short Interest ↓
ALRM
Alarm.com
4.4361 of 5 stars
$52.52
-0.4%
$64.33
+22.5%
-3.5%$2.62B$939.83M22.072,010Positive News
High Trading Volume
NSSC
NAPCO Security Technologies
3.7491 of 5 stars
$42.49
-1.5%
$38.50
-9.4%
+10.1%$1.52B$181.62M35.711,061Positive News
CDRE
Cadre
1.7527 of 5 stars
$36.06
-0.8%
$31.50
-12.6%
-5.3%$1.47B$567.56M38.362,284
ITRN
Ituran Location and Control
3.116 of 5 stars
$35.24
+0.5%
$50.00
+41.9%
+34.3%$700.92M$336.26M12.632,892Positive News

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This page (NYSE:ADT) was last updated on 10/2/2025 by MarketBeat.com Staff
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