ADT (ADT) Competitors $8.76 +0.06 (+0.63%) Closing price 10/22/2025 03:59 PM EasternExtended Trading$8.75 -0.01 (-0.06%) As of 08:45 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ADT vs. BCO, ALLE, LIF, MSA, REZI, BRC, ALRM, CDRE, NSSC, and ITRNShould you be buying ADT stock or one of its competitors? The main competitors of ADT include Brink's (BCO), Allegion (ALLE), Life360 (LIF), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), Brady (BRC), Alarm.com (ALRM), Cadre (CDRE), NAPCO Security Technologies (NSSC), and Ituran Location and Control (ITRN). ADT vs. Its Competitors Brink's Allegion Life360 MSA Safety Incorporporated Resideo Technologies Brady Alarm.com Cadre NAPCO Security Technologies Ituran Location and Control Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap security & alarm services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation. Does the media prefer BCO or ADT? In the previous week, ADT had 4 more articles in the media than Brink's. MarketBeat recorded 7 mentions for ADT and 3 mentions for Brink's. Brink's' average media sentiment score of 1.21 beat ADT's score of 0.44 indicating that Brink's is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brink's 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ADT 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do institutionals and insiders believe in BCO or ADT? 95.0% of Brink's shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.5% of Brink's shares are held by insiders. Comparatively, 2.7% of ADT shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has preferable valuation & earnings, BCO or ADT? ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrink's$5.01B0.94$162.90M$3.7030.69ADT$4.90B1.49$501.05M$0.6613.27 Is BCO or ADT more profitable? ADT has a net margin of 12.30% compared to Brink's' net margin of 3.21%. Brink's' return on equity of 86.86% beat ADT's return on equity.Company Net Margins Return on Equity Return on Assets Brink's3.21% 86.86% 4.62% ADT 12.30%18.58%4.35% Is BCO or ADT a better dividend stock? Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 0.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.5%. Brink's pays out 27.6% of its earnings in the form of a dividend. ADT pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brink's has raised its dividend for 5 consecutive years and ADT has raised its dividend for 1 consecutive years. Which has more risk and volatility, BCO or ADT? Brink's has a beta of 1.44, indicating that its stock price is 44% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500. Do analysts rate BCO or ADT? Brink's currently has a consensus price target of $138.00, indicating a potential upside of 21.52%. ADT has a consensus price target of $9.34, indicating a potential upside of 6.68%. Given Brink's' higher probable upside, equities analysts plainly believe Brink's is more favorable than ADT.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brink's 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33ADT 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 SummaryBrink's beats ADT on 11 of the 19 factors compared between the two stocks. Get ADT News Delivered to You Automatically Sign up to receive the latest news and ratings for ADT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ADT vs. The Competition Export to ExcelMetricADTPROTECTION IndustryIndustrials SectorNYSE ExchangeMarket Cap$7.23B$2.25B$7.87B$21.97BDividend Yield2.53%1.75%4.58%3.62%P/E Ratio13.2718.3424.7532.44Price / Sales1.494.811,227.8479.67Price / Cash4.0972.0627.9624.33Price / Book2.0613.414.884.60Net Income$501.05M$109.95M$790.14M$1.02B7 Day Performance2.52%-2.12%0.04%0.53%1 Month Performance1.98%-5.78%1.25%-0.49%1 Year Performance26.43%17.44%29.47%11.60% ADT Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ADTADT3.4421 of 5 stars$8.76+0.6%$9.34+6.7%+25.8%$7.23B$4.90B13.2712,800BCOBrink's4.7596 of 5 stars$113.71+1.9%$138.00+21.4%+9.3%$4.74B$5.01B30.7368,100Positive NewsALLEAllegion4.7116 of 5 stars$178.00+0.3%$174.25-2.1%+16.6%$15.28B$3.77B24.7214,400Trending NewsEarnings ReportAnalyst ForecastLIFLife3601.3312 of 5 stars$87.50-0.1%$91.43+4.5%+99.8%$6.79B$371.48M273.45600News CoverageMSAMSA Safety Incorporporated4.7952 of 5 stars$166.41+0.8%$189.20+13.7%-2.5%$6.51B$1.81B23.745,200Positive NewsUpcoming EarningsREZIResideo Technologies3.6682 of 5 stars$41.50+2.0%$34.67-16.5%+100.5%$6.17B$6.76B-7.6014,600Positive NewsBRCBrady3.2838 of 5 stars$76.08+0.9%N/A+5.6%$3.58B$1.51B19.366,400Positive NewsALRMAlarm.com4.1689 of 5 stars$50.33+1.2%$62.60+24.4%-6.4%$2.51B$939.83M21.152,010CDRECadre3.1728 of 5 stars$41.28+1.4%$37.50-9.2%+9.2%$1.68B$572.61M43.912,284Dividend AnnouncementNSSCNAPCO Security Technologies2.7391 of 5 stars$43.80+1.0%$41.83-4.5%+7.6%$1.56B$181.62M36.811,061Positive NewsITRNIturan Location and Control3.7885 of 5 stars$37.05flat$50.00+35.0%+34.6%$737.06M$336.26M13.282,892News Coverage Related Companies and Tools Related Companies BCO Competitors ALLE Competitors LIF Competitors MSA Competitors REZI Competitors BRC Competitors ALRM Competitors CDRE Competitors NSSC Competitors ITRN Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:ADT) was last updated on 10/23/2025 by MarketBeat.com Staff From Our PartnersRobinhood warningA strange chasm is coming to Wall Street... 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