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ADT (ADT) Competitors

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$8.76 +0.06 (+0.63%)
Closing price 10/22/2025 03:59 PM Eastern
Extended Trading
$8.75 -0.01 (-0.06%)
As of 08:45 AM Eastern
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ADT vs. BCO, ALLE, LIF, MSA, REZI, BRC, ALRM, CDRE, NSSC, and ITRN

Should you be buying ADT stock or one of its competitors? The main competitors of ADT include Brink's (BCO), Allegion (ALLE), Life360 (LIF), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), Brady (BRC), Alarm.com (ALRM), Cadre (CDRE), NAPCO Security Technologies (NSSC), and Ituran Location and Control (ITRN).

ADT vs. Its Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap security & alarm services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

In the previous week, ADT had 4 more articles in the media than Brink's. MarketBeat recorded 7 mentions for ADT and 3 mentions for Brink's. Brink's' average media sentiment score of 1.21 beat ADT's score of 0.44 indicating that Brink's is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brink's
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

95.0% of Brink's shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.5% of Brink's shares are held by insiders. Comparatively, 2.7% of ADT shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brink's$5.01B0.94$162.90M$3.7030.69
ADT$4.90B1.49$501.05M$0.6613.27

ADT has a net margin of 12.30% compared to Brink's' net margin of 3.21%. Brink's' return on equity of 86.86% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Brink's3.21% 86.86% 4.62%
ADT 12.30%18.58%4.35%

Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 0.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.5%. Brink's pays out 27.6% of its earnings in the form of a dividend. ADT pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brink's has raised its dividend for 5 consecutive years and ADT has raised its dividend for 1 consecutive years.

Brink's has a beta of 1.44, indicating that its stock price is 44% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Brink's currently has a consensus price target of $138.00, indicating a potential upside of 21.52%. ADT has a consensus price target of $9.34, indicating a potential upside of 6.68%. Given Brink's' higher probable upside, equities analysts plainly believe Brink's is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brink's
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
ADT
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Summary

Brink's beats ADT on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTPROTECTION IndustryIndustrials SectorNYSE Exchange
Market Cap$7.23B$2.25B$7.87B$21.97B
Dividend Yield2.53%1.75%4.58%3.62%
P/E Ratio13.2718.3424.7532.44
Price / Sales1.494.811,227.8479.67
Price / Cash4.0972.0627.9624.33
Price / Book2.0613.414.884.60
Net Income$501.05M$109.95M$790.14M$1.02B
7 Day Performance2.52%-2.12%0.04%0.53%
1 Month Performance1.98%-5.78%1.25%-0.49%
1 Year Performance26.43%17.44%29.47%11.60%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.4421 of 5 stars
$8.76
+0.6%
$9.34
+6.7%
+25.8%$7.23B$4.90B13.2712,800
BCO
Brink's
4.7596 of 5 stars
$113.71
+1.9%
$138.00
+21.4%
+9.3%$4.74B$5.01B30.7368,100Positive News
ALLE
Allegion
4.7116 of 5 stars
$178.00
+0.3%
$174.25
-2.1%
+16.6%$15.28B$3.77B24.7214,400Trending News
Earnings Report
Analyst Forecast
LIF
Life360
1.3312 of 5 stars
$87.50
-0.1%
$91.43
+4.5%
+99.8%$6.79B$371.48M273.45600News Coverage
MSA
MSA Safety Incorporporated
4.7952 of 5 stars
$166.41
+0.8%
$189.20
+13.7%
-2.5%$6.51B$1.81B23.745,200Positive News
Upcoming Earnings
REZI
Resideo Technologies
3.6682 of 5 stars
$41.50
+2.0%
$34.67
-16.5%
+100.5%$6.17B$6.76B-7.6014,600Positive News
BRC
Brady
3.2838 of 5 stars
$76.08
+0.9%
N/A+5.6%$3.58B$1.51B19.366,400Positive News
ALRM
Alarm.com
4.1689 of 5 stars
$50.33
+1.2%
$62.60
+24.4%
-6.4%$2.51B$939.83M21.152,010
CDRE
Cadre
3.1728 of 5 stars
$41.28
+1.4%
$37.50
-9.2%
+9.2%$1.68B$572.61M43.912,284Dividend Announcement
NSSC
NAPCO Security Technologies
2.7391 of 5 stars
$43.80
+1.0%
$41.83
-4.5%
+7.6%$1.56B$181.62M36.811,061Positive News
ITRN
Ituran Location and Control
3.7885 of 5 stars
$37.05
flat
$50.00
+35.0%
+34.6%$737.06M$336.26M13.282,892News Coverage

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This page (NYSE:ADT) was last updated on 10/23/2025 by MarketBeat.com Staff
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