BALY vs. SHCO, ARCO, XHR, HDL, FWRG, SG, CNNE, KRUS, MSC, and TH
Should you be buying Bally's stock or one of its competitors? The main competitors of Bally's include Soho House & Co Inc. (SHCO), Arcos Dorados (ARCO), Xenia Hotels & Resorts (XHR), Super Hi International (HDL), First Watch Restaurant Group (FWRG), Sweetgreen (SG), Cannae (CNNE), Kura Sushi USA (KRUS), Studio City Ih (MSC), and Target Hospitality (TH). These companies are all part of the "restaurants, hotels, motels" industry.
Bally's vs. Its Competitors
Soho House & Co Inc. (NYSE:SHCO) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
Soho House & Co Inc. currently has a consensus price target of $9.00, suggesting a potential upside of 1.64%. Bally's has a consensus price target of $11.00, suggesting a potential upside of 19.12%. Given Bally's' higher probable upside, analysts clearly believe Bally's is more favorable than Soho House & Co Inc..
Soho House & Co Inc. has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500. Comparatively, Bally's has a beta of 1.86, indicating that its stock price is 86% more volatile than the S&P 500.
Soho House & Co Inc. has a net margin of -4.67% compared to Bally's' net margin of -23.55%. Soho House & Co Inc.'s return on equity of -4.02% beat Bally's' return on equity.
Soho House & Co Inc. has higher earnings, but lower revenue than Bally's. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.
62.4% of Soho House & Co Inc. shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 74.7% of Soho House & Co Inc. shares are held by company insiders. Comparatively, 74.9% of Bally's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
In the previous week, Soho House & Co Inc. had 3 more articles in the media than Bally's. MarketBeat recorded 5 mentions for Soho House & Co Inc. and 2 mentions for Bally's. Soho House & Co Inc.'s average media sentiment score of 0.89 beat Bally's' score of 0.73 indicating that Soho House & Co Inc. is being referred to more favorably in the media.
Summary
Soho House & Co Inc. beats Bally's on 11 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:BALY) was last updated on 9/7/2025 by MarketBeat.com Staff
