BALY vs. ATAT, HGV, TNL, BH.A, SG, PK, PLYA, ARCO, HDL, and FWRG
Should you be buying Bally's stock or one of its competitors? The main competitors of Bally's include Atour Lifestyle (ATAT), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), Biglari (BH.A), Sweetgreen (SG), Park Hotels & Resorts (PK), Playa Hotels & Resorts (PLYA), Arcos Dorados (ARCO), Super Hi International (HDL), and First Watch Restaurant Group (FWRG). These companies are all part of the "restaurants, hotels, motels" industry.
Bally's vs.
Atour Lifestyle (NASDAQ:ATAT) and Bally's (NYSE:BALY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, valuation, risk, institutional ownership, dividends, analyst recommendations, community ranking and media sentiment.
Bally's received 16 more outperform votes than Atour Lifestyle when rated by MarketBeat users. However, 88.89% of users gave Atour Lifestyle an outperform vote while only 28.92% of users gave Bally's an outperform vote.
17.8% of Atour Lifestyle shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 74.9% of Bally's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Atour Lifestyle presently has a consensus target price of $36.17, indicating a potential upside of 47.98%. Bally's has a consensus target price of $17.13, indicating a potential upside of 37.77%. Given Atour Lifestyle's stronger consensus rating and higher possible upside, equities analysts clearly believe Atour Lifestyle is more favorable than Bally's.
Atour Lifestyle has higher revenue and earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Atour Lifestyle, indicating that it is currently the more affordable of the two stocks.
Atour Lifestyle has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500. Comparatively, Bally's has a beta of 2.02, meaning that its stock price is 102% more volatile than the S&P 500.
Atour Lifestyle has a net margin of 17.43% compared to Bally's' net margin of -30.04%. Atour Lifestyle's return on equity of 48.26% beat Bally's' return on equity.
In the previous week, Atour Lifestyle had 2 more articles in the media than Bally's. MarketBeat recorded 10 mentions for Atour Lifestyle and 8 mentions for Bally's. Atour Lifestyle's average media sentiment score of 1.19 beat Bally's' score of 0.96 indicating that Atour Lifestyle is being referred to more favorably in the media.
Summary
Atour Lifestyle beats Bally's on 14 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:BALY) was last updated on 5/1/2025 by MarketBeat.com Staff
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