BALY vs. PLYA, SG, ARCO, HDL, SHCO, CNNE, XHR, KRUS, FWRG, and PTLO
Should you be buying Bally's stock or one of its competitors? The main competitors of Bally's include Playa Hotels & Resorts (PLYA), Sweetgreen (SG), Arcos Dorados (ARCO), Super Hi International (HDL), Soho House & Co Inc. (SHCO), Cannae (CNNE), Xenia Hotels & Resorts (XHR), Kura Sushi USA (KRUS), First Watch Restaurant Group (FWRG), and Portillo's (PTLO). These companies are all part of the "restaurants, hotels, motels" industry.
Bally's vs. Its Competitors
Playa Hotels & Resorts (NASDAQ:PLYA) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their community ranking, valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.
Playa Hotels & Resorts has a beta of 0.65, meaning that its share price is 35% less volatile than the S&P 500. Comparatively, Bally's has a beta of 1.86, meaning that its share price is 86% more volatile than the S&P 500.
In the previous week, Playa Hotels & Resorts had 8 more articles in the media than Bally's. MarketBeat recorded 11 mentions for Playa Hotels & Resorts and 3 mentions for Bally's. Playa Hotels & Resorts' average media sentiment score of 0.87 beat Bally's' score of -0.07 indicating that Playa Hotels & Resorts is being referred to more favorably in the media.
Playa Hotels & Resorts presently has a consensus price target of $12.00, suggesting a potential downside of 11.11%. Bally's has a consensus price target of $16.96, suggesting a potential upside of 83.83%. Given Bally's' stronger consensus rating and higher possible upside, analysts clearly believe Bally's is more favorable than Playa Hotels & Resorts.
Playa Hotels & Resorts received 195 more outperform votes than Bally's when rated by MarketBeat users. Likewise, 62.22% of users gave Playa Hotels & Resorts an outperform vote while only 28.57% of users gave Bally's an outperform vote.
74.6% of Playa Hotels & Resorts shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 9.7% of Playa Hotels & Resorts shares are owned by company insiders. Comparatively, 74.9% of Bally's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Playa Hotels & Resorts has higher earnings, but lower revenue than Bally's. Bally's is trading at a lower price-to-earnings ratio than Playa Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.
Playa Hotels & Resorts has a net margin of 6.84% compared to Bally's' net margin of -30.04%. Playa Hotels & Resorts' return on equity of 14.12% beat Bally's' return on equity.
Summary
Playa Hotels & Resorts beats Bally's on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:BALY) was last updated on 6/12/2025 by MarketBeat.com Staff
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