BARK (BARK) Competitors

Honest (NASDAQ:HNST) and BARK (NYSE:BARK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

Do analysts rate HNST or BARK?

Honest presently has a consensus price target of $7.70, indicating a potential upside of 49.66%. BARK has a consensus price target of $2.63, indicating a potential upside of 188.14%. Given BARK's higher probable upside, analysts clearly believe BARK is more favorable than Honest.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Honest	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.83
BARK	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Does the media prefer HNST or BARK?

In the previous week, BARK had 17 more articles in the media than Honest. MarketBeat recorded 21 mentions for BARK and 4 mentions for Honest. Honest's average media sentiment score of 0.96 beat BARK's score of 0.24 indicating that Honest is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Honest	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BARK	3 Very Positive mention(s)	4 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Which has more risk & volatility, HNST or BARK?

Honest has a beta of 2.35, meaning that its stock price is 135% more volatile than the S&P 500. Comparatively, BARK has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500.

Do institutionals and insiders believe in HNST or BARK?

45.5% of Honest shares are held by institutional investors. Comparatively, 28.8% of BARK shares are held by institutional investors. 8.9% of Honest shares are held by insiders. Comparatively, 14.8% of BARK shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is HNST or BARK more profitable?

Honest has a net margin of -0.38% compared to BARK's net margin of -6.79%. Honest's return on equity of -0.95% beat BARK's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Honest	-0.38%	-0.95%	-0.64%
BARK	-6.79%	-14.70%	-5.97%

Which has better valuation and earnings, HNST or BARK?

Honest has higher earnings, but lower revenue than BARK. Honest is trading at a lower price-to-earnings ratio than BARK, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Honest	$389.37M	1.46	-$6.12M	-$0.02	-257.25
BARK	$484.18M	0.32	-$32.88M	-$0.19	-4.79

Summary

Honest beats BARK on 12 of the 17 factors compared between the two stocks.