BARK (BARK) Competitors

Krispy Kreme (NASDAQ:DNUT) and BARK (NYSE:BARK) are both small-cap retail companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership.

Which has preferable earnings & valuation, DNUT or BARK?

Krispy Kreme has higher revenue and earnings than BARK. BARK is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Krispy Kreme	$1.67B	0.36	$3.10M	-$2.65	-1.32
BARK	$484.18M	0.29	-$32.88M	-$0.17	-4.84

Do institutionals and insiders hold more shares of DNUT or BARK?

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 28.8% of BARK shares are held by institutional investors. 3.0% of Krispy Kreme shares are held by company insiders. Comparatively, 14.8% of BARK shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media favor DNUT or BARK?

In the previous week, BARK had 8 more articles in the media than Krispy Kreme. MarketBeat recorded 32 mentions for BARK and 24 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.25 beat BARK's score of 0.12 indicating that Krispy Kreme is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Krispy Kreme	3 Very Positive mention(s)	3 Positive mention(s)	16 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
BARK	3 Very Positive mention(s)	6 Positive mention(s)	20 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend DNUT or BARK?

Krispy Kreme currently has a consensus target price of $7.58, suggesting a potential upside of 116.43%. BARK has a consensus target price of $2.63, suggesting a potential upside of 218.96%. Given BARK's stronger consensus rating and higher possible upside, analysts clearly believe BARK is more favorable than Krispy Kreme.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Krispy Kreme	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
BARK	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Which has more risk & volatility, DNUT or BARK?

Krispy Kreme has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500. Comparatively, BARK has a beta of 1.88, indicating that its stock price is 88% more volatile than the S&P 500.

Is DNUT or BARK more profitable?

BARK has a net margin of -6.34% compared to Krispy Kreme's net margin of -29.33%. Krispy Kreme's return on equity of -5.55% beat BARK's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Krispy Kreme	-29.33%	-5.55%	-1.98%
BARK	-6.34%	-15.32%	-5.91%

Summary

Krispy Kreme beats BARK on 9 of the 16 factors compared between the two stocks.